Houston startup partners with nonprofit to launch $70M fund to support businesses in marginalized communities

funding for all

The Equitable Access Fund is designed to meet demand for business credit among small businesses, especially those run by women, military veterans, people with disabilities, and members of the BIPOC, Latinx, and LGBTQ communities. Photo via HelloAlice.com

Houston-based fintech startup Hello Alice and the nonprofit Global Entrepreneurship Network have teamed up to create a $70 million fund that’ll help enable access to credit for small businesses.

Initial funding for the Equitable Access Fund, which debuted today, comes from Wells Fargo. GEN, which helps people start and build businesses, will manage the fund. Hello Alice’s fintech platform offers credit, loans, and grants to U.S. small business owners.

The new fund will provide credit enhancements — such as loan guarantees, loan-loss reserves and cash-collateral deposits — to ease risks for financing partners and free up money for underserved small business owners who face credit challenges.

The fund’s financing partners include First National Bank of Omaha, which issues Hello Alice’s small business credit card, and certain participants in Hello Alice’s financing marketplace. Other partners include the Mastercard payment network and the Kauffman Foundation, a nonprofit that fosters entrepreneurship.

The fund is designed to meet demand for business credit among small businesses, especially those run by women, military veterans, people with disabilities, and members of the BIPOC, Latinx, and LGBTQ communities. Hello Alice data shows that only one-fourth of small business owners have applied for a business credit card, and 85 percent of those applications were rejected due to poor credit or lack of credit.

Through the Equitable Access Fund, small business owners will be able to obtain a business credit card, build their credit profile, and eventually qualify for traditional credit and lending products. The $70 million fund seeks to unlock as much as $1 billion in credit for thousands of small business owners.

“We’re looking forward to creating more partnerships and bringing more institutions on board to the fund to achieve the goal of equitable access to credit,” Elizabeth Gore and Carolyn Rodz, co-founders of Hello Alice, say in a news release.

Wells Fargo Foundation is backing the Equitable Access Fund.

“Small businesses are a critical contributor to the economy and to building generational wealth,” says Otis Rolley, president of the foundation. “We need to create more pathways for historically marginalized small businesses to grow and prosper.”

In conjunction with GEN and Hello Alice’s Equitable Access Program, small business owners will receive credit-building education and technical assistance through a tool called the Business Health Score. The tool, which Hello Alice launched in April 2023, supplies an overview of a business’ financial condition.

Hello Alice Co-Founders Carolyn Rodz and Elizabeth Gore announced their latest opportunity for founders from marginalized communities to access funding. Photos via helloalice.com

From Your Site Articles
Tammi Wallace of the Greater Houston LGBT Chamber of Commerce is a panelist on The Ion's Pride in Tech event. Photo via LinkedIn

Q&A: How the Houston tech community can support LGBTQIA+ innovators

pride month

It's Pride Month, and the Houston tech community is celebrating its LGBTQIA+ community — as well as addressing some challenges faced within the business arena.

The Ion Houston, Austin-based Pride.VC, and Houston-based Sesh Coworking are collaborating on a Pride in Tech event, tomorrow, June 24, at noon at the Ion. It's free to attend and all is welcome. The Ion is also encouraging attendees to come early for a cup of coffee at Common Bond for the weekly Cup of Joey networking happy hour from 8:30 to 10:30 am.

The event will feature a panel moderated by Sesh's Maggie Segrich and Meredith Wheeler, and will tackle topics around how Houston can do more to build a truly inclusive business community. The panelists include

Wallace, who co-founded the Greater Houston LGBT Chamber of Commerce in 2016, joined InnovationMap for a quick Q&A ahead of the event.

InnovationMap: What kind of challenges do LGBTQIA+ founders in Houston face these days?

Tammi Wallace: First, LGBTQIA+ founders need to be at the table and have a voice. When we launched the Greater Houston LGBT Chamber of Commerce in 2016, our primary goal was to make sure we were seen, heard and engaged.

A seat and a voice at the table matters because LGBTQIA+ founders often lack visibility in the broader economic ecosystem and continue to experience discrimination. This means they cannot engage with their full and authentic selves as entrepreneurs and experience unique challenges. More specifically, they face challenges with access to venture capital and angel investment funds and these entrepreneurs lack strong LGBTQIA+ role models and mentors.

In fact, some LGBTQIA+ business owners never come out because they fear losing customers or clients. We hear stories all the time about LGBTQIA+ founders not seeking either traditional or non-traditional funding because they fear that they will have to out themselves in the process and fear discrimination and a lack of acceptance in the process. Disclosing personal information, such as financial information, in some cases, can effectively out them as an LGBTQIA+ person. Funding paths must be fully inclusive and ensure that the process is viewed from the lens of the LGBTQIA+ entrepreneur and how that can impact their access to capital.


    IM: How would you recommend these founders find the community and support they are looking for? 

    TW: Definitely get involved with the Houston LGBT Chamber of Commerce. Since 2016, the chamber has been working to build a strong community to support LGBTQIA+ entrepreneurs and get them access to resources to help their businesses grow and thrive.

    We create connections and give LGBTQIA+ entrepreneurs a space and place to walk through the door as their full and authentic selves. Through the Chamber, LGBTQIA+ founders can find support, whether from other entrepreneurs, mentors and Corporate Partners. We collaborate with the National LGBT Chamber of Commerce (NGLCC) as well as the other LGBTQIA+ chambers in Texas to drive connections and build a strong LGBTQIA+ business network across the country and the state.

    We encourage LGBTQIA+ businesses to get LGBTBE® Certified as well which offers even more connection with other certified businesses, major corporations and other key stakeholders and mentoring opportunities with major companies. We can help these founders get started with the LGBTBE® certification process and tap into national, regional and statewide resources.

    IM: How do you recommend startup development organizations, investors, and other businesses become better allies to the LGBTQIA+ startup community? 

    TW: Ensure that LGBTQIA+ entrepreneurs and business and community leaders are engaged with your organization. Organizations like the Greater Houston LGBT Chamber of Commerce and the Ion are working "boots on the ground" to support the LGBTQIA+ business community and can offer the opportunity for meaningful collaboration. We also recommend advocating for others -- when you are around a table, look around and if the LGBTQIA+ community is not being represented, ask why.

    If representation is around the table, be intentional to ensure that we have a voice. As organizations that are involved in Houston's economic ecosystem, be strong and visible advocates for the LGBTQIA+ business community through engagement of businesses and the Chamber throughout the year. Be engaged -- not just during Pride Month, but twelve months out of the year.

    Whether a startup, investor or a business, you can help raise the profile for LGBTQIA+ businesses and the LGBTQIA+ business movement.

    Supporting the LGBTQ+ community is crucial to Houston business success. Ylanite Koppens/Pexels

    Rice research on why fighting workplace discrimination of LGBTQ+ employees boosts business

    Houston voices

    Being gay, lesbian or bisexual in the workplace often means facing choices that are deeply unfair. Choose to come out and risk being stigmatized or hide your orientation and prepare for a career weighted with the immense stress of secrecy. Theoretically, there are good reasons for businesses to embrace a workforce with diverse sexual orientations.

    First, much workplace discrimination is illegal, and litigation is pricey. More importantly, disdaining 5 to 15 percent of your workforce (the estimated percentage of the workforce population who are gay, lesbian or bisexual) means lagging behind the competition in the ability to recruit and retain top talent. But in reality, the legal protections prohibiting discrimination against employee's sexual orientation is often limited and what should be the rational business choice isn't always made.

    In an article published in The Encyclopedia of Industrial and Organizational Psychology, Rice Business professor Michelle "Mikki" Hebl explores the gamut of workplace challenges for gay, lesbian and bisexual workers. Misconceptions about these employees, she found, are still widespread. First of all, employers and coworkers who stigmatize homosexual or bisexual employees often misunderstand their orientation as a choice. The subsequent treatment based on this misinformation can be viciously destructive.

    A common misperception is that sexual orientation can be easily concealed. To the contrary, many gay, lesbian or bisexual workers are actually outed by coworkers, Hebl notes. Because of this possibility, gay, lesbian and bisexual employees often spend an inordinate amount of their work time and energy simply managing their coworkers' response to their sexual orientation.

    And while some people characterize sexual orientation as just a political issue, those who are gay, lesbian and bisexual employed in a toxic workplace are often not seen simply as undesirables. They can be considered actual threats, their sexual orientation capable of somehow altering the identities of fellow workers. In some cases, associations with HIV and AIDS can lead to gay, lesbian and bisexual workers being treated as physical risks.

    Because of these obstacles, many workers are forced into painful choices at work. Do I put my partner's photo on my desk? Do I mention my weekend plans?

    To reduce this burden on productive workers, Hebl writes, businesses should codify their formal rules about managing harassment. Informally, companies need to create a culture in which people of different sexual orientations are supported rather than punished for their sexual orientation.

    But companies should know this road won't always be easy. Some workers will balk at a more diverse environment. The existence of clear policies, moreover, doesn't guarantee that subtle forms of discrimination won't take place. But the consequences of not establishing policies are considerable, including litigation and high turnover rates.

    In the best of all worlds, the burden of change should not be on the gay, lesbian and bisexual workers themselves. But it's not a perfect world, so Hebl also proposes strategies to help employees maximize workplace acceptance.

    These days, evidence suggests that in some cases, disclosing one's sexual orientation has benefits. Especially in supportive organizations, it often makes sense for people to reveal their sexual orientation after a period of time and with the support of other employees.

    At the same time, Hebl notes, employees may be likely to bully gay, lesbian and bisexual employees whose orientation is the only thing that's is known about them. Thus, gay, lesbian and bisexual workers face a challenge well-known to other minority employees: delivering exceptional work and displaying exceptional character in order to attempt to allay discrimination.

    From an institutional perspective, employers can support their individual gay, lesbian and bisexual employees in myriad ways. Companies can create a welcoming culture by offering same-sex partner benefits. Anti-discrimination policies, frequently voiced, send a message of safety to gay, lesbian and bisexual employees. Such measures require both awareness and real commitment, but the extra efforts pay off well beyond the day-to-day business of hiring and retention. They also encourage open-mindedness, creativity and commitment — and in the end, a more competitive work product.

    ------

    This story originally ran on Rice Business Wisdom in 2018. It's based on research by Michelle "Mikki" Hebl, Eden B. King, and Charles L. Law. Hebl is the Martha and Henry Malcolm Lovett Chair of Psychology at Rice University and a professor of management at Jones Graduate School of Business at Rice University.

    "We're hoping to foster deeper and more inclusive representations and ally-ship at the intersection of art and technology." VlatkoRadovic/Getty Images

    Nonprofit rises to create resources and networking for Houston's LGBTQ+ community

    pride month

    As Pride Month winds down, a new nonprofit is ramping up efforts to provide resources, training, financial aid, and networking opportunities for LGBTQ+ members of Houston's tech and creative communities.

    Co-founders Alan Lett, creative director at event management company Staging Solutions, and Anthony Ferrell, a Microsoft store manager, officially launched Luminiris on June 25. Luminiris states that it's "committed to illuminating a new generation of the creative class seeking to pursue careers in the creative or tech fields — and give back along the way."

    "Houston is a city overwhelmed with talent, both artistic and technical. We've also got a strong and diverse LGBTQ+ community," Lett says in a Luminiris video on YouTube.

    The name of the organization is a mashup of the Latin word "lumen," meaning light, and the Greek word "iris," meaning color.

    "We want Luminiris to be a resource for the community, connecting creative types with technical minds in a professional setting. We're hoping to foster deeper and more inclusive representations and ally-ship at the intersection of art and technology. Through Luminiris, we want to promote LGBTQ+ talent in these fields," Lett and Ferrell say in a June 24 release.

    Luminiris is assuming responsibility for the Microsoft Pride Mixer hosted by Staging Solutions. Lett and Farrell started the mixer five years ago. The Pride Mixer will be the organization's flagship event, held every year on the Friday night before the Houston Pride Festival at the George R. Brown Convention Center.

    Since the 2020 Pride festival and parade are postponed, the mixer isn't being held this year. But Luminiris plans to bring it back in 2021.

    Throughout the rest of this year, Luminiris will focus on monthly virtual social events and online workshops for tech and creative professionals. It also will be collaborating with local networks for tech and creative professionals to help LGBTQ+ nonprofits and causes with graphic design, visual media, software training, and tech know-how.

    "Too many times, smaller nonprofits are blocked by the shadows of larger, developed nonprofits. … I can't wait to see the impact Luminiris will have on those who were once in the shadows," Atlantis Narcisse, founder of Save Our Sisters United, says in the Luminiris release.

    Save Our Sisters is a Houston-based advocacy group that serves cisgender and transgender women of color. Narcisse was one of the honorary grand marshals of last year's Pride parade in Houston.

    Ad Placement 300x100
    Ad Placement 300x600

    CultureMap Emails are Awesome

    Property Showcase

    Electricity startup expands to Houston with promise of backup battery power

    Power Up

    An Austin startup that sells electricity and couples it with backup power has entered the Houston market.

    Base Power, which claims to be the first and only electricity provider to offer a backup battery, now serves the Houston-area territory served by Houston-based CenterPoint Energy. No solar equipment is required for Base Power’s backup batteries.

    The company is initially serving customers in the Cy-Fair, Spring, Cinco Ranch and Mission Bend communities, and will expand to other Houston-area places in the future.

    Base Power already serves customers in the Austin and Dallas-Fort Worth markets.

    The company says it provides “a cost-effective alternative to generators and solar-battery systems in an increasingly unreliable power grid.”

    “Houston represents one of the largest home backup markets in the world, largely due to dramatic weather events that strain the power grid,” says Base Power co-founder and CEO Zach Dell, son of tech billionaire Michael Dell. “We’re eager to provide an accessible energy service that delivers affordable, reliable power to Houston homeowners.”

    After paying a $495 or $995 fee that covers installation and permitting, and a $16- or $29-per-month membership fee, Base Power customers gain access to a backup battery and competitive energy rates, the company says. The startup is waiving the $495 setup fee for the first 500 Houston-area homeowners who sign up and make a refundable deposit.

    With the Base Power backup package, electricity costs 14.3 cents per kilowatt-hour, which includes Base Power’s 8.5 cents per kilowatt-hour charge and rates charged by CenterPoint. The average electric customer in Houston pays 13 cents per kilowatt-hour, according to EnergySage.

    “Base Power is built to solve a problem that so many Texans face: consistent power,” says Justin Lopas, co-founder and chief operating officer of Base Power and a former SpaceX engineer. “Houstonians can now redefine how they power their homes, while also improving the existing power grid.”

    Founded in 2023, Base Power has attracted funding from investors such as Thrive Capital, Valor Equity Partners, Altimeter Capital, Trust Ventures, and Terrain. Zach Dell was previously an associate on the investment team at Thrive Capital.

    ---

    This story originally appeared on our sister site, EnergyCapitalHTX.com.

    9 can't-miss Houston business and innovation events for March

    where to be

    Editor's note: March is here, and that means the return of some of Houston’s signature innovation events, as well as insightful talks and a Mardi Gras block party. Here are the Houston business and innovation events you can't miss in March and how to register. Please note: this article might be updated to add more events.

    March 5 – SheSpace Women’s Day Open House

    Connect with like-minded women during a free day of coworking at SheSpace. And while you're there, take a break and enjoy a floral arranging class, complimentary breakfast, pop-up shops, happy hour and raffle prizes. Space is limited.

    The event is Wednesday, March 5, from 9 a.m.–7 p.m. Click here to register.

    March 5 — Science and the American Presidency

    Hear from former presidential science advisors—Kelvin Droegemeier who served under President Trump, Neal Lane who served under President Clinton and Alondra Nelson who served under President Biden—as they discuss their experiences leading the White House Office of Science and Technology Policy and how science is used to address issues from climate change and public health to national security and economic competitiveness. An exhibit inside Baker Hall will complement the event. The Baker Institute Science and Technology Policy Program and Rice Innovation will host the talk.

    This event is Wednesday, March 5, from 5:30–8 p.m. at James A. Baker Hall. Click here to register.

    March 6 — Ion Block Party - Mardi Gras Edition 

    Let the good times roll this week while networking with potential collaborators, mentors and investors at the Ion. Food and drink will be available while supplies last and the Ion will provide drink tickets for one free drink at Second Draught upon check-in.

    This event is Thursday, March 6, from 4–7 p.m. at the Ion. Click here to register.

    March 10-14 — CERAWeek 2025

    The foremost annual gathering in the energy sector returns to Houston March 10-14, 2025. Themed "Moving Ahead: Energy strategies for a complex world," CERAWeek 2025 will focus on the challenges ahead for energy security, supply, and climate ambitions. More than 10,000 participants from over 2,050 companies across 80 countries will convene in Houston for this ambitious event. CERAWeek comprises three platforms: the Executive Conference, the Innovation Agora, and Partner Programs. We'll dive into comprehensive CERAWeek recommendations in future articles.

    This event begins Monday, March 10. Click here to register.

    March 11 — Energy Venture Day at the Ion

    Preview pitches from 40-plus energy ventures competing at CERAWeek's Energy Venture Day and Pitch Competition, co-hosted by the Rice Alliance, Ion, HETI, and TEX-E. This free, fast-paced pitch event offers an alternative to the CERAWeek event, which requires an Agora pass.

    This event is Tuesday, March 11, from 9 a.m.–2:30 p.m. Click here to register.

    March 13 — Code4Y'allMeetup

    Connect with fellow coders at Code4Y’all's meetup at the Ion. Andrew Baines, Founder of No Experience Jobs, will present "How I Built a Job Board to Help Entry-Level Tech Talent (And What I Learned)." Hear from Baines and learn lessons from job seekers.

    This event is Thursday, March 13, from 6–7 p.m. Click here to register.

    March 17 — Women in Innovation 

    Celebrate Women's History Month with an engaging panel discussion hosted by the University of Houston's Division of Energy and Innovation. UH's Tanu Chatterji, Stacey Gorniak and Chrysa Latrick will discuss the achievements of trailblazing women across various industries, as well as share challenges and experiences. Lunch will be provided.

    This event is Monday, March 17, from noon–1 p.m. at UH's Faculty Cafe. Find more information here.

    March 24-28 — H-Town Roundup 2025

    Celebrate innovation, entrepreneurship and collaboration this month during Houston Exponential's H-Town Roundup. During the fifth-annual free event series, previously known as Houston Tech Rodeo, attendees can expect insightful talks, workshops and networking events at venues across the city like the Ion, Greentown Labs, University of Houston and more.

    This event begins Monday, March 24. See the full schedule of events here.

    ​March 27 — NASA Tech Talks

    Every fourth Thursday of the month, NASA experts, including longtime engineer Montgomery Goforth, present on technology development challenges NASA’s Johnson Space Center and the larger aerospace community are facing and how they can be leveraged by Houston’s innovation community. Stick around after for drinks and networking at Second Draught.

    This event is Thursday, March 27, from 6-7 p.m. at the Ion. Register here.

    Texas startup's lunar lander aces moon touchdown with special delivery for NASA

    Touchdown

    A private lunar lander carrying a drill, vacuum and other experiments for NASA touched down on the moon Sunday, the latest in a string of companies looking to kickstart business on Earth's celestial neighbor ahead of astronaut missions.

    Firefly Aerospace’s Blue Ghost lander descended from lunar orbit on autopilot, aiming for the slopes of an ancient volcanic dome in an impact basin on the moon’s northeastern edge of the near side.

    Confirmation of successful touchdown came from the company's Mission Control outside Austin, Texas, following the action some 225,000 miles away.

    “You all stuck the landing. We’re on the moon,” Firefly’s Will Coogan, chief engineer for the lander, reported.

    An upright and stable landing makes Firefly — a startup founded a decade ago — the first private outfit to put a spacecraft on the moon without crashing or falling over. Even countries have faltered, with only five claiming success: Russia, the U.S., China, India and Japan.

    A half hour after landing, Blue Ghost started to send back pictures from the surface, the first one a selfie somewhat obscured by the sun's glare. The second shot included the home planet, a blue dot glimmering in the blackness of space.

    Two other companies’ landers are hot on Blue Ghost’s heels, with the next one expected to join it on the moon later this week.

    Blue Ghost — named after a rare U.S. species of fireflies — had its size and shape going for it. The squat four-legged lander stands 6-foot-6-inch tall and 11 feet wide, providing extra stability, according to the company.

    Launched in mid-January from Florida, the lander carried 10 experiments to the moon for NASA. The space agency paid $101 million for the delivery, plus $44 million for the science and tech on board. It’s the third mission under NASA’s commercial lunar delivery program, intended to ignite a lunar economy of competing private businesses while scouting around before astronauts show up later this decade.

    Firefly’s Ray Allensworth said the lander skipped over hazards including boulders to land safely. Allensworth said the team continued to analyze the data to figure out the lander's exact position, but all indications suggest it landed within the 328-foot target zone in Mare Crisium.

    The demos should get two weeks of run time, before lunar daytime ends and the lander shuts down.

    It carried a vacuum to suck up moon dirt for analysis and a drill to measure temperature as deep as 10 feet below the surface. Also on board: a device for eliminating abrasive lunar dust — a scourge for NASA’s long-ago Apollo moonwalkers, who got it caked all over their spacesuits and equipment.

    On its way to the moon, Blue Ghost beamed back exquisite pictures of the home planet. The lander continued to stun once in orbit around the moon, with detailed shots of the moon's gray pockmarked surface. At the same time, an on-board receiver tracked and acquired signals from the U.S. GPS and European Galileo constellations, an encouraging step forward in navigation for future explorers.

    The landing set the stage for a fresh crush of visitors angling for a piece of lunar business.

    Another lander — a tall and skinny 15-footer built and operated by Houston-based Intuitive Machines — is due to land on the moon Thursday. It’s aiming for the bottom of the moon, just 100 miles from the south pole. That’s closer to the pole than the company got last year with its first lander, which broke a leg and tipped over.

    Despite the tumble, Intuitive Machines' lander put the U.S. back on the moon for the first time since NASA astronauts closed out the Apollo program in 1972.

    A third lander from the Japanese company ispace is still three months from landing. It shared a rocket ride with Blue Ghost from Cape Canaveral on Jan. 15, taking a longer, windier route. Like Intuitive Machines, ispace is also attempting to land on the moon for the second time. Its first lander crashed in 2023.

    The moon is littered with wreckage not only from ispace, but dozens of other failed attempts over the decades.

    NASA wants to keep up a pace of two private lunar landers a year, realizing some missions will fail, said the space agency's top science officer Nicky Fox.

    “It really does open up a whole new way for us to get more science to space and to the moon," Fox said.

    Unlike NASA’s successful Apollo moon landings that had billions of dollars behind them and ace astronauts at the helm, private companies operate on a limited budget with robotic craft that must land on their own, said Firefly CEO Jason Kim.

    Kim said everything went like clockwork.

    “We got some moon dust on our boots," Kim said.

    View All Listings