Hang up to hang out

This Houston app wants to connect outdoor sports hobbyists with its new platform

A brother and sister team have created a digital tool to connect people on their outdoor adventures. Getty Images

Jeff Long had plenty of professional connections, but he struggled to find a network of people with similar outdoor hobbies.

"I'm a climber and I had no good way to meet other climbers," he says.

His sister, Sarah Long, had a similar problem when she was skiing at the Whistler Resort in British Columbia.

"I was alone and I was looking for people to ski with," she says. "So, I actually got on Tinder and made it a point to say, 'Not looking for a hookup, but if you're here and want to ski, so am I.'"

The siblings weren't alone in their dissatisfaction, and, within a few months of launching Axis Earth, the Houston-based app has over 1,500 users.

The app is part location finder, part social media channel and part professional networking tool. Designed for enthusiasts and professional athletes of individual sports (think: skiing, climbing, surfing, etc.), Axis Earth connects them with others in their area who share their interests, giving them running or climbing partners.

"We use information input by the users and geolocation software to find them the best connections," explained Jeff. "And our algorithm filters through what they've provided us about their interests and level of participation or competition so we can give them the people who seem most compatible."

The app launched on Sept. 15, but the siblings have put in nearly two years of development.

"The first year was really fleshing out the idea, and creating a business plan that allowed us to feel comfortable being able to bring it to market," says Sarah.

The pair divided their tasks for creating the app based on their own strengths. Sarah, who's based in the Washington D.C. area, handles the business development, logistics, and operations. She founded her marketing and communications services firm called Breck — named after the Colorado skiing resort, Breckenridge. Jeff, who Sarah calls "the face of Axis Earth" and is naturally more outgoing, dealt with marketing and brand awareness.

She and Jeff did multiple interviews with athletes about the kinds of things they wanted to see in a site like this. Software teams spent six months building the back-end mechanisms that would put those opinions into practice. Then came all the front-end design.

The result is an app that can appeal, the Longs feel, to users across multiple disciplines and at multiple skill levels. Users select the sport they're passionate about and choose their level of of participation from beginner, intermediate, or professional.

"And for those who select professional, we independently validate that," says Sarah.

The app is designed for those who enjoy being active. Jeff said that they wanted something that would use technology to get people away from technology.

"I want people to be able to use their phones to put down their phones," he says. "Whether you're using the app to find other people who want to do what you do, or if you're looking at a photo someone posted and it inspires you to get out there and be more active."

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Rice University has named its inaugural associate provost for digital learning and strategy. Photo via Rice University/Facebook

Rice University is beefing up its digital education efforts with the hiring of an internationally known expert from Duke University.

Shawn Miller is set to join Rice on November 1 in the newly created position of associate provost for digital learning and strategy. Miller’s hiring culminates a nationwide executive search announced in May 2023 and led by C. Fred Higgs III, vice provost for academic affairs.

Rice explains that Miller “will be the key steward of Rice’s digital strategy — leveraging best practices already in place across the university as well as introducing new approaches and collaborations to be scaled.”

Miller comes to Rice from Duke, a North Carolina school where he most recently has been associate vice provost and chief of staff for learning innovation. Miller previously was Duke’s interim associate vice provost for digital education and innovation. And for six years, he directed Duke Learning Innovation, which he co-designed and launched. He began working for Duke in 2006 as an academic technology consultant.

Shawn Miller is set to join Rice on November 1 in the newly created position of associate provost for digital learning and strategy. Photo courtesy of Rice

Earlier, he led creation of the first learning management system for the University of Texas at El Paso. Miller holds bachelor’s and master’s degrees from UTEP.

“I’ve spent the better part of my career helping universities transform and change to better serve their students,” Miller says in a Rice news release. “I look forward to leveraging my skills to empower Rice’s community of scholars, researchers, and learners to transform themselves, their communities, and others through education.”

In the news release, Joshua Kim, director of online programs and strategy at Dartmouth College in New Hampshire, calls Miller “an internationally recognized leader in the digital learning and online education space.”

“His move to a new leadership role at Rice is a very significant development within our education innovation community,” says Kim.

Miller’s accomplishments at Duke include:

  • Setting up a digital publishing platform for learning
  • Shifting thousands of faculty and students from a legacy learning management system to a new digital system
  • Building a partnership with online education provider Coursera

“Shawn is a national leader in digital innovation and has a deep understanding of digital learning as well as proven experience in building a sustainable, long-term strategy for innovation and developing an integrated approach across the university,” says Amy Dittmar, a Rice provost who is executive vice president for academic affairs.

“I am excited to work with Shawn as he leads Rice to enhance digital education for current students,” Dittmar adds, “and look forward to seeing more professionals in Houston and around the world benefit from a Rice education as a result of his efforts.”

Initiatives spearheaded by Miller and other professionals in digital education have gained traction since the onset of the COVID-19 pandemic, which forced Rice and other colleges and universities to accelerate their embrace of virtual learning.

“The growing adoption of digital learning technologies continues to push education into uncharted areas,” according to an article published this March in the research journal Sustainability.

“While teachers must rethink what it means to provide a learning experience,” the article goes on to say, “higher education institutions must match their educational technology solutions to students’ demands. Digital learning is far superior to the conventional classroom paradigm in many ways for both teachers and students.”

The value of the global market for digital education is projected to jump from $1.2 billion in 2018 to $77.23 billion by 2028, driven in part by growing interest among colleges and universities in augmented reality (AR).

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