Houston startup gears up to deliver geothermal energy

ready to drill

Criterion Energy Partners is aiming to be a next-gen energy company. Photo via Getty Images

Sean Marshall and Danny Rehg founded Criterion Energy Partners in 2020 with the hope that geothermal energy could be the cleaner, safer wave of the future. Less than three years later, the team is close to making their plan a reality thanks to a geothermal well that they hope to drill this year.

Entrepreneurship wasn’t always part of the plan for either partner. When Marshall enrolled in the MBA program at Rice University’s Jones School of Business in 2016, he had a successful career at Credit Suisse and had his eye set on a future political career. But then he met classmate Rehg, whose background was in petroleum engineering. Their wives were both attorneys in the Houston district attorney’s office and the couples became fast friends. They also realized that, as Marshall now puts it, Rehg knew how to drill wells and he knew how to make deals.

In the ensuing years, both Rehg and Marshall's careers evolved and, eventually, the pair started looking for other opportunities. That’s when they read an article in Rolling Stone about geothermal energy.

“It was really a place where it really felt like this was something we were put here to do,” says Marshall.

Marshall and Rehg spent the ensuing months “like rats in a dumpster” learning about the players and opportunities in the geothermal industry and built from there. They learned about Pleasant Bayou Power Plant, a 1989 geothermal energy project based in Brazoria County that was backed by the U.S. Department of Energy.

Last summer, Criterion Energy Partners, a member of Greentown Houston, closed on a 10,000-acre lease around the site of Pleasant Bayou.

"We hope by the end of this year we will be generating electrons,” says Marshall.

Though the company has a patented technology that connects wells to the grid, called Criterion Geothermal System, Marshall says that some of the best advice he’s gotten was, “Don’t fall in love with your technology; fall in love with the problem.” The 2021 Texas freeze reminded the founders what that was.

“People were looking for cleaner, lower-emission power sources and [there was] a need for energy resiliency,” says Marshall, explaining that the freeze created an ideal situation for the company, as people began to think more outside the grid.

The year 2022 was a big one for Criterion Energy Partners. Oil and gas powerhouse Patterson-UTI invested in the company, followed by funding from the Department of Energy. The money not only allowed Criterion Energy Partners to lease their land, they are also now paying 12 salaries, including those of the founders. The team offices in The Cannon’s Esperson coworking space.

“Our mission is to make geothermal commercially viable everywhere,” says Marshall. “I still believe in that.”

However, Criterion Energy Partners may be even bigger than proving an alternative energy source. Marshall says that geothermal is the foundation on which they are building “a next-generation energy company.” Criterion Energy Partners could be the more stable basis for a whole new energy system.

Sean Marshall and Danny Rehg founded Criterion Energy Partners in 2020. Photos courtesy

Lignium combats greenhouse gasses with a green fuel that boasts an enviably low carbon footprint. Photo courtesy of Lignium

Why this growing Chilean clean energy company moved its HQ to Houston

future of farming

In Houston, air pollution is usually more of an abstract concept than a harsh reality. But in parts of Chile, the consequences of heating homes with wet wood are catching up to residents.

“Given all the contamination, there are times kids aren’t allowed to go to school. The air pollution is really affecting people’s health,” says Agustín Ríos, COO of Lignium Energy.

Additionally, the methane and nitrous oxide produced by cattle farming are a problem. But Lignium Energy, an international company started in Chile and now headquartered in Houston’s Greentown Labs, has a solution that can solve both problems by upending the latter.

“There’s a lack of solutions with the problem of manure. Methane gases are destroying our planet,” says CEO and co-founder Enrique Guzmán. He goes on to say that most solutions currently being developed are expensive and complex. But not Lignium Energy’s method, invented by co-founder José Antonio Caraball.

Caraball has patented an extraordinarily simple concept. Lignium separates the solid from liquid excretions, then cleans the solid to generate a hay-like biomass. Biomass refers to organic matter that can be used as fuel. What Lignium makes from the cattle evacuations is a clean, odorless and highly calorific biomass.

Essentially, Lignium combats greenhouse gasses with a green fuel that boasts an enviably low carbon footprint. “Our process is very cheap and very simple. That’s why we are a great solution,” explains Guzmán.

Caraball, an industrial engineer, came up with the idea six years ago, says Guzmán. Five years ago, he began working with the company, one year ago, Guzmán and Ríos picked up and moved to Houston.

“We decided to move out of Chile due to market size,” says Ríos. However, the product is already being sold to consumers in its homeland.

Why Houston? The reason was twofold. As an energy company, Ríos says that they wanted to be in “the energy capital of the world.” But Texas is also one of the largest sites of cattle farming on the planet. Lignium prefers to work with farms with more than 500 head to optimize harvesting the waste that becomes biomass.

With that in mind, Lignium has partnered with Southwest Regional Dairy Center in Stephenville, Texas, a little more than an hour southwest of Fort Worth, a town known as the world’s rodeo capital. The facility is associated with Texas A&M, though Guzmán says Lignium is not officially associated with the university.

Guzmán says that the company is currently hiring a team member to help Lignium figure out commercial logistics, as well as four or five other Houstonians who will help them take their product to market in the United States, and eventually around the globe. For now, he predicts that they will be able to sell to consumers in this country by early next year, if not the fourth quarter of 2023.

“We are very committed to the solution because, at the end of the day, if we do good work with the company, we are sure we can give better conditions to the cattle industry,” says Guzmán. “Then we can make a big impact on a real problem.

Why you should be offering your employees estate and legacy planning tools. Photo courtesy of The Postage

Houston innovator: 3 reasons you should incorporate estate planning to your company benefits

guest column

As priorities for employees have shifted as part of the Great Resignation the need for non-traditional benefits has continued to arise. Employees are expecting their personal and family wellness to be at the core of what their employers are offering. This is a big consideration when deciding to stay or leave a company. While HR professionals and employers are realizing they need to re-evaluate their benefits and how they keep top talent, there’s one key benefit that is typically missed that is a life necessity for all, estate and legacy planning.

Given today’s uber competitive talent market, there’s an opportunity for companies to embrace new benefits that go beyond the typical and support vital needs, such as financial wellness and estate planning. Taking the next step by providing and connecting employees with the right resources can make all the difference. Estate and legacy planning goes beyond creating a will, it’s about end to end care of life and legacy. It helps transition wealth and wisdom across generations. It handles your affairs, finances, your digital assets, protects your children and pets, and ensures your wishes are carried out if you are temporarily unavailable or permanently incapable of handling them. It’s as critical and as necessary as insurance yet is not typically included as a key employee benefit.

Why should you add estate and legacy planning as part of your employee benefits? Here’s the top three reasons to consider:

1. Create value for your employees and their families

Financial wellness and security are the utmost important for employees. In fact, it’s one of the most-valued benefits, based on a recent survey Morgan Stanley found that 90 percent of employees want their company to prioritize financial benefits. Are you going to be one of the 95 percent of HR executives that plan to do so? If so, there are multiple ways that a company can help its employees to build wealth and protect their financial security through traditional benefits such as retirement savings plans, health insurance, voluntary life, and disability insurance, and more. But additional benefits like estate and legacy planning should be a part of this assortment of benefits that support protecting employees and their families’ finances - by helping them build and protect their financial and personal legacies.

Employers can show that they value and support their employee’s financial success and security by providing tools and resources that make it simple to handle these historically daunting tasks and keep them organized throughout life, which allows employees to have peace of mind for their families’ future, financial and beyond.

2. Stand out among your competitors

Most employers do not provide legacy and estate planning services. Only 12 percent of employers provide these types of benefits, yet over 72 percent of those who are not offered estate planning services by their employer, would be interested in using them if offered. That’s a huge percentage of your employee population that would benefit from this service while differentiating you from other employers and provide an opportunity for your company to show just how much you value your employees’ futures.

3. Show you care about your employees

More people have begun to self-reflect on what is truly important to them as a part of the Great Resignation. Now, employee desires have evolved beyond a high salary with decent benefits. Employees want to feel valued beyond the work they do, and even further than that, they need an environment where their career, their loved ones, and their own being is supported. These psychological needs are translating into demands for companies to provide more thoughtful employee benefits packages.

A study conducted by Morgan Stanley shows how perceptions of employees and HR executives alike have transformed, with 9 in 10 HR executives saying their company needs to do a better job helping employees understand how to maximize their financial benefits. Proving to your employees that you care about them beyond the ‘now’–beyond simply providing short-term benefits that exclusively affect them in the present day–leverages your company’s commitment to caring for your workers.

For people that struggle with organizing their property and wealth, estate planning can help visualize their total net worth. However, benefits that not only anticipate employees’ future financial needs but also organize their family network will drive continual engagement within your company and prove genuine care for your workers. For example, The Postage helps people plan their legacy. On top of estate planning, customers also have the ability to store and document important life events and memories, or even utilize our message planning feature where they can send timely notes to their family at a future date.

Employees want to feel valued beyond their work and taking the steps to help them build physical and financial legacies for both themselves and their loved ones will put your company one step ahead of everyone else. It is time for estate planning to join the conversation for employee benefits packages and helping employees proactively plan their future could be the cornerstone of attracting and retaining diverse talent.

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Emily Cisek is the founder and CEO of The Postage, a tech-enabled, easy-to-use estate planning tool.

Preventing paper business card waste and hand-to-hand contact, Ncrowd has created a tool to maintain connecting in an evolving networking space. Photo courtesy of Ncrowd

This Houston startup is revolutionizing event networking

going digital

A Houston-based startup is launching this month in order to up the ante for networking at events — whether they are in-person or virtual.

NCrowd allows its users to avoid the hassle and awkwardness in-person networking and takes connecting into the virtual space. The app, available through the App Store and Google Play, is the only networking platform that uses an interactive RSVP list for users to market themselves and network before an event.

"Professional networking has been done the same way for over 60 years," says CEO and co-founder Roland Martinez. "Young professionals do not approach networking as someone did decades ago."

NCrowd users can create their own profile and their very own digital business card that allows for users to enter virtual networking lounges to view attendees that have RSVP'ed to events. The events are easy to find in the app, allowing users to pick and choose what event they would be interested in, exchange digital business cards, view other attendees' profiles, including their social media handles.

"The app is user friendly and helps professionals see who is attending the event before the event happens," says Martinez. "This is pretty valuable for those aiming to make a great first impression."

The platform is especially useful during the COVID pandemic where in-person events are being taken into virtual spaces.

The networking platform makes it easy to stay connected online and all in one app. The digital business cards are archived on the platform providing a digital footprint and allowing users to call, chat, and email other professionals and create connections.

"COVID-19 has changed the way people interact forever," says Martinez. "Networking will be forever changed because now we know it isn't essential to meet face-to-face. NCrowd optimizes virtual events with our platform that allows professionals to connect in an online environment."

NCrowd allows users to connect while keeping social distancing measures that reduce the risk of infection by reducing the need to meet in large gatherings. That's not the only positive side effect, Martinez says that reducing paper waste was a huge motivator during NCrowd's development phase.

"About 10 billion paper cards are printed each year and the vast majority end up getting lost or thrown away a few days later," says Martinez. "It makes a lot more sense to go digital and reduce paper waste to help the planet."

Now that NCrowd has completed its year of beta testing, according to Martinez, he is excited to launch and grow their business. They will test out their platform later this month with a company that will be using telecommunication software and their app to make networking virtually easier.

Ncrowd's co-founders are Craig Sico, Roland Martinez, Larry Olivarez, and Priscilla Olivarez. Photo courtesy of Ncrowd

Houston-based FlightAware, a software company that tracks flights, is growing. Cameron Casey/Pexels

Houston flight-tracking software company grows its local and international presence

taking flight

FlightAware LLC's business success has, for the most part, flown under the radar in Houston.

Many travelers know about the B2C flight-tracking functionality of FlightAware. "That's a very, very competitive space. We play in that space, but it's not our core business," founder and CEO Daniel Baker says.

These days, the privately held Houston company earns most its revenue from the B2B data it provides to airlines and other aviation clients, according to Baker. He declines to reveal revenue figures, but notes that the company — which bills itself as the world's largest flight-tracking and flight data platform — hasn't taken a penny of outside funding since it started in 2005.

Today, FlightAware employs about 110 people, with the majority of them located in Houston, Baker says. The company also maintains offices in Austin, New York City, London, and Singapore.

By the end of 2020, the companywide workforce should exceed 135, as FlightAware aims to add three new hires per month this year in areas such as Internet of Things, data science, sales, and administration, Baker says. Most of the new employees will work in Houston.

Baker says FlightAware takes an aggressive approach to hiring, with the goal of bringing aboard "really awesome people" who share levels of talent, collaboration, and "culture fit" similar to those of current employees.

By the end of 2021, FlightAware likely will run out of room in its 24,000-square-foot office at 11 Greenway Plaza in the Greenway/Upper Kirby area, Baker says. That means FlightAware will need to take about 15,000 additional square feet at 11 Greenway Plaza or relocate to a different building, he says. The company moved into its current home in 2017 from a 14,000-square-foot office at 8 Greenway Plaza.

Baker, who's a private pilot and a board member of the Smithsonian Institution's National Air and Space Museum, launched the company 15 years ago as a way to combine two passions: software development and aviation.

"It was originally a hobby, and it became a business," Baker says. "It's an unlikely story. We're really, really fortunate that the timing was right."

Although FlightAware started off tracking flights in the general aviation space, it has since expanded to supply aviation data to both travelers and businesses. Each month, about 15 million passengers use the FlightAware app, which earns praise from a slew of travel critics.

Among flight-tracking apps, FlightAware "is a bit of a Swiss army knife," Condé Nast Traveler magazine observes. The FlightAware app lets you follow flights in real time, including where an incoming plane is coming from, how close it is to arriving, and what kind of weather it's encountering en route, the magazine notes. In addition, the app can send push notifications about arrivals, departures, gate changes, flight delays, and flight cancellations.

Now, FlightAware relies on the consumer-facing technology "as a stepping stone to have a bigger impact," Baker says. "Every project that we undertake is larger than the last one."

That "bigger impact" involves cranking out data that enables commercial airlines, cargo carriers, business aviation companies, and air traffic controllers to be proactive instead of reactive regarding flight activity, he says.

FlightAware's corporate customers include United Airlines, Hawaiian Airlines, business-jet operator NetJets and GPS technology provider Garmin. Baker says a North American airline that he declines to name will soon roll out FlightAware technology to its airport gate agents.

For airlines, FlightAware's software delivers data to cut down, among other issues, on problems with flight delays, gate assignments, and flight connections, Baker says. FlightAware pulls data from its network of more than 25,000 receivers on all seven continents.

While the consumer-oriented features of FlightAware's technology face competition from the likes of FlightStats, FlightView, and The Flight Tracker, the B2B landscape is less populated. Over the years, corporate giants like Airbus, Boeing, and IBM have tackled aviation data on their own but have wound up forging data partnerships with FlightAware, according to Baker.

"We see every potential competitor as a future customer," Baker says.

A Houston mom is working hard on her startup so that next summer, breastfeeding moms can swim in style and worry free. Courtesy of Orolait

New mom-designed swimwear line makes a splash in Houston

mommy made

Houston mom Ana Carolina Rojas Bastidas feels there's been an oversight in the fashion industry when it comes to women who are in the breastfeeding stage of motherhood. With her new swimwear line, she hopes to spark a movement for women's fashion.

Bastidas, founder and CEO of Orolait, launched the swimwear line in September 2018 specifically for breastfeeding individuals. Orolait, which floats the tagline "by a mama for mamas," aims to give breastfeeding individuals back the dignity they deserve with bathing suit options.

"I decided to build this company to challenge and change the way we depict one's breastfeeding journey," Bastidas says on the website. "I stand on the pillars of advocacy, education, and inclusion. You will see the sizing and advertising featuring all shapes, sizes, and shades because each of us is so different and that is what makes us so incredible and I am going to unapologetically celebrate that in the most ethical way I know how."

Bastidas, originally from Bogota, Colombia, has been blogging about postpartum body positivity on her platform PowerToPrevail since 2015, sharing her personal journey with her children.

"I was spending a lot of time by the pool and water parks with my two older children," her website states. "I had a big fear of public breastfeeding, but I had a life to live and memories to make with my kids."

Orolait currently offers four different types of bathing suits, each designed to make breastfeeding easier. The suits range from $36 per piece to $72 for a full suit. The suits are designed manufactured by MIYH Design Services, a local business owned by adjunct Art Institute of Houston professor David Dang.

Bastidas tells InnovationMap that she noticed the need for specifically designed suits after experiencing discomfort herself, explaining that traditional suits were not accommodating for swollen milk ducts with the cut and wiring. Bastidas surveyed mothers across all walks of life to see what they struggled with when finding a bathing suit and found that the list was endless. She tells InnovationMap that they got 100 responses in three days.

Her survey found that moms worried about body image, functionality, confidence, feeling fashionable, and comfort, all when looking for a bikini. It became clear to Bastidas that the current market was not working for moms and causing even more stress.

"Our goal is not to be modest," says Bastidas. "I don't believe in modesty when it comes to breastfeeding, but I do believe that people are at different levels and we need to meet them where they are at."

This past November, Orolait launched their first-ever equity crowdfunding campaign through LetsLaunch, a platform based out of Houston, with a goal of raising $250,000. The company reached 10 percent of its goal within its first few days of going life.

"Our goal is to help women who decide that breastfeeding is a journey that they would like to take, to be able to take that journey," says Bastidas. "There are so many obstacles that are already in our way biologically, that to have a lack of product be the reason why you become so discouraged is unacceptable."

Bastidas tells InnovationMap that her goal for the company is to eventually expand offerings in addition to bathing suits and move into brick and mortar retail spaces. She hopes that Orolait will be a representation of all varieties of breastfeeding journeys.

"We want to make sure we represent those moms who are never represented," says Bastidas.

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Greentown announces startup accelerator with multinational manufacturer

go make

A climatetech incubator with locations in Houston and Somerville, Massachusetts, has announced an accelerator program with a corporate partner.

Greentown Labs andSaint-Gobain, a multinational manufacturer and distributor of high-performance materials, have opened applications forGreentown Go Build 2023. The program intends to support and accelerate startup-corporate partnerships to advance climatetech, specifically focused on circularity and decarbonizing the built environment per a news release from Greentown.

It's the third Greentown Go Build program the incubator has hosted. Applications, which are open online, are due by August 31.

“The Greentown Go Build program is an opportunity for innovative startups to share how they are disrupting the construction market with innovative and sustainable solutions that address the need for circularity and sustainability and that align with our mission of making the world a better home,” says Minas Apelian, vice president of external and internal venturing at Saint-Gobain. “Through this program, we are eager to identify companies dedicated to reducing our reliance on raw materials and associated supply chain risk to ensure circular solutions result in profitable, sustainable growth for business and sustainable construction solutions for our industries.”

For the six months of the program, the startups selected for the program will have access to mentorship, networking opportunities, and workshops. Program benefits for the participating startups, according to Greentown, include:

  • Access to a structured platform to engage leadership from Saint-Gobain and explore potential partnerships
  • A $25,000 stipend per startup
  • Access to Greentown's community of mentors, partners, and community of climatetech startup experts
  • Access to Saint-Gobain network
  • Desk space and membership within Greentown for the duration of the program

“We are thrilled to be building on our successful track record of Greentown Go programs with Saint-Gobain and look forward to driving decarbonization of the sector through startup-corporate partnerships,” says Kevin T. Taylor, CFO and interim CEO at Greentown Labs. “Saint-Gobain has been an exemplary partner for our Greentown Go programs and for Greentown more broadly—working collaboratively with our startups and deploying many of their technologies. We are eager to meet the world-class building tech startups that apply for the program.”

Why building bridges in Houston's nonprofit, innovation communities should be a priority

guest column

I have witnessed numerous Houston-based nonprofits utilize the enormous advantages of community involvement in catalyzing creativity and creating real, sustainable change, but nonprofits can't accomplish everything on our own. For-profit organizations, private academic institutions, and government entities have a substantial role to play in growing community projects, embracing connections, and bolstering nonprofit efforts. Let’s explore some of the advantages of for-profit businesses partnering with nonprofits in order to grow all-around community innovation development.

Connecting with local communities

A vital first step in promoting community participation for innovation is connecting with local communities. For-profit companies can participate in regional projects, pay attention to local residents, and comprehend the opportunities and issues facing their areas. This can assist them in creating strategies that are adapted to local requirements and have a significant impact.

Collaborating with organizations

To spur innovation and realize common objectives, collaboration is essential. For-profit businesses can cooperate with nonprofit groups that share their goals and ideals. This may result in a situation where everyone gains from the collaboration. Non-profit groups can provide their local experience, passion, and connections to the community, while for-profit businesses can contribute their resources, networks, and specializations.

Offering volunteer incentive programs and opportunities

For-profit businesses can engage their staff members and encourage them to participate in community projects by providing volunteer incentive programs and opportunities. This can improve job satisfaction, boost staff morale, and foster a supportive business culture. Additionally, volunteering can benefit workers by allowing them to grow their networks, learn new things, and obtain new experiences.

Engaging in educational initiatives

Another successful strategy for for-profit businesses to encourage community participation for innovation is to participate in educational projects. For instance, they can collaborate with educational institutions to support STEAM (science, technology, engineering, art, and mathematics) initiatives. A pipeline of smart young professionals who are enthusiastic about innovation and social impact may result from this.

Being willing and open to put themselves out there

Lastly, but perhaps most importantly, for-profit businesses must be open and take the potential risks in order to engage with communities and create the seeds of innovation. Businesses open to new concepts and methods, listening to criticism, and conducting transparency can produce happier employees by incorporating the same practices they use to build community engagement. For-profit businesses can truly benefit their own profitability by being willing to cultivate long-lasting relationships and meaningful projects with nonprofits: all while having a significant impact on their communities.

Ultimately, by emphasizing community involvement and engagement organizations can stimulate creativity, attain common objectives, and make social impact, benefiting private, public, nonprofit, for profit, and government agencies alike.

Building bridges, cooperating with nonprofit groups, and supporting community initiatives are all important roles for for-profit businesses to play. For-profit businesses can encourage general community engagement for innovation and change the world by interacting with local communities, working with nonprofits, providing volunteer incentive programs and opportunities, taking part in educational initiatives, and being open and willing to put themselves out there.

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Jeff Carlson is the president and CEO of RioRaiz.

Houston experts shine spotlight on impact investing following angel network expansion

calling for impact

Houston innovators called for existing and potential investors to focus on impact investing — for the improvement of both society and your bottom line.

SWAN Impact Network, which announced its expansion into Houston earlier last month, is an investment organization that prioritizes funding mission driven startups and educating angels on how to analyze impact investment companies. The organization hosted a launch event and panel at the Ion last week to discuss the process and goals of impact investing and highlighted their own success stories as angel investors. The panelists included Bob Bridge, Kerri Smith, and Emily Reiser, who were moderated by Grace Rodriguez, executive director of Impact Hub Houston.

Emily Reiser, associate director of the Texas Medical Center’s innovation team, said impact investing, though focused on improving people’s lives through innovations, should still rely on typical business models and return profiles.

“It’s not charity investment, it’s investing with an eye towards how that investment is going to also return to the greater society as well as back to your pockets,” Reiser says.

As there was a mix of prospective angel investors and entrepreneurs in attendance at the event, Reiser encouraged the founders to have formal business plans in place before meeting with investors, from setting up customer feedback systems to budgeting estimates.

“In the impact space you’ll get some great enthusiasm from people who want to join your mission to save lives, or change the world, or save the planet but make sure you do all the rest of the work behind that to build out the rest of your business model, figure out how you’re going to sell, get it optioned, and on the market,” Reiser says.

Bob Bridge, the founder and executive director of SWAN, stressed the importance of examining long term consequences of impact-driven startups. Bridge illustrated the importance of doing research into how these startups could unintentionally harm communities before investing in them by discussing the well known shoe manufacturer TOMS, whose business model revolved around matching each pair of purchased shoes by donating a pair to people in developing countries, putting local manufacturers out of business.

“These companies are often just now entering the market place so they can’t measure their actual impact results yet because they’re not delivering services or products yet,” Bridge says. “We look for them to have some sort of data to give us a clue if what they’re doing is going to work … convince us there is efficacy to what you are doing and that your impact solution is competitive.”

Bridge also adds there is no concrete definition of impact investing because every society has different needs to be met through creative solutions, from developing more robust technology to encouraging the hiring of underrepresented minority groups. When making decisions over which companies to invest in, Bridge says he also prioritizes startup teams that are collaborative and transparent.

“We don’t invest in Steve Jobs' kind of personalities … We want people who are always learning from their customers, competitors, and employees,” he explains.

Kerri Smith, executive director of the Rice Alliance Clean Energy Accelerator program, says her team readies their emerging startups to tackle meetings with investors by asking them to quantify the impact of their technology on users.

“We’re seeing a lot of investors as well as boards of directors requiring companies to be more responsive to those kinds of things,” Smith says. “We try to prepare the startups in ways that will make them more ready to answer questions about the impact that they’re having societally as well as financially.”

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