HOUSTON INNOVATORS PODCAST EPISODE 77

Longtime Houston tech entrepreneur prioritizes giving back to ecosystem​

On this week's episode of the Houston Innovators Podcast, Softeq Founder and CEO Chris Howard shares how he's focusing on supporting the Houston innovation ecosystem. Photo courtesy of Softeq

When Chris Howard founded his technology consulting firm in 1997, there wasn't a tech scene in town. But as the company grew over the past 20-plus years, so did Houston's innovation ecosystem — and Howard had a front-row seat for it all.

Now, Softeq's CEO is making sure he's doing what he can to further support tech startups in Houston with the recently launched Softeq Innovation Lab.

"I want to give back as an entrepreneur and a Houstonian," Howard says on this week's episode of the Houston Innovators Podcast. "I really want to leverage Softeq's expertise in order to help these companies grow in the same way that we've been doing for a couple of decades now."

The lab exists to cultivate innovation in Houston and build upon the specialized software and hardware proficiency Howard and his Softeq team has — just as it has supported its clients over the past two decades. The full-stack, full cycle engineering services company not only executes programing projects for clients, but also helps them to realize what's possible. Working with both startups and larger corporations, Softeq works on over 100 projects a year.

"We see a full spectrum of what's possible that cuts across many different industries and technologies," Howard explains. "Even the big guys are in a bubble of their own world and don't necessarily know what's going on and what can be done today. We have that experience to help them."

It's an exciting time for the region in terms of tech and innovation, and Howard is ready to make sure Softeq is a part of the conversation.

"There's really a lot of tech in Texas, and we just need to be able to tell that story and connect the dots," he says on the show.

Specifically in Softeq's headquarters in Houston, the innovation lab is geared at supporting innovators from startups and corporations alike — and across industries.

"Houston really is ripe for innovation. The first wave of disruption was in Silicon Valley, but the second wave is happening in industries that are really central to Houston's economy — such as energy, health care, and financial services," Howard says.

One thing Howard hopes to be able to expand into next is financial support of startups.

"I would like to see us add a venture arm as well, where we're actually helping companies get funding both from us as well as other LPs in Houston," he says.

Howard shares more about the Softeq Innovation Lab and how COVID-19 has affected his business and technology in general on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

Emily Cisek, CEO and co-founder of The Postage, joins the Houston Innovators Podcast to discuss tech optimizing after-life planning, B-to-C startup challenges, and a national expansion. Photo courtesy of The Postage

Anyone who's ever lost a loved one knows how stressful the process can be. Not only are you navigating your own grief, but you're bombarded with decisions you have to make. And if that loved one wasn't prepared — as most aren't — then the process is more overwhelming than it needs to be.

On top of that, Emily Cisek realized — through navigating three family deaths back to back — how archaic of a process it was. Rather than wait and see if anything changed, Cisek jumped on the market opportunity.

"I just knew there had to be a better way, and that's why I started The Postage," Cisek, co-founder and CEO of the Houston-based company, says on this week's episode of the Houston Innovators Podcast. "My background had historically been in bringing offline businesses online, and I started doing some research on how I could make this space better. At the time, there really wasn't anything out there."

The tech-enabled platform allows users of all ages to plan for their demise in every way — from saving and sharing memories when the time comes to organizing pertinent information for the loved ones left behind. And, as of last month, users can no generate their own last will and testament.

"We launched the online will maker — it wasn't in my roadmap for another six months or so — because every single person that was coming in was looking at something else on our platform, but then going to the will part and asking, 'Hey is this something I can create here?'" Cisek says.

Recognizing that this was a good opportunity to generate new users, Cisek quickly added on the feature for a flat $75 fee. Then, members pay $3.99 a month to be able to edit their will whenever they need to and also receive access to everything else on the platform.

Cisek saw a huge opportunity to grow with the pandemic, which put a spotlight after-life planning. The silver lining of it all was that more people were discussing after-life planning with their family members.

"We're having more open dialogue about life and end-of-life planning that I don't see any other scenario really bringing that to light," she explains. "In some ways, it's been positive because having the conversation with people has been easier than it had been before."

While anyone can access The Postage's platform, Cisek says she's focused on getting the word out nationally. Following some imminent funding and partnerships, national marketing and growth campaigns are on the horizon.

Cisek shares more on her career and he unique challenges she faces as a B-to-C entrepreneur on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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