3 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Sameer Soleja of Molecule, Gabriela Gerhart of The Motherhood center, and 50 Cent. Courtesy photos

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — software, education, and more — recently making headlines in Houston innovation.

Sameer Soleja, CEO of Molecule

Sameer Soleja, CEO of Molecule, joins the Houston Innovators Podcast to discuss his startup's recent fundraise — and how he's planning on being at the forefront of the evolving electricity commodities industry. Photo courtesy of Molecule

A 9-year-old software startup has been reinvigorated by fresh funds and a new opportunity to emerge as a leader in enterprise software for commodities — especially for electricity traders. Sameer Soleja, CEO of Molecule, joins the Houston Innovators Podcast to discuss the company's latest funding round — a $12 million series A.

"The commodities industry is looking really hard at electricity as the growth commodity of the 2020s — renewables and conventionally generated electricity," Soleja says. "Everybody in our client base and in the market is looking at electricity. Well, we happen to have more than have of our customer base be in electricity."

Click here to listen to the podcast and read more.

Gabriela Gerhart, founder of The Motherhood Center

Houston entrepreneur recounts journey from communism to U.S. success in new book

Gabriela Gerhart recounts her journey from communism to American success in her new book. Photo courtesy of Gabriela Gerhart

Gabriela Gerhart remembers that day, back in 1989, when her teacher walked into her classroom in Czechoslovakia and announced that communism was over. Further, she told the group that everything she'd been teaching them was a lie.

Gerhart was stunned.

"It was confusing," she tells CultureMap. "You think to yourself, 'was I fooled? Was I indoctrinated? 'You have to understand, I had no idea there was another world out there."

Gerhart, founder of The Motherhood Center on West Alabama Street unpacks those feelings and others in her new autobiography, After The Fall, a story of growing up in Central Europe under communism and following her own wanderlust to the States, where she fell in love, got married, and built a successful business.

Click here to read more.

Rapper 50 Cent really means business. 50 Cent/Twitter

Rap star and Newstonian 50 Cent is giving back to area schools in need of help. The recently relocated rapper/producer/entrepreneur/rodeo wine bidder is teaming up with the Houston Independent School District and Horizon United Group to bolster entrepreneurship programs at Kashmere, Worthing, and Wheatley high schools.

He has funded the project with a $600,000 donation, Mayor Sylvester Turner announced on May 17.

Dubbed the G-Unity Business Lab, the new program will encourage students to engage in MBA-level lessons that represent the full lifecycle of a product or concept, from idea creation, to market branding, to even running a company, a press release notes.

Click here to read more.

Gabriela Gerhart recounts her journey from communism to American success in her new book. Photo courtesy of Gabriela Gerhart

Houston entrepreneur recounts journey from communism to U.S. success in new book

RISING FROM THE FALL

Gabriela Gerhart remembers that day, back in 1989, when her teacher walked into her classroom in Czechoslovakia and announced that communism was over. Further, she told the group that everything she'd been teaching them was a lie.

Gerhart was stunned.

"It was confusing," she tells CultureMap. "You think to yourself, 'was I fooled? Was I indoctrinated? 'You have to understand, I had no idea there was another world out there."

Gerhart, founder of The Motherhood Center on West Alabama Street unpacks those feelings and others in her new autobiography, After The Fall, a story of growing up in Central Europe under communism and following her own wanderlust to the States, where she fell in love, got married, and built a successful business.

The Houston launch for the book is Wednesday, May 19 at The Motherhood Center from 4 pm to 6 pm. The official Austin launch happens on Thursday, May 20 at Central Machine Works from 4 pm to 6 pm. Both events are free, but audiences are asked to register. After the Fall is available on Amazon, Barnes & Noble, at Brazos Bookstore, and online.

In many ways, Gerhart's journey is like many other immigrant stories of coming to a new land and rebuilding a life. For Gerhart, though, it wasn't just about building a new life, it was learning that she had choices.

Before the fall
In her homeland, she'd been involved with a communist youth group, and had plans to rise through the communist party. When communism fell, her sense of how she saw herself was battered. All of a sudden, though, there were opportunities.

"Growing up, my friends and I all wore the same clothes," she says. "But it was because you would go into a store and there might be only three kinds of winter jacket."

With the fall of communism, Gerhart could travel far beyond her Czech roots, and discover all sorts of new things: new foods, new styles, new ideas.

"I was hungry for adventures and experiences," she remembers.

After the fall
She came to the U.S. in 1998, where she became an au pair. While she didn't have a choice of where she was sent, she says that she loved that she landed in Houston. The Bayou City would open her eyes to all the possibilities of what she could do and what she could be.

Gerhart describes herself as someone who is always challenging herself, so being an entrepreneur was a natural fit. She's also always been nurturing, which is what led her to study nursing and become a pediatric nurse. Combining her love of mothers and babies with her grit and determination, she built The Motherhood Center in 2000 to provide expectant and early post-natal moms with a supportive network and educational resources to raise healthy children, while not neglecting themselves.

All of it is outlined in After the Fall, in triumph and tragedy. Gerhart outlines her inability to have children, even as she was building her business into the premier destination for moms and babies. A stepmother and grandmother now, she says she has found great happiness in her life, chasing her dreams and adventures across continents and political changes.

An American dream
"My favorite thing about America is that there are so many opportunities," she says. "I am so grateful. It's really amazing how young America is. People don't realize, the basement in my house in the Czech Republic is 300 years older than this country," she jokes.

Writing her autobiography gave her the chance to reflect on that, as well as unpack her own feelings about communism and its fall. Growing up, she says, her parents never discussed their feelings about the subject; it was far too dangerous.

"A parent might say something to their child and the child could go to school and repeat it and all of a sudden, there would be a knock on the door from the police," she says. "Writing this book meant my parents and I could speak more openly about it, and I was able to see things from their perspective."

She hopes the book will inspire others to embrace their potential and pursue their own dreams. Maybe they'll be encouraged to start their own business. Maybe they'll re-discover gratitude for being Americans. Maybe they'll set off on their own adventures.

As for Gerhart, now that the book is finished, she's looking ahead to what's next. She'll keep expanding The Motherhood Center and its programming, and she's taking on speaking engagements in the coming months.

"I have a need to share," she explains. "And I'll keep doing that.

------

This article originally ran on CultureMap.

This Mother's Day, The Motherhood Center's founder is looking back on 20 years of care for Houston's new and expecting mothers. Getty Images

Houston specialist reflects on innovation and technology's effect on pregnancy care

Guest column

Mother's Day this Sunday will be a very different kind of day for mothers across the world, and I found myself reflecting on the innovation and evolution of pregnancy care and the different options women have nowadays.

When I founded The Motherhood Center in 2000, I had one simple goal, which was to provide Houston's new and expecting moms with unparalleled support and guidance. Now, 20 years later, we provide a full range of services for parents across every stage of parenthood. My team and I have held true to this mission, and, as new technologies and schools of thought emerged, so too have we evolved.

The evolution of family planning

One of the biggest changes we have witnessed over the past two decades is people's approach to family planning. We are seeing a lot more women choosing to have children later in life. With all the wonderful technological advancements — such as IVF, fertility treatments and egg freezing — we have seen women focus on their careers and start a family at an older age. One unexpected result of this is kind of funny – we are seeing a lot more twins and triplets.

We've also seen an increase in involvement from fathers. More and more dads are taking paternity leave these days – we hope to see that trend continue to grow. They are also coming to classes and getting involved in the pregnancies. Often, they are the ones who call us to learn more about our services.

New technologies and products

Technology has prompted some of the biggest changes in pregnancy. There are a lot of devices that new parents can use these days — from baby monitors, breathing and movement monitors, and much more. All this technology routes directly to parent's smartphones so they can know in real time what is always happening with their baby. While we love that parents can be more informed, we also don't want them to become so dependent on technology that they stop trusting their instincts. It is our job to encourage them to trust themselves (along with technology) so they can be the best parents they can be.

Another way technology has affected our business is that we are now able to reach our clients 24 hours a day, seven days a week through our website. We get a lot of form submissions late at night – particularly for support with breastfeeding and sleep training. We might not be able to answer the phone at 2 a.m., but our website has the resources to support new parents no matter the time of day.

For better or for worse, we have seen a huge increase in the number of products that are available for baby and mom. While there are some products that we absolutely love, many of the new products that have flooded the market are not needed. Because of this, we created a boutique at our center to help parents purchase only the items they will use. We also provide in-person support for purchasing some of the more personal products like nursing bras.

An increased access to information

Just as there are more and more products out there for new or expecting parents, there is also a wealth of information available – sometimes too much. We have seen a lot of parents using apps and reading blogs that might have inaccurate information, since many of these platforms are not regulated. For instance, these blogs don't account for the parents' medical and personal history. Because of this, we often see parents with a lot of anxiety and information overload. We find our in-person and virtual classes taught by professionals using unbiased, medically approved information brings our clients a lot of peace.

This has been a difficult year for everyone — especially expecting moms and new parents. People can't go out and attend classes and many hospitals have had to cancel their pregnancy courses. We have taken this as an opportunity to launch Motherhood Center into the next 20 years.

We now offer virtual educational courses and fitness classes. These classes are available to support parents anywhere — more information is available online. We are excited about the potential to expand our reach outside of Houston.

With The Motherhood Center celebrating its anniversary in May, we are so thankful we have been able to support Houston's mothers for 20 years, and we can't wait to see what the next 20 years hold.

------

Gabriela Gerhart is the founder of The Motherhood Center.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Houston startup is off to the races with its innovative running shoes

running start

Despite Houston’s reputation as a sneaker town, there are few actual shoe companies headquartered in the Bayou City. One that is up and running is Veloci Running, an innovative enterprise that combines the founder’s history as a track runner for Rice University with the realities of running in a changing world.

Tyler Strothman started running cross country growing up in Wisconsin and Indiana before moving to Texas to attend Rice in 2020. Naturally, his college life was altered significantly by the COVID-19 pandemic. Unfortunately, Strothman contracted the virus, leading to pneumonia and causing him to consider other plans for his future.

One thing that stood out from Strothman’s running career was how bad his shoes fit.

“Traditional shoes narrowed in, cramped the front of my feet, and it was causing foot pain,” he said in a video interview. “But any other shoes that were shaped to better fit the natural foot shape were more barefoot (style)—they were more minimalist overall. And that was hurting my calf and Achilles. It was pulling on it, kind of like a rubber band.”

Strothman decided to start Veloci and went on to win the annual Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge in 2025. The win secured $50,000 in startup money, which Strothman used to immediately launch his new runner-centered shoe design with himself as the CEO at the age of 24.

Along for the jog was Strothman’s college friend, Austin Escamilla, who serves as chief operating officer. Escamilla believed in Strothman’s vision, but the project immediately ran into snags beyond Veloci’s control, particularly with manufacturing in Asia.

“It was quite a year to start a shoe business, especially dealing with tariffs and global economic trade tensions,” he said in the same video interview. “We've luckily had some really good partners and really solid advisors throughout the journey who've either done it or had some good feedback and advice. It certainly takes a village, but every day is different. So, it's fun to come into work every day and problem solve.”

The flagship Veloci shoe is the Ascent, which comes in both men’s and women’s sizes. It combines the wide toe cage that Strothman wanted with extra support cushion for a softer, easier run. They retail at $180. Strothman has personally been testing them for a year, noticing reduced lower leg pain when he runs.

At the same time, Veloci has attended to some of the more unique running problems in Houston and other hot, Southern states. A combination of heat and humidity makes for a very soggy shoe if not designed with such environments in mind. The Ascent is built to be very open and breathable, allowing hot air to flow and keeping sweat from building up. These various comfort improvements have made the Ascent Strothman’s favorite running shoe.

“I put on more pairs of this Veloci shoe than I have in my other running shoes in the last seven years,” he said

Currently, Veloci is still a very niche brand. Since the company launched last year, they’ve sold roughly 10,000 pairs. Those sales come either directly through their website or from specialty running stores, most of which are located around the Houston area, like Clear Creek Running Company in League City.

Building community around the shoe through these specialty retailers has been a prime marketing strategy. Part of the $50,000 grant went to a custom van that Veloci can take to various 5Ks, runs and events to get people interested in the brand. The personal touch has helped news of Veloci spread through the running world.

“We went to many run clubs throughout the last year,” said Escamillia. “We've been to pretty much every one of the major run clubs at least once or twice. Folks who try on the shoes, love them, become fans and post and repost…. The marketing side's been a lot of fun.”

Intuitive Machines lands $180M NASA contract for lunar delivery mission

to the moon

NASA has awarded Intuitive Machines a $180.4 million Commercial Lunar Payload Services (CLPS) award to deliver science and technology to the moon.

This is the fifth CLPS award the Houston spacetech company has received from NASA, according to a release. It will be the first mission to utilize Intuitive Machines' larger cargo lunar lander, Nova-D.

Known as IM-5, the mission is expected to deliver seven payloads to Mons Malapert, a ridge near the Lunar South Pole, which is a "compelling location for future communications, navigation, and surface infrastructure," according to the release.

“We believe our space infrastructure provides the scalability and flexibility needed to support an increased cadence of new Artemis missions and advance national objectives. This CLPS award accelerates our expansion efforts as we build, connect, and operate the systems powering that infrastructure,” Steve Altemus, CEO of Intuitive Machines, said in the release. “We look forward to working closely with NASA to deliver mission success on IM-5 and to provide sustained operations and persistent connectivity in the cislunar environment and across the solar system.”

The delivery will include the Australian Space Agency’s lunar rover, known as Roo-ver, and another lunar rover from Honeybee Robotics, a part of Jeff Bezos' Blue Origin. Intuitive Machines will also deliver chemical analysis instruments, radiation detectors and other technologies, as well as a capsule named Sanctuary that shows examples of human achievements.

Intuitive Machines previously completed its IM-1 and IM-2 missions, which put the first commercial lunar lander on the moon and achieved the southernmost lunar landing, respectively.

Its IM-3 mission is expected to deliver international payloads to the moon's Reiner Gamma this year. It’s IM-4 mission, funded by a $116.9 million CLPS award, is expected to deliver six science and technology payloads to the Moon’s South Pole in 2027.

The company also announced a $175 million equity investment to fuel growth earlier this month.

TotalEnergies exits U.S. offshore wind sector in $1B federal deal

Energy News

TotalEnergies, a French company whose U.S. headquarters is in Houston, has agreed to redirect nearly $930 million in capital from two offshore wind leases on the East Coast to oil, natural gas and liquefied natural gas (LNG) production.

In its agreement with the U.S. Department of the Interior, TotalEnergies has also promised not to develop new offshore wind projects in the U.S. “in light of national security concerns,” according to a department press release.

Federal agency hails ‘landmark agreement’

The Department of the Interior called the deal a “landmark agreement” that will steer capital “from expensive, unreliable offshore wind leases toward affordable, reliable natural gas projects that will provide secure energy for hardworking Americans.”

Renewable energy advocates object to what they believe is the Trump administration’s mischaracterization of offshore wind projects.

Under the Department of the Interior agreement, the federal government will reimburse TotalEnergies on a dollar-for-dollar basis for the leases, up to the amount that the energy company paid.

“Offshore wind is one of the most expensive, unreliable, environmentally disruptive, and subsidy-dependent schemes ever forced on American ratepayers and taxpayers,” Interior Secretary Doug Burgum said in the announcement. “We welcome TotalEnergies’ commitment to developing projects that produce dependable, affordable power to lower Americans' monthly bills while providing secure U.S. baseload power today — and in the future.”

TotalEnergies cites U.S. policy in move away from U.S. wind power

In the news release, Patrick Pouyanné, chairman and CEO of TotalEnergies, says the company was “pleased” to sign the agreement to support the Trump administration’s energy policy.

“Considering that the development of offshore wind projects is not in the country’s interest, we have decided to renounce offshore wind development in the United States, in exchange for the reimbursement of the lease fees,” Pouyanné says.

TotalEnergies redirects capital to LNG, oil, and natural gas

TotalEnergies will use the $928 million it spent on the offshore wind leases for development of a joint venture LNG plant in the Rio Grande Valley, as well as for production of upstream oil in the Gulf of Mexico and for production of shale gas.

“These investments will contribute to supplying Europe with much-needed LNG from the U.S. and provide gas for U.S. data center development. We believe this is a more efficient use of capital in the United States,” Pouyanné says.

TotalEnergies paid $133.3 million for an offshore wind lease at the Carolina Long Bay project off the coast of North Carolina and $795 million in 2022 for a lease covering a 1,545-megawatt commercial offshore wind facility off the coast of New Jersey.

“TotalEnergies’ studies on these leases have shown that offshore wind developments in the United States, unlike those in Europe, are costly and might have a negative impact on power affordability for U.S. consumers,” TotalEnergies said in a company-issued press release. “Since other technologies are available to meet the growing demand for electricity in the United States in a more affordable way, TotalEnergies considers there is no need to allocate capital to this technology in the U.S.”

Since 2022, TotalEnergies has invested nearly $12 billion to promote the development of oil, LNG, and electricity in the U.S. In 2025, TotalEnergies was the No. 1 exporter of LNG from the U.S.

Industry groups push back on offshore wind pullback

The American Clean Energy Association has pushed back on the Trump administration’s characterization of offshore wind projects.

“The offshore wind industry creates thousands of high-quality, good-paying jobs, and is revitalizing American manufacturing supply chains and U.S. shipyards,” Jason Grumet, the association’s CEO, said in December after the Trump administration paused all leases for large-scale offshore wind projects under construction in the U.S. “It is a critical component of our energy security and provides stable, domestic power that helps meet demand and keep costs low.”

Grumet added that President Trump’s “relentless attacks on offshore wind undermine his own economic agenda and needlessly harm American workers and consumers.” He called for passage of federal legislation that would prevent the White House “from picking winners and losers” in the energy sector and “placing political ideology” above Americans’ best interests.

The National Resources Defense Council offered a similar response to the offshore wind leases being paused.

“In its ongoing effort to prop up waning fossil fuels interests, the administration is taking wilder and wilder swings at the clean energy projects this economy needs,” said Pasha Feinberg, the council’s offshore wind strategist. “Investments in energy infrastructure require business certainty. This is the opposite. If the administration thinks the chilling impacts of this action are limited to the clean energy sector, it is sorely mistaken.”

---

This article originally appeared on EnergyCapitalHTX.com.

View All Listings