Hang up to hang out

This Houston app wants to connect outdoor sports hobbyists with its new platform

A brother and sister team have created a digital tool to connect people on their outdoor adventures. Getty Images

Jeff Long had plenty of professional connections, but he struggled to find a network of people with similar outdoor hobbies.

"I'm a climber and I had no good way to meet other climbers," he says.

His sister, Sarah Long, had a similar problem when she was skiing at the Whistler Resort in British Columbia.

"I was alone and I was looking for people to ski with," she says. "So, I actually got on Tinder and made it a point to say, 'Not looking for a hookup, but if you're here and want to ski, so am I.'"

The siblings weren't alone in their dissatisfaction, and, within a few months of launching Axis Earth, the Houston-based app has over 1,500 users.

The app is part location finder, part social media channel and part professional networking tool. Designed for enthusiasts and professional athletes of individual sports (think: skiing, climbing, surfing, etc.), Axis Earth connects them with others in their area who share their interests, giving them running or climbing partners.

"We use information input by the users and geolocation software to find them the best connections," explained Jeff. "And our algorithm filters through what they've provided us about their interests and level of participation or competition so we can give them the people who seem most compatible."

The app launched on Sept. 15, but the siblings have put in nearly two years of development.

"The first year was really fleshing out the idea, and creating a business plan that allowed us to feel comfortable being able to bring it to market," says Sarah.

The pair divided their tasks for creating the app based on their own strengths. Sarah, who's based in the Washington D.C. area, handles the business development, logistics, and operations. She founded her marketing and communications services firm called Breck — named after the Colorado skiing resort, Breckenridge. Jeff, who Sarah calls "the face of Axis Earth" and is naturally more outgoing, dealt with marketing and brand awareness.

She and Jeff did multiple interviews with athletes about the kinds of things they wanted to see in a site like this. Software teams spent six months building the back-end mechanisms that would put those opinions into practice. Then came all the front-end design.

The result is an app that can appeal, the Longs feel, to users across multiple disciplines and at multiple skill levels. Users select the sport they're passionate about and choose their level of of participation from beginner, intermediate, or professional.

"And for those who select professional, we independently validate that," says Sarah.

The app is designed for those who enjoy being active. Jeff said that they wanted something that would use technology to get people away from technology.

"I want people to be able to use their phones to put down their phones," he says. "Whether you're using the app to find other people who want to do what you do, or if you're looking at a photo someone posted and it inspires you to get out there and be more active."

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Building Houston

 
 

Five companies have been selected for a brand new accelerator program in Houston. Image via Getty Images

A Houston medical technology organization has announced the inaugural cohort of a new early-stage accelerator.

M1 MedTech, launched this year by Houston-based Proxima Clinical Research, announced its Fall 2022 cohort.

“This initial cohort launches M1 MedTech with an interactive 14-week agenda covering the basics every emerging MedTech business needs to progress from a startup to an established solution in their market,” says Sean Bittner, director of programs at M1 MedTech, in a news release.

The accelerator will equip early-stage startups with storytelling, business plan support, investor connections, FDA guidance, research, and more through one-on-one consultations, workships, and in-kind services.

The first cohort includes five startups, per the release from the company:

  1. Linovasc. Providing a long overdue major update to balloon angioplasty devices in over 50 years, the Linovasc solution offers a safer branch occlusion and aortic stent dilatation using a toroidal balloon that expands the aorta uniformly without the ischemia caused by current treatments. The company is founded by Bruce Addis.
  2. Grapheton. Founded by Sam Kassegne and Bao Nguyen, Grapheton's patented carbon materials work with electrically active devices to improve the longevity and outcome of bioelectric implants in the body. Terry Lingren serves as the CEO of the startup.
  3. Rhythio Medical. Founded by Kunal Shah and Savannah Esteve, Rhythio is the first preventative approach to heart arrhythmias.The chief medical officer is Dr. Mehdi Razavi.
  4. PONS Technology. An AI cognitive functioning ultrasound device attempting to change the way ultrasound is done, PONS is founded by CEO: Soner Haci and CTO: Ilker Hacihaliloglu.
  5. Vivifi Medical. Founded by CEO Tushar Sharma, Vivifi is the first suture-less laparoscopic technology that connects vessels to improve male infertility and benign prostatic hyperplasia. The company's senior R&D engineer is Frida Montoya.

The program includes support from sponsors and experts from: Proxima Clinical Research, Greenlight Guru, Medrio, Galen Data, Merge Medical Device Studio, Venn Negotiation, Engagement PR & Marketing, Aleberry Creative, and others.

“This is an amazing opportunity for emerging founders to learn the progression of pipelining their ideas through the FDA and absorb the critical strategies for success early in their business development,” says Isabella Schmitt, principal at M1 MedTech and director of regulatory affairs at Proxima CRO, in the release.

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