Guest column

Houston specialist reflects on innovation and technology's effect on pregnancy care

This Mother's Day, The Motherhood Center's founder is looking back on 20 years of care for Houston's new and expecting mothers. Getty Images

Mother's Day this Sunday will be a very different kind of day for mothers across the world, and I found myself reflecting on the innovation and evolution of pregnancy care and the different options women have nowadays.

When I founded The Motherhood Center in 2000, I had one simple goal, which was to provide Houston's new and expecting moms with unparalleled support and guidance. Now, 20 years later, we provide a full range of services for parents across every stage of parenthood. My team and I have held true to this mission, and, as new technologies and schools of thought emerged, so too have we evolved.

The evolution of family planning

One of the biggest changes we have witnessed over the past two decades is people's approach to family planning. We are seeing a lot more women choosing to have children later in life. With all the wonderful technological advancements — such as IVF, fertility treatments and egg freezing — we have seen women focus on their careers and start a family at an older age. One unexpected result of this is kind of funny – we are seeing a lot more twins and triplets.

We've also seen an increase in involvement from fathers. More and more dads are taking paternity leave these days – we hope to see that trend continue to grow. They are also coming to classes and getting involved in the pregnancies. Often, they are the ones who call us to learn more about our services.

New technologies and products

Technology has prompted some of the biggest changes in pregnancy. There are a lot of devices that new parents can use these days — from baby monitors, breathing and movement monitors, and much more. All this technology routes directly to parent's smartphones so they can know in real time what is always happening with their baby. While we love that parents can be more informed, we also don't want them to become so dependent on technology that they stop trusting their instincts. It is our job to encourage them to trust themselves (along with technology) so they can be the best parents they can be.

Another way technology has affected our business is that we are now able to reach our clients 24 hours a day, seven days a week through our website. We get a lot of form submissions late at night – particularly for support with breastfeeding and sleep training. We might not be able to answer the phone at 2 a.m., but our website has the resources to support new parents no matter the time of day.

For better or for worse, we have seen a huge increase in the number of products that are available for baby and mom. While there are some products that we absolutely love, many of the new products that have flooded the market are not needed. Because of this, we created a boutique at our center to help parents purchase only the items they will use. We also provide in-person support for purchasing some of the more personal products like nursing bras.

An increased access to information

Just as there are more and more products out there for new or expecting parents, there is also a wealth of information available – sometimes too much. We have seen a lot of parents using apps and reading blogs that might have inaccurate information, since many of these platforms are not regulated. For instance, these blogs don't account for the parents' medical and personal history. Because of this, we often see parents with a lot of anxiety and information overload. We find our in-person and virtual classes taught by professionals using unbiased, medically approved information brings our clients a lot of peace.

This has been a difficult year for everyone — especially expecting moms and new parents. People can't go out and attend classes and many hospitals have had to cancel their pregnancy courses. We have taken this as an opportunity to launch Motherhood Center into the next 20 years.

We now offer virtual educational courses and fitness classes. These classes are available to support parents anywhere — more information is available online. We are excited about the potential to expand our reach outside of Houston.

With The Motherhood Center celebrating its anniversary in May, we are so thankful we have been able to support Houston's mothers for 20 years, and we can't wait to see what the next 20 years hold.

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Gabriela Gerhart is the founder of The Motherhood Center.

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Building Houston

 
 

With fresh funding, this Houston and Canada-based company has made an acquisition. Courtesy of Validere

After raising $43 million in funding for its series B round, Validere, a commodity management platform for the energy industry, has acquired Clairifi, whose technology helps energy businesses comply with environmental and regulatory requirements. Financial terms weren’t disclosed.

The funding round was closed in March and was led by Mercuria Energy and select funds and accounts managed by BlackRock, with participation from Nova Fleet, Pioneer Fund and NGIF Cleantech Ventures, as well as existing investors, including Wing VC and Greylock Partners, according to a news release.

“Validere’s mission is to ensure human prosperity through energy that is plentiful, sustainable and efficiently delivered," says Nouman Ahmad, Validere co-founder and CEO. "We facilitate this through integrating our customers’ core business with new environmental initiatives. In order to manage the energy transition well, environmental attributes cannot be managed in a silo, they need to be integrated in the day-to-day operations and commercial decisions."

Validere is based in Calgary, Alberta, and has its United States presence based in Houston. Clairifi also is based in Calgary. According to the company, the purchase of Clairifi strengthens Validere’s ESG (environmental, social, and governance) offerings.

“Companies across the energy supply chain are often burdened by the arduous task of compliance reporting, a time-intensive process that is usually performed manually in Excel spreadsheets by costly environmental consultants,” Validere says in a news release announcing the Clairifi deal. “These issues are coupled with constantly changing environmental, social and governance (ESG) policies, as well as disorganized data, which can cause confusion over meeting reporting requirements.”

Validere says that thanks to the integration of Clairifi, businesses can easily comply with current and future regulations from the U.S. Securities and Exchange Commission (SEC), and can access a central platform to accurately measure, manage, and forecast emissions strategies.

“The implementation of costs on carbon and emission reduction requirements introduce new immediate and long-term consequences that cascade from the field to head office,” says Corey Wood, co-founder and CEO of Clairifi. “While regulatory compliance is often considered a burden on industry, requiring resources and continuous innovation, if we are well-prepared, these challenges may be used as catalysts to revive, refresh and improve.”

As part of the acquisition, Wood has joined Validere as vice president of emissions, regulatory, and carbon strategy.

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