seeing green

Greentown Houston shares progress on Midtown building and adds new corporate partners

Greentown Houston has revealed what it will look like in the new Houston Innovation District. Graphic courtesy of Greentown

Construction is underway on the Bayou City's first-ever clean tech incubator known as Greentown Houston.

Via a virtual ceremony on Feb 2, Mayor Sylvester Turner and a team from Massachusetts-based Greentown Labs revealed what the massive space in the new innovation district will look and feel like from the outside in.

The building's exterior will be painted grey and will be flocked by verdant green accents and foliage. According to a statement, Greentown Houston is also working with the Houston Arts Alliance to create a large mural by a local artist on the east side of the building.

The 40,000-square-foot interior — though still very much a construction zone today — will also incorporate Greentown's signature use of the color green in its designs in a bright, airy, and modern setting. A sleek gathering place and entryway will reside under a towering atrium from the building's past life as a Fiesta Mart, while ample square footage leaves room for prototyping and wet lab space, offices, and community gathering areas for about 50 startup companies working to solve climate and environmental challenges.

The Greentown space is being built out from a former grocery store. Photo courtesy of Greentown

"We are the energy capital of the world and we are very proud of it," says Turner. "We plan to lead energy transition and we are very proud of that."

"Last year, we released our first-ever Climate Action Plan, and we believe organizations like Greentown Labs, its impressive network of partners, and climatech entrepreneurs will help us achieve the ambitious goals outlined in the plan," he added.

Greentown Lab first announced its entrance into the Houston market last summer. It currently operates a similar 100,000-square-foot lab outside of Boston and boasts partnerships with some of the largest energy companies in the world.

At the ceremony, the organizations announced that CenterPoint Energy, Gexa Energy of NextEra Energy Resources, EIV Capital, Wells Fargo, and Williams have come on board as foundation and grand opening partners.

The 14 inaugural partners were announced last year and include Chevron, NRG Energy and Reliant Energy, Shell, BHP, Vinson & Elkins, Microsoft, ENGIE North America Inc., Rice Management Company, Saint-Gobain, Sunnova Energy International Inc., The American Family Insurance Institute for Corporate and Social Impact, SCF Partners; Tudor, Pickering, Holt & Co. and Direct Energy.

Greentown Houston is also a member of the Greater Houston Partnership.

"We are thrilled to join Greentown Houston to celebrate this critical step forward in their much-anticipated expansion with the addition of these new partners," says Susan Davenport, chief economic development officer with the Greater Houston Partnership. "These organizations, and the expertise and resources they bring, join a thriving ecosystem built of major corporate energy R&D centers, corporate venture arms, and VC-backed energy startups. We are eagerly anticipating Greentown Houston's official opening."

Greentown Houston is slated to open this spring. The incubator has accepted 16 inaugural startups and is looking to bring more on board.

Greentown Labs,the City of Houston, and the Greater Houston Partnership will also be hosting a public, virtual preview of the new space at 4 p.m. on Thursday, February 4. Interested parties can register for the free EnergyBar event here.

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Building Houston

 
 

As of this week, Lara Cottingham is the chief of staff at Greentown Labs. Photo via LinkedIn

The country's largest climatetech startup incubator has made a strategic new hire.

Lara Cottingham is the new chief of staff for Greentown Labs, a Boston-area company that opened in Houston earlier this year. Cottingham previously served as the city of Houston's chief sustainability officer and the chief of staff for the city's Administration and Regulatory Affairs Department for the past seven years. In her new role, Cottingham will oversee the day-to-day operations and communications for Greentown's CEO Emily Reichert, along with key stakeholder engagements and strategic initiatives for the incubator.

"Lara brings a tremendous wealth of knowledge and experience to our team from her dynamic leadership role at the City of Houston," says Reichert in a news release. "Her breadth of knowledge in sustainability, climate, and the energy transition, and her expertise in regulatory and stakeholder aspects of the energy industry, will be incredibly valuable to our team and community."

Under her leadership at the city of Houston, Cottingham was the chief author of Houston's Climate Action Plan, an initiative aimed at reducing greenhouse gas emissions in Houston, and getting the city to a point where it meets the Paris Agreement goal of carbon neutrality by 2050. Cottingham helped the city move to 100 percent renewable electricity, according to the release, and helped turn a 240-acre landfill into the nation's largest urban solar farm.

"In leading the Climate Action Plan, Lara helped spark Houston's leadership in what has become a global energy transition and was a passionate advocate for climate action in Houston," says Houston Mayor Sylvester Turner in the release. "While she will be missed, this new role will only strengthen our partnership with Greentown. I look forward to working with Emily, Lara, and the Greentown team to meet our climate goals and make Houston the energy capital of the future."

Before her work at the city, Cottingham worked at Hill+Knowlton Strategies' Houston office range of clients across the energy sector. Earlier in her career, she served as communications director for two congressmen in the U.S. House of Representatives. She began her work with the city in 2014.

"In working with Mayor Turner and Climate Mayors across the U.S., I saw how important partnerships are to helping cities decarbonize," says Cottingham in the release. "There is no better partner or place for climate action at work than Greentown Labs. Greentown is 100 percent committed to attracting and nurturing the energy companies of the future and making Houston the energy transition capital of the world. I'm excited to join the team and see how climatetech can help cities reach their climate goals."

Greentown Labs first announced its entrance into the Houston market last summer. The new 40,000-square-foot facility in Midtown across the street from The Ion opened its prototyping and wet lab space, offices, and community gathering areas for about 50 startup companies opened in April. Greentown was founded in 2011 in Somerville, Massachusetts, and has supported more than 400 startups, which have raised more than $1.5 billion in funding.

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