screen to screen

Celebrity family inks exclusive deal with Houston-based real estate platform ahead of return to HBO

The Hos are back for Season 2 after inking a big deal with Realty.com. Photo by Elizabeth Morris/HBO Max

Houston power fam The Hos are once again back in the house. The docu-reality series stars of House of Ho returned to streaming network HBO Max for a 10-episode second season this week.

Season 2 kicks off with three episodes, with three new episodes to follow on September 1, and the final four episodes debuting September 8, according to HBO.

As fans recall, Season 1 introduced the nation to patriarch Binh and matriarch Hue, who went from Vietnamese immigrants to building a multi-million dollar real estate and banking empire. The Season 1 cast included the Hos’ son Washington and his wife Lesley; their daughter Judy and her fiancé Nate Nguyễn; and Aunt Tina; and Cousin Sammy, who has become an influencer with a propensity for ending posts with “b*tches.”

In Season 2, according to HBO, new characters will emerge, including single roommates Bella Ho and Kim Ho (Washington and Judy’s cousins), and independent-minded Vanessa Kon and Tammy Gee (Nate’s sisters), as well as their respective partners Carlton Kon and Tran Nguyễn. (Here’s guessing that Carlton and Tran will offer some interesting tidbits and perspectives on being part of the Ho family.)

Aside from flashing their opulent lifestyle and navigating cultural clashes, the Hos are still wheeling and dealing. The Houstonians have inked an exclusive deal with Realty.com to “deliver world-class service to clients in the Houston area,” according to a Realty.com announcement. (The Houston Chronicle’s Andrew Dansby was first to locally report the news.)

Specifically, Washington Ho, a real estate investor and banker, felt that a partnership with Realty.com would allow better access to the information he needed to represent his investment strategy more efficiently. “In today’s market there is no question that data and information are the driving forces for a solid investment,” he noted in a statement.

Washington and Realty.com subsequently crafted a partnership — fittingly dubbed The Real Estate Team — comprised of Realty.com staff; Houstonian Julia Gibson, who works at Camelot Realty and also owns Illuminate Sweat, a health and wellness business in the Spring Valley; and Houstonian Bernie Kane, who Realty.com refers to as “original founder and president” of residential home builder Juliet Homes, a residential home builder.

“We are excited to partner with The Real Estate Team on their journey to build a world class real estate operation,” said Lance Custen, Realty.com founder & CEO, in a statement. “By utilizing the Realty.com exclusive platform and leveraging technology and data we are confident The Real Estate Team will provide the best service to their clients and help many find the home of their dreams.”

This timing comes on the heels of real estate reality Texas TV news that Douglas Elliman powerhouse Tracy Tutor, star of Bravo’s Million Dollar Listing Los Angeles, and HGTV’s reality show Flip to a Million are both heading to Dallas to shoot episodes, as The Real Deal notes.

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This article originally ran on CultureMap.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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