Houston sportstech startup scales, plans expansion into health care

HOUSTON INNOVATORS PODCAST EPISODE 109

Aaron Knape joins the Houston Innovators Podcast to share how he's taking the sEATz platform into a new vertical. Photo courtesy of sEATz

When sEATz launched, the startup was looking to provide a way for sports fans to order their beer and hotdog to their seat without having to miss a moment of a game. Over the years, the Houston company has expanded its technology to be a reliable platform for mobile order management in stadiums and arenas — and now Aaron Knape, co-founder and CEO, knows the technology can do so much more.

"We started this company with a focus on mobile ordering for sports and entertainment venues," Knape says on this week's episode of the Houston Innovators Podcast. "We've always known we wanted to get into other industry verticals, and one that stuck out, primarily because it's such a big deal in Houston, is the health care industry."

Knape says he and his co-founder, Marshall Law, let this idea be known to their vendor partners, and eventually sEATz got the right connection to a health care campus to try out a new product: MyEatz.

"What we're building now is a mobile ordering platform for these large health care campuses," Knape says, explaining that the campuses have thousands of employees with limited space and time for dining. "We're starting on our first pilots in the health care industry where we provide that mobile ordering platform and back-end support with our partner Aramark."

Among the first groups to pilot the new product is Houston Methodist, Knape says. The pilots should launch this quarter — either this month or next.

"This could be a much bigger market than sports and entertainment," Knape says. "Sports will continue to be our core market, but this will be a little less seasonal."

And, in light of the last 18 months, less averse to the effects of a shutdown of sports and entertainment. However, the sEATz team entered the COVID-19 pandemic with uncertainty — like most of the world — but the team was able to market sEATz mobile ordering platform as something crucial to bringing back fans in stadiums.

"Our goal was to go out and market ourselves and push the branding of 'we facilitate social distancing, mitigate crowds, and get rid of lines,'" Knape says on the show. "That really resonated with a lot of our clientbase."

Remarkably, sEATz even raised fresh funding amid the pandemic. In November of 2020, the startup closed an oversubscribed $1.6 million seed round led by Valedor Partners. Knape says he's currently focused on the company's to support scaling and growing the team by six or so new employees over the next few months.

"I tell the team that we're kind of coming out of stealth mode — I know we're not in a true stealth mode, but we haven't spent a lot of money on sales and marketing," Knape says. "Now it's time to start putting that emphasis on who we are, that we're here, and we're ready to take over."

Knape shares more on how sEATz is growing and the potential for Houston to build a sportstech niche within the innovation ecosystem on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


The new app answers all those recycling and trash schedule questions. Photo courtesy of Richwood Place

City of Houston sorts trash and curbside recycling questions with new app

there's an app for that

Ah, the age-old Houston recycling questions: Is recycling today? Next week? Is glass accepted? Recycle the birthday card from the ex or burn it?

The City of Houston is here to help with those questions (er, perhaps not the last one) with a new app designed to help locals. HTX Collects is a new mobile app aimed at helping residents keep track of weekly services, updates, and collection delays.

HTX Collects will include collection reminders for garbage, recycling, yard waste and tree/junk waste specific to residents' service addresses. The app will also send a reminder to residents of their collection days, a press release notes. (Yes!)

Other features include:

  • Collection Calendar: Trash, Recycling, Yard Waste, Junk/Tree Waste services. Users can set reminders and receive alerts via email, push notifications, and phone call.
  • Waste Wizard: A searchable solid waste directory, plus curbside services and drop-off location information.
  • Waste Sorting Game: An interactive educational tool to engage, challenge and change recycling behavior.

Residents can find and download the mobile app for Apple and Android devices via the Apple App Store or Google Play Store by searching for the keywords Houston Trash and Recycling.

Those who would prefer not to litter their home screen can visit the website HoustonRecycles.org and search their home address in the My Schedule tool. They can also:

  • Sign up to receive waste collection reminders by email or phone call.
  • Download their collection schedule into their iCal, Google calendar, or Microsoft Outlook calendar. Print their personalized collection schedule.
  • Search the Waste Wizard on HoustonRecycles.org to learn how to recycle or dispose of materials properly.

By the numbers, Houston's Solid Waste Management Department collects curbside service for over 395,000 residential homes within the city limits, per a release. (No word on how many of those collected items are ex's birthday cards.)

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This article originally ran on CultureMap.

Houston pools like this are available to rent through Swimmy. Photo courtesy of Swimmy

Splashy European pool-sharing app dives into Houston just in time for summer

sharing is caring

Scorching temps. Baking cars. ERCOT begging locals to set their thermostats to 78 (say what?). Why, it's almost like it's summer in Houston or something.

After a long sweat, nothing cools off like a long swim in a sparkling pool. To that end, a European pool-sharing service is diving into Houston, allow H-Towners to visit safe, secure spaces that come certified and ready to make a splash.

Dubbed Swimmy, the app (available for download on Apple and Android) connects swimmers and sunbathers with pool rentals in their area. Booking sessions range by pool between $25-$35 per person per half day, per a release.

"I have two kids and in just a few clicks we are grabbing our towels and splashing around in a private pool, it's a perfect playdate," Swimmy spokesperson Isobella Harkrider tells CultureMap.

Here's a sample of some local pools, as described by Swimmy:

  • This gorgeous pool features a very large pool space, a garden, lawn and deck chairs, a barbecue, table and chairs and a lawn for bowling and other games.
  • This large, gated pool is perfect for a birthday or celebrating the Fourth of July with friends. The pool owner describes the atmosphere as 'serene' and 'fun' and includes pool chairs.
  • The kids will love to splash around in this huge pool while mom enjoys a sunny day of play and relaxation.
  • In Pearland you can enjoy a day of relaxation with a book at this large pool with a beautiful floral garden, the host describes the pool as "the perfect backdrop for a peaceful oasis."
  • This beautiful indoor and outdoor pool space "allows for comfort, but with access to the outdoors through the windows and skylight," the pool owner says. There are lounge chairs and adequate space for seating. Music is allowed for your blissful day.

Obviously, the pool-sharing app is a no-brainer for those who are shy about inviting themselves to pool-owning friends houses, public pools, and gym pools. But what's in it for pool owners? According to Swimmy, pool owners can bank some serious cash on their under-used — and certified – pools during hot summer months.

"Texas pool owners can make some extra cash this summer, Swimmy makes it easy to turn your pool into a moneymaker and is a profitable move for empty nesters whose certified pools may be less active this summer," says Harkrider.

For more information, visit Swimmy.com or download the app.

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This article originally ran on CultureMap.

Swing into golf games with new friends with this new app. Photo courtesy of TeeMates Golf

New Houston-based golf app links up players, sets tee times, and more

there's an app for that

A new, Houston-based golf app is teeing up a chance for enthusiasts to link up over their love of the sport.

TeeMates Golf is a custom-made app that globally connects players and even sparks new networks and even friendships. The clever app has launched on the Apple Store and Google Play, with a full web version next month, the company notes in a press release.

How does it work? Users create a profile page with a (hopefully honest!) handicap, play preferences, description, and photos for sharing. Users can then post and share videos and photos on others' profile pages or on the newsfeed.

Players can review their favorite courses, show off swing skills, share best golf tips and drills, and more. Like most social media apps, users can like, comment, learn and interact from other people's lessons or posts, and also add friends, a release notes.

Game on
Those who already have scheduled a tee time and want to invite other players can utilize the "Create a Teetime" option. The feature searches for available players in the area, displays their profiles and skill level, and offers a chance to connect and invite to games. Like a dating app, users can even accept or decline — ouch — requests.

Another key feature allows players to post days and/or times they are available to play, which opens them up to an "add TeeMates" section. Available tee times also pop up in users' geographic areas.

Personal pro shop
TeeMates also boasts a pro shop feature, where users can create a store and sell their own new and used products (always a help for beginners who don't want to invest in expensive new clubs). Users can also promote their own clothing and apparel lines or gear.

The app was created by Houston realtor and self-professed sports enthusiast and tech lover Lydia Davies, who notes in press materials that her inspiration came from trying to assist her "golf-addicted husband" who travels frequently and was constantly playing rounds alone.

She added that her goal is to create an app that helps "grow and promote the game of golf by linking golfers globally in a social media setting. Whether it be for fun, competition, exercise, or just to meet new people with similar skill sets, TeeMates will serve as a network link for those that enjoy the sport."

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This article originally on on CultureMap.

A Houston entrepreneur created a free smartphone app to easily track and share COVID-19 testing results. Photo courtesy of SafeFun

Houston tech-turned-hospitality entrepreneur launches global health passport

there's an app for that

The pandemic brought Houston hospitality entrepreneur Carson Hager — a self-described "recovering programmer" — back to his roots in an attempt to help people gather together once more.

After 20 years in the tech world — he sold his consumer-grade commercial software company Cynergy Systems to KPMG in 2014 —Hager founded the Hospitable Viking, known for popular local bars like Rosemont in Montrose and Cherry downtown.

"It gives me some chaos," he says of his new industry. "It's something to do that's a very different challenge."

But the pandemic added a new challenge and even more chaos in his industry. As restrictions were put in place in the spring of 2020 and many (including Hager himself) didn't feel comfortable dining and drinking in public, he watched as many in his industry lost their jobs, businesses, and sense of community.

"I live in restaurants and bars and I wouldn't have gone anywhere at that point," Hager says. "I was thinking, what's it going to take for people to be able to feel comfortable to go back out again and go out to bars and restaurants, gyms, salons, club, etcetera."

In April 2020, he decided to act. And with the help of a few programmer friends pulling long hours for about 100 days straight, Hager created SafeFun, a Houston-based digital health passport that allows users to voluntarily and easily share COVID-19 test results and information.

The free app extracts and analyzes PDF test results from a variety of COVID-19 tests including molecular/diagnostic, antigen and antibody tests. SafeFun then validates the test against records from 100 partnering testing centers, including the likes of Walgreens, CVS, and Walmart, to ensure that the results are credible and summarizes the information for users to easily share through the app or in person.

After completing the build out in September 2020, Hager and his small team of four approached various city governments with the hopes of having them come on board as partners and support using the app for business purposes. However, what they found was that users were more interested in using SafeFun for personal reasons.

After a few more weeks of programming, Hager and team released the consumer-facing version in late 2020. Currently SafeFun has about 12,000 users around the world, according to Hager. Today it's mainly used ahead of a small gathering with friends, when visiting family, or to date.

SafeFun also has the capability to process and analyze proof of vaccine and other tests for infectious diseases. However, the current road block in the COVID realm is that in the U.S. most vaccine providers do not provide digital for PDF documentation.

Still, Hager envisions various potential uses for SafeFun in the future: for cruises, air travel, and even STD testing. Or, as Hager says, "God forbid, future pandemics."

This Houston hospital is tapping into tech to best optimize its COVID-19 vaccination process. Photo courtesy of MD Anderson

New app gives Houston hospital a better shot at giving COVID-19 vaccinations to employees

there's an app for that

Across the country, millions of people eagerly await their COVID-19 vaccinations. But many of them are encountering a big roadblock on the path toward eradicating the pandemic: scheduling their shots.

To overcome that hurdle, some organizations have turned to technology. San Antonio-based grocery chain H-E-B, for instance, will let customers schedule COVID-19 vaccinations through a web-based scheduler. As with H-E-B's app, many vaccination-scheduling tools are just now becoming available.

Houston's MD Anderson Cancer Center is one huge step ahead of the vaccination curve, though. Back in September, the hospital — part of the massive Texas Medical Center complex — started planning how it would roll out vaccinations for its more than 21,000-member workforce. As part of that planning, MD Anderson developed an in-house app enabling its employees to schedule their own vaccination appointments.

"We have an incredible team of informatics developers who worked in conjunction with our human resource and employee health leaders to design an app that's accessible on your phone or from any computer," says Dr. Welela Tereffe, chief medical executive at MD Anderson. "The app feeds you information about what appointments are available and then floats an appointment reminder to your calendar as well as sending you text reminders."

Beginning December 15, MD Anderson employees received the hospital's initial round of shots. They were the first employees who used the app to schedule appointments at workplace vaccination clinics. As of January 5, more than 8,700 hospital employees had been vaccinated with the first dose of either the Pfizer vaccine or Moderna vaccine. The immunizations are not mandatory. In all, 10,700 doses of COVID-19 vaccine have been shipped to MD Anderson since December 14, and every one of them is already spoken for.

Yolan Campbell, associate vice president of HR operations at MD Anderson, says the vaccination scheduling app built on knowledge the hospital's team had accumulated throughout 2020 in producing apps for COVID-19 tests and other pandemic-related purposes.

Tereffe notes that COVID-19 vaccination scheduling has "caused a lot of stress" for health care providers. MD Anderson hoped to avoid that stress by incorporating the app into its vaccination plan.

"The app that that our teams have designed is very simple, very user-friendly," Tereffe says. "It prompts you to put in your preferred contact information, both email and phone. It allows you to choose a block of time and a day that you'd like to be vaccinated. And it puts the information right there at your fingertips about the vaccine and the vaccine clinic process so that you can review it in real time."

As soon as an employee chooses an appointment slot, they receive conformation via the app. Through the app, an employee can cancel or reschedule an appointment.

"I think that level of access and control really helps to reassure people that they can trust the process," Tereffe said.

The app also gives MD Anderson more control over the vaccination clinics, according to Campbell and Tereffe. For instance, a dashboard created by IT professionals at the hospital gathers data from the app to track how many vaccinations have been given, how many appointments have been canceled, and which times and days are most popular for vaccinations. Tereffe said those real-time insights have enabled MD Anderson to adjust the operating hours for vaccination clinics.

To supplement the app, MD Anderson provides extra assistance with vaccination scheduling for employees with language or technology barriers, Tereffe said. The hospital also runs a vaccination hotline staffed by HR professionals.

Looking ahead, Tereffe said MD Anderson will accept any COVID-19 vaccine that's been approved by the U.S. Food and Drug Administration (FDA). So far, that's limited to the Pfizer and Moderna versions.

"We have a process in place to hold unique clinics for each type of vaccine and each dose of vaccine to ensure that people get the vaccine that they have chosen … and that they always get the correct second dose," Tereffe said. "Our intent is to help our employees make informed decisions."

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CultureMap Emails are Awesome

7+ can't-miss Houston business and innovation events in July

where to be

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.