A brother and sister team have created a digital tool to connect people on their outdoor adventures. Getty Images

Jeff Long had plenty of professional connections, but he struggled to find a network of people with similar outdoor hobbies.

"I'm a climber and I had no good way to meet other climbers," he says.

His sister, Sarah Long, had a similar problem when she was skiing at the Whistler Resort in British Columbia.

"I was alone and I was looking for people to ski with," she says. "So, I actually got on Tinder and made it a point to say, 'Not looking for a hookup, but if you're here and want to ski, so am I.'"

The siblings weren't alone in their dissatisfaction, and, within a few months of launching Axis Earth, the Houston-based app has over 1,500 users.

The app is part location finder, part social media channel and part professional networking tool. Designed for enthusiasts and professional athletes of individual sports (think: skiing, climbing, surfing, etc.), Axis Earth connects them with others in their area who share their interests, giving them running or climbing partners.

"We use information input by the users and geolocation software to find them the best connections," explained Jeff. "And our algorithm filters through what they've provided us about their interests and level of participation or competition so we can give them the people who seem most compatible."

The app launched on Sept. 15, but the siblings have put in nearly two years of development.

"The first year was really fleshing out the idea, and creating a business plan that allowed us to feel comfortable being able to bring it to market," says Sarah.

The pair divided their tasks for creating the app based on their own strengths. Sarah, who's based in the Washington D.C. area, handles the business development, logistics, and operations. She founded her marketing and communications services firm called Breck — named after the Colorado skiing resort, Breckenridge. Jeff, who Sarah calls "the face of Axis Earth" and is naturally more outgoing, dealt with marketing and brand awareness.

She and Jeff did multiple interviews with athletes about the kinds of things they wanted to see in a site like this. Software teams spent six months building the back-end mechanisms that would put those opinions into practice. Then came all the front-end design.

The result is an app that can appeal, the Longs feel, to users across multiple disciplines and at multiple skill levels. Users select the sport they're passionate about and choose their level of of participation from beginner, intermediate, or professional.

"And for those who select professional, we independently validate that," says Sarah.

The app is designed for those who enjoy being active. Jeff said that they wanted something that would use technology to get people away from technology.

"I want people to be able to use their phones to put down their phones," he says. "Whether you're using the app to find other people who want to do what you do, or if you're looking at a photo someone posted and it inspires you to get out there and be more active."

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Mark Cuban calls AI ‘the greater democratizer’ for young entrepreneurs

eyes on AI

Texas billionaire Mark Cuban—whose investment portfolio includes Houston-based Holliball, a startup that makes and sells large inflatable holiday ornaments—believes AI is leveling the playing field for budding low-income entrepreneurs.

At the recent Clover x Shark Tank Summit in Las Vegas, the Shark Tank alum called AI “the greater democratizer.”

Cuban told Axios that free and low-cost AI tools enable disadvantaged teenagers to compete with seasoned professionals.

“Right now, if you’re a 14- to 18-year-old and you’re in not-so-good circumstances, you have access to the best professors and the best consultants,” Cuban said. “It allows people who otherwise would not have access to any resources to have access to the best resources in real time. You can compete with anybody.”

While Cuban believes AI is “the great democratizer” for low-income young people, low-income workers still face hurdles in navigating the AI landscape, according to Public Works Partners, an urban planning and consulting firm. The firm says access to AI among low-income workers may be limited due to cost, insufficient digital literacy and infrastructure gaps.

“Without adequate resources and training, these workers may struggle to adapt to AI-driven workplaces or access the educational opportunities necessary to acquire new skills,” Public Works Partners said.

Texas 2036, a public policy organization focused on the state’s future, reported in January AI jobs in Texas are projected to grow 27 percent over the next decade. The number 2036 refers to the year when Texas will celebrate its bicentennial.

As for the current state of AI, Cuban said he doesn’t think the economy is witnessing an AI bubble comparable to the dot-com bubble, which lasted from 1998 to 2000.

“The difference is, the improvement in technology basically slowed to a trickle,” Cuban said of the dot-com era. “We’re nowhere near the improvement in technology slowing to a trickle in AI.”

CPRIT hires MD Anderson official as chief cancer prevention officer

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The Austin-based Cancer Prevention and Research Institute of Texas, which provides funding for cancer research across the state, has hired Ruth Rechis as its chief prevention officer. She comes to CPRIT from Houston’s University of Texas MD Anderson Cancer Center, where she led the Cancer Prevention and Control Platform.

Before joining MD Anderson, Rechis was a member of the executive leadership team at the Livestrong Foundation, an Austin-based nonprofit that supports people affected by cancer.

“Ruth has widespread connections throughout the cancer prevention community, both in Texas and across the nation,” CPRIT CEO Kristen Doyle said in a news release. “She is a long-term passionate supporter of CPRIT, and she is very familiar with our process, programs, and commitment to transparency. Ruth is a terrific addition to the team here at CPRIT.”

Rechis said that by collaborating with researchers, policymakers, public health leaders and community partners, CPRIT “can continue to drive forward proven prevention strategies that improve health outcomes, lower long-term costs, and create healthier futures for all.”

At MD Anderson, Rechis and her team worked with more than 100 organizations in Texas to bolster cancer prevention initiatives at clinics and community-based organizations.

Rechis is a longtime survivor of Hodgkin lymphoma, a type of cancer that affects the lymph nodes, which are part of a person’s immune system.