equipped for crypto

Houston startup that simplifies way to analyze cryptocurrency trends plans expansion

Cryptocurrency doesn't have to be a big, confusing risk with this Houston startup's technology. David McBee/Pexels

A new Houston startup is changing the way traders and investors analyze trending cryptocurrency.

Spencer Randall, CryptoEQ's principal and co-founder, says the mission of the company is to simplify ratings and analysis in cryptocurrency. With the company's beta now live, Randall hopes that those not familiar with cryptocurrency will be able to use the platform as a learning tool. The platform takes information on trending cryptocurrency and boils it down into three columns -- rating, technical analysis and trend analysis -- in order for users to know when to buy or sell.

"(It) is very complex," Randall says. "We see the utility and digital assets helping the common person so that they can try and boil down the information."

Randall, whose interest in investing and trading in cryptocurrency began a couple of years ago, became a frequent attendee of Bitcoin meetups in Houston, Austin, and San Antonio. There, he met his co-founders, lead designer Brooks Vaughan, program manager Norman Hamilton, lead analyst Michael Thoma, and lead marketer Joseph Romero.

The co-founders all recognized a need for reliable and trustworthy information in the cryptocurrency space and decided that creating CryptoEQ was the answer. The company hopes to expand its platform by the end of the third quarter this year.

"We really wanted to start building a platform that we would want to use as people organically enthusiastic about the (cryptocurrency) space," Randall says. "We built the platform for use at those meetups. It has a landing page where you can just jump on and get a feel in a matter of seconds of how the market is doing. This beta is intended to be a place where you can come throughout the day to check in on the market and check in on how things are going and learn about where'd you like to go next with crypto."

And while Houston is still an expanding technology hub, Randall thinks the city is an undervalued place to grow a small company like CryptoEQ. He credits innovation hubs like the Rice University's Liu Idea Lab for Innovation and Entrepreneurship, also known as Lilie, for creating the opportunity for Houstonians to thrive in the startup field.

"Houston is a place where entrepreneurs can actually thrive," Randall said. "You see a lot of people go to Austin because that's where the startup culture is in Texas. As Houston catches up, I think you'll see less of the talent leave."

CryptoEQ offices out of The Cannon, which is opening its 120,000-square-foot entrepreneurial campus this summer.


The CryptoEQ founders met at various Texas Bitcoin meetups. Courtesy of CryptoEQ

The winner of the contest will be announced at a Rockets game in early April. Courtesy of Greater Houston Convention and Visitors Bureau

It's game on for Houston startups looking to compete in the Launchpad contest backed by BBVA USA and the Houston Rockets.

Houston startups have until February 28 to submit their companies for the competition. Judges from BBVA and the Rockets will select four by late March, and fans will vote on their favorite company. The winner will be presented with a $10,000 check at a Rockets game in late April. The winning startup will also receive consultations with Rockets and BBVA USA executives.

It's the fourth time BBVA has sought out entrepreneurs, but last year the organization revamped the program to focus on technology-driven startups.

"Over the past three years, we have been proud to partner with BBVA to highlight small businesses in Houston and their contribution to our economy," says Rockets Chief Revenue Officer Gretchen Sheirr. "Entering its fourth year, the Launchpad contest seeks nominees focused on using best in class digital strategies to enhance their small business. We look forward to reviewing submissions and honoring the great work that is being done by these businesses in our community.

BBVA's new Houston CEO Dillan Knudson, who was promoted to his new position in November, is excited for his inaugural involvement in the contest.

"It's extremely exciting to collaborate with the Rockets for the first time, and for such a great initiative that helps Houston's thriving small business scene," says Knudson. "Part of my new role is to create opportunities and financial freedom for Houston's communities through the bank's ample resources, and to do that in collaboration with a staple organization of this city is an honor."

Houston-based Hamper, which makes dry cleaning convenient, won the Rockets and BBVA Compass' LaunchPad competition. Courtesy of Hamper

Last year, Launchpad's winner was Hamper. Hamper's co-founder and CEO Safir Ali started his company to use technology to optimize the dry cleaning business and compares Hamper to the "Red Box of dry cleaning." The win was big for Hamper's future.

"It was an absolute pleasure to be recognized by BBVA and the Houston Rockets as the winner of the 2019 Launchpad Contest," says Ali in the release. "It was a very exciting moment for Hamper, and we are very grateful to have the opportunity to be recognized in our community. Many thanks to both BBVA and the Houston Rockets for empowering Houston businesses and giving them such a great platform to be recognized for their efforts, and for playing an active role in empowering entrepreneurship in Houston."