New self-driving car service from San Francisco officially cruises into Texas

ready to roll

Cruise is kicking off its driverless ridehailing service in Austin. Photo via GetCruise.com

A driverless ridehailing app has made its first expansion out of California — and it's rolled right into Texas.

Founded in San Francisco in 2013, Cruise has completed its first driverless rides in Austin, marking its official launch. The company has not announced any other expansion plans at the moment.

It was a quick turnaround for the company, which announced its intentions in the Capital City in September, calling the feat “going from zero to driverless in about 90 days.” The service is only in three cities so far — based in San Francisco and expanded out to Austin and Phoenix — but given the success of that timeline, it’s reasonable to expect much more as soon as the company announces it.

“Folks, we are entering the golden years of [autonomous vehicle] expansion,” tweeted Crusie CEO Kyle Vogt while announcing the achievement on December 20.

Vogt seems to be right, at least in Austin. News about driverless vehicles keeps popping up, from pioneering autonomous Lyft rides to independent delivery robots for Chick-fil-A and Ikea. A major difference is the patron; while most other autonomous driving news is centered on using the technology for a well-known company providing value in other spaces, Cruise is driving for itself. (It has, however, received investment funds from companies like Honda and Walmart.)

Rider testimony focuses on safety with an aura of giddiness. Even amid the novelty displayed in a video Vogt shared, riders talked about the vehicle’s caution and smoothness. A safety page on the company’s website claims several measures including constant 360-degree vision, a sensitivity to even very light external touch, and communication between fleet vehicles to assist in machine learning. And if all else fails, the company emphasizes “end-to-end redundancy,” meaning that the system can compensate for failures.

Few topics polarize Austinites like opinions on driverless vehicles and this city’s magnetism for testing experiences. Love it or hate it, this is quintessential Austin.

------

This article originally ran on CultureMap.

From Your Site Articles
Houston was Dallas-based Alto's second market to expand into in 2020. Photo courtesy of Alto

Why this startup founder is betting on responsible ridesharing as Houston continues to grow

guest column

Houston is a car dependent city and Houstonians spend approximately 75 hours a year in traffic. Ridesharing is a safer and more comfortable way to connect people and the places they need to travel. As Houston continues to grow — the city added 250 people a day in the last year — transportation options are crucial to connect people to the places they need to go.

What’s an alternative to driving your own vehicle? Ridesharing.

Ridesharing has many benefits, and it’s crucial that rideshare models both deliver a safe and consistent experience to passengers while supporting the needs of the cities in which they operate. In my view, responsible ridesharing has three parts: safety, fleet optimization, and sustainability.

The most obvious benefit is safety. The most important objective rideshare businesses have is to transport passengers from point A to point B; everyone in the vehicle is precious cargo. If you’re out drinking, for example, you can ditch your personal vehicle and call for a ride. Having drivers that are professionally trained and their mission to make sure you arrive at your destination safely is the most important priority.

I founded Alto with the mission to create a safer rideshare experience for passengers and drivers alike. To me, personal safety while riding or driving should be the top priority of a ridesharing company. Safety is at the core of Alto’s business model, and it’s built into everything we do. At the center of our business is our W-2 employee drivers who are background checked and complete a driver safety training program. Other features include in-car surveillance, telematic tracking, and in-app tracking of your Alto’s position and status. These features are key in creating a safer way to travel as well as building rapport with customers.

Responsible rideshare services also need to have purposeful wait times. Calling for an on-demand ride and receiving a two-minute pick up time is not sustainable and not good for cities. It doesn’t make sense for your ride to arrive faster than an ambulance would. Having such short wait times incentivizes putting more cars on the road and increases the number of drivers driving around a small section of the city waiting for the next ride request. More cars on the road lead to road congestion and even slowing down road lanes that are dedicated to public transit. Even extending a wait time for pick up to 10-15 minutes can greatly reduce the number of vehicles needed to serve customers, alter customers’ approach to hailing a ride, and with a little planning, create greater efficiencies for the city, customers, and the business.

Rideshare fleets that have sustainable assets are essential for acting as a responsible industry in cities and demonstrates a business’s positive impact. For many years we’ve been hearing about the great electric vehicle (EV) revolution for personal vehicles. But what about rideshare fleets? I think ridesharing services will continue to grow as a transportation alternative and I believe that the rideshare industry should prioritize electrification.

It’s not enough to put vehicles on the road without trying to make the industry more sustainable and climate conscious. Houston, an energy sector powerhouse, is leading the green energy transition and I think Houstonians, along with riders all over the country, want to see EV rideshare fleets.

My company Alto, for example, has announced its vision to transition our entire fleet to EVs over the next two years. There are few discussions about the EV transition for fleets and I’m proud that Alto is leading the industry in this regard. This EV vision is one example of how a rideshare company can build a better and more accountable industry, and these steps also give Houstonians a more responsible and sustainable transportation solution.

As Houston continues to grow, Houstonians will need transportation alternatives that meet various trip demands and do not overwhelm or harm the city’s transportation capabilities. Safety protocols, optimized fleets, and sustainability are all essential factors needed in a transportation framework to keep up with Houston’s economic and population growth. To get to that dinner reservation, the game at the Toyota Center, or that conference at the Convention Center, Houstonians should have access to a transportation alternative — ridesharing — to get them to their destination responsibly, safely, and sustainably.

------

Will Coleman is the CEO of Dallas-based Alto, a luxury rideshare service that currently operates in Dallas, Houston, Los Angeles, Miami, and Washington, D.C.

Houston and Austin rideshare riders might soon walk away with some earnings — or at least some entertainment. Photo via playoctopus.com

'Cash cab' rideshare tech company expands services to Houston and Austin

In-ride entertainment

Your next Lyft or Uber ride might win you some money. An interactive advertising and entertainment platform that works in rideshares has announced it will expand to the Houston and Austin markets — just in time for SXSW.

Maryland-based Play Octopus has already received thousands of applications from rideshare drivers wanting the device in their vehicles, according to a press release. And expanding to Houston was an obvious move.

"As the leading rideshare advertising company in the country, expanding into Texas' ride-sharing scene is a necessary first step as we expand outside of the Northeast. Austin and Houston are both tech-driven cities that rely on rideshare for convenient transportation," says Cherian Thomas, the co-founder and CEO of Play Octopus. "Digital video consumption and rideshare are both at all-time highs, and for brands, Octopus provides the ability to reach millions of rideshare passengers on a monthly basis."

The company has recently seen success from partnerships with the likes of Disney, Red Bull, Tiffany & Co., Sprint, National Geographic, and Weight Watchers in major Northeastern cities. Houston and Austin are just the start of Octopus' 2019 growth plans.

The way it works is the company provides free tablets to qualified drivers. Tablets come with a monthly data plan, a mount, the cables required, and up to $100 a month — not to mention the perks — like tips and ratings — that come with providing riders a new option for ride entertainment. On the other side of the table, advertisers have access to millions of monthly riders and can use branding and geo-targeting ads.

The company launched the platform on the East Coast about a year ago and is already in over 7,000 vehicles generating almost 10 million engagements a month. Currently, Octopus is in New York; Boston; Philadelphia; Washington, D.C.; Baltimore; and Richmond, Virginia.

"Our national expansion is being fueled by our brand and agency partners, and further solidifies the Octopus platform as a key component to media plans," says Dillon Tedesco, the chief revenue officer of Play Octopus. "As we surpass the 10,000,000 monthly engagement milestone and introduce exciting new ways to interact with our tablets, we're looking forward to providing our clients with a deeper impact in more cities across the country."

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

University of Houston debuts UH Health, expanding collaborative health care and research efforts

health care hub

The University of Houston has announced its cross-disciplinary academic venture, UH Health.

It will align UH’s efforts in education, research and clinical partnerships to create new opportunities to advance research and innovation, community impact, and education, according to a news release.

“From opening the state’s first college of optometry to developing groundbreaking vaccines, improving the health of all Texans has been a UH priority for decades,” UH President Renu Khator said in the release. “Now, with the launch of UH Health, we are bringing together the full strength of our health enterprise to expand our reach, advance research and transform the future of health for our communities.”

UH is adopting a fully collaborative model, with health professionals from various concentrations to help better understand overall patient care, which includes factors like clinical, behavioral and social factors that can influence health outcomes.

UH Health will also have partnerships with HCA Healthcare, Memorial Hermann Hospital, Baylor College of Medicine, MD Anderson Cancer Center and other Texas Medical Center facilities. In addition, UH Health will work with DHR Health in the Rio Grande Valley to create new opportunities for health care education, workforce development and research in one of Texas' medically underserved regions.

As part of UH Health, UH Health Family Care Center will provide integrated primary care and mental health services to the University and its surrounding communities at affordable prices to serve the Third Ward, East End and South Houston. The Household-Centered Care program will give students opportunities to work directly with community caregivers through patient home visits, while the 3rd Ward Place of Wellness offers health screenings, preventive services, education and other resources designed to support long-term health and well-being, according to UH. The College of Optometry will continue to see children and families via outreach programs and clinics across the community.

UH Health also aims to address shortages in health care professionals, providing a pipeline from the university to the workforce. According to the Texas Hospital Association, 64 percent of hospitals in the state are operating with reduced services and fewer beds due to staff shortages.

“Preparing the next generation of health care leaders is one of the most important investments we can make in the future of our state,” Jonathan McCullers, vice president for health affairs at UH and dean of the Tilman J. Fertitta Family College of Medicine at UH, added in the release. “UH Health is ensuring our graduates are equipped to work effectively in today’s complex healthcare environment.”

Additionally, UH shared it is investing $77 million into a 55,000-square-foot medical research facility aimed at boosting interdisciplinary research and scientific discovery.

“Healthcare is no longer delivered in isolation, and complex health challenges require coordinated solutions,” McCullers added. “UH Health allows us to work across disciplines to tackle health challenges, advance research and improve outcomes for patients and our community.”

Report: Houston ranks among 10 most affordable metros to raise a child

Family Matters

Raising a child is not an easy or inexpensive feat, but a new study has determined Houston parents have the 7th lowest childrearing costs in the country.

SmartAsset's new report, "Cost of Raising a Child in Major U.S. Metros – 2026 Study," calculated year-over-year changes in the annual cost of raising a child (factoring in childcare, additional housing costs, food, transportation, medical costs and other necessities) in the 48 largest U.S. metro areas. MIT's Living Wage Calculator was used to compare the living costs of a household with two working adults and one child to that of a childless household with two working adults.

Childrearing costs in Houston-Pasadena-The Woodlands have grown 3.37 percent since last year, totaling $22,605 for a family of three in 2026. That's $737 more than what it took to raise a child in 2025 and $1,209 higher than in 2024.

This is how SmartAsset broke down the annual cost for raising a child in the Houston area:

  • Cost of childcare: $10,265
  • Cost of food: $1,721
  • Other expenses: $10,619

Houston ranked 42nd in SmartAsset's national list of cities with the highest childrearing costs in 2026, making it the No. 7 most affordable U.S. metro.

San Francisco-Oakland-Fremont in California topped the list with the highest childrearing costs in the U.S., at $43,171. The cost for raising a child in this California metro soared nearly 11 percent higher since last year.

Memphis, Tennessee ranked dead last as the most affordable U.S. metro for raising a child in 2026. Families will spend less than $20,000 to raise a child in Memphis, only 3.24 percent more than what was needed in 2025.

Raising a child in other Texas metros
It may come as no surprise that Austin is the most expensive place to raise a child in Texas, and it appeared as the 31st most expensive U.S. metro for families. Parents will spend nearly $25,000 to raise a child in the state's capital city, which is $703 higher than it was a year ago.

Two other Texas metros join Houston among the top 10 most affordable U.S. metros for raising a family: San Antonio-New Braunfels (No. 3) and Dallas-Fort Worth-Arlington (No. 10). Childrearing costs in San Antonio add up to $21,393 annually, and Dallas-Fort Worth parents will spend $23,340 to raise their children in 2026.

The top 10 most affordable U.S. metros for raising a child in 2026 are:

  • No. 1 – Memphis, Tennessee ($19,922)
  • No. 2 – Nashville, Davidson-Murfreesboro-Franklin, Tennessee ($21,216)
  • No. 3 – San Antonio-New Braunfels ($21,393)
  • No. 4 – Birmingham, Alabama ($21,684)
  • No. 5 – Virginia Beach-Chesapeake-Norfolk, Virginia ($22,314)
  • No. 6 – Atlanta-Sandy Springs-Roswell, Georgia ($22,470)
  • No. 7 – Houston-Pasadena-The Woodlands ($22,605)
  • No. 8 – Richmond, Virginia ($22,658)
  • No. 9 – Louisville/Jefferson County, Kentucky ($23,270)
  • No. 10 – Dallas-Fort Worth-Arlington ($23,340)
---

This article originally appeared on CultureMap.com.

Axiom Space expands executive team with two C-suite hires

new leaders

Fresh off officially making Texas its legal headquarters, Axiom Space has named two new C-level executives.

The Houston-based spacetech company, which is developing the first commercial space station, announced earlier this month that it had appointed Zach Gitomer as its new chief financial officer and Erick Wegerer as chief information officer.

Gitomer served as vice president of investor relations and capital markets for Axiom from March to June of this year. Before joining Axiom, he held various leadership roles at Bank of America, Merrill Lynch, and Citi, where he supported technology and growth companies, according to Axiom.

"Building era-defining space infrastructure and pioneering the orbital economy is a complex endeavor that requires not just an audacious vision and stellar engineering talent, but the financial infrastructure, discipline, and capital strategy to match," Gitomer shared in a LinkedIn post. "I’m honored to take on this role ... I’m looking forward to partnering with the exceptional leadership team here at Axiom Space during a defining chapter for the company and commercial spaceflight broadly, as well as a crucial period for maintaining U.S. human presence in low-Earth orbit and leadership in space exploration."

Wegerer joins Axiom after most recently serving as CIO of Washington-based Insitu Inc., a subsidiary of Boeing that develops customized unmanned hardware for commercial, government and defense customers.

"My time at Insitu was defined by talented people, meaningful challenges, and work that mattered. I'm grateful for the teams, partners, and leaders who made progress there possible. Stepping into Axiom, I'm energized by the mission, the momentum, and the opportunity to help shape what's next," Wegerer shared.

Photo via LinkedIn

The duo was celebrated on the floor of the New York Stock Exchange last week.

“We are pleased to welcome these exceptional leaders to the Axiom Space team," Axiom CEO Jonathan Cirtain added in the announcement. “Their strong record of helping complex organizations advance their strategic priorities will strengthen our executive team to further advance our core business objectives."

It's been a busy summer for Axiom. The company tacked on an additional $175 million to a previously announced capital raise, bringing the oversubscribed round to a total of more than $525 million, in June.

It also announced plans to open a Japanese subsidiary July 1. It tapped veteran Japanese astronaut Koichi Wakata to lead Axiom Space Japan as chief technology officer in the Asia-Pacific region. It also shared plans to establish Axiom Space Switzerland, a wholly owned subsidiary based in Lucerne that is also expected to begin operations this summer.

Axiom also officially redomiciled its legal headquarters from Delaware to Texas last month. Read more here.

View All Listings