Know before you hit go

3 tips for a successful crowdfunding campaign

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Kickstarter is a widely popular crowdfunding platform that helps people to raise money and awareness for their creative projects. While known for product-focused campaigns, musicians to film producers have also achieved success on the platform. In September of 2017, my Houston-based startup GetAlcove.com launched our first kickstarter campaign. While we exceeded our campaign goal, it was a very intense 45 day campaign. Let's consider the statistics:


Yes, almost 70 percent of projects fail. Don't fret. Understanding how to effectively plan and launch your campaign will increase your chances for meeting your campaign goals.

By March 2017, my co-founder and I received enough customer feedback to warrant the pursuit of developing Alcove Workstation™ further. We were attracted to crowdfunding as it presented a viable option for validating our concept with a wider audience while also raising the initial working capital necessary to mass producing Alcove. After researching the various crowdfunding platforms, we decided on Kickstarter as it is well known for launching product-focused campaigns and has a strong brand that we could leverage during our marketing efforts. While we read countless publications on how to prepare for our crowdfunding campaign, our experience on Kickstarter garnered three key lessons.

1. Spend up to one year prepping before launching your campaign.

I can't stress this enough. After we decided to launch, we spent six months engaging with our target audience and obtaining verbal commitments from friends and family and past colleagues to back our project. We also presented at local events and evangelized our brand via social media marketing. In hindsight, we should have spent additional time finalizing the production ready sample of our product prior to launching.

Once you launch your campaign, the clock starts ticking and you'll need deliver fast. Due to a myriad of issues with remote manufacturing, we inevitably missed our original ship date. Fortunately, the kickstarter community is forgiving and recognizes the inherent challenges with bringing a product to market. Even so, I recommend launching your campaign as close to your final concept as possible to reduce unforeseen delays with manufacturing and shipping logistics.

Once you launch your campaign, the clock starts ticking and you'll need deliver fast.

2. Determine which crowdfunding platform is right for your project.

There are four main types of crowdfunding platforms. Kickstarter and Indiegogo are rewards-based whereas platforms like GoFundMe are donation-based. More recently, equity, and debt based platforms like Houston's NextSeed have garnered attention from campaigners seeking alternative methods to raising funds and deferring payment.

Take the time to read about each type and contact each platform for specifics about how they will support your campaign during and after campaign. Indiegogo does a solid job of highlighting their partnerships with vendors that can assist you during different stages of your campaign; offering marketing promotion, direct links to manufacturing vendors, and additional funding options even after your campaign ends.

The next step to determining the right platform for your project is to search for similar "like" products. If you are launching the most revolutionary ear buds on the planet, then you want to ensure people are backing ear buds or similar product on the platform/s you are considering. A simple search on each site will pull up all ear bud projects to date. Then, you can quickly assess the patterns of the most successful vs. unsuccessful campaigns.

3. Launch the right campaign goal, with the right team, at the right time.

This is both important and hard to determine. Let's break it down.

The right campaign goal
The campaign goal is the total dollar amount you want to raise by the end of your campaign. The goal amount can be adjusted once on Kickstarter but I recommend that you keep it low — $5,000-$10,000 — to ensure you meet your goal within two days — three days max. Keep in mind you are competing with four to five thousand live projects at any given time. If you make your campaign goal, Kickstarter's algorithm pushes your project up the list and you have a good shot of being listed or even featured on the front page of Kickstarter's website. If you make your campaign goal too high and don't meet your goal with those couple days, Kickstarter's algorithm pushes your project down the list. If I recall, our campaign went from approximately 115 to 800 after day two. Each day that passes, your project is pushed even further down the list of over 4000 projects. What this means to your project is that unless you have a serious marketing engine behind you, no one will see your project outside of your immediate contact list or followers on social media. This is where hiring the right team of marketers and PR can be invaluable.

The right team
Think of the development of your crowdfunding campaign as a micro-enterprise site that requires the right mix of talent to build out. Funded startups with established teams and products in market, for instance, are launching on Kickstarter as a way to increase market awareness of their new products. For the boot-strapped startups with small teams, leverage your strengths and hire for gaps in skills to ensure you develop the right communications, pricing strategy, and overall layout of your page. To be clear, a production quality video is an absolute must.

The right time
Finally, consider the timing of your launch to align with complimentary events or holidays. If your product is focused on education/learning, the obvious timeframe would be to launch during back to school. Another way to galvanize your target audience is to identify popular conferences for your industry. For our campaign, we aligned with the Tech Disrupt conference in San Francisco and literally went live on Kickstarter directly from our exhibit booth!

While I can not make any guarantees for your campaign's success, I am confident that if you apply these tips, you will be that much closer to achieving your campaign goals.

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Yared Akalou is the founder of Houston-based Alcove.

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Check out these conferences, pitch competitions, networking, and more all happening in September. Photo via Getty Images

From networking meetups to pitch competitions, September has a smorgasbord of opportunities for Houston innovators.

Here's a roundup of events you won't want to miss out on so mark your calendars and register accordingly.

Note: This post might be updated to add more events.

Mark your calendars for November 8 for the annual Houston Innovation Awards, and nominate your company or another deserving business by September 19.

September 5 — Tech + Tequila Talk: Houston Innovation

Natara Branch, CEO of Houston Exponential, will delve into the most recent developments within the Houston Innovation Community, shedding light on Houston Exponential's latest initiatives. She will also provide insights into upcoming events, including the highly-anticipated Tech Rodeo and the forthcoming Innovation Awards Gala. After all of that education and conversation, unwind with an authentic tequila tasting and network with tech industry peers.

The agenda:

5:50 pm - 6 pm: Sign-in/Registration

6 pm - 6:30 pm: Tequila tasting

6:30 pm - 7 pm: Tech talk

7 pm - 8 pm: Networking & Tequilas

This event is Tuesday, September 5, from 6 pm to 8 pm at the Ion. Click here to register.

September 7 — Venture Houston 2023

Venture Houston 2023 is a major event for entrepreneurs, venture investors and ecosystem builders to plug into what is happening in Houston. Come learn how you can decarbonize in a digital world, connect with Houston's best founders, corporate leaders and top tier investors, and develop meaningful relationships.

The agenda:

7 am - 8:45 am: Registration

8:45 am - 12:30 pm: General Programming

12:30 pm - 1:45 pm: Networking Lunch

2:00 pm - 4:15 pm: General Programming

4:15 pm - 6 pm: Networking Cocktail Reception

This event is Thursday, September 7, from 7 am to 6 pm at Stude Concert Hall. Click here to register.

September 8 — Inspire & Transform: Celebrating Women In Data

Hosted by the Houston Chapter of Women in Data and Solidatus, this event will feature influential women who have made significant contributions to the field of data from the City of Houston, Exxon, EY, Google, Houston Methodist and more. The event will discuss and debate "The Intersection of Data, AI and Sustainability" and "What Does Good Look Like" through insightful panel discussions, and networking opportunities. Price of admission is $10.

The agenda:

9 am - Check-in and Network

9:15 am - Welcome

9:20 am - Panel 1: The Intersection of Data, AI & Sustainability

10 am - Networking Break

10:10am - Panel 2: "What Does Good Look Like"

10:45am - Scholarships Awarded

11am - End of event + Networking Opportunities

This event is Friday, September 8, from 9 am to 11 am at 200 Park Place. Click here to register.

September 9 — Revolutionizing Your Work: Eight Innovative Ways Entrepreneurs Can Leverage ChatGPT & AI to Scale, Grow & Succeed

Discover how successful entrepreneurs are harnessing the power of artificial intelligence and ChatGPT to drive their businesses forward. At this event, you'll gain valuable insights from industry experts who have leveraged AI and ChatGPT to grow, scale, and succeed. Learn how these technologies can enhance customer experiences, streamline operations, and drive innovation in your own entrepreneurial journey.

This event is Saturday, September 9, from 12:30 to 1:30pm at The R.O.C.K. - Broadway Campus. Click here to register.

September 13 — Small Business Exchange

The Small Business Exchange, powered by US SBA, is a lively and informative event designed to connect small business owners and entrepreneurs.

At the Small Business Exchange, you'll have the opportunity to network with like-minded individuals, share your experiences, and gain valuable insights from industry experts. Whether you're a seasoned business owner or just starting out, this event offers a unique chance to learn, grow, and collaborate.


This event is Wednesday, September 13, from 11 am to 2 pm at SBDC Office. Click here to register.

September 21 — 20th Rice Alliance Energy Tech Venture Forum

The Energy Tech Venture Forum, hosted by The Rice Alliance for Technology and Entrepreneurship, will showcase energy tech innovations to shift towards a more sustainable, reliable and lower carbon future across interactive panels, inspiring keynotes and over 50 dynamic venture pitches, leaders.

At the 20th annual conference, discover more than 90 new technology ventures commercializing energy transition innovations and meet investors looking for disruptive energy technologies that can accelerate clean and renewable energy. Check to see if you are a Rice Alliance member or sponsor to confirm your free registration. Rice university faculty and staff can also attend for free. For non-Rice community members tickets are $245.

This event is Thursday, September 21, from 7:30 am to 5:15 pm at Rice University. Click here to register.

September 21 — UH Energy Symposium: Plastics, Chemicals, Circularity: What’s Next?

Focusing on the multifaceted nature and enormity of the challenge, this discussion will focus on what circularity means for the future of production and consumption, meeting consumer demand, and creating and preserving utility across the value chain, while addressing emissions reduction and waste management through new technologies, standards, regulatory mechanisms like extended producer responsibility, and stakeholder engagement.

This event is Thursday, September 21, from 6 to 7:30 pm at the University of Houston. Click here to register.

September 23 — OPEN Houston 11th Annual Conference

Head over to the OPEN Houston 11th annual conference which will focus on the important players building Houston’s emerging technology and startup ecosystem. Hear from and connect with the founders, executives, investors, and other leaders that are building Houston’s innovation economy. Admission is $25-$50.

The agenda:

9:00 AM - 10.00 AM - Registration

10.00 AM - 10:30 AM - Mayor Sylvester Turner Welcoming

10:30 AM - 11:30 AM - Keynote by Andrew Yang

11:30 AM - 12:30 PM - Founder’s Panel

12:30 PM - 1:30 PM - Lunch

1:30 PM - 3:30 PM - Business Pitch Competition

3:30 PM - 3:45 PM - Award Ceremony

3:45 PM - 4:00 PM - Happy Hour

This event is Saturday, September 23, from 9 am to 4 pm at Moran Hotel. Click here to register.

September 27 — Space IT UP: Demo Day

Presented by ITA and ASI in collaboration with the Space Foundation, this event celebrates the journey of six Italian companies as they launch their groundbreaking space ventures from Houston's thriving space ecosystem. Following a five-week accelerator program, these companies will be pitching their innovative space solutions at this Demo Day.

This event is Wednesday, September 27 , from 5:30 to 8 pm at the Ion. Click here to register.

September 27 — Pearland Innovation Hub Grand Opening

Come learn more about the Pearland Innovation Hub, tour the new space, and celebrate the expansion. Raffle prizes will be available for attendees and f ood and drinks will be provided for registered attendees.

This event is Wednesday, September 27, from 6 to 8 pm at Pearland Innovation Hub. Click here to register.

September 28 — Chevron Technology Ventures Pitch Competition

Chevron is looking for novel technologies or approaches that can be applied to transform their operations. With the goal of removing people from hazardous environments (e.g., confined spaces, working at heights), reducing the environmental impact (e.g., leak detection, emissions monitoring), and increasing the operational efficiency (e.g., autonomous operations, advanced inspection capabilities, predictive asset health capabilities) of their facilities in the decades to come.

Registered attendees will be able to take a tour of the Chevron workspaces within the Cannon West Houston, enjoy refreshments and network.

This event is Thursday, September 28, from 4 to 7:30 pm at the Cannon. Click here to register.

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