In-ride entertainment

'Cash cab' rideshare tech company expands services to Houston and Austin

Houston and Austin rideshare riders might soon walk away with some earnings — or at least some entertainment. Photo via playoctopus.com

Your next Lyft or Uber ride might win you some money. An interactive advertising and entertainment platform that works in rideshares has announced it will expand to the Houston and Austin markets — just in time for SXSW.

Maryland-based Play Octopus has already received thousands of applications from rideshare drivers wanting the device in their vehicles, according to a press release. And expanding to Houston was an obvious move.

"As the leading rideshare advertising company in the country, expanding into Texas' ride-sharing scene is a necessary first step as we expand outside of the Northeast. Austin and Houston are both tech-driven cities that rely on rideshare for convenient transportation," says Cherian Thomas, the co-founder and CEO of Play Octopus. "Digital video consumption and rideshare are both at all-time highs, and for brands, Octopus provides the ability to reach millions of rideshare passengers on a monthly basis."

The company has recently seen success from partnerships with the likes of Disney, Red Bull, Tiffany & Co., Sprint, National Geographic, and Weight Watchers in major Northeastern cities. Houston and Austin are just the start of Octopus' 2019 growth plans.

The way it works is the company provides free tablets to qualified drivers. Tablets come with a monthly data plan, a mount, the cables required, and up to $100 a month — not to mention the perks — like tips and ratings — that come with providing riders a new option for ride entertainment. On the other side of the table, advertisers have access to millions of monthly riders and can use branding and geo-targeting ads.

The company launched the platform on the East Coast about a year ago and is already in over 7,000 vehicles generating almost 10 million engagements a month. Currently, Octopus is in New York; Boston; Philadelphia; Washington, D.C.; Baltimore; and Richmond, Virginia.

"Our national expansion is being fueled by our brand and agency partners, and further solidifies the Octopus platform as a key component to media plans," says Dillon Tedesco, the chief revenue officer of Play Octopus. "As we surpass the 10,000,000 monthly engagement milestone and introduce exciting new ways to interact with our tablets, we're looking forward to providing our clients with a deeper impact in more cities across the country."

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Building Houston

 
 

This health tech company has made some significant changes in order to keep up with its growth. Photo via Getty Images

With a new CEO and chief operating officer aboard, Houston-based DataJoint is thinking small in order to go big.

Looking ahead to 2022, DataJoint aims to enable hundreds of smaller projects rather than a handful of mega-projects, CEO Dimitri Yatsenko says. DataJoint develops data management software that empowers collaboration in the neuroscience and artificial intelligence sectors.

"Our strategy is to take the lessons that we have learned over the past four years working with major projects with multi-institutional consortia," Yatsenko says, "and translate them into a platform that thousands of labs can use efficiently to accelerate their research and make it more open and rigorous."

Ahead of that shift, the startup has undergone some significant changes, including two moves in the C-suite.

Yatsenko became CEO in February after stints as vice president of R&D and as president. He co-founded the company as Vathes LLC in 2016. Yatsenko succeeded co-founder Edgar Walker, who had been CEO since May 2020 and was vice president of engineering before that.

In tandem with Yatsenko's ascent to CEO, the company brought aboard Jason Kirkpatrick as COO. Kirkpatrick previously was chief financial officer of Houston-based Darcy Partners, an energy industry advisory firm; chief operating officer and chief financial officer of Houston-based Solid Systems CAD Services (SSCS), an IT services company; and senior vice president of finance and general manager of operations at Houston-based SmartVault Corp., a cloud-based document management company.

"Most of our team are scientists and engineers. Recruiting an experienced business leader was a timely step for us, and Jason's vast leadership experience in the software industry and recurring revenue models added a new dimension to our team," Yatsenko says.

Other recent changes include:

  • Converting from an LLC structure to a C corporation structure to enable founders, employees, and future investors to be granted shares of the company's stock.
  • Shortening the business' name to DataJoint from DataJoint Neuro and recently launching its rebranded website.
  • Moving the company's office from the Texas Medical Center Innovation Institute (TMCx) to the Galleria area. The new space will make room for more employees. Yatsenko says the 12-employee startup plans to increase its headcount to 15 to 20 by the end of this year.

Over the past five years, the company's customer base has expanded to include neuroscience institutions such as Princeton University's Princeton Neuroscience Institute and Columbia University's Zuckerman Institute for Brain Science, as well as University College London and the Norwegian University of Science and Technology. DataJoint's growth has been fueled in large part by grants from the U.S. Defense Advanced Research Projects Agency (DARPA) and the Brain Research Through Advancing Innovative Neurotechnologies (BRAIN) Initiative at the National Institutes of Health (NIH).

"The work we are tackling has our team truly excited about the future, particularly the capabilities being offered to the neuroscience community to understand how the brain forms perceptions and generates behavior," Yatsenko says.

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