The top lifestyle innovation stories of the year included a new surfing spot coming to town. Rendering courtesy of Beach Street Development

Editor's note: As 2022 comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. When it came to the lifestyle innovation — whether it's fit tech companies or space bartenders — in Houston, five stories trended among readers. Be sure to click through to read the full story.

Houston startup seeks to simplify sustainable fashion

A Houston innovator found second-hand shopping time consuming. So, she designed a better experience. Image courtesy of Trendy Seconds

When the coronavirus pandemic started in 2020, people found themselves at home with a surplus of free time. Puzzles covered dining room tables, remnants of new hobbies were strewn across dens, TikTok dances were rehearsed, and television was binged. Maria Burgos found herself watching Netflix’s “Tidying Up with Marie Kondo,” which inspired her to clean out her closet. In practicing Kondo’s dogma of parting with items that don’t “spark joy,” Burgos uncovered a bigger issue to purge: America’s unsustainable fashion industry.

With piles of clothing ready for a new home, Burgos searched for reliable organizations to donate her possessions. Her research led her to learn more about the negative impact the fashion industry has on the environment.

According to Slate, almost 24 billion pounds of clothes and shoes are thrown out each year — more than double what we tossed two decades ago. Americans consume more than 20 billion garments each year, and each garment can be expected to be worn around seven times, according to The Wall Street Journal. We’re buying more clothing than ever when clothing is at its lowest cost. Read more.

New surfing lagoon paradise to bring ocean-perfect waves to Houston

Surf's up soon for Houstonians thanks to this new innovative development. Rendering courtesy of Beach Street Development

Thanks to its relative proximity to the coast, Houston has always enjoyed an underground surf culture (be it shortboarding, longboarding, or even tanker surfing). Now, those who walk the nose and shred can at a new, world-class surf destination coming to Generation Park in north Houston.

HTX Surf will ride into Generation Park in fall of 2024, per an announcement by creators Beach Street Development, the company pushes the barefoot life with its man-made surfing lagoons.

Why the north Houston locale, versus closer to Galveston? Beach Street notes in press materials that the lagoon park is a mere 10 minutes from Bush Intercontinental Airport, making for easy access for visitors from all over. Read more.

Laundry startup unfolds new service in Houston

Hampr Lite will give Houstonians a taste of what it's laundry service is like. Image courtesy of Hampr

As Laurel Hess sat on a video call with a board member for her startup laundry service, a pile of laundry was peeking behind her.

“How can you have clothes piling up while owning a laundry business?” they asked.

Hess coolly replied, “Because laundry just doesn’t stop. It’s literally always there.”

Hampr is a hyper-local laundry and pick-up service that is connected and operated through an online app. The Lafayette-based company, which identified Houston as an early test market, links people who are in need of pick-up and wash laundry services with people in the local communities who are seeking work without leaving home. Read more.

Houston restaurant veteran pops open award-winning and sustainable new bottled water

HOW water comes to you via subscription. Photo by Alex Montoya

Houstonians who are picky about their bottled water but also environmentally minded now have a refreshing local option — one that even comes to them.

A new, “hyperpure” oxygen-enriched water brand has rolled out in Houston in single-serve and subscription options. Dubbed HOW — Hyperpure Oxygenated Water — the award-winning super-filtered water (via a 14-level filtration process that removes impurities down to the nano-level .0001 microns) is now available at 35 specialty retailers around town. Read more.

Celebrity family inks exclusive deal with Houston-based real estate platform ahead of return to HBO

The Hos are back for Season 2 after inking a big deal with Realty.com. Photo by Elizabeth Morris/HBO Max

Houston power fam The Hos are once again back in the house. The docu-reality series stars of House of Ho returned to streaming network HBO Max for a 10-episode second season this week.

Season 2 kicks off with three episodes, with three new episodes to follow on September 1, and the final four episodes debuting September 8, according to HBO.

As fans recall, Season 1 introduced the nation to patriarch Binh and matriarch Hue, who went from Vietnamese immigrants to building a multi-million dollar real estate and banking empire. The Season 1 cast included the Hos’ son Washington and his wife Lesley; their daughter Judy and her fiancé Nate Nguyễn; and Aunt Tina; and Cousin Sammy, who has become an influencer with a propensity for ending posts with “b*tches.”

Aside from flashing their opulent lifestyle and navigating cultural clashes, the Hos are still wheeling and dealing. The Houstonians have inked an exclusive deal with Realty.com to “deliver world-class service to clients in the Houston area,” according to a Realty.com announcement. Read more.

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Houston startup taps strategic partner to produce novel 'biobased leather'

cleaner products

A Houston-based next-gen material startup has revealed a new strategic partnership.

Rheom Materials, formerly known as Bucha Bio, has announced a strategic partnership with thermoplastic extrusion and lamination company Bixby International, which is part of Rheom Material’s goal for commercial-scale production of its novel biobased material, Shorai.

Shorai is a biobased leather alternative that meets criteria for many companies wanting to incorporate sustainable materials. Shorai performs like traditional leather, but offers scalable production at a competitive price point. Extruded as a continuous sheet and having more than 92 percent biobased content, Shorai achieves an 80 percent reduction in carbon footprint compared to synthetic leather, according to Rheom.

Rheom, which is backed by Houston-based New Climate Ventures, will be allowing Bixby International to take a minority ownership stake in Rheom Materials as part of the deal.

“Partnering with Bixby International enables us to harness their extensive expertise in the extrusion industry and its entire supply chain, facilitating the successful scale-up of Shorai production,” Carolina Amin Ferril, CTO at Rheom Materials, says in a news release. “Their highly competitive and adaptable capabilities will allow us to offer more solutions and exceed our customers’ expectations.”

In late 2024, Rheom Materials started its first pilot-scale trial at the Bixby International facilities with the goal of producing Shorai for prototype samples.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," founder Zimri Hinshaw previously told InnovationMap.

Listen to Hinshaw on the Houston Innovators Podcast episode recorded in October.

Justice Department sues to block Houston-based HPE's $14B buyout of Juniper

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The Justice Department sued to block Hewlett Packard Enterprise's $14 billion acquisition of rival Juniper Networks on Thursday, the first attempt to stop a merger by a new Trump administration that is expected to take a softer approach to mergers.

The Justice complaint alleges that Hewlett Packer Enterprise, under increased competitive pressure from the fast-rising Juniper, was forced to discount products and services and invest more in its own innovation, eventually leading the company to simply buy its rival.

The lawsuit said that the combination of businesses would eliminate competition, raise prices and reduce innovation.

HPE and Juniper issued a joint statement Thursday, saying the companies strongly oppose the DOJ's decision.

“We will vigorously defend against the Department of Justice’s overreaching interpretation of antitrust laws and will demonstrate how this transaction will provide customers with greater innovation and choice, positively change the dynamics in the networking market,” the companies said.

The combined company would create more competition, not less, the companies said.

The Justice Department's intervention — the first of the new administration and just 10 days after Donald Trump's inauguration — comes as somewhat of a surprise. Most predicted a second Trump administration to ease up on antitrust enforcement and be more receptive to mergers and deal-making after years of hypervigilance under former President Joe Biden’s watch.

Hewlett Packard Enterprise announced one year ago that it was buying Juniper Networks for $40 a share in a deal expected to double HPE’s networking business.

In its complaint, the government painted a picture of Hewlett Packard Enterprise as a company desperate to keep up with a smaller rival that was taking its business.

HPE salespeople were concerned about the “Juniper threat,” the complaint said, also alleging that one former executive told his team that “there are no rules in a street fight,” encouraging them to “kill” Juniper when competing for sales opportunities.

The Justice Department said that Hewlett Packard Enterprise and Juniper are the U.S.'s second- and third-largest providers of wireless local area network (WLAN) products and services for businesses.

“The proposed transaction between HPE and Juniper, if allowed to proceed, would further consolidate an already highly concentrated market — and leave U.S. enterprises facing two companies commanding over 70% of the market,” the complaint said, adding that Cisco Systems was the industry leader.

Many businesses and investors accused Biden regulatory agencies of antitrust overreach and were looking forward to a friendlier Trump administration.

Under Biden, the Federal Trade Commission sued to block a $24.6 billion merger between Kroger and Albertsons that would have been the largest grocery store merger in U.S. history. Two judges agreed with the FTC’s case, blocking the proposed deal in December.

In 2023, the Department of Justice, through the courts, forced American and JetBlue airlines to abandon their partnership in the northeast U.S., saying it would reduce competition and eventually cost consumers hundreds of millions of dollars a year. That partnership had the blessing of the Trump administration when it took effect in early 2021.

U.S. regulators also proposed last year to break up Google for maintaining an “abusive monopoly” through its market-dominate search engine, Chrome. Court hearings on Google’s punishment are scheduled to begin in April, with the judge aiming to issue a final decision before Labor Day. It’s unclear where the Trump administration stands on the case.

One merger that both Trump and Biden agreed shouldn’t go through is Nippon Steel’s proposed acquisition of U.S. Steel. Biden blocked the nearly $15 billion acquisition just before his term ended. The companies challenged that decision in a federal lawsuit early this year.

Trump has consistently voiced opposition to the deal, questioning why U.S. Steel would sell itself to a foreign company given the regime of new tariffs he has vowed.