3 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Stephanie Tsuru of SheSpace, Fareed Zein of Unytag, and Libby Covington of The Craig Group. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from smart city tech to startup marketing — recently making headlines in Houston innovation.

Stephanie Tsuru, founder of SheSpace

Stephanie Tsuru joins this week's Houston Innovators Podcast to share her growth plans for 2023. Photo via LinkedIn

SheSpace opened with a splash, Founder Stephanie Tsure tells InnovationMap on last week's episode of the Houston Innovators Podcast. After surviving through the pandemic, the female-focused coworking hub expanded — with a new type of membership as well as physically.

"We had so many people who wanted to be a part of the community — so we started a social networking group," she says.

Now, the entrepreneur is looking to expand this year to open satellite locations. She shares more on the show. Read more.

Fareed Zein, founder of Unytag

Unytag celebrated a big win at the Ion recently — and has taking its prizes into the new year. Photo via LinkedIn

As the father of four competitive-tennis-playing daughters, Fareed Zein spent years driving “from California to Florida,” he says. Throughout those years, he and his wife racked up toll violation after toll violation. “I thought, there’s got to be an easier way,” he recalls.

Fortunately, Zein wasn’t just any sports dad with thousands of miles on his car. The University of Texas grad put in 26 years developing IT systems at Shell. He retired from that role in 2015, which allowed him to spend more time on the road with his youngest daughter, now playing for UT Austin. In 2019, he used his technology expertise to start Unytag, a company focused on making it easier to drive around the country as the Zein family had so many times.

Unytag is a system that allows users to trash their multiple toll tags in favor of just one RFID (radio-frequency identification) sticker and an app. The app, which Zein says is currently in its testing phase, will be available on both IOS and Android phones in the second half of the year.

“A phone is a device everyone has nowadays, right?” says Zein. “Just like you use your phone to pay for a latte at Starbucks, we are going to simplify how you pay tolls.” Read more.

Libby Covington, partner at The Craig Group

It's undeniable that businesses are facing economic uncertainty in 2023. Here's what marketing tools to tap into to navigate the challenges ahead. Photo via LinkedIn

Make 2023 the year of optimized marketing for your startup — that's Libby Covington's advice. Partner at The Craig Group, she outlined her tips in a guest column for InnovationMap.

"Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business," she writes. "This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit." Read more.

Stephanie Tsuru joins this week's Houston Innovators Podcast to share her growth plans for 2023. Photo via LinkedIn

Houston founder shares expansion plans for female-focused coworking

houston innovators podcast episode 169

Stephanie Tsuru didn't know much about coworking when she decided to jump headfirst into creating SheSpace.

On this week's episode of the Houston Innovators Podcast, Tsuru, founder and CEO of SheSpace, explains that she saw an need for a place for women — entrepreneurs, independent contractors, remote workers, etc. — to congregate and collaborate. So, she filled that need.

"The idea wasn't about coworking — it was a place to bring women together so that they didn't have to sit by themselves in a coffee shop," she says on the show.

Tsuru opened the membership-based space with her daughter-in-law Katie in November of 2020, and has already expanded to support its growing membership. In August 2021, SheSpace added an additional 1,500 square feet. Now, the company has 250 women in its network, whether they rent a private office, hotdesk, or just attend for events — something Tsuru says was created based on interest from potential members.

"We had so many people who wanted to be a part of the community — so we started a social networking group," she says.

SheSpace was designed very intentionally, Tsuru explains on the podcast. Everything from the colors on the walls to the parking and surrounding retail access was intentional.

"Women have a lot of stuff on their plate," she says, explaining how SheSpace has a gas station, a grocery store, a nail salon, and more within the same retail property. "We don't get our stuff done in an office complex."

SheSpace has a busy year ahead. While the Heights-area location will be SheSpace's flagship and where programming will continue to be held, Tsuru says she has plans to open a satellite location to accommodate a growing membership and Houston's sprawl.

"We are looking at satellite areas for more offices, workspace, and meeting rooms," she says. "We'll make a decision and have a location this year."

She shares more about what she's accomplished with SheSpace in its first two years — as well as what's next on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

SheSpace is planning to open in a new mixed-use facility just south of Interstate 10 near downtown. Image via shespacehtx.com

For women by women: New coworking space to open in Houston

new to hou

To Stephanie Tsuru, there is strength in numbers — especially, when women are involved.

"Women coming together is powerful," explains Tsuru, the founder of SheSpace, an all-women coworking space coming soon to The Heights that seeks to build a collective community of entrepreneurs and business professionals.

Mentorship and motivation were always part of Tsuru's purpose since the start of her career. Her background in healthcare and rehab gave her insight into how powerful mindset can be in a person's growth.

"I have always been involved and really driven by motivational psychology," she says.

Her affinity for mentorship continued as she went on to coach women in her own life. With her 35 years of life experience, Tsuru feels there is "no substitute for wisdom." Her passion for cultivating relationships and inspiring other women led her to want to create an environment where women could network and learn from mentors and peers.

"I really was passionate about leveraging mentoring on a big scale," she says.

From idea to innovation

SheSpace is run by Stephanie Tsuru and her daughter-in-law Katie. Photo courtesy of SheSpace

After a trip to Israel, Tsuru met two best friends — an Israeli woman and Palestinian woman — who teamed up to help at a local women's center. After touring the space and witnessing the collaboration, she left inspired.

"I was so blown away by what was happening in the center," she muses, "I knew I had to have a space for women."

She partnered with her daughter-in-law, Katie, who has assumed the role of CFO. She compares their relationship to the "Old Masters and Young Geniuses" model, first written about by David Galenson. While Tsuru brings the "life experience and wisdom," her daughter-in-law is the young innovator.

"She just looks at the world a little bit fresher," she admits, "This is the perfect combination."

For women, by women

The space was designed and set up by female professionals. Image via shespacehtx.com

Browse through architectural renderings and you'll find a chic industrial space with pops of color at every turn. An energizing palette of green, pink, orange and yellow effervescently leap from the walls. The space is donned with graphic patterns and motivational virtues that preach collaboration and empowerment. Behind every piece of drywall and design is the work of a woman.

"I started enlisting the best and the brightest females I could find. Now there's a team of about 23 women that have all come together in their various domains to put this together," she explains. From the architect to the drywall company, the soon-to-open space is entirely built by women-led companies.

Finding women in some industries was no easy feat for Tsuru, who was committed to her mission of empowering and collaborating with women for SheSpace's production. From the IT networking to the construction manager, every external and internal working of the company is female.

"I set out doing this not having any idea how hard it is to find women in some of these areas," she explains, "We are so proud to say that it's all women."

Intentionality in design

SheSpace will have a cafe for refueling. Image via shespacehtx.com

Female intentionality doesn't mean an all-pink space—it's designs focused on women to help excel their productivity. From a lactation room to the artwork, women are at the center of the design.

According to the Office on Women's Health, no employer is required to have a lactation room, which is an issue that can plague working moms. From bathrooms to storage closets, women in some companies have had to be creative while the workforce catches up to design needs.

SheSpace created a lactation room, designed with a lock for privacy and individual, portable fridges available for nursing women to store breast milk.

"It's the prettiest room, it's beautiful, calming it's very serene. Women can go in there and just kind of catch their breath and use their breast pump," says Tsuru.

Personal and professional branding has become a central role in business ownership. The influencer space is 77 percent women, and continues to grow with the emergence of platforms like TikTok. SheSpace is equipped with a professional podcast recording room as well as an influencer nook.

The space also exhibits the talents of women by incorporating an book niche featuring all-female authors as well as a "SheShop," a pop-up shop where female-business owners can showcase and sell their products.

The power of female collaboration

SheSpace will have several rooms for different purposes — meetings, podcasting, privacy, etc. Image via shespacehtx.com

Coworking spaces have been on the rise in Houston over the last several years. From popular global brands like WeWork to small startups, the trend has consistently been on the rise.

Rather than compete with to co-ed spaces, Tsuru has kept women in mind from the beginning. "Women tend to dream smaller than men. While we strenuously support small businesses, the trend we see is women often do not aim high enough. When networking with women in positions of power we see a measurable shift in goals," she explains.

The comradery of women working alongside each other is a huge asset in Tsuru's eyes.

"Women understand women. There is an implicit understanding that already exists that you don't have to explain," she explains, noting that shared experienced bring women together.

There's also an understanding that women can be themselves without having to face the judgment of their male peers.

"It's also a comfort level that women can be themselves, that they can act [like] themselves. They don't have to talk a certain way. They don't have to sit a certain way. They find their voice when they're surrounded by women," shares Tsuru.

Tapping into collaboration, Tsuru is most excited for the educational workshops and networking opportunities that will come to the space. From public speaking to organizing finances, the space has an agenda planned for its upcoming launch.

"It's all about building confidence and you're in a nice supported environment. It's the perfect place to do that," explains Tsuru. "With that comes everything else, the networking and the flow of ideas...it's a huge resource center. No matter who you're looking for, we have a resource directory," she continues.

Transitioning amid COVID-19

SheSpace will be opening in Lower Heights, a 24-acre mixed-use district. Image courtesy of Gulf Coast Commercial Group

One of the benefits of being built during a pandemic, is the ability to keep new social distancing rules and considerations in mind. While Tsuru and her team have been able to anticipate life in a COVID-19 world, they've adjusted the space to include features like a lock on the lactation room door and individualized amenities.

As SheSpace has transitioned, so are women going through the pandemic and other phases of their lives. "There are all these women that are now office-less. They couldn't afford the overhead of the big office and where were they going to go?" says Tsuru. Women who want a space outside of their home five days a week can also utilize the vibrant, collaborative space and make it their own.

Above all, Tsuru hopes the space can be an aid to the women of Houston. "We're just in a moment of interruption, just the entire nation. I do think this is going to be a big place of healing for women," she shares.

SheSpace will be located at 2799 Katy Freeway in the Lower Heights district. Follow SheSpace to stay updated on the details of its launch.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Rice Brain Institute awards seed grants for dementia, Alzheimer’s research

brain trust

The recently established Rice Brain Institute awarded 12 seed grants last month to support research on dementia, Alzheimer’s disease, Parkinson’s disease and other neurological disorders.

The grants are part of the Rice DPRIT Seed Grant Program, which aims to help faculty members generate preliminary data, test and teams that would be supported under the Dementia Prevention and Research Institute of Texas.

The DPRIT was approved last year to provide $3 billion in state funding over a 10-year span for research on dementia prevention and other neurological conditions. It will be modeled after the Cancer Prevention and Research Institute of Texas (CPRIT), which has awarded nearly $4 billion in grants since 2008.

“DPRIT is a historic initiative with transformative impact potential and at Rice we are very well equipped to contribute to its mission and help make Texas a leader in brain health and innovation,” Behnaam Aazhang, a Rice professor of electrical and computer engineering and director of the Neuroengineering Initiative and the RBI, said in a news release.

The Rice DPRIT Seed Grant Program is supported by the RBI and the Educational and Research Initiative for Collaborative Health (ENRICH) office at Rice. Most of the funding came from Rice's Office of Research, with a contribution from Rice's Amyloid Mechanism and Disease Center, which also launched last year.

A number of the teams include collaborators from Houston's Texas Medical Center, including Baylor College of Medicine, University of Texas Medical Branch and the McGovern Medical School at UTHealth Houston.

The 12 teams are:

Keya Ghonasgi, assistant professor of mechanical engineering at Rice. Ghonasgi's research addresses the high risk of falls among people with different types of dementia and aims to develop a personalized, home-based fall-prevention approach using textile-integrated wearable sensors.
Luz Garcini, associate professor of psychological sciences at Rice, and Hannah Ballard, associate director of community and public health at the Kinder Institute for Urban Research at Rice. Garcini and Ballard's research looks at barriers and facilitators to early detection of Alzheimer’s disease in diverse, medically underserved urban communities and focuses on populations that experience late diagnosis, including Hispanic/Latino groups.
Lei Li, assistant professor of electrical and computer engineering at Rice, and Pablo Valdes, assistant professor of neurosurgery at UTMB. Li and Valdes' project develops a noninvasive, bedside imaging approach to monitor brain blood flow and oxygenation in patients recovering from stroke or brain surgery using photoacoustic imaging through a specialized transparent skull implant.
Cameron Glasscock, assistant professor of biosciences at Rice. Glasscock's project addresses repeat expansion disorders, such as Huntington’s disease and myotonic dystrophy, and focuses on stopping DNA instability before repeats reach a disease-causing threshold.
Raudel Avila, assistant professor of mechanical engineering at Rice. Avila's project focuses on everyday health factors such as nutrition, hydration and brain blood flow and how they influence brain aging long before symptoms of dementia appear.
Isaac Hilton, associate professor of bioengineering at Rice, and Laura Lavery, assistant professor of biosciences at Rice. Hilton and Lavery's project uses precise CRISPR-based gene regulation to target multiple genetic drivers of neuronal damage in Alzheimer’s.
Quanbing Mou, assistant professor of chemistry at Rice, and Qing-Long Miao, assistant professor of neurology at Baylor College of Medicine. Mou and Miao's project aims to develop a gene-regulation therapy for childhood absence epilepsy by restoring activity of the CACNA1A gene.
Momona Yamagami, assistant professor of electrical and computer engineering at Rice, and Christopher Fagundes, professor of psychological sciences at Rice. Yamagami and Fagundes' project addresses the physical and mental health challenges faced by spouses caring for partners with Alzheimer’s disease and related dementias and aims to develop algorithms to determine the optimal timing and frequency of supportive text messages.
Han Xiao, professor of chemistry at Rice. Xiao's project aims to improve the delivery of antibody therapies to the brain using a noninvasive, light-based approach that temporarily opens the blood–brain barrier.
Lan Luan, associate professor of electrical and computer engineering at Rice. Luan's project investigates how tiny blood-vessel injuries in the brain, known as microinfarcts, contribute to dementia.
Natasha Kirienko, associate professor of biosciences at Rice. Kirienko's project targets a shared cause of neurodegeneration, impaired mitochondrial cleanup, and aims to identify an existing antidepressant that could be repurposed to protect neurons in diseases like Alzheimer’s and Parkinson’s.
Harini Iyer, assistant professor of biosciences at Rice. Iyer's project will observe zebrafish to investigate how the brain’s primary immune cells become improperly activated in neurological disorders, leading to the loss of healthy neurons and cognitive impairment.

The RBI also named the first four projects to receive research awards through the Rice and TMC Neuro Collaboration Seed Grant Program in January. Read more about those projects here.

Report: These 10 jobs earn the biggest salary premiums in Texas

A move to Texas bolsters earnings for some, and a new SmartAsset study has revealed the top professions where the median annual earnings in the Lone Star State exceed the national median.

The report, "When it Pays to Work in Texas — and When It Doesn’t," published in April, analyzed over 700 occupations to determine which have the biggest "Texas premium" — meaning jobs where the price-adjusted median annual pay in Texas most exceeds the national median for the same occupation — and which jobs have the biggest “Texas penalty,” where the statewide median annual pay falls furthest below the national median. Salaries were sourced from the U.S. Bureau of Labor Statistics (BLS) and adjusted for regional price parity.

According to the report's findings, geoscientists have the biggest "Texas premium" and make a $159,903 median annual salary. Texas' salary for geoscientists is 61 percent higher than the national median for the same position (after adjusting for regional price parity).

"Texas’s large petroleum industry helps explain why employers in the state retain so many geoscientists," the report's author wrote. "In fact, the Lone Star State is home to more geoscientists than any other state except California."

There are more than 3,600 geoscientists working in Texas, SmartAsset said.

These are the remaining top 10 occupations with the biggest "Texas premiums" (salaries are price-adjusted):

No. 2 – Commercial pilots: $167,727 median Texas earnings; 37 percent higher than the national median
No. 3 – Sailors: $67,614 median Texas earnings; 36 percent higher than the national median
No. 4 – Aircraft structure assemblers: $83,519 median Texas earnings; 35 percent higher than the national median
No. 5 – Ship captains: $108,905 median Texas earnings; 27 percent higher than the national median
No. 6 – Nursing instructors (postsecondary): $100,484 median Texas earnings; 26 percent higher than the national median
No. 7 – Tax preparers: $63,321 median Texas earnings; 25 percent higher than the national median
No. 8 – Chemists: $104,241 median Texas earnings; 24 percent higher than the national median
No. 9 – Health instructors (postsecondary): $128,680 median Texas earnings; 22 percent higher than the national median
No. 10 – Engineering instructors (postsecondary): $129,030 median Texas earnings; 22 percent higher than the national media

The careers where Texas workers earn less

SmartAsset said an editor is the Texas profession where workers earn the furthest below the median for the same occupation elsewhere in the U.S. Not to be confused with film and video editors, BLS defines editors as those who "plan, coordinate, revise, or edit written material" and "may review proposals and drafts for possible publication."

The study found editors make a price-adjusted median wage of $29,710, which is 61 percent lower than the national median for the same position, and there are nearly 8,200 editors in Texas.

It's worth noting that the salaries for editors may be skewed by the fact that there are not major publications in rural areas of Texas, and other professions may also have financial deviations for similar reasons.

Several healthcare jobs also appear to have the worst penalties in Texas compared to elsewhere in the country. Home health aides are the second-worst paying professions in the state, making a median wage of $24,161.

"More home health aides work in Texas than in nearly any other state, with only California and New York employing more," the report said. "However, the more than 300,000 Texans in this occupation earn median annual pay that is about 31 percent below the national median, after adjusting for regional price parity.

SmartAsset clarified that pay penalties are not consistent "across the board" for other healthcare occupations in Texas.

"For physical therapy assistants, occupational therapy assistants, and postsecondary nursing instructors, Texas may be an especially strong place to work, with these occupations offering 'Texas premiums' of between 17 percent and 26 percent," the study said.

These are the remaining top 10 occupations where median annual earnings in Texas fall furthest below the national median for the same occupation:

No. 3 – Cardiovascular technicians: $49,382 median Texas earnings; 27 percent lower than the national median
No. 4 – Semiconductor processing technicians: $38,295 median Texas earnings; 25 percent lower than the national median
No. 5 – Tutors: $30,060 median Texas earnings; 25 percent lower than the national median
No. 6 – Control and valve installers: $56,496 median Texas earnings; 24 percent lower than the national median
No. 7 – Mental health social workers: $46,109 median Texas earnings; 23 percent lower than the national median
No. 8 – Clinical psychologists: $74,449 median Texas earnings; 22 percent lower than the national median
No. 9 – Producers/directors: $65,267 median Texas earnings; 22 percent lower than the national median
No. 10 – Interpreters/translators: $46,953 median Texas earnings; 21 percent lower than the national median

---

This article originally appeared on CultureMap.com.

Houston rises in 2026 ranking of best U.S. cities to start a business

Best for Biz

Houston has reaffirmed its commitment to a business-friendly environment and now ranks as the 26th best large U.S. city for starting a business in 2026. The city jumped up eight places after ranking 34th last year.

WalletHub's annual report compared 100 U.S. cities based on 19 relevant metrics across three key dimensions: business environment, access to resources, and costs. Factors that were analyzed include five-year business survival rates, job growth comparisons from 2020 and 2024, population growth of working-age individuals aged 16-64, office space affordability, and more.

Florida cities locked out the top five best places in America for starting a new business: Tampa, Orlando, Jacksonville, Hialeah, and St. Petersburg.

Houston's business environment ranked as the 19th best in the country, and the city ranked 51st in the "business costs" category. However, the city lagged behind in the "access to resources" ranking, coming in at No. 72 overall. This category examined metrics such as Houston's working-age population growth, the share of college-educated individuals, financing accessibility, the prevalence of investors, venture investment amounts per capita, and more.

"From the Gold Rush and the Industrial Revolution to the Internet Age, periods of innovation have shaped our economy and driven major societal progress," the report's author wrote. "However, the past few years have been particularly challenging for business owners in the U.S., due to factors such as the COVID-19 pandemic, the Great Resignation and high inflation."

Earlier this year, WalletHub declared Texas the third-best state for starting a business in 2026, and several Houston-area cities have seen robust growth after being recognized among the best career hotspots in the U.S. Entrepreneurial praise has also been extended to five local companies that were named the most innovative companies in the world, and six powerhouse female innovators that made Inc. Magazine's 2026 Female Founders 500 list.

Texas cities with strong environments for new businesses
Multiple cities in the Dallas-Fort Worth Metroplex can claim bragging rights as the best Texas locales for starting a new business. Dallas ranked highest overall — appearing 11th nationally — and Irving landed a few spots behind in the 16th spot. Arlington (No. 23), Fort Worth (No. 30), Plano, (No. 35), and Garland (No. 65) followed behind.

Only six other Texas cities earned spots in the report: Austin (No. 24), Lubbock (No. 36), Corpus Christi (No. 39), San Antonio (No. 64), El Paso (No. 67), and Laredo (No. 76).

Austin tied with Boise, Idaho and Fresno, California for the highest average growth in the number of small businesses nationally, while Corpus Christi and Laredo topped a separate list of the U.S. cities with the most accessible financing.

---