Houston — much like the rest of the world — has a growing freelance economy. A local innovator has created a platform for freelancers to find work. Photo courtesy of Common Desk

By 2027, freelancers will account for the majority of the American workforce — and Houston is already well represented by the freelance space.

According to a recent study, Houston is home to 117,260 skilled freelancers who generated more than $4.1 billion in revenue in 2018. This burgeoning environment for freelancers presents many opportunities for innovations in the tech world, as one Houston entrepreneur has already discovered.

Yared Akalou, founder-and-CEO of Alcove Group and self-described designer-focused entrepreneur, released his third innovation catering to freelancers of the Houston area. His digital solutions platform, IAmOther50, assists freelancers with securing new clients by sharing their personal stories rather than just submitting their professional experience, it uses videos and articles to promote the work of a freelancer and connect them to their next client.

"I am really on a mission," Akalou tells InnovationMap. "I have been talking about the future of work for over a decade now. The paradigm will change to viewing work as a service, so it is important to tell a freelancer's story through a more engaging and novel way."

At first glance, the digital platform seems like a departure for Akalou who in 2017 founded Alcove, a portable laptop case that serves as a private workspace for freelancers to use amid coffee shops or coworking spaces. However, IAmOther50 serves as a distinctly separate yet integral part of his innovation landscape.

"These projects have been a combination of my focus and research," says Akalou. "My new platform works hand in hand with Alcove, supporting the mission to help people stay productive from anywhere."

The digital platform serves to capture the brand of the freelancer along with their personality and experience. It lives at the intersection of popular social media platforms and professional platforms such as LinkedIn, except just for freelancers in the Houston area. Currently, any freelancing professional in the Houston area can join for free by filling out a survey that customizes their goals for their profile.

"IAmOther50 provides information in a contextual way," says Akalou. "We have this guiding principle of delivering value even before the prospective client contacts the freelancer for an interview or potential position. It's about going beyond just a resume of what you've done and showcasing how you add value right now."

Akalou, who is also one of the mentors in The Ion Smart and Resilient Cities Accelerator, is focused on elevating the professional profiles of many freelancers, including those outside the Houston area. He is aiming to grow the platform to a self-service platform that can connect freelancers to clients all over the biggest metropolitan areas soon.


From after-alcohol relief to a smart pillbox, these Houston-founded companies have innovative holiday gifts to offer. Images via Instagram

8 gift ideas from Houston startups

innovative gifts

It's holiday gift crunch time right about now, and whether you're scrambling for gifts or planning how you're going to treat yourself, Houston startups have innovative options for you.

All of the following gift ideas have a Houston tie, which makes for an extra special gift within a gift. While they are all available online, some might specify it's too late to ship by Christmas.

Here are eight ideas for gifts made by Houston startups.

A smart pillbox to make taking medicine cool

EllieGrid, the smart pillbox, makes it easier — and way cooler — to take your medicine. EllieGrid/Instagram

Never would you ever think to get a loved one a pillbox for Christmas — but EllieGrid is not your ordinary pillbox. The medical device has been completely reimagined by its Houston founders. The box, which is synced with a smartphone, will light up when it's time to take a dose. The lights indicate which compartment to pull from and how many pills to take. The app notifies you too, and, if you're gifting this to someone you want to stay on top of, you can actually opt in to receive the notifications and can be alerted if there's not compliance.

The box is available online for $149.

A personal, creative card that doubles as a work of art

tellinga

Tellinga creates artistic and personal cards for every occasion. Courtesy of Tellinga

There's giving a card, then there's doing even more than that. Houston-based Tellinga isn't just a maker of greeting cards; it's in the business of storytelling, and customers can have personalized artworks delivered right to their mailboxes — a site for reclaiming, founder Alex Kurkowski says, from the dread of bills and marketing materials.

"I'm trying to tap back into the tangible, physical and real side of life," Kurkowski says.

The cards begin at $9.99 and are perfect for reaching that loved one who you don't get to spend time with this holiday season.

A portable workspace for the friend on the go

Alcove

Alcove transforms from a laptop case to a private workspace in just a few moves. Courtesy of Alcove

It's a mobile world we're living in, but that does not mean you have to sacrifice comfort, design, and privacy. Houston-based Alcove has designed a solution in its laptop-carrier-turned-workspace. The item can convert into a productive work area in seconds — the wings pop out, the top lifts, and a kickstand holds the case upright while ergonomically holds up the laptop at a 40- to 45-degree angle. Founder Yared Akalou even consulted with an acoustic engineer to ensure the materials are optimized for users.

Alcove's items are available online in two colors in two sizes, starting at $49.

Skincare products from a Houston success story

drunk elephant

Houston-founded Drunk Elephant had a great year this year with a huge exit to an international company. Photo via drunkelephant.com

A couple months ago, a Houston skincare company was acquired in an international $845 million deal. So, while Drunk Elephant is far from just a local startup, you can give the gift of beauty this holiday season that is also a nod to a Houston success story.

Houstonian Tiffany Masterson, founder and chief creative officer, started the company in Houston in 2012. The quality of products and playful branding attracted a broad range of demographics as the company experienced exponential growth.

"I started this business as an industry outsider, and from the beginning I did things a little differently," Masterson says in a news release. "To join with a powerhouse beauty company such as Shiseido that leads the industry in innovation and global excellence is a dream come true for me and for Drunk Elephant. We share similar values, most importantly an unwavering commitment to the consumer. I chose a partner who will let the brand continue to be itself, with the same formulations and the same team."

Online, Drunk Elephant sells a few options for holiday gifts. The set pictured is on sale for $62.

An anti-stink workout shirt for the fitness freak

The perfect anti-stink workout wear is designed right here in Houston. Courtesy of Accel Lifestyle

Any devote workout fanatic deserves an opportunity to have workout clothes that don't smell up their entire laundry basket. Houston-based Accel Lifestyle, founded by chemist Megan Eddings, has a solution. The clothing is made with an anti-stink material created patented by Eddings. The pieces are also sustainably and ethically made in the United States. For every shirt bought, the company also plants five trees as a way of giving back.

Men and women's tops are available online in different styles from $59 to $89.

A creative cocktail that fizzes

What started as an idea to get her kids to drink more water has turned into a profitable party favor company. Courtesy of My Drink Bomb

The ability to make bar-quality cocktails at home has never been easier — or as fun — now that Houston-based My Drink Bomb is in business. The company, which has seen great success in the wedding favor industry, creates drink bombs that fizz like bath bombs that are packed with flavors and ingredients. All the user has to do is just add water and, if so inclined, their liquor of choice. Mocktails and kid-friendly options are available too.

The bombs are available online in two-packs for $12.50, but prices per bomb drop as you order larger packs.

A foolproof hangover cure

cheers

Cheers has a solution for after-alcohol recovery. Photo via Instagram/cheershealth

Hangovers are never fun and seem to just get worse as the years go by. Houston-based Cheers has created a suite of products that help you when you're in recovery mode. The key ingredient, Dihydromyricetin, a natural extract — like caffeine to coffee. This year, the company even has gift sets to choose from where you can even customize a message to your recipient.

The sets range from just $20 to $80, which includes all three products, and are available online.

Timeless table pieces for any occasion

rigby

This isn't your grandmother's tableware company. Courtesy of Rigby

A good tableware set comes into your life once in a lifetime — and usually that occasion is from a wedding registry. But a Houston entrepreneur wants to change that way of thinking. Sara Kelly created her direct-to-consumer tableware brand called Rigby, which features handcrafted stoneware dishes, glassware, and a flatware line.

"With Rigby I want to encourage individuals in all life stages to feel at home with the present," says Kelly in a news release. "You shouldn't feel like you have to wait for a big lifetime event, like getting married or buying a house, to purchase tableware and other items that make your time at home more enjoyable."

The products, which are sold in sets, range from $19 to $280. They are available online, as are gift card options.

It's not easy getting green. Getty Images

3 tips for a successful crowdfunding campaign

Know before you hit go

Kickstarter is a widely popular crowdfunding platform that helps people to raise money and awareness for their creative projects. While known for product-focused campaigns, musicians to film producers have also achieved success on the platform. In September of 2017, my Houston-based startup GetAlcove.com launched our first kickstarter campaign. While we exceeded our campaign goal, it was a very intense 45 day campaign. Let's consider the statistics:


Yes, almost 70 percent of projects fail. Don't fret. Understanding how to effectively plan and launch your campaign will increase your chances for meeting your campaign goals.

By March 2017, my co-founder and I received enough customer feedback to warrant the pursuit of developing Alcove Workstation™ further. We were attracted to crowdfunding as it presented a viable option for validating our concept with a wider audience while also raising the initial working capital necessary to mass producing Alcove. After researching the various crowdfunding platforms, we decided on Kickstarter as it is well known for launching product-focused campaigns and has a strong brand that we could leverage during our marketing efforts. While we read countless publications on how to prepare for our crowdfunding campaign, our experience on Kickstarter garnered three key lessons.

1. Spend up to one year prepping before launching your campaign.

I can't stress this enough. After we decided to launch, we spent six months engaging with our target audience and obtaining verbal commitments from friends and family and past colleagues to back our project. We also presented at local events and evangelized our brand via social media marketing. In hindsight, we should have spent additional time finalizing the production ready sample of our product prior to launching.

Once you launch your campaign, the clock starts ticking and you'll need deliver fast. Due to a myriad of issues with remote manufacturing, we inevitably missed our original ship date. Fortunately, the kickstarter community is forgiving and recognizes the inherent challenges with bringing a product to market. Even so, I recommend launching your campaign as close to your final concept as possible to reduce unforeseen delays with manufacturing and shipping logistics.

Once you launch your campaign, the clock starts ticking and you'll need deliver fast.

2. Determine which crowdfunding platform is right for your project.

There are four main types of crowdfunding platforms. Kickstarter and Indiegogo are rewards-based whereas platforms like GoFundMe are donation-based. More recently, equity, and debt based platforms like Houston's NextSeed have garnered attention from campaigners seeking alternative methods to raising funds and deferring payment.

Take the time to read about each type and contact each platform for specifics about how they will support your campaign during and after campaign. Indiegogo does a solid job of highlighting their partnerships with vendors that can assist you during different stages of your campaign; offering marketing promotion, direct links to manufacturing vendors, and additional funding options even after your campaign ends.

The next step to determining the right platform for your project is to search for similar "like" products. If you are launching the most revolutionary ear buds on the planet, then you want to ensure people are backing ear buds or similar product on the platform/s you are considering. A simple search on each site will pull up all ear bud projects to date. Then, you can quickly assess the patterns of the most successful vs. unsuccessful campaigns.

3. Launch the right campaign goal, with the right team, at the right time.

This is both important and hard to determine. Let's break it down.

The right campaign goal
The campaign goal is the total dollar amount you want to raise by the end of your campaign. The goal amount can be adjusted once on Kickstarter but I recommend that you keep it low — $5,000-$10,000 — to ensure you meet your goal within two days — three days max. Keep in mind you are competing with four to five thousand live projects at any given time. If you make your campaign goal, Kickstarter's algorithm pushes your project up the list and you have a good shot of being listed or even featured on the front page of Kickstarter's website. If you make your campaign goal too high and don't meet your goal with those couple days, Kickstarter's algorithm pushes your project down the list. If I recall, our campaign went from approximately 115 to 800 after day two. Each day that passes, your project is pushed even further down the list of over 4000 projects. What this means to your project is that unless you have a serious marketing engine behind you, no one will see your project outside of your immediate contact list or followers on social media. This is where hiring the right team of marketers and PR can be invaluable.

The right team
Think of the development of your crowdfunding campaign as a micro-enterprise site that requires the right mix of talent to build out. Funded startups with established teams and products in market, for instance, are launching on Kickstarter as a way to increase market awareness of their new products. For the boot-strapped startups with small teams, leverage your strengths and hire for gaps in skills to ensure you develop the right communications, pricing strategy, and overall layout of your page. To be clear, a production quality video is an absolute must.

The right time
Finally, consider the timing of your launch to align with complimentary events or holidays. If your product is focused on education/learning, the obvious timeframe would be to launch during back to school. Another way to galvanize your target audience is to identify popular conferences for your industry. For our campaign, we aligned with the Tech Disrupt conference in San Francisco and literally went live on Kickstarter directly from our exhibit booth!

While I can not make any guarantees for your campaign's success, I am confident that if you apply these tips, you will be that much closer to achieving your campaign goals.

------

Yared Akalou is the founder of Houston-based Alcove.

These three entrepreneurs are in the business of solving problems. Courtesy photos

3 Houston innovators to know this week

Who's who

Entrepreneurs see a problem, and solve it. This week's three innovators to know are no different. All three have personal stories of realizing there's something not right — and there's something they could do about it.

Here are this week's innovators with small businesses and big growth plans.

Yared Akalou, founder of Alcove Group

Courtesy of Yared Akalou

Yared Akalou found the perfect job for himself — only problem was that it was in San Diego. Uninterested in moving his wife and young daughter across the country, he decided to prove to his new employer that he could handle most of the job's responsibilities remotely, while traveling when needed.

It wasn't easy, and his user experience-focused mind realized there was a concentration problem when you worked remotely in public spaces. Now, with Alcove, he's created a solution. Alcove is a laptop case that pops up into a workspace that increases focus and privacy.

Alcove is available online, but Akalou has lofty goals of partnering with large companies to get Alcove in the hands of consultants, for instance.

Megan Eddings, founder of Accel Lifestyle

Courtesy of Accel Lifestyle

Entrepreneurs have to have a certain amount of positivity when it comes to all the challenges they face, and Megan Eddings has a surplus of both challenges and positivity. She's fought for years to design the perfect fabric that doesn't hold on to bacteria and sweat smells for a line of athleticwear she's creating. The chemist-turned-medical sales professional is now close to getting her company, Accel Lifestyle, off the ground.

When she's not focusing on Accel, she likes to inspire others to follow their passions and take a leap of faith like she did at speaking engagements or on social media. She even inspired her husband, Kyle, to start something of his own too.

Josh Feinberg, co-founder of Tenavox

Courtesy of Tenavox

For years, Josh Feinberg was a broker focusing on The Woodlands when he realized there was a huge need in the commercial real estate sector that brokers weren't able to fill. The equation was just off — there just aren't enough brokers to manage the millions of available square feet of space in major metros.

Feinberg created Tenavox with his business partner, Marissa Limsiaco, who is based in Austin. Tenavox is a website where small business owners can find space that fits their needs. Tenavox can benefits both sides of the transaction: entrepreneurs are only shown compatable properties and brokers are only getting tenant leads that are serious contenders.

The site also has VoxLink, which is a directory of industry experts — tenant brokers, moving companies, lawyers, etc. Feinberg hopes to expand to 50 metros in the next five years.

Alcove transforms from a laptop case to a private workspace in just a few moves. Courtesy of Alcove

Houston entrepreneur creates a portable workspace for productivity on the go

my space

By 2020, almost half of the American workforce will be freelance or contract employees. To prepare for this new way of doing business, innovators have been abuzz with coming up with software and AI workplace solutions.

However, Yared Akalou, a Houston entrepreneur, took a step back from the digital solutions sprouting up everywhere, and he designed a tangible tool for remote workers to have their own private workspace amid a loud coffee house or busy coworking space.

Alcove goes from laptop case to personal workspace with just a few moves. The wings pop out, the top lifts, and a kickstand holds the case upright while ergonomically holds up the laptop at a 40- to 45-degree angle. Akalou even consulted with an acoustic engineer to ensure the materials are optimized for users.

"Our goal is threefold," Akalou says, "to enhance privacy, increase focus, and improve communications within your laptop."

Akalou formed his LLC in March 2017 and went straight into prototypes and market research, before launching his Kickstarter campaign in September 2017 from his booth at TechCrunch Disrupt in San Francisco. He more than met his goal of $20,000 and just completed all the preorders for Alcove.

Now, Alcove has direct presales available for order on its website, which is relaunching this month. However, Akalou has big plans for what he wants to do next. First, he wants to tap into distributors to carry his product — the Best Buys and Brookstones of the world. Next, he wants to have B2B partnerships with big companies to get Alcove in the hands of their employees.

"When you start as a consultant for Accenture for example," Akalou says, "they give you a company laptop and a briefcase. That briefcase ends up in the back of your closet. Alcove would be a more useful product."

In addition to getting this current product on shelves and in the hands of remote workers, Akalou has a product roadmap for several other tools. He wants Alcove to be a complete line of hardware, so to speak, for workplace solutions.


Alcove can even be its own shoulder bag when you're on the go.Courtesy of Alcove

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston cardiac health startup raises $43 million series B to grow AI-backed platform

money moves

A Houston-based tech company that has a product line of software solutions for cardiac health has raised funding.

Octagos Health, the parent company of Atlas AI — a software platform for cardiac devices like pacemakers, defibrillators, ambulatory monitors and consumer wearables — has announced a $43 million series B raise that will bring their technology to many more hearts.

Morgan Stanley Investment Capital led the investment, which also included funds from Mucker Capital and other continuing strategic investors. The goal of the raise is to supply funds to accelerate Atlas AI’s growth across the United States and to expand into other areas of care, including ambulatory monitors, consumer wearables, and sleep.

"This investment will enable us to accelerate enhancements to our platform, in addition to scaling our commercial team and operations. We are currently the only company that helps cardiology practices migrate their historical data from legacy software providers and fully integrates with any EHR (exertion heart rate) system. We do this while enabling customized reporting supported by patient and practice decision-support analytics," says Eric Olsen, COO of Octagos Health, in a press release.

Octagos Health was founded by a team of healthcare pros including CEO Shanti Bansal, a cardiologist and founder of Houston Heart Rhythm, an atrial fibrillation center. The goal was to find a new way to deal with the massive amount of data that clinicians encounter each day in a way that combines software and the work of human doctors.

According to the Octagos Health website, “Our solution allows clinicians to focus on other ways of delivering meaningful healthcare and more efficiently manage their remotely monitored patients.”

It works thanks to customizable reporting features that allow patients’ healthcare teams to get help while monitoring them, but to do it precisely as they would if they were crunching numbers themselves.

"We are excited to partner with Octagos Health and support their vision of transforming cardiac care," says Melissa Daniels, managing director of Morgan Stanley Expansion Capital. "Octagos Health has demonstrated exceptional growth and innovation in a critical area of healthcare. We believe their platform and vertically integrated software and services significantly improve patient care and streamline cardiac monitoring processes for healthcare providers."

Will Hsu, co-founder and partner of Mucker Capital, agrees. “Octagos Health is poised for scale – industry leading gross margins, a very sticky product that doctors and clinical staff love, and a market ready for disruption with artificial intelligence. This is the new wave for diagnostic care,” he says. And with this raise, it will be available to even more clinicians and patients across the country.

Houston biotech company expands leadership as it commercializes sustainable products

joining the team

Houston-based biotech company Cemvita recently tapped two executives to help commercialize its sustainable fuel made from carbon waste.

Nádia Skorupa Parachin came aboard as vice president of industrial biotechnology, and Phil Garcia was promoted to vice president of commercialization.

Parachin most recently oversaw several projects at Boston-based biotech company Ginkjo Bioworks. She previously co-founded Brazilian biotech startup Integra Bioprocessos.

Parachin will lead the Cemvita team that’s developing technology for production of bio-manufactured oil.

“It’s a fantastic moment, as we’re poised to take our prototyping to the next level, and all under the innovative direction of our co-founder Tara Karimi,” Parachin says in a news release. “We will be bringing something truly remarkable to market and ensuring it’s cost-effective.”

Moji Karimi, co-founder and CEO of Cemvita, says the hiring of Parachin represents “the natural next step” toward commercializing the startup’s carbon-to-oil process.

“Her background prepared her to bring the best out of the scientists at the inflection point of commercialization — really bringing things to life,” says Moji Karimi, Tara’s brother.

Parachin joins Garcia on Cemvita’s executive team.

Before being promoted to vice president of commercialization, Garcia was the startup’s commercial director and business development manager. He has a background in engineering and business development.

Founded in 2017, Cemvita recently announced a breakthrough that enables production of large quantities of oil derived from carbon waste.

In 2023, United Airlines agreed to buy up to one billion gallons of sustainable aviation fuel from Cemvita’s first full-scale plant over the course of 20 years.

Cemvita’s investors include the UAV Sustainable Flight Fund, an investment arm of Chicago-based United; Oxy Low Carbon Ventures, an investment arm of Houston-based energy company Occidental Petroleum; and Japanese equipment and machinery manufacturer Mitsubishi Heavy Industries.

------

This article originally ran on EnergyCapital.

3 Houston innovators to know this week

who's who

Editor's note: Every week, I introduce you to a handful of Houston innovators to know recently making headlines with news of innovative technology, investment activity, and more. This week's batch includes a logistics startup founder, a marketing expert, and a solar energy innovator.

Matthew Costello, CEO and co-founder of Voyager Portal

Houston logistics SaaS innovator is making waves with its expanded maritime shipping platform. Photo courtesy of Voyager

For several years now, Matthew Costello has been navigating the maritime shipping industry looking for problems to solve for customers with his company, Voyager Portal.

Initially, that meant designing a software platform to enhance communications and organization of the many massive and intricate global shipments happening every day. Founded in 2018 by Costello and COO Bret Smart, Voyager Portal became a integral tool for the industry that helps users manage the full lifecycle of their voyages — from planning to delivery.

"The software landscape has changed tremendously in the maritime space. Back in 2018, we were one of a small handful of technology startups in this space," Costello, who serves as CEO of Voyager, says on the Houston Innovators Podcast. "Now that's changed. ... There's really a huge wave of innovation happening in maritime right now." Read more.

Arielle Rogg, principal and founder of Rogg Enterprises

Arielle Rogg writes in a guest column for InnovationMap about AI in the workforce. Photo via LinkedIn

Arielle Rogg isn't worried about artificial intelligence coming for her job. In fact, she has three reasons why, and she outlines them in a guest column for InnovationMap.

"The advent of AI pushes us humans to acquire new skills and hone our existing abilities so we can work alongside these evolving technologies in a collaborative fashion. AI augments human capabilities rather than replacing us. I believe it will help our society embrace lifelong learning, creating new industries and jobs that have never existed before," she writes in the piece. Read more.

Nathan Childress, founder of Solar Slice

Solar Slice Founder Nathan Childress says his new venture offers a fulfilling way to encourage and promote solar energy and a greener planet. Photo via LinkedIn

Nuclear engineer and entrepreneur Nathan Childress wants consumers to capture their own ray of sunlight to brighten the prospect of making clean energy a bigger part of the power grid. That's why he founded Solar Slice. The new venture offers a fulfilling way to encourage and promote solar energy and a greener planet.

Although trained in nuclear power plant design, solar power drew his interest as a cheaper and more accessible alternative, and Childress tells InnovationMap that he thinks that the transition to cleaner energy, in Texas especially, needs to step up.

Recent studies show that 80 to 90 percent of the money invested into fighting climate change “aren’t going to things that people actually consider helpful,” Childress says, adding that “they’re more just projects that sound good, that are not actually taking any action." Read more.