eavesdropping in Houston

Overheard: How the energy tech ecosystem will evolve and the role of Houston innovators

At a panel at virtually hosted CERAWeek, energy innovation stakeholders discussed the future of cleantech. Photo via Getty Images

The energy technology and innovation ecosystem is comprised of stakeholders across the industry — from the academic institutions that house researchers in the field and the entrepreneurs with the big ideas to the venture backers who fund the scaling of these ideas and the corporations who put these new technologies into their supply chain.

A recent panel at CERAWeek by IHS Markit explored where the energy tech ecosystem is headed — and what all needs to be done to advance innovation. Missed the discussion or just want a refresher on on the highlights? Here are some significant overheard moments from the virtual panel.

“We need more energy innovation, and when we think about the energy system of the future there are key areas where we need more technology developed. We all need to encourage and support that early innovation.”

— Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures. Burger mentions that it's about collaboration. "All of us play a role in a critical part of the development."

“Not only do we have to have the innovation pipeline, but then we’ve got to really move quickly to work with governments, corporations, public-private partnerships that can be formed around these technologies.”

— Ashley Grosh, vice president of Breakthrough Energy. Grosh echoes the need for collaborative efforts. No one part of the equation — such as corporates, scientists, academics, etc. — can move the needle by itself.

“We face a need to run the current energy system extremely well … while also envisioning a new energy system.”

— Burger says. Burger, who alludes to the state's recent power grid failure as an example, says this balancing act is a challenge across the board for energy companies.

“Government is going to have to play aggressively to solve the climate problem.”

— Ilan Gur, CEO of Activate Global Inc., a nonprofit organization that WORKS with U.S.-based funders and research institutions to support a group of fellows. Gur says there needs to be some aspect of incentivization somewhere in the innovation process to drive results.

“Where the market works, let it work. And where it needs help, let’s double down.”

— Burger says, adding that it will take the public, corporations, innovators, and capital to make a difference. "If you can align those all toward derisking then scaling that technology, we will all benefit from the fruits of that labor.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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