Here's your one-stop shop for innovation events in Houston for July. Photo via Getty Images

From networking meetups to educational symposiums, July is chock-full of happenings for Houston innovators.

Here's a roundup of events you won't want want to miss out on so mark your calendars and register accordingly.

Note: This post might be updated to add more events.


July 6 — City of Houston Panel Discussion: Sales

Join the City of Houston’s Office of Business Opportunity and SCORE Houston for a panel discussion designed for City of Houston vendors. This is the perfect opportunity to learn more about doing business with the City of Houston and how SCORE Houston can support you while running your business. During each monthly meeting get your business questions answered by industry and Office of Business Opportunity experts and SCORE Mentors. Gain the information and support you need to provide your products and services as a City of Houston vendor.

This event is Thursday, July 6, from 1 to 2 pm at Houston Community College. Click here to register.

July 7 — UH-DGH Center for Hydrocarbon Exploration Symposium

This informative open house event showcasing the new UH Seismic Data Center will focus heavily on presentations centered around hydrocarbon basin analysis as well as relevant policy shifts within India and the opportunities that have emerged as a result. The UH Seismic Data Center arose from a collaboration between the University of Houston and the DGH, the technical arm of the Indian Ministry of Petroleum and Natural Gas.

The event is Friday, July 7, from 9 am to 12 pm at the University of Houston Technology Bridge (Building 9, Room 135). Click here to register.

July 10 — Ion Open Accelerator: Monopolizing Your Industry Channel

In this workshop, Jared Nielsen who has participated in several startups that now dominate their respective industries, will provide insight into how small startups have grown to become global monopolies in a very short period of time. Seeing a global domination market strategy executed from the inside may give your own startup insights and techniques that you can use within your own supply chain for a truly dominant market position.

The event is Monday, July 10, from 10 am to 12 pm at the Ion. Click here to register.


July 11 — Leaders Who Lunch

Connect with influential community organizers, leaders, change makers, and likeminded C-suite executives during a 3-course family style lunch. Admission and cost of the meal is $75.

The event is Tuesday, July 11, from 11 am to 12 pm at Weights and Measures. Click here to register.

July 13 — Texas Medical Center Veterans Committee Hiring Event

TMC is hosting a career workshop for veterans interested in breaking into the healthcare field. Attendees will have the chance to network with recruiters, learn about job openings, and potentially even secure an interview on the spot so be sure to bring copies of your resume and dress to impress.

The agenda:

10:00 - 11:00 am - Registration/ Networking

11:00 - 11:30 am - Career Readiness: Resume & Interview Preparation

11:30 am - 12:00 pm - Career Branding: Social Media & Networking

12:00 pm - 12:20 pm - Lunch (provided)

12:20 pm - 1:00 pm - ERG Panel Discussion: Connecting with our Veteran Communities

1:00 pm - 2:00 pm - Networking/ Closing Hour

This event is Thursday, July 13, from 10 am to 2 pm at TMC Innovation Factory (2450 Holcombe Blvd Suite X). Click here to register.

July 13 — GROW Community Meeting

Discuss green economy resources & opportunities for disadvantaged groups to engage in the energy transition and climate action.

The agenda:

11 - 11:15 am - Welcome and Introductions

11:15 - 11:30 am - GROW Overview

11: 30 - 11:45 am - GROW Updates

11:45 am - 12 pm - Funding & Contract Opportunities

12 - 12:30 pm - Lunch

12:30 - 12:45 pm - Next steps: Community Benefits Survey, Cooperative Agreement, Letters of Support

12:45 - 1 pm - Attendee Announcements

1 PM - Closing

The event is Thursday, July 13, from 11 am to 1 pm at Hiram Clarke Multi-Service Center. Click here to register.

July 17 — Mingle Mondays Med & Health Tech

Head to this monthly mixer and get to know fellow members of Houston’s Med & Health Tech community. All who are interested in Med & Health Tech, including Med & HealthTech entrepreneurs, thought leaders, investors, healthcare professionals, and community members wanting to share their Med & Health Tech knowledge are welcome.

This event is Monday, July 17, from 6 to 7 pm at the Ion. Click here to register.

July 17 — The State of Latino Entrepreneurship Reception/Networking

The Latino Business Action Network presents “The State of Latino Entrepreneurship Reception.” Network with Latino professionals, business owners, and supporters. This is a welcoming environment for connecting with your peers, LBAN, local chambers, and other organizations. At the same time, you will learn the latest on Latino entrepreneurship from LBAN, a nationally recognized expert in the field. LBAN is a Silicon Valley-based nonprofit that partners with Stanford to research and empower Latino entrepreneurship across the U.S.

This event is Monday, July 17, from 4 to 7 pm at the Ion. Click here to register.

July 18 — Heated Dialogues Unleashed: Navigating Difficult Conversations

In this discussion, leadership veterans Debbie Danon and Michele Price will unravel the secrets of mastering difficult conversations for start-ups. For new founders looking to gain practical insights to navigate these challenges this conference will provide you with communication tools to approach these obstacles.

This event is Tuesday, July 18, from 11:30 am to 12:15 pm, virtually . Click here to register.

July 19 — Industrial Security Roadshow: Learn, Empower, & Connect

At the Industrial Security Roadshow attendees will gain insights into emerging threats, learn innovative defense techniques, and discover cutting-edge technologies to bolster your security procedures. A curated lineup of speakers will share their expertise, providing practical guidance and actionable steps to fortify your systems against cyber threats.

This event is Wednesday, July 19, from 10:30 am to 1 pm at 24285 Katy Fwy suite 300. Click here to register.

July 20 — Female Founders and Funders Meetup

Sponsored by Softeq Venture Studio and Sesh Coworking, this monthly meetup occurs every third Thursday and is ideal for female founders and funders in the Houston area who are looking to network and empower each other.

This event is Thursday, July 20, from 9 to 10 am at Sesh Coworking. Click here to register.

July 24 — Ion Open Accelerator: Getting the Highest ROI from Conferences and Events

In this workshop speaker Staccey Wright-Turner, a Houston based ROI strategist, will discuss how to maximize your time at and investment in conferences and events for a well-rounded marketing campaign.

These are the topics you can expect to be covered:

  • Whether you should do events, and which ones you should do
  • How best to invest your marketing dollars
  • Setting your objectives for events and conferences - yes, there is more than just "getting leads" - don't miss out on important revenue
  • Preparing in advance to get the most out of your event
  • Knowing how to approach attendees and get meetings booked
  • Follow through and evaluate the ROI on the events
  • Training sales staff for event-and-conference best practices
This event is Monday, July 24, from 10 am to 12 pm at the Ion. Click here to register.

July 27 —  Summer Sizzle Happy Hour with Dell for Startups

Kick off the end of a warm summer in The Cannon West Houston Kitchen with a Happy Hour, sponsored by Dell for Startups and take advantage of an opportunity to learn more about the upcoming Houston Innovation Summit in October.

This event is Thursday, July 27, from 4:30 to 6:30 pm at The Cannon. Click here to register.

July 28 - July 30 — Melanin Minds Mental Health Conference

Melanin Minds is taking over Big Brothers Big Sisters for a three day weekend of workshops, panels, & family-friendly wellness. All workshops will be centering BIPOC communities & featuring therapists, counselors, and practitioners of color. Admission prices vary depending on the level of access you want to the conference and when you register, discounted tickets for students are available up to year six of grad school ($20).

The agenda:

Friday 7/28 — Healthy Eating On The Go • Thriving Through Stigmas & Adversity • Perfectionism • Boundaries • Finances • Work-Life Harmony • 7 Types of Rest • Mindful Leadership

Saturday 7/29 — Building Mental Wealth • Finding Your Way to YOU • Nutrition As A Foundation for Healing • Yoga & Meditation • Community Talk Circle • Humor & Laughter • Reading the Cues • Relationships & Social Media • Wellness Practices & Routines

Sunday 7/30 — Advocating For Your Child • Goals Through Resilience & Stress • The Art of Self Expression • Financial Mental Health • Yoga For Youth • Big Brother Big Sister Matches Panel • Complimentary Self Care Services

This event starts Friday, July 28, from 7 a.m. to 6 p.m. at Big Brothers Big Sisters. Click here to register.

CellChorus, a biotech startup operating out of the University of Houston Technology Bridge, has secured fresh funding. Photo via Getty Images

Houston biotech startup secures $2.3M grant

cha-ching

They say it’s all in the timing. For CellChorus, it’s all in the TIMING. That’s Time-lapse Imaging Microscopy In Nanowell Grids. TIMING is a visual AI program that evaluates cell activation, killing and movement, which allows scientists to better understand how cells function.

The technology is important to the development of novel therapies in the realms of oncology, infectious diseases, and countless other disorders and diseases. By allowing scientists to observe those maladies at their roots, it will enable them to create, and ultimately deliver new medications and other therapies faster, at lower cost, and with a higher success rate.

CellChorus is a spinoff of the Single Cell Lab at the University of Houston. Part of UH’s Technology Bridge, CEO Daniel Meyer connected with co-founder and leader of Single Cell Lab, Navin Varadarajan, through co-founder Laurence Cooper.

“The company had been established, but there were limited operations,” recalls Meyer during a phone call with InnovationMap.

That was the fall of 2020. Now, the team has just announced a $2.3 million SBIR (Small Business Innovation Research) Fast-Track grant from the National Institute of General Medical Sciences.

“This funding will support development of a product offering that builds on the success of our early access laboratory,” Cooper said in a press release. “As the next frontier of cellular analysis, dynamic single-cell analysis will increase the impact that immunotherapies have in improving the lives of patients.”

Meyer is based in the Bay Area, but the rest of the team is in Houston. Meyer has a proven track record as an investor and early stage entrepreneur in life sciences companies, including work as COO of Genospace, which was acquired by HCA Healthcare.

Meyer says that what attracted him to CellChorus was a combination of a clear need for the technology and the fact that it was “very well validated.“

“Developers of immunotherapies need better functional data earlier so that they can develop and deliver better therapies,” he explains.

Another aspect of its appeal was the fact that more than 10 publications featured data from the TIMING platform.

“We’ve had both large and small biopharmas publish data,” says Meyer. “That’s important as well because it shows there’s applicability in both nonprofit and for-profit research.”

Though Meyer himself doesn’t currently live in Houston, he recognizes its importance to CellChorus. He says that it can be difficult for an early stage company to find appropriate lab space, so Technology Bridge was of exceptional importance for CellChorus. Since opening the lab a year and a half ago, Varadarajan and his team have been busy.

“Example projects we have completed include understanding mechanism of action for cell therapy products, selecting lead candidates for T cell engagers, identifying biomarkers of response to cell therapies, and quantifying potency and viability for cell therapy manufacturing technologies,” says Meyer.

And now, CellChorus is collaborating with leaders in the industry.

“These include top-25 biopharmaceutical companies and promising venture-backed biotechnology companies, as well as leading not-for-profit research institutions,” says Meyer in a press release. It’s clear that the TIMING is right for CellChorus to excel.

A remote workforce has a lot to offer Houston startups, according to the University of Houston. Miguel Tovar/University of Houston

Why Houston startups should consider a remote workforce

Houston voices

There are myriad reasons why it behooves a startup to hire remote workers. This article takes a look at the benefits of expanding your hiring pool.

Remote work by the numbers

According to the State of Remote Work 2017 report, over 60 percent of engineers working in product development work remotely about once a week. That’s 20 percent more than average. The report also sheds light on why startup settings are particularly ideal for working remotely.

The report found that small businesses are twice as likely to hire remote employees as bigger, more corporately structured companies. Startups have an advantage because of their penchant for innovation, their hiring needs, and their willingness to be flexible.

Here are three reasons why startups are idea for working remotely.

Remote work maximizes your chances for acquiring great talent. Once you remove geographical boundaries from your talent search, you will see a wider range of talent from which to cull. Chew on this: what if your ideal lead engineer is in Boise, Idaho, rather than Houston, TX where your startup is based? Removing those geographic limitations means you can hire this person!

The State of Remote Work report showed that fully remote businesses hire employees 30 percent faster than big companies. It would be wise to take advantage of that and cut down on the time it takes for a hire to be processed.

Remote controlling workflow

Diversity of perspective. When you erase geographic limitations, you will get people from all over the country, and that means people with different views. People with different ways of looking at things. Different opinions and thought processes. In fact, study from the London Annual Business Survey discovered a connection between diversity and innovation where more culturally diverse teams were more likely to come up with new products than less diverse teams.

Building trust. It’s quite common for employers to worry about a remote employee’s productivity. They’re hundreds, sometimes thousands, of miles away. It’s only natural to fear that they’re at the amusement park on the company dime. But is the problem really distance? Maybe the problem is the perceived lack of trust. Have faith in your hiring process and ultimate decision. Startup companies have too much to worry about to be concerned with babysitting an employee. Let your team’s work and results do the talking, and put your focus on other things.

Work-life balance. One of the biggest reasons an employee would want to work remotely to begin with is that it allows them to balance their work with their personal life. In fact, The State of Remote Work report revealed that over half of all remote workers chose remote work for precisely that reason. This helps your startup because happier workers work better, and that positivity trickles down and invigorates the whole.

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This article originally appeared on the University of Houston's The Big Idea. Rene Cantu was the writer and editor at UH Division of Research.

The UH Tech Bridge just received fresh federal funding to expand its space for innovation. Photo via UH.edu

University of Houston receives nearly $3M grant for Tech Bridge upgrades

funds granted

The University of Houston's Technology Bridge, which focuses on providing research and development space to UH-affiliated startups and entrepreneurs, has received funding to work on some upgrades.

UH received $2.875 million from the U.S. Department of Housing and Urban Development through a Community Project Funding award was included in an appropriations bill by U.S. Rep. Sylvia Garcia, who represents the region where the Tech Bridge resides.

“Congresswoman Garcia was instrumental in making this funding a reality and we are incredibly grateful for her support and for promoting the innovation ecosystem in the Houston region,” says University of Houston President Renu Khator in a news release. “The Technology Bridge is a growing community of innovators that supports the overall economic health of Houston while creating new opportunities in academia and industry."

Most of the grant will be put toward the UH Industry & International Innovation Hub, or UHI3, a rising center that will provide space for industry partner engagement, an investor and mentoring studio, startup space, training rooms, and innovation event space. The center will also have satellite office for UH’s Small Business Development Center.

The rest of the funding — $475,000 of the grant — will establish The Deck Innovation & Coworking Center, which will include eight new private offices and mail lockers for startups. According to UH, the project is expected to increase capacity by more than 20 companies.

“I am proud to have secured these funds for the University of Houston Technology Bridge. Through this investment, our community will grow stronger, and our economy will be bolstered,” says Rep. Garcia in the release. “Engagement between universities and industry is a priority as we prepare our students to be the workforce of tomorrow in a rapidly evolving world.

"The University of Houston is a world-class institution deserving of our full support, and these federal dollars are proof of that," she continues. "I am proud to represent so many UH students and faculty in Congress and will always fight to get them the resources they need to be on the cutting edge of innovation.”

Currently, the 15-building Tech Bridge and its 31,000 square feet of incubator space houses more than 20 small companies and startups that provide internship and learning opportunities for UH students, along with several federally funded research centers and institutes. The new funding will allow for the Tech Bridge to expand its impact.

“This funding will result in stronger academic and external partnerships, promote key, nationally relevant research and strengthen industry connections for our students,” says Ramanan Krishnamoorti, vice president of energy and innovation at UH. “But most importantly, it will provide an economic catalyst for startups and small businesses in the underserved communities located near the University of Houston.”

The Chancellor's Technology Bridging Fund will provide grants to UH faculty to help them bring their research and ideas into reality. Natalie Harms/InnovationMap

UH launches $2 million fund for faculty innovators to help them bring their ideas to the market

Funding the faculty

The University of Houston Technology Bridge exists to help transition university research and ideas into the marketplace, and now the UH System has gone one step further to aid in that transition process.

UH has announced a $2 million fund for faculty inventors who then could use the grants — estimated to range between $25,000 to $75,000 — to bring their invention to the commercialization stage. The fund, called the Chancellor's Technology Bridging Fund, was revealed on July 18.

"University faculty are working to solve some of the most critical problems of the day, from energy and the environment to medicine," says Renu Khator, chancellor of the UH System and president of UH, in a release. "It often requires an additional boost to get technologies from the lab to the commercial arena, and this fund is designed to help our faculty take that leap."

According to the release, UH officials plan to give out anywhere from four to 10 grants each year for the next five years.

The grants are intended to aid in the prototyping or product testing process, says Tom Campbell, executive director of the Office of Technology Transfer and Innovation in the UH Division of Research. He adds that usually that ideas in that stage of growth aren't usually granted basic research funding.

"The Technology Bridging Fund will fill a gap. It's really difficult to find funding at this early stage of development, and as a consequence, a lot of innovative concepts sit on the shelf," Campbell says in the release.

The fund directly aligns with the institution's goal of taking these UH-originated ideas, companies, and technologies and introducing them to the world, where they can be used by other companies.

"It's a way to de-risk these technologies and attract external interest," Campbell says in the release. "We want to move people and ideas closer to the market. Having access to this type of funding to do that can be extremely valuable."

Last year, UH transitioned its Energy Research Park into the Technology Bridge to better facilitate the growth for its innovators and research. The organization also works to bring in corporations that are looking to expand in Houston, and, earlier this year, two organizations set up shop in the Tech Bridge.

Earlier this year, a new ranking, new ranking, published by the National Academy of Inventors and the Intellectual Property Owners Association, puts UH at No. 88 among the world's top 100 universities for patent activity in 2018. And, according to Campbell, UH will continue this patent growth.

"As the UH research portfolio grows and the medical school starts up, we would continue to anticipate a strong IP portfolio going forward for UH," Campbell tells InnovationMap in a previous article.

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Houston-based Fervo Energy bumps up IPO target to $1.82 billion

IPO update

Houston-based geothermal power company Fervo Energy is now eyeing an IPO that would raise $1.75 billion to $1.82 billion, up from the previous target of $1.33 billion.

In paperwork filed Monday, May 11 with the U.S. Securities and Exchange Commission, Fervo says it plans to sell 70 million shares of Class A common stock at $25 to $26 per share.

In addition, Fervo expects to grant underwriters 30-day options to buy up to 8.33 million additional shares of Class A common stock. This could raise nearly $200 million.

When it announced the IPO on May 4, Fervo aimed to sell 55.56 million shares at $21 to $24 per share, which would have raised $1.17 billion to $1.33 billion. The initial valuation target was $6.5 billion.

A date for the IPO hasn’t been scheduled. Fervo’s stock will be listed on Nasdaq under the ticker symbol FRVO.

Fervo, founded in 2017, has attracted about $1.5 billion in funding from investors such as Bill Gates-founded Breakthrough Energy Ventures, Google, Mitsubishi Heavy Industries, Devon Energy (which is moving its headquarters to Houston), Tesla co-founder JB Straubel, CalSTRS, Liberty Mutual Investments, AllianceBernstein, JPMorgan, Bank of America and Sumitomo Mitsui Trust Bank.

Fervo’s marquee project is Cape Station in Beaver County, Utah, the world’s largest EGS (enhanced geothermal system) project. The first phase will deliver 100 megawatts of baseload clean power, with the second phase adding another 400 megawatts. The site can accommodate 2 gigawatts of geothermal energy. Fervo holds more than 595,000 leased acres for potential expansion.

Cape Station has secured power purchase agreements for the entire 500-megawatt capacity. Customers include Houston-based Shell Energy North America and Southern California Edison.

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This article originally appeared on our sister site, EnergyCapitalHTX.com.

Texas university's new flight academy opens at Houston Spaceport

cleared for takeoff

The vehicles may not have “student driver” stickers on them, but Texas Southern University has moved a dozen planes into its new training facility at the Houston Spaceport, opening the way for student flyers to use the facility.

TSU previously reached a deal with Houston Airports and the City of Houston in 2023 to house its prospective Flight Academy at Ellington Field. At the time, TSU had a small fleet of nine planes for student use, but a $5.5 million investment from the city greatly expanded the space available.

The Flight Academy includes a 20,000-square-foot hangar that serves as a TSU satellite campus. The school now has a fleet of 12 Cirrus SR20 aircraft that were acquired last year through state and alumni funding. An additional 4,500 square feet is used as classroom and office space. An 8,000-gallon fuel tank will support flight training operations.

TSU first launched its Aviation Science Management program in 1986 and added a professional pilot program in 2016. The school is now part of the United Airlines pipeline program and has also forged relationships with Delta and Southwest.

“I want to commend Texas Southern University and Houston Airports for their leadership and partnership in advancing aviation education right here in our city,” Houston City Councilwoman Dr. Carolyn Evans-Shabazz in a press release.

“It connects our students to high-paying, high-demand careers in aviation and aerospace. This is how we grow a city in the right way—by investing in workforce development, aligning education with industry and making sure our residents are prepared to lead in the industries of tomorrow. Houston is already a global leader in aerospace and projects like this strengthen that position even further, especially here at Ellington, where innovation and opportunity continue to take flight.”

The City of Houston signed an agreement to continue funding the academy for five years.

Amazon launches ultrafast, 30-minute delivery service across Houston

Amazon Now

More than 20 years after it redefined fast shipping, Amazon is preparing to raise the bar on consumer expectations again by offering to fulfill customers' most urgent product needs in Houston and other parts of the world in a half-hour or less for an extra fee.

The company, which revolutionized online shopping in 2005 with two-day deliveries for Prime members, is rapidly opening small order-processing hubs in dozens of U.S. and foreign cities to cater to shoppers who can't or don't want to wait for cough medicine to relieve flu symptoms or tomatoes for tonight's dinner salad.

The ultrafast service, called Amazon Now, first launched in India last June. Amazon says 30-minute deliveries now are also available in urban areas of the United States, Brazil, Mexico, Japan, the United Arab Emirates, the United Kingdom.

The mini-warehouses devoted to Amazon Now are about the size of a CVS drugstore. They stock about 3,500 products for expedited delivery, including beer, diapers, pet food, meat, nonprescription medications, playing cards and cellphone charging cables.

“We know that customers love speed and always have,” Beryl Tomay, Amazon’s head of transportation, told The Associated Press on Monday. “What we see customers doing, when we offer faster speeds, are they purchase more from Amazon. And Amazon becomes more top of mind for that or other types of items as well.”

In the U.S., the company first tested Amazon Now in Seattle, the home of its headquarters, and in Philadelphia. Most residents of the Dallas-Fort Worth area and Atlanta now have access as well. The service is also live in Dallas-Fort Worth, Denver, Minneapolis, Phoenix, Oklahoma City, Orlando, and dozens of other cities, Amazon said, with New York City and others expected by year-end.

The service charges for Amazon Now start at $3.99 for Prime members, who pay an annual fee of $139, and $13.99 for non-members. A $1.99 small basket fee applies to orders under $15, Amazon said.

The company's bet on a need for speed also comes as some consumers are rebelling against rushed deliveries as they weigh the potential impact on the environment and the workers tasked with preparing orders at a rapid rate.

Amazon’s approach
A relentless focus on speed helped Amazon build a logistics and e-commerce empire. After it made two days the new delivery time normal, Amazon moved into one-day and same-day deliveries for its Prime members. This spring, the company began making 90,000 products available in one hour or three hours at an extra cost.

The scaled down and sped up microhubs that are designed to handle 30-minute orders represent another step in Amazon's pursuit.

Only a handful of people prepare orders from aisles of shelves in the 5,000- to 10,000-square-foot facilities, unlike the sprawling fulfillment centers storing millions of items where Amazon employs a mix of human workers and robotics to pick and pack orders.

Amazon tailors the product inventory to each location and uses artificial intelligence and other technology to analyze what customers buy, as well as when and how often. The most popular U.S. purchases so far include soap, toothpaste, mouthwash, toilet plungers, bananas, limes and wireless earbuds, Amazon said.

The competition
Amazon’s attempt to up the instant gratification ante provides direct competition to on-demand food delivery platforms like Instacart, Uber Eats, DoorDash and Grubhub, which don't have the scale of the e-commerce titan, according to independent retail analyst Bruce Winder.

“What Amazon brings is their prowess in supply chain,” Winder said.

These smaller companies said they don't see Amazon as a threat, though, citing the hundreds of thousands of items they are able to deliver to users' doorsteps by partnering with various merchants and restaurants.

“DoorDash has a mission to empower grocers and retailers and augment their existing footprint, not to replace them,” DoorDash spokesperson Ali Musa said in an emailed statement. “We win only when they win, which is how we can offer over half a million grocery and retail items in under an hour across the country.”

Amazon also is in a race with Walmart to become the retailer that reliably gets orders to online shoppers in under an hour.

For an additional $10 on top of standard delivery charges, shoppers can place Walmart Express Delivery orders from among more than 100,000 products that are guaranteed to arrive in an hour. Many customers, however, are receiving the items under 30 minutes, Walmart CEO John Furner told analysts in February.

Domino's cautionary tale
Companies have promised deliveries in 30 minutes or less before, but the landscape also is littered with failed attempts to break the speed barrier.

The COVID-19 pandemic produced a flurry of companies that promised 10- to 15-minute grocery deliveries from microwarehouses in dense neighborhoods, according to Sucharita Kodali, an analyst at market research firm Forrester Research.

But soaring operating costs, low customer loyalty and the drying up of investor money ultimately caused most to fail before the pandemic was over, analysts said.

Domino’s in 1984 pushed a guarantee that customers would receive their pizzas for free if they weren't delivered in under a half-hour. The company amended the “30 minutes or it’s free” policy after two years, providing only a $3 discount for late deliveries.

The promotion helped Domino’s win market share, but it ended up tarnishing the company's reputation. It dropped the guarantee in December 1993 after a string of crashes and lawsuits involving drivers racing to meet the deadline.

Brad Jashinsky, a retail analyst at information technology research and consulting firm Gartner, said he thinks Amazon should take the pizza chain's experience as a cautionary tale.

“You get in trouble when you start overpromising something like that,” he said.

Amazon won't be making any time guarantees and instead plans to keep customers who chose the 30-minute delivery option updated on the progress of their orders, Tomay said.

“There's no rushing either in our building workers or the gig workers,” she said.

Taking it slow
Kodali thinks Amazon will need a lot of people placing orders around the same time from the same or adjacent apartment buildings for the 30-minute service to be cost-effective.

Consumers may appreciate rapid receipt of products like toilet paper and batteries, but retailers and logistics experts said they also see some online shoppers, especially members of Generation Z, choosing no-rush shipping for products they don't need in a hurry.

Amazon for several years has invited customers to skip one- or two-day delivery and to receive their orders on the same day in as few parcels as possible. Consolidating orders into fewer packages by electing to have them delivered at the same time cuts down on boxes, shipping envelopes and fuel use, analysts said.

“The millennials who came to age in an era that was on fast delivery came to expect it de facto, whereas ... Gen Z is more accepting of a slower speed than previous generations before them,” said Darby Meegan, a general manager at Flexport, a supply chain and logistics company that fulfills orders for thousands of online merchants.

Still, Amazon executives have cited positive early results for Amazon Now in India, where they said Prime members tripled their requests for 30-minute deliveries once they started using the service.

Amazon Now also is attracting more repeat American customers, Tomay said.

“It’s in early days and time will tell,” she said. “I think that it will be interesting to see how it evolves.”