Chevron Technology Ventures completed the build out of its new office in the Ion — plus more local Houston innovation news. Photo courtesy of Gensler

Houston is buzzing with local startup and innovation news lately, and there might be some headlines you may have missed.

In this roundup of short stories within Houston startups and tech, Chevron Technology Ventures reveals their Gensler-designed office in the Ion, a Houston startup received a grant from the Air Force, and more.

Chevron reveals completed Ion office

CTV now has an office at The Ion. Photos courtesy of Gensler

Chevron Technology Ventures tapped Gensler to design its office in The Ion. According to Gensler, the office was designed to be "an innovative think tank and collaboration space within The Ion for its employees, and for interfacing with external consultants, partners, and vendors."

Per Gensler, some of the design elements of the office space includes:

  • Chevron-branded biophilia wall, accented with various artifacts showcasing Chevron’s rich history in the energy industry
  • Multiple meeting rooms for internal teams to collaborate on projects, for vendors to conduct demos and test emerging technologies, or to host case competitions, recruiting events, and more
  • A dedicated recording studio with state-of-the-art acoustics and lighting serves as a hub for bringing videos and podcasts to life
  • A coffee bar and social area

HTX Labs receives $1.25M Air Force grant

HTX Labs' EMPACT product will be further developed to support the Air Force. Image courtesy of HTX Labs

HTX Labs, a Houston-based company that designs extended reality training for military and business purposes, announced earlier this month that it has been awarded a new $1.25 million Small Business Innovation Research Phase II contract with US Air Force Global Strike Command to enhance its product, EMPACT Immersive Learning Platform, to facilitate collaborative, multi-role immersive learning capabilities in support of maintenance training for the B-52 aircraft.

“HTX Labs is excited to expand our presence into Global Strike Command and take on the challenge to aid Global Strike with its mission to produce highly qualified, engaged, and prepared Airmen. Our main objective with this SBIR award is to build on the success of the immersive training programs we have helped drive within AETC, and bring those successful results along with lessons learned over to Global Strike," says Chris Verret, president and co-founder, HTX Labs, in a news release.

"When coupled with EMPACT’s no-code immersive content authoring tools, this capability will support just-in-time mission training, enabling delivery of the right training at the right time – across geographically disparate locations to the Airmen who need it,“ he continues.

The goals of the project is to "increase throughput of the training pipeline, lower overall training costs, and produce more fully mission-ready Airmen," according to the release.

Scott Schneider, co-founder of the company, recently joined the Houston Innovators Podcast to discuss how he and his team have tapped into the military sector. Click here to listen.

Pitch competition reveals

Here's who will be pitching at The Cannon later this month. Photo courtesy of The Cannon

Dell for Startups is bringing a pitch competition to The Cannon on Wednesday, June 29, and the eight companies who will be pitching for cash prizes were announced.

Here's what Houston companies will take the stage:

The judges for the competition are Andrea Course of Shell Ventures, Sunny Zhang of Born Global, Joey Sanchez of The Ion Houston, Sharita Humphrey of Black Girl Ventures, and Megan Wright and Lucas Chaya Del Pino of Dell Technologies.
The event begins on Wednesday, June 29, at 4 pm with a panel discussion, and the pitch competition will begin at 5:30. Click here to register.

Houston artist completes Greentown Labs mural

Hannah Bull painted a mural depicting the future of climatetech on Greentown Houston's building. Photo courtesy of Greentown

Houston artist Hannah Bull was selected and commissioned by Greentown Labs to paint a mural on the outside of Greentown Houston. The project wrapped up and the mural, entitled “Powering the Future Through Climatetech,” can be found on east exterior wall. Watch a timelapse of the painting by clicking here.

Twelve startups pitched at this annual Houston energy conference — and one went home with a golden ticket into Chevron Technology Ventures' catalyst program. Photo by Natalie Harms/InnovationMap

Houston showcases 12 energy transition startups at annual CERAWeek conference

winner, winner

CERAWeek by S&P Global wrapped up last week after five days of energy transition panels, leadership talks, emerging tech showcases, endless networking and so much more.

While dozens of Houston energy innovators and investors bopped around the Agora innovation section of the conference in George R. Brown Convention Center, the highest concentration of startups had to be at the Energy Transition Ventures Day pitch competition hosted by the Greater Houston Partnership's Houston Energy Transition Initiative and in collaboration with Halliburton Labs, Greentown Houston, The Ion, and more.

Twelve startups across four categories — carbon capture, use and storage, hydrogen solutions, energy storage, and circular economy — pitched to a panel of investors who then selected one winner per category. Additionally, Chevron Technology Ventures selected one lucky startup from the pitches to be a part of its catalyst program.

Of the 12 companies, most call Houston their headquarters — and the ones that aren't based in town have some connection to the city via accelerator, incubator, or venture program.

"This is Houston," says Jane Stricker, executive director of thee Houston Energy Transition Initiative and senior vice president of energy transition at the GHP, at the end of the pitches. "This is the reality of what's happening in this city right now — traditional oil and gas and traditional energy incumbent coming together with exciting new technology innovations to develop solutions for the future."

While its the first event the GHP has put on at CERAWeek highlighting energy transition startups, it won't be the last, Stricker notes.

"The energy industry is not some near-term problem to address on our path towards an energy transition future — whatever that looks like," Scott Gale, executive director of Halliburton Labs and host for the event, says. "We're here to drive that forward. To think otherwise is to assume that JFK said that we're going to the moon, but we're going to leave the aerospace industry behind — it's silly and it's not going to happen. We're so thrilled to have these companies here presenting."

The Energy Transition Ventures Day programming, which took place on Wednesday, March 9, concluded with a dinner celebration where the five winning startups were announced. Here are the 12 startups who pitched, with a note on those that were recognized by the judges:

  • Carbon capture, use and storage category:
    • OCO Chem — Washington-based startup with a technology that converts CO2 into useful products and stores renewable energy. (category winner)
    • Dsider — Houston-based tech platform that uses data to track carbon emissions.
    • Ionada — Houston-based company that develops, manufactures, and markets exhaust gas cleaning systems that reduce emissions from the marine and power generation industries.
  • Hydrogen solutions category:
    • Mote — Los Angeles-based business that converts wood waste into hydrogen and carbon.
    • Fysikes Bio — Houston-based startup with ongoing pilots on the Gulf Coast that creates BioHydrogen and Biochar from natural resources. (category winner)
  • Circular economy category:
    • Applied Bioplastics — Austin-headquartered plant-based plastics alternative. (category winner)
    • Katz Water Technologies — Houston-based innovative water purification company.
    • Pressure Corp. — Houston-based business providing industrial facilities/operators the ability to monetize their waste.
  • Energy storage category:
    • Parasanti — Austin-based edge computing hardware and software startup that's streamlining in-field data and analytics. (Chevron's catalyst program winner)
    • Revterra — Houston-based innovative flywheel energy storage system solution. (category winner)
    • Veloce Energy — Los Angeles-based innovative electric vehicle charging solution.
    • Renewell — Houston-based energy storage network that's re-purposing oil and gas infrastructure
Barbara Burger has led Chevron's innovation efforts for almost a decade and is passing the responsibilities to Jim Gable. Photos courtesy

Chevron announces innovation leadership change in Houston

this just in

Chevron's Houston-based innovation leader has announced her retirement, and the company has named her successor.

After 34 years at Chevron, Barbara J. Burger, vice president of innovation and president of Chevron Technology Ventures, will retire, the company announced this week. Jim Gable, who currently serves as vice president of Downstream Technology & Services, will succeed Burger, effective February 1, 2022.

"Barbara is a respected leader in our industry and beyond," says Eimear Bonner, vice president and CTO, in a news release. "She has played a significant part in driving innovation, technology and new business solutions within Chevron. She has also been instrumental in Chevron’s leadership of the external innovation ecosystem through partnerships such as The Ion innovation hub in Houston and Boston-based Greentown Labs.”

Burger joined Chevron in 1987 and took over leadership of CTV in 2013. In her tenure, the innovation investment arm has invested in dozens of innovative companies and forged partnerships with incubators and accelerators fostering support for startups across the globe. She's also been an active leader in Houston's innovation ecosystem and is the outgoing board chair at Houston Exponential.

Gable brings his 23 years of experience to the role. Based in Chevron's office on the West Coast, he will be relocating to Houston, per the release. He currently oversees the development and deployment of downstream-related technology for Chevron.

“CTV has a 22-year history of investing in startups across a wide cross section of energy innovation and a track record of collaboration to bring innovation to scale,” Bonner continues. “Jim’s experience at Chevron is deep and diverse. Combined with his technology commercialization experience with CTV early in his career, as well as in his current role, Jim is poised to lead CTV to even greater success.”

In September, Burger was honored with the Trailblazer Award at the inaugural InnovationMap Awards. A select group of judges identified her as an individual paving the way for innovation in Houston.

"I am deeply honored to be recognized for my contributions to the Houston Innovation Ecosystem. I moved to Houston in 2013 and in short order was included and saw ways I could contribute. That is a great welcome" Burger told InnovationMap at the time. "While I am proud of my contributions and our progress, we are just getting started,."

A Houston tech startup launches a crowdfunding campaign — and more local innovation news. Photo courtesy of The Postage

Roundup: Houston startups announce new partnerships, crowdfunding campaigns, and more

Short stories

The Houston innovation ecosystem has been bursting at the seams with news from innovative tech companies and disruptive Houston startups as we fly through the final quarter of 2021.

In this roundup of short stories within Houston innovation, a Texas energy tech company gets selected for a prestigious program, a med device company heads to clinical trials, a startup launches a crowdfunding campaign, and more.

The Postage launches crowdfunding campaign

The Postage is looking for financial support with its new campaign. Photo courtesy of The Postage

The Postage, a Houston-based, full-service digital platform to help organize affairs to make after-life planning a smoother process for families, has announced the launch of a crowdfunding campaign through MicroVentures.

"This crowdfunding offering is selling crowd notes to raise maximum offering proceeds of $500,000 with a minimum investment of $100," according to a news release. "We currently anticipate closing this offering on April 4, 2022."

More information on this offering can be found at: https://invest.microventures.com/offerings/the-postage.

Emily Cisek co-founded the company after she experienced an overwhelming experience following a death in her family.

"I just knew there had to be a better way, and that's why I started The Postage," Cisek says on an episode of the Houston Innovators Podcast. "My background had historically been in bringing offline businesses online, and I started doing some research on how I could make this space better. At the time, there really wasn't anything out there."

Texas company selected for Chevron Technology Ventures Catalyst Program

This Texas company has joined CTV's startup program. Photo via Getty Images

SeebeckCell Technologies, while based in Arlington, Texas, is no stranger to the Houston innovation ecosystem. The startup was in the first class of the Rice Alliance Clean Energy Accelerator, participated in the MassChallenge Texas Houston cohort, and is a member at Greentown Houston. The company announced earlier this month a new Houston association as it was invited to participate in the Chevron Technology Ventures Catalyst Program to develop further their technology platform designed to recover industrial waste heat energy, increasing energy consumption efficiency, and eliminating battery replacement in IoT applications, according to a news release.

"SeebeckCell is excited to be supported by Chevron, a technology leader in the energy market," says Ali Farzbod, co-founder and CEO of Seebeckcell Technologies, in the release. "This is inspiring hope in the scientific community as we see Chevron continue to back commercializing academically developed technologies that provide potential solutions for addressing climate change. Through collaboration and partnership, we're able to grow our startup and we're grateful for participating in the Rice Alliance Clean Energy Accelerator that helped connect us with Chevron."

SeebeckCell Technologies is helping petroleum and gas industries and emerging markets solve energy waste with an innovative liquid based thermoelectric generator.

VenoStent heads to clinical trials

VenoStent

VenoStent has reached the clinical trials stage. Photo via venostent.com

VenoStent Inc. has announced successful enrollment in its initial feasibility clinical trial. The med device startup is a tissue engineering company that's developing smart polymer wraps to transform the efficacy of the vascular surgery industry, which sees five million operations each year.

"We are very pleased to announce that we have successfully enrolled twenty end-stage renal disease patients in our initial feasibility study taking place in Asuncion, Paraguay," says Tim Boire, CEO., in a news release "After years of development, we are confident that our bioabsorbable wrap technology can have a positive impact on the lives of patients that require hemodialysis to sustain life. This is a major milestone toward our mission to improve the quality and length of life for end-stage renal disease patients, as well as others needing vascular surgery."

VenoStent is an alum of TMC Innovation's accelerator and has been named a most promising company by Rice Alliance.

Cart.com announces latest partnership

Cart.com has a new partner, which has increased access to tools for its clients. Photo via cart.com

Houston-based Cart.com, an end-to-end ecommerce services provider and Amazon competitor, has announced yet another new partnership. The company has teamed up with Extend, which provides modern extended warranties and product protection plans. The partnership means that Cart.com merchants have access to a new revenue stream and new ways to increase customer satisfaction by leveraging Extend's platform and technology-enabled proprietary insurance stack.

"Like Cart.com, Extend is fixing the fractured ecommerce ecosystem by providing a truly innovative, effortless, and easy-to-understand service for both merchants and their customers," says Omair Tariq, Cart.com co-founder and CEO, in a news release. "By creating seamless solutions to serve brands, we empower them to focus completely on their customers. The partnership with Extend fits squarely in this view; anyone who has wrangled with extended warranty claims in the past understands the friction involved. Extend is rewriting the rules for product protection and customer service while Cart.com takes care of everything from the factory floor to the customer door. Through this partnership with Extend, we're now seamlessly covering the post-purchase experience too."

Extend launched in 2019 — a time when only the top 1 percent of merchants could offer extended warranties and protection plans to help their customers, according to the release. Now, Extend is valued at $1.6 billion, has raised over $315 million in venture capital, is on track to sell more than three million protection plans in 2021.

"The relationship between an ecommerce company and its customer doesn't end with the sale," says Woodrow Levin, co-founder and CEO of Extend, in the release. "Our technology will allow Cart.com's clients to continue to engage customers after they make a purchase, unlocking opportunities to increase brand loyalty, open new revenue channels, and create lasting customer relationships. Together, we're empowering clients to deliver a better experience for customers and we are excited to continue to build on that vision."

Campus Concierge rebrands to Clutch with revamped website

A Houston startup has just flipped a switch. Image via thatsclutch.com

Campus Concierge is now Clutch, the Houston-based startup announced on its Facebook page last month. The new name also came with a revamped website.

Madison Long and Simone May had the idea for the company when they were undergraduate students at Purdue University and their only option for scoping out basic services — like getting their hair done or hiring a DJ for an event or a photographer for graduation photos — was to ask around among older students. Launched earlier this year, the platform is a marketplace to connect students who have skills or services with potential clients in a safe way. The company, which was a member of DivInc's inaugural Houston accelerator, launched on three college campuses this year — Texas Southern University, Rice University, and Prairie View A&M.

"Building community is so critical given the fact that it's nerve-wracking any time to ask someone for help — especially now that you are coming back to school after a year of being virtual," Long, CEO and co-founder of Clutch, previously told InnovationMap.

This week's roundup of Houston innovators includes Barbar Burger of Chevron, David Aaronson of REVs, and Andrea Young of DonateStock. Courtesy photos

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from energy to fintech — recently making headlines in Houston innovation.

Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures

The InnovationMap Awards will celebrate Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures, as this year's Trailblazer Award honoree. Photo courtesy of CTV

The inaugural Trailblazer Award at the 2021 InnovationMap Awards event was established to honor a Houston innovation leader and advocate who's making a lasting impact on the Houston innovation community. Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures, was selected to receive award.

"I am deeply honored to be recognized for my contributions to the Houston Innovation Ecosystem. I moved to Houston in 2013 and in short order was included and saw ways I could contribute. That is a great welcome! While I am proud of my contributions and our progress, we are just getting started," Burger says.

Burger leads Chevron's corporate venture arm, Chevron Technology Ventures, which has invested millions in the future of energy technology. This type of corporate venture activity — especially in a city with so many Fortune 500 companies — plays a key role in an innovation community. Click here to read more.

David Aaronson, founder of REVS

David Aaronson of REVS shares his EV entrepreneurial journey on the Houston Innovators Podcast. Photo courtesy of REVS

It might not be today, and it might not be tomorrow, but electric vehicles are coming into Texas at an increasing rate. EVolve Houston, founded in part by the city, predicts that EV sales locally will make up 30 percent of annual new car sales by 2030. Aaronson says they reported that Houston has around 15,000 EVs on the road today, but by 2030, that's going to be 600,000.

"If it's not 2030 it's going to be 2032, because it's all the manufacturers are making," David Aaronson, founder of REVS, says on this week's episode of the Houston Innovators Podcast. "It's just a matter of time."

Aaronson, a Houston real estate veteran, founded Refuel Electric Vehicle Solutions, or REVS, last year to become the go-between for multifamily property owners and managers and the charging technology providers. Click here to read more and stream the episode.

Andrea Young, co-founder and CEO of DonateStock

DonateStock, a Houston fintech company that simplifies the stock donation process, has officially launched. Image courtesy of DonateStock

A few years back, Andrea Young donated some of her stock, and the process, while having its perks, wasn't worth the trouble.

"I valued the immense benefits stock donations provided me as an investor while simultaneously helping a nonprofit," Young says of her early experience with donating stock. "I enjoyed the significant tax advantages that allowed me to avoid capital gains taxes while deducting the full market value of my gifted stock. However, I found the entire process time consuming and cumbersome, which led to the end of my stock donation journey."

When the pandemic hit and nonprofits were greatly impacted, Young and her co-founder saw an opportunity to found DonateStock to help drive donations and guide nonprofits and donors alike through the process. During its beta testing phase, the company partnered with almost 100 nonprofits. Click here to read more.

The InnovationMap Awards will celebrate Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures, as this year's Trailblazer Award honoree. Courtesy of CTV

InnovationMap names inaugural Trailblazer Award recipient

honoring innovation

The inaugural InnovationMap Awards event, which is about three weeks away, was created to honor the best of Houston innovation. The Trailblazer Award in particular was established to honor a Houston innovation leader and advocate who's making a lasting impact on the Houston innovation community.

Barbara Burger, vice president of innovation at Chevron and president of Chevron Technology Ventures, was selected to receive the 2021 Trailblazer Award at the InnovationMap Awards presented by Techwave. Burger was nominated and approved by this year's judges.

Grace Rodriguez, CEO and executive director of Impact Hub Houston and a 2021 InnovationMap Awards judge, says Burger is a pioneer of bringing people together and was instrumental in the launch of Station Houston, as well as in the development of Houston Exponential and Houston's Innovation Corridor.

"In the startup world, we often talk about unicorns as simply companies valued at over a billion dollars. But Barbara is a TRUE unicorn," Rodriguez says. "Barbara's breadth of interests, from the arts to the sciences to business and innovation, coupled with her depth of insight gleaned from years of real-world experience in strategic advising in all of those areas, have been invaluable to Houston's innovation ecosystem."

Burger, who is the current board chair at HX, says she's seen Houston's innovation ecosystem evolve in her tenure in Houston, from watching venture capital investment grow and the Innovation District develop to new organizations — such as Greentown Labs and MassChallenge — flock to Houston.

"I am deeply honored to be recognized for my contributions to the Houston Innovation Ecosystem. I moved to Houston in 2013 and in short order was included and saw ways I could contribute. That is a great welcome! While I am proud of my contributions and our progress, we are just getting started," Burger says.

Burger leads Chevron's corporate venture arm, Chevron Technology Ventures, which has invested millions in the future of energy technology. This type of corporate venture activity — especially in a city with so many Fortune 500 companies — plays a key role in an innovation community.

"I have been a part of building a community that is focused on the future," she says. "The community includes all kinds of organizations in Houston – from city to academics to start-ups to investors to corporations – and community creates the connective tissue that shows us that working together we can accomplish great things."

Burger will be honored at the InnovationMap Awards event on September 8. The hybrid event will host finalists and their guests at The Cannon, while also feature a livestream feed for everyone to join virtually. Click here to RSVP.

"I'm grateful to call her an ally, mentor, and friend," Rodriguez continues. "She is truly deserving of this and every honor bestowed upon her. And I can't wait to see what new and exciting ideas she helps bring to life in the decades ahead."

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7+ can't-miss Houston business and innovation events in July

where to be

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.