Tech company revs up support for Texas women in STEM at special F1 event

girls in the driver seat

Cadence is investing in Girlstart, an Texas-based nonprofit empowering women in STEM. Photo by Amber Heckler

This week, the worlds of the Lone Star State's tech scene, women in STEM, and Formula 1 collided.

At a private event on Wednesday, October 19, hosted by computational software company Cadence Design Systems, Senior VP of Global HR Tina Jones spoke highly about the pride she felt about Cadence’s company culture and their goals for leaving the world better than they found it in regards to sustainability and giving back to the community. Last week, Cadence was ranked 19th in the 2022 World’s Best Workplaces list.

One of the ways Cadence is giving back to the community is through their Giving Foundation. The foundation is investing in organizations like Girlstart, an Austin-based nonprofit whose mission is to empower young girls’ interest in STEM through educational programs and camps.

“We are determined to make a difference in access to STEM education for those who have been traditionally underrepresented,” Jones said.

Jones announced Cadence would make a $25,000 donation to Girlstart to help further the organization’s mission and to invest in the future women they want to hire. The organization has locations all around Texas, including Dallas, Houston, San Antonio and the Rio Grande Valley, as well as locations in other states like California, Illinois, Washington, and Massachusetts.

“We want to start at Kindergarten and take them through 12th grade and give girls confidence in STEM,” Jones said, “Girlstart is doing that here in Austin, and we’re super proud to be associated with them.”

Girlstart Executive Director Shane Woods was present to accept the donation. During her speech, Woods discussed the importance of broadening young women’s understanding of what STEM is and nurturing a positive mentality so they can stay inspired in their careers.

Part of Woods’ work is to make sure girls know about the different fields that “need STEM eyes” such as biomedical engineering, environmental sustainability, and social justice.

The rest of the event centered around Cadence’s partnership with F1 team McLaren Racing, with three primary team members in attendance – CEO Zak Brown, Team Principal Andreas Seidl, and driver Daniel Ricciardo.

Ricciardo has never been shy about his love for the capital of Texas. He said he was naive about the city when F1 first arrived in 2012, but now it’s one of his favorite places. Circuit of the Americas is one of his favorite challenging tracks, noting the “high speed snake section” at turns three through eight that remind him of similar turns Maggotts and Becketts at Silverstone.

“A circuit that really pushes the car to the limits is fun,” he said, “That’s what I love about Austin.”

McLaren’s partnership with Cadence is significant for more than their expertise with computational fluid dynamics. Both companies share similar goals in regards to environmental sustainability and equality. In 2021, McLaren became the first F1 team to release an annual sustainability report, showing they are on track to achieve carbon net zero by 2040. In that same year, they announced Emma Gilmour would be the team’s first female racing driver, racing in Extreme E alongside Tanner Foust.

When asked about what they predict the next 10 years of Formula 1 will look like, Brown and Ricciardo agreed they hoped to see F1 still thriving and at the pinnacle of motorsport, while also giving recognition to the rise of other motorsports. Brown said he would like to see the introduction of rotational races in other countries.

“We have a lot of countries that want races. We’re at a maximum schedule of 24…I would love to see us in 30 countries, but 24 times a year. You might land on 18 permanent races and then have 10 that rotate every two years or something like that,” Brown said. “I think there’s room to grow the sport globally."

------

This article originally ran on CultureMap.

DivInc has launched its new female-focused accelerator and named its first cohort. Photo via Getty Images

Woman in tech accelerator launches first Houston cohort

ready to grow

DivInc, an Austin-based accelerator for women and people of color, announced today that it has launched its first Women in Tech HTX cohort in partnership with female-focused co-working space SheSpace.

The nine women-led companies will join DivInc's 11th cohort and the first to operate out of Houston. Founders will receive $10,000 in non-dilutive funding upon completion of a 12-week curriculum, which includes in-depth workshops that aim to help the founders "make a year's worth of progress in just three months," Amanda Moya, DivInc’s Houston program director, said in a statement.

According to DivInc, the aim of the accelerator is to support more female-led startups in the Houston area (which the company says it has seen an emergence of in the last two years) and connect them with its network of VCs.

Founders will be paired with mentors from Microsoft and Google to support their next phases of development. DivInc and SheSpace will also provide stipends for founders in need of childcare assistance.

A committee consisting of representatives from Mercury, Artemis Fund, Microsoft, and several other partners helped select the group of founders considering market size, scalability, industry need, and other factors.

Members of the fall cohort include:

Weekly workshops will take place at SheSpace, an all-women coworking space developed by Stephanie Tsuru that opened in the Heights in 2020. The accelerator is also supported by Houston Houston partners J.P. Morgan Chase & Co., Verizon, The Ion and Mercury.

DivInc will introduce the accepted companies at a happy hour on Thursday, Sept. 22 at The Ion. Those interested in attending can RSVP online.

"With several of these companies coming from outside of Texas, we’re looking forward to the founders making organic connections and learning more about what Houston has to offer," Moya added.

SheSpace will host the accelerator. Image via shespacehtx.com

Contributing to Texas’ better showing on this year's ranking is an increase in female-focused VC investments. Photo via Getty Images

Texas named No. 2 state for women-led startups thanks to increased VC investment

who runs the world?

A more than 120 percent surge in female-focused venture capital investments helped push up Texas’ ranking in an annual study of the best states for women-led startups.

In Merchant Maverick’s 2021 report on the best states for women-led startups, Texas lands at No. 2, up from No. 6 the previous year. Colorado retains its No. 1 ranking from last year. Merchant Maverick judged each state based on several gender-specific metrics, such as VC funding.

Contributing to Texas’ better showing this year is the increase in female-focused VC investments. Merchant Maverick says the state’s five-year total for female-focused VC investments grew from the $365 million reflected in the 2020 report to $814 million in this year’s report. That’s a jump of 123 percent.

The $814 million total puts Texas in fourth place among the states in terms of female-focused VC investments over a five-year span. California leads this category ($6.7 billion), followed by New York ($4.7 billion), and Massachusetts ($1 billion).

The Lone Star State “has cultivated a business-friendly reputation that appears to be attracting a high volume of women-led organizations and startups,” says Merchant Maverick, a product comparison website for small businesses.

The state doesn’t do as well when it comes to average income, according to Merchant Maverick, but with no state income tax, women business owners can expect an average $62,945 yearly income to go further in Texas than it would in most other states.

Across the country, Merchant Maverick says that thanks to rising startup hubs like Houston, Miami, Phoenix, and Boulder, Colorado, “more funding opportunities are available to female entrepreneurs than ever before.”

Here are some of the Texas statistics cited in this year’s report:

  • 27 percent of businesses with employees are led by women, putting Texas at No. 13 among the states.
  • At 1.55 percent, Texas sits at No. 22 for the share of women business owners.
  • Texas ranks 19th for the average yearly income of women business owners ($62,945).
Women in science, technology, engineering, and mathematics are well represented in Houston, according to a recent report. Photo via Christina Morillo/Pexels

Houston named a top city for women in STEM fields

who runs the world?

If you're a woman in science, technology, engineering, or mathematics and you call Houston home, according to a new report, you're doing it right.

In honor of Women's History Month, CommercialCafe updated its 2020 ranking of the top U.S. cities for women working in STEM. According to the report, Houston ranks at No. 5 on the list of the best southern cities in the United States for women in STEM. The Bayou City also claims the No. 19 spot nationally.

Here are some other key findings about Houston on the report:

  • STEM jobs in Houston account for 7 percent of all jobs, and a little less than a third of these positions are held by women.
  • About 23,964 women work in STEM in Houston — which is the most out of any other city in the South.
  • Houston gained 4,318 new women STEM employees since 2015, the third-highest number in this regional ranking.
  • The median annual income for women in STEM here is $68,172.
Texas makes up about half of the top 10 Southern states — Austin places in second, while Frisco (No. 7), Dallas (No. 8) and Plano (No. 10) fall behind Houston. Nationally, New York City, San Francisco, and Seattle take the top three spots, respectively.

Women working in STEM - South 2021 - Infograminfogram.com

Houston has been recognized for its STEM fields before, and last fall, SmartAsset ranked Houston as No. 7 in STEM nationally based on workforce size. And, in 2019, Houston placed sixth for STEM workforce diversity. Last year Houston also ranked No. 6 for women in tech, also according to SmartAsset.

According to a new study, women are switching away from tech majors during college at a higher rate than any other areas of study, and it comes down to culture. Photo via Getty Images

Houston expert: Increasing women in tech comes down to improving culture

guest column

Like anyone pursuing a technical career, I had to overcome certain hurdles on my way to graduating with a degree in aerospace engineering. When one of my professors suggested that women should not be engineers and I would be better served pursuing a career like nursing or teaching, I realized that my hurdles might be a little different than others.

Luckily, I was raised to view this as a challenge and opportunity rather than an insurmountable obstacle.

Unfortunately, not everyone maintains my positive outlook on situations like this, and too often, young women are ultimately dissuaded from pursuing engineering and other similar technical degrees.

In fact, according to the research by Accenture and Girls Who Code, women are switching away from tech majors during college at a higher rate than any other areas of study. What's more, 50 percent of women pursuing a career in technology after graduation change paths by age 35, compared to 20 percent in other jobs. Female workers also leave tech jobs at a 45 percent higher rate than men.

Even more alarming, the same study found that in the last 35 years, the proportion of women in tech careers has actually declined despite the increase in the absolute number of female technology workers.

What's going on? Our research shows women in tech often don't feel at home or comfortable during college or at the workplace.

While there are many reasons women abandon a career in technology, the highest percentage of respondents cite culture as the leading cause. Although 45 percent of senior human resources leaders say that it is easy for women to thrive in tech, only 21 percent of women agree, and that number falls to just 8 percent for women of color. Conversely, women in college who find themselves in inclusive learning environments tend to enjoy their majors, network more and are more likely to stay in their STEM degrees.

The current labor market is struggling to keep pace with the explosive demand for tech talent, and I can attest — having met many of these amazing ladies — that women are willing, able and ready to help meet this demand.

Here are some ideas to create a culture that encourages more women to stay with STEM degrees and thrive in technology careers.

In college, having strong mentoring programs for female students in technology is key. Being part of study groups and student organizations, like the Society of Women Engineers, encourages learning and teaming and drives collaboration, innovation and inclusion. Based on our analysis, inclusive colleges are those that have at least 35 percent women in their STEM faculty. Publicizing faculty and student diversity data is a courageous way for colleges to ensure accountability and show their commitment to a culture of equality.

In business, we all know that what's measured gets managed. Applying this principle, it's both bold and important for companies to set targets for diversity in the leadership teams and publish those goals, as well as create clear KPIs governing compensation to the accountable leaders.

Furthermore, workplace support such as mentors, sponsors and employee resource networks can go a long way in creating the right culture and boost women in tech. Remember that many women enter tech careers because they want to make a difference in the world. Fostering collaborative environments where workers are rewarded for creativity and innovation does much more than — but certainly helps — to retain women.

Organizations that have diverse talent and a welcoming culture of equality help enable success and unleash human ingenuity. Rewarding excellence with the right innovative, supportive culture is a winning philosophy not only for women but for companies overall.

------

Sondra Ruhman is a Houston-based managing director at Accenture Operations. She helps North American and Global clients embark on major technology and operational transformation projects.

Women in the work place have been hit the hardest by the pandemic. Houston experts discuss the effect in a guest column and a panel hosted by Sesh Coworking on Oct. 14. Photo via Pexels

Houston experts discuss the toll the pandemic has taken on women in the workplace

guest column

The shutdown of our economy, schools and childcare systems has created a wildfire that is raging across our nation, disproportionately impacting women, radically shifting social values, and compromising our nation's post-pandemic recovery.

While women have made great gains in the last few decades towards gender equality, the pandemic has exacerbated some of the larger remaining issues — time spent in unpaid work or "invisible labor," political under-representation, violence against women, limited access to capital and the gender pay gap) — and, according to a recent analysis by McKinsey, without serious intervention, is at risk of wiping $1 trillion off global GDP by 2030.

While everyone has suffered during the pandemic, women have found themselves under disproportionate pressure — women's jobs have become more vulnerable (women are 1.8 times more likely to lose their jobs than men), female dominated industries (restaurants, child-care, leisure and hospitality, health care, and education) have been hardest hit, and women of color in particular are more likely to be laid off or furloughed (leanin.org - women in workplace study).

These inequities, coupled with the increased stress and labor of child-care while "working from home" have placed an overwhelming strain on the working parents, and in particular mothers, of America. The mental and emotional health loads of working parents have been pushed to their limits and with that working families are re-prioritizing their values and spending habits faster than ever before.

Is it any surprise that during the pandemic the need for families to quickly adapt to the new economy plus the inequity of women's wages versus men is driving more and more women to sacrifice their careers and dreams to ease the increased burdens the pandemic has inflamed?

Leanin.org and McKinsey's Women in the Workplace study polled over 40,000 employees across 317 companies between May and Aug 2020, and found that more than 1 in 4 women are considering downshifting their careers or leaving the workforce entirely, according Leanin.org and McKinsey.

Labor Department statistics show that this inclination is already in action: In August and September 1.1 million people left the workforce, and of that 800,000 were women. According to a recent analysis by the National Women's Law Center of those 800,000 women — 324,000 were Latinas and 58,000 were Black women. Now compare that to the 216,000 men who left the job market during August and September.

This exodus of women leaving the workforce has broad reaching and long-lasting effects on not just female-owned businesses and women in the workplace – it is an issue that impacts every person at every level of business. Women's rise in participation in the labor force is not just good for women, it is good for business: directly impacting our GDP and a rise in wages for everyone, not just women.

A decline of women in the labor force, on teams, in leadership positions and in decision-making roles compromises not just our economy's recovery and productivity, but also the innovation and effectiveness in industry, competitiveness on a global scale, aspirations of future generations of women, and society as a whole.

If "women hold up half the sky" you could certainly argue that the sky is now falling. So, the question is – what can we do about it? And that is a question we intend to tackle in depth on Wednesday, October 14, at 1 pm in a virtual town hall with inspiring women who are already paving the road to our recovery: Elizabeth Gore of Hello Alice, Cate Luzio of Luminary; Cathy Mchorse of United Way of Greater Austin; Lucie Green of Light Years.Click here to register.

------

Maggie Segrich is co-founder and CFO of Sesh Coworking and Courtney Sikes Longmore is the founder at Pure Palate. The two female innovators will be on the panel of the online event.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

The Ion names new coworking partner for Houston innovation hub

Where to Work

Rice University subsidiary Rice Real Estate Co. has tapped coworking company Industrious as the new operator of the Ion’s 86,000-square-foot coworking space in Midtown. Industrious replaces WeWork-owned Common Desk in that role.

The Ion, owned by Rice Real Estate and located at 4201 Main St., is a 266,000-square-foot office building and innovation hub in the 16-acre Ion District.

Features of the coworking space include private suites and offices, dedicated desks, phone booths and conference rooms. In 2022, Common Desk said it was expanding the space by 28,000 square feet, bringing it to the current size.

“(Industrious’) unparalleled expertise in delivering quality, hospitality-driven workspaces complements our vision of creating a world-class ecosystem where entrepreneurs, corporations, and academia converge to drive innovation forward,” Ken Jett, president of Rice Real Estate, said in a statement.

Natalie Levine, senior manager of real estate at Industrious, says her company will work with Rice Real Estate “to continue to position the Ion as an invaluable contributor to the growth of Houston’s innovation community.”

Dallas-based commercial real estate services company CBRE said Jan. 14 that it had agreed to acquire Industrious in a deal valued at $400 million.

The Ion is Industrious’ second location in Houston. The company’s other local coworking space is at 1301 McKinney St.

Office tenants at the Ion include Occidental Petroleum, Fathom Fund, Activate, Nauticus Robotics, and Carbon Clean.

Texas ranks among the 5 best states to start a business in 2025

Best for Biz

As one of the largest states in the U.S., it's no surprise Texas is big on business and entrepreneurship. Now the state is earning new praise among WalletHub's 2025 list of "Best & Worst States to Start a Business."

The Lone Star State claimed the No. 4 spot in the report's rankings, proving that Texas is in a much better business shape than it was last year when it earned No. 8 in WalletHub's annual report.

The study compared all 50 states across 25 metrics to determine the best places to start, grow, and find success with a new business. Factors that were considered include the number of startups per capita, job growth rates, financing accessibility measures, labor costs and corporate tax rates.

The three states to outperform Texas in the 2025 report are Florida (No. 1), Georgia (No. 2), and Utah (No. 3). Idaho rounded out the top five.

Across the study's three main categories, Texas performed the best in the "business environment" category, earning No. 1 nationally. This section compares the states based on five-year business survival rates, average business revenues growth and more.

Texas ranked No. 12 in the nationwide comparison of "access to resources" – which covers working age population growth, venture investment amounts per capita and other means – and earned a fair No. 34 in the report's "business costs" ranking.

But Texas can still do better with its business friendliness to reclaim a top-three overall ranking, which the state last earned in 2023.

WalletHub analyst Chip Lupo said in the report that it is imperative for potential new business owners to establish their enterprise in a place that can maximize their ability to succeed.

"Around half of all new businesses don’t survive five years, so the idea of becoming a business owner can be daunting, especially with the current high cost of living," Lupo said. "The best states have low corporate tax rates, strong economies, an abundance of reliable workers, easy access to financing and affordable real estate. On top of that, you’ll need to make sure you start in a place with an engaged customer base, if you’re operating locally."

Houston has also proven to be at the top of the destination list for entrepreneurs who are looking for their next venture.

The top 10 best states to start a new business in 2025 are:

  • No. 1 – Florida
  • No. 2 – Georgia
  • No. 3 – Utah
  • No. 4 – Texas
  • No. 5 – Idaho
  • No. 6 – Oklahoma
  • No. 7 – Nevada
  • No. 8 – Colorado
  • No. 9 – Arizona
  • No. 10 – Kentucky
---

This story originally appeared on our sister site, CultureMap.

Play it back: Why this Houston geothermal innovator's company is set for a hot year of growth

houston innovators podcast Episode 271

Last year was one full of big wins for Fervo Energy and its CEO and co-founder, Tim Latimer. The company secured around $600 million in investment and financing across a few deals and is aiming for a 2026 delivery date of its next project.

Fervo Energy, which is built off of a unique horizontal well drilling technology, is currently scaling at around a 100x pace, as Latimer explained in May on the Houston Innovators Podcast, thanks to its latest project, Project Cape, located in Southwest Utah, that will include around 100 wells with significantly reduced drilling cost and an estimated 2026 delivery. Latimer says there are a dozen other projects like Project Cape that are in the works.

"It's a huge ramp up in our drilling, construction, and powerplant programs from our pilot project, but we've already had tremendous success there," Latimer says of Project Cape. "We think our technology has a really bright future."

Revisit the podcast episode below where Latimer talks about Fervo's fast growth and promising future.

Latimer has been bullish on geothermal as a clean energy source since he quit his job as a drilling engineer in oil and gas to pursue a dual degree program — MBA and master's in earth sciences — at Stanford University. He had decided that, with the reluctance of incumbent energy companies to try new technologies, he was going to figure out how to start his own company. Through the Stanford program and Activate, a nonprofit hardtech program that funded two years of Fervo's research and development, Latimer did just that.

"Every overnight success is a decade in the making, and I think Fervo, fortunately — and geothermal as a whole — has become much more high profile recently as people realize that it can be a tremendous solution to the challenges that our energy sector and climate are facing," he says on the Houston Innovators Podcast.

And the bet has more than paid off. In December, Fervo raised $255 million in new funding and capital availability. A $135 million corporate equity round was led by Capricorn’s Technology Impact Fund II and a $120 million letter of credit and term loan facility was granted by Mercuria, an independent energy and commodity group that previously invested in the company. Read more about the round.

In addition to the raise, Fervo also announced other exciting news since the episode aired, including being named among Time Magazine's top inventions of the year and expanding its partnership with Meta.

View All Listings