This week's roundup of Houston innovators includes Chris Howard of Softeq, Stephanie Hertzog of Sodexo, and Moody Heard of Buildforce. Courtesy photos

Editor's note: In the week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — oil and gas, tech development, and construction staffing — recently making headlines in Houston innovation.


Chris Howard, CEO of Softeq

On this week's episode of the Houston Innovators Podcast, Softeq Founder and CEO Chris Howard shares how he's focusing on supporting the Houston innovation ecosystem. Photo courtesy of Softeq

A sign of a blossoming innovation ecosystem is when experienced and successful founders turn their focus to supporting emerging startups. That's what Chris Howard, who founded his tech company over 20 years ago, is looking to do with a new innovation lab and more in the works.

"I want to give back as an entrepreneur and a Houstonian," Howard says on this week's episode of the Houston Innovators Podcast. "I really want to leverage Softeq's expertise in order to help these companies grow in the same way that we've been doing for a couple of decades now."

Howard shares more about the Softeq Innovation Lab and how COVID-19 has affected his business and technology in general on the episode. Click here to read more and stream the episode.

Stephanie Hertzog, CEO of Sodexo

Stephanie Hertzog is hoping the future workforce of her company and others within the energy industry better reflects the city's diverse populations. Photo courtesy of Sodexo

Ever since taking the helm at Houston-based Sodexo Energy Resources North America, CEO Stephanie Hertzog has been intentional with prioritizing diversifying the workforce of the company. In a Q&A with InnovationMap, she notes on how the energy industry has been known as pretty homogeneous, especially within the gender divide. But things are changing.

"And we need to all be focusing on getting more of not only diversity, but inclusion as well," she says. "It's not just about hiring a diverse group, it's about making those people feel included when they get here and having them want to stay and be a part of our industry." Read more.

Additionally this week, Hertzog expands on her call for the energy industry to diversify in a guest column for InnovationMap. Click here to read it.

Moody Heard, CEO of BuildForce

Houston-based Buildforce is developing a technology to better connect contractors and the trade professionals they employ. Photo courtesy of Buildforce

A Houston innovator is tapping into tech to disrupt a booming industry in Houston, Texas, and beyond .Buildforce is a construction staffing app that aims to more efficiently connect contractors to skilled workers in trades ranging from electrical, mechanical, and plumbing to flooring, concrete, painting, and more.

The company raised a $1.5 million pre-seed round led by Houston-based Mercury Fund and is led by CEO Moody Heard.

"Our key insight is that providing a superior service to construction employers starts with providing a superior experience for tradesmen and women," Heard says in a news release. "Talent is the greatest finite resource in construction in Texas. In order to deliver talent to our contractor partners, we've created a job placement experience that is simple, friendly, and transparent. That's something people in the construction trades aren't used to, and has helped us grow incredibly quickly over the past several months." Click here to read more.

Stephanie Hertzog, CEO of Houston-based Sodexo, shares how she's embracing diversity and innovation within the energy industry. Photo courtesy of Sodexo

Houston CEO talks augmented reality, diversity, how it will all play a role in the energy transition

Q&A

When Stephanie Hertzog first started her role as CEO of Houston-based Sodexo Energy & Resources North America in the fall of 2019, she was on the road every week visiting some of the facility management company's 100 million customers.

"I actually had a conversation with my assistant in early March, and said, 'Okay, our goal is that by April, I not be on the road every week. Let's try to get this to at least every other week,'" she recalls. Shortly after, the world changed, and by March 10 she halted all travel and was forced to lead her company to innovate in more ways than one.

"When we think about innovation, we often think about technology, but we've had to innovate so much in the last 12 months, in how we do everything," she says. "We've really asked a lot of our teams over the last year in regard to having to rethink how they do things and be innovative and adapt."

To Hertzog, it's this adaptation and innovation she's seen in the last year that will allow her industry to support an energy transition and, as she says, "preserve" beyond the pandemic and inevitable future downturns.

InnovationMap talked with Hertzog about the importance of adaptation in the energy industry, new technologies that Sodexo has implemented in that effort, and how a diverse workforce plays a role in all of it.

InnovationMap: Why is it important for the energy industry to continue to adapt and be innovative?

Stephanie Hertzog: Oftentimes, the energy industry gets viewed a bit as being old school. We, as an industry, have really embraced technology for decades now. And I really think that it's what's allowed us to continue to survive during all of the down cycles.

In today's age, where we have renewables growing their percentage of the market, and there's a lot of enhanced enthusiasm around carbon reduction efforts. And technology will be at the forefront of that energy transition. Technology is going to be a big part of how we continue to provide affordable energy for the foreseeable future.

IM: You're originally from the Houston area. How has it changed and what makes you excited for Houston's future?

SH: I'm most excited about Houston and most proud of Houston in that we've always been a very diverse and international city. I think a lot of that has been driven over the years by energy business, bringing in people from all over, but we also have a high immigrant population. And I think that diversity has really led us to be entrepreneurial. Thinking about innovation and technology, having that diversity of thought and opinion has helped us to continue to be a leader in that space over time. We've always been a large city ever since I was young, but we're continuing to grow. And we're seeing more and more people transplanting here from other parts of the country. And I think that's exciting to see us getting more diversity in our economy as well.

IM: Why is it important — from a business perspective — to have a diverse workforce?

SH: There's a lot of research on this topic. It's very clear that businesses that have more diverse leadership teams outperform those that don't, and so having diversity in the room leads people to ask different questions, to have more discussion and to have more questioning of the status quo.

IM: What has been the most impactful adaptation in your industry in recent years?

SH: It's really been embracing software technology. The mobile aspects of being able to get data on your phone has really allowed us to put in a lot of systems that have allowed us to, for example, better track tasks and make sure that things get done to optimize janitorial cleaning schedule. There's a lot of stuff that we used to do on paper at a site that we now do electronically, which allows us to compare site versus site and see not just how well can that site do, but how well is that site doing versus other sites. It's all about doing what we do really well and as efficiently as possible.

We have a recent innovation that we've been working on: augmented reality glasses that allow someone on an offshore platform, for example, to wear the glasses and someone back in Houston in an office tower to see what that person is seeing almost through their own eyes. That is an example being able to get things done faster. I don't have to physically travel someone to the platform, I can just be able to get them in real time. And so there are a lot of things like that. It opens up all new worlds.

IM: Why is augmented reality an especially useful tool in the energy industry? 

SH: We already discussed from an efficiency standpoint of being able to get the expertise on site without physically having to get out there. But another aspect of that is the safety element. We always try to keep as few people on site as possible, just because these environments inherently have some amount of safety precautions that we have to take. Some of the things are as simple as to be able to actually get out to an offshore platform, you have to have been helicopter trained. But also, Heaven forbid, something should happen on that platform you want the least amount of people out there as possible.

IM: Did the pandemic play any role in terms of expediting the adaptation of these technologies?

SH: Yes. We were looking for better ways to do anything remotely that we could. That was everything from these glasses to just straight up video conferencing. We normally do a safety walk in-person, but how can you do a safety walk remotely? So I think any opportunity, we had to try to enhance the experience of being there, but not being there — everything got escalated.

IM: In light of Women's History month, why is it important for the energy industry to focus on inclusion of women as it moves forward?

SH: I think the business case is the same as we discussed earlier: better outcomes, more success if we have diversity at all levels in the energy space. And it's really important in energy, because we've been bad at this. Particularly around the gender dynamic, if we look at the highest levels in the energy space, there's just not historically been a lot of representation of women there. We're starting to make some inroads, but we still have a long way to go. Part of it's been a pipeline issue. A lot of the leaders of energy businesses are engineers. Women are now coming out of undergraduate around 40 percent of chemical engineers, so we're getting we're getting close to having parity there – but overall engineering is still only 20 percent female. And from that first manager position and on up, there are big gaps where we lose women along the way.

We're not keeping up with the pace that we've been putting women into the business for a long time. Companies have got to make some real effort here. Certainly the year that the United States had around some of the racial divide, I think that's an important topic for us to be talking about. And we need to all be focusing on getting more of not only diversity, but inclusion as well. It's not just about hiring a diverse group, it's about making those people feel included when they get here and having them want to stay and be a part of our industry. From a Houston perspective, we continue to be a big part of the economy here. And so if we're not getting it right, then Houston's going to struggle.

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This conversation has been edited for brevity and clarity.

As Women's History Month wraps up, it's time to reflect on the enabling diversity and inclusion in the workplace as a driver of innovation. Photo via Getty Images

Houston expert: Now is the time to diversify your workforce in the name of innovation

Guest column

Pop quiz: What's the best way to introduce and nurture a culture of innovation in your organization?

  1. Give all employees a VR headset
  2. Mandate every team leader offer one new idea per quarter
  3. Add the word "innovate" to the organization's mission statement
  4. Actively recruit, hire and support a more diverse workforce

If you didn't answer D, you have some research to do. A trove of recent research shows an undeniable link between workforce diversity and innovation, not to mention better overall results. From McKinsey to the Boston Consulting Group to HBR the data keeps coming.

For instance, Deloitte found organizations with more inclusive cultures are both significantly more innovative and twice as likely to meet or exceed financial targets than their counterparts. My own company, Sodexo, commissioned a study that found gender-balanced teams contribute to better outcomes across the board, including innovation.

Beyond the hard evidence, pure common sense tells us when we open our doors to people with different perspectives and life experiences, we also welcome new ideas. Diverse teams encourage diverse thinking, new solutions and agile implementation. There's a reason that Great Place to Work calls diverse and inclusive teams "the engines of innovation."

At the same time, innovation has become essential in our current economic climate. If this past year has taught us anything, it's that we need to be nimble and ready to think differently at a moment's notice.

As we close out another Women's History Month, we are rounding out a year that has been a collective setback for women in the workplace, in particular. Millions of women have left the labor market during the global pandemic and it's unclear how many will return and what professional repercussions they will face.

This comes as our industry was already woefully lacking gender parity. According to a 2019 Catalyst study, there were fewer women in oil and gas than almost any other major industry. The group found women accounted for only 22 percent of employees, 17 percent of senior level roles and one percent of top leadership.

In other words, the pandemic has given us even more work to do — both in recruiting women and a more diverse employee base in general. We need to do so if we are to transform into the future-oriented industry our customers need us to be.

The news is not all doom and gloom, however. An eye-opening McKinsey report about our industry, "Oil and gas after COVID-19" argues that the global pandemic "will be a catalytic moment and accelerate permanent shifts in the industry's ecosystem, with new future opportunities." The authors lay out several potential avenues for successful organizations, including the ability to "create the organization of the future," by recruiting a new blend of talent that will bring innovative ideas.

This is a watershed moment to rethink how we recruit and hire. We can look more broadly at what we look for and from which fields we recruit. We can consider how different ideas and perspectives can help us forge paths toward our future.

We have the data to fuel the changes we need. We also have the data to offer us the cautionary tale of not changing. As the McKinsey report put it: "The opportunity to lead has never been better—separation between market leaders and laggards will be increasingly sharp."

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Stephanie Hertzog is the CEO of Houston-based Sodexo Energy & Resources North America.

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3 Houston tech companies recognized for creating top inventions of the year

best of the rest

Innovations from three Houston companies have been crowned among the top inventions of the year.

Time magazine’s "200 Best Inventions of 2024" identified top innovations across consumer goods, home health, robotics, sustainability, and two dozen other categories.

Fervo Energy, a provider of geothermal power, was recognized the Green Energy category for its FervoFlex system. As Time explains, the system enables horizontal drilling into hot rock under the earth’s surface and pumping in water to generate hot water and steam. The geothermal energy that’s produced can be stored and released for future use by Fervo customers.

Jack Norbeck, Fervo’s co-founder and chief technology officer, predicts that by 2050, geothermal energy will become “the backbone of the decarbonized energy system.”

In September, Fervo secured a $100 million bridge loan for the first phase of its ongoing Cape Station project in Utah, which is being touted as the world’s largest geothermal energy plant. Slated for completion in June 2026, this initial phase is expected to generate 90 megawatts of renewable energy. Ultimately, the plant is supposed to supply 400 megawatts of clean energy by 2028 for customers in California.

Time also lauded NanoTech Materials among its Manufacturing and Materials honorees for its Insulative Ceramic Particle. This powder can be added to materials like drywall or shingles to improve fire resistance and decrease heat penetration, according to Time. NanoTech’s Wildfire Shield coating for buildings contains the powder. Wildfire Shield prevents damage to materials and harm from noxious smoke.

NanoTech’s other product, Cool Roof Coat, is painted on a building to decrease HVAC use. This year, NanoTech moved into a 43,000-square-foot space in Katy, Texas, and brought on new partners that expanded the company's reach in the Middle East and Singapore.

The third Houston company to be praised by Time is BiVACOR — named to its Experimental category of the list. This year, the company’s artificial heart has kept three U.S. patients alive long enough to wait for donor organs, according to Time, the first of these operations took place this summer in Houston.

Dr. William Cohn, chief medical officer of BiVACOR, previously told InnovationMap that while the Total Artificial Heart is being used currently as a "bridge-to-transplant" device, he believes it has the potential to be a permanent solution for the 200,000 patients who die of heart failure annually. Last year, only around 4,000 patients were able to receive heart transplants.

The full list of this year's top inventions is available online.

Houston researchers secure funding for superconductivity project

fresh funding

Researchers at the Department of Physics at the University of Houston and Texas Center for Superconductivity have received a second-year funding from global leader in business of invention Intellectual Ventures to continue their work on exploring superconductivity,

The project, which is led by Paul C. W. Chu, T.L.L. Temple Chair of Science, professor of physics and founding director of the TcSUH and assistant professor of physics and a new TcSUH principal investigator Liangzi Deng, has been awarded $767,000 to date.

“Working with IV gives us the freedom known for scientific pursuit and at the same time provides intellectual guidance and assistance in accord with the mission goal,” Chu says in a news release.

The researchers are working on making superconductivity easier to achieve. At room temperature and normal atmospheric pressure is where the researchers are looking to simplify superconductivity. One finding from Chu and Deng’s team is called pressure-quench protocol, or PQP.The PQP will help maintain key properties (like superconductivity) in certain materials after the high pressure needed to create them is removed.

“Intellectual Ventures funded this research because Paul Chu is one of the acknowledged thought leaders in the area of superconductivity with a multi-decade track record of scientific innovation and creativity,” Brian Holloway, vice president of IV’s Deep Science Fund and Enterprise Science Fund, adds. “The work led by Chu and Deng on pressure quenching could result in game-changing progress in the field. We are very excited about the preliminary results from the first year and we look forward to continuing this collaboration.”

The project showed early success the first year, as the research used a special system to synthesize materials under high temperatures and pressure. The second-year projects will include the investigation of pressure-induced/enhanced superconductivity in cuprates and hydrides.

“If successful, UH will once again break the record for the highest superconducting Tc at atmospheric pressure,” Deng says in the release. “Additionally, we will collaborate closely with theorists to uncover the mechanism of PQP. Our research has far-reaching implications, with the potential to extend beyond superconductors to other material systems.”

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This article originally ran on EnergyCapital.

Houston expert on how you can keep your company HR compliant

guest column

Failing to remain compliant with federal and state employment laws can be costly for businesses. Doing so can lead to audits or even lawsuits.

At the same time, keeping up to date with new human resource rules and regulations may seem like a significant task, especially for small businesses focused on maintaining sufficient staffing, making payroll, keeping the lights on and building a positive culture. Companies can prevent minor mistakes from snowballing into big problems by following these tips.

Recognize the most common HR compliance mistakes

There are a few HR compliance areas where companies big and small are prone to errors. One of the most common and costly mistakes can be the incorrect classification of employees. The rules can vary significantly for full-time, part-time and contract employees when it comes to areas like benefits coverage, tax responsibilities and employment status. Failures to submit required paperwork and noncompliance with state and federal safety regulations are other common problem areas. In addition to any local or state regulations related to employment, companies should also be familiar with the requirements of the Fair Labor Standards Act (FLSA), which establishes minimum wage, overtime pay, record keeping and youth employment standards, covering employees in the private sector and in federal, state and local governments.

Support Title VII compliance

Employers and employees should be well-versed when it comes to workplace discrimination and anti-harassment laws, but they don’t just apply to managers and staff. Title VII applies to discrimination and harassment from clients, vendors and even customers. Because discrimination and harassment are often thought of as “internal workplace issues,” many companies may not be aware that they can be held responsible for the actions of non-employees when the employer (or its agents or supervisory employees) knew or should have known of inappropriate conduct and failed to take immediate and appropriate corrective action. This is why employees should be well aware of the protections in place and understand the importance of reporting harassing conduct.

Know AI-related regulations as they intersect with employment best practices

Companies are increasingly using AI in a variety of helpful ways. For instance, many employ smart software solutions to match candidates to open positions. However, these technologies can also pose a risk as they quickly evolve, along with the laws that govern them. Some AI programs may demonstrate bias to certain individuals or groups and certain cities and states are enacting legislation to prevent these kinds of issues.

Understanding varying payroll requirements

Prior to 2020, remote work options were becoming an increasingly popular benefit. The pandemic led to this option's explosive, lasting expansion. Nowadays, employees can work from other states, other times zones and even from other countries. While this is an attractive benefit to offer - especially across the technology and software sectors - there are some regulations that companies should know about.

At the top of the list are payroll laws, which can vary significantly from state to state. Employees in other states may be subject to city or state minimum wage laws or pay frequency requirements that differ from the regulations where the company headquarters is based. Overtime regulations and payroll deductions may also vary. A contracted payroll provider can help address these issues. Still, if these functions are led internally, care should be taken to stay current with the evolving regulatory landscape across the U.S.

With so many areas where mistakes can be made, companies can avoid costly errors by obtaining outside help. An employment attorney can assist in identifying and eliminating risks before they arise. Another option for small and medium-sized businesses is partnering with a professional employer organization (PEO

The rules surrounding employment in the U.S. are a moving target. This is why companies must stay up-to-speed on the various regulations that may impact their operations and be prepared to adjust as needed.

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Fernanda Anzek is managing director of HR services with Insperity, a Houston-based provider of human resources and business performance solutions.