About 34 percent of Houstonians moved here within the three-year scope of the study. Photo by CY on Unsplash

Houston is shifting as people move into the city and around it. A new population analysis by online loan marketplace LendingTree has named Houston the No. 7 metro for recent movers.

The study used population data from a 2021 U.S. Census Bureau survey to determine householders and renters who moved to their current home in 2019 or later. It reflects people moving around Houston as well as moving into it, so it's not just new residents being counted.

About 34 percent of combined homeowners and renters living in their current Houston homes moved here within the three-year scope of the study. For homeowners, that's about 19 percent, compared to about 58 percent of renters.

The three-year median home value appreciation rate in Houston was 15.15 percent, the study says, echoing similar reports that the city remains one of the top housing markets for growth.

But other reports that are not looking at such long-term averages are showing that the market seems to be stabilizing recently. In August of 2023, Zillow reported home prices in Houston dropped 0.4 percent from the previous year to $264,789.

Rent appreciation was not as dramatic, but renters are surely feeling it regardless. The data shows the three-year median gross rent appreciation rate was 4.48 percent.

Renters are much more likely than homeowners to move due to multiple factors: personal circumstances, rising rent prices, landlords who want to change their lease terms, and many others.

"While some regulations protect renters and make it harder for landlords to force them out of their homes, these protections aren’t always robust," the study says. "Because of this, renters can more frequently find themselves in situations where they’re forced to move, even if they like their current home or are strapped for cash."

Both Dallas and Austin also ranked within the top 10, placing No. 1 and No. 2 respectively. Austin saw nearly 39 percent of homeowners and renters moving between 2019 and 2021, while Dallas had 35 percent of homeowners and renters moving within the same time frame.

The U.S. metros with the largest shares of homeowners and renters who moved in 2019 or later are:

  • No. 1 – Austin, Texas (38.82 percent)
  • No. 2 – Dallas (34.91 percent)
  • No. 3 – Las Vegas (34.81 percent)
  • No. 4 – Denver (34.71 percent)
  • No. 5 – Orlando, Florida (34.55 percent)
  • No. 6 – Phoenix (34.03 percent)
  • No. 7 – Houston (33.50 percent)
  • No. 8 – Jacksonville, Florida (33.27 percent)
  • No. 9 – Nashville, Tennessee (33.14 percent)
  • No. 10 – Salt Lake City, Utah (32.94 percent)
The full report can be found on lendingtree.com.

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This article originally ran on CultureMap.

Houstonians are carrying sizable debt into the new year. Photo via LivingDice.com

This is how much credit card debt the average Houstonian carries, says report

MONETARY MISFORTUNE

Residents of Houston are nursing New Year's hangovers of another kind — credit card debt.

According to a LendingTree study of the 50 largest U.S. metro areas, Houston consumers rank fourth for the highest median amount of credit card debt to ring in the new year: $3,720. In second place is Austin ($3,911), with Dallas at No. 7 ($3,560). San Antonio holds down the No. 14 spot ($3,414).

Hartford, Connecticut, claims the dubious distinction of ranking first in this category, with median credit card debt of $3,994.

Matt Schulz, LendingTree's chief credit analyst, says people with good credit and high income typically are more inclined to carry bigger credit card balances, since they usually have access to higher credit limits. But he notes that a significant number of younger consumers carry a high amount of credit card debt.

"When you're young and don't have a lot of financial experience, that scary combination can lead to more debt, especially for those living in big, expensive cities," according to LendingTree.

By another yardstick, Texas' four major metros fare much better in the LendingTree study.

Houston ranks 38th for the share of credit card users with debt (81.1 percent). Austin ranks No. 21 (84.7 percent), followed by Dallas at No. 37 (81.2 percent), and San Antonio at No. 48 (75.7 percent).

LendingTree researchers used an anonymized sample of more than 40,000 My LendingTree users from the first 15 days of December 2020 to estimate the percentage of credit card users carrying debt into 2021. They also relied on that data to compile median credit card debts.

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This article originally ran on CultureMap.

Houston is No. 13 in a recent study about credit card debt. Photo courtesy of Local Government Federal Credit Union

Houston racks up spot among worst cities for credit card debt

Debt dilemma

Many Houstonians are taking it to the limit — the credit limit, that is. A study published by LendingTree's CompareCards website finds that Houston ranks Houston ranks 13th nationally for the share of cardholders with at least one maxed-out card (28.4 percent). Ten percent have maxed out two or more cards.

Experian says the average credit card debt in the Houston metro area was $7,205 in the second quarter of this year, up 3.1 percent versus the same time in 2018. Houston ranks 11th for the highest level of credit card debt among major metro areas.

For its study, CompareCards analyzed an anonymized sample of credit reports from 1.3 million My LendingTree users with active credit cards. In the Alamo City, 29.2 percent of credit card holders have maxed out at least one card, meaning the balance is at least equal to the credit limit, according to CompareCards. Eleven percent have two or more maxed-out cards.

A report released November 4 by Experian, one of the major credit bureaus, shows the average credit card debt in the San Antonio metro area stood at $7,210 in the second quarter of this year, up 2.6 percent from the same period in 2018. That put it in 10th place for the highest amount of credit card debt among major metro areas.

Elsewhere in Texas, San Antonio ranks seventh with maxed-out debt. "The biggest reason for San Antonio appearing near the top of the list is probably income," says Matt Schulz, chief industry analyst at CompareCards. In 2018, the median household income in the San Antonio metro area was $57,379, compared with $60,629 in Texas and $61,937 in the U.S.

Meanwhile, Dallas lands at No. 43 (25.2 percent) and Austin at No. 66 (23.6 percent) on CompareCards' list of places for where cardholders have maxed out at least one credit card. The study indicates 8.7 percent of cardholders in Dallas and 7.6 percent in Austin have maxed out two or more cards.

Cardholders in Dallas-Fort Worth had average credit card debt of $7,291 in the second quarter of this year, up 1.8 percent from the same period in 2018, Experian says. DFW ranked eighth for the highest amount of debt among major metro areas.

In Austin, the average credit card debt in the second quarter of this year was $7,329, up 1.9 percent versus the year-ago period, according to Experian. That was the sixth highest amount among major metro areas.

Schulz points out that lower-income consumers tend to have credit cards with relatively low credit limits, making it easier for them to max out their cards.

At the top of the heap for maxed-out cardholders is Bridgeport, Connecticut, where 32.3 percent of consumers have maxed out at least one card, CompareCards says. In addition, 10.4 percent have maxed out two or more cards. Not surprisingly, cardholders in the Bridgeport metro area carried the highest average credit card debt in the U.S. during the second quarter of this year ($8,679), according to Experian.

The place with the lowest share of maxed-out cardholders is Provo, Utah, according to the CompareCards study. There, 17.9 percent of cardholders have maxed out at least one card, and 6.1 percent have two or more maxed-out cards.

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This article originally ran on CultureMap.

The new programming geared at idea-stage startups has officially commenced at TMC Innovation Institute. Courtesy of TMCx

New TMCx program launches, C-level execs named at Houston startups, and more innovation news

Short stories

There's been a lot of recent Houston innovation news, and you might have missed something. Keep up to date with all the news happening among startups and technology in Houston in this innovation news roundup.

If you know of innovation-focused news happening, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

TMCalpha premieres 

Courtesy of TMC

The Texas Medical Center has long counseled budding medical entrepreneurs in various capacities through its TMC Innovation Institute, but wanted to introduce programming specifically for early-stage companies. That's how TMC alpha was born and announced at the most recent TMCx Demo Day.

The program officially launched on July 18 and will host meetups on the third Thursday of every month.

"Over the past five years, TMC Innovation has blossomed into a global proving ground for healthcare startup companies from across the world, and we could not be more pleased with the myriad ways in which the ecosystem here has expanded in nature," says TMC Innovation Director Tom Luby in a release. "That being said, we realized that TMC Innovation needed to do more for the local innovation community and offer ample resources to support homegrown talent from within the confines of the largest medical city in the world. With TMC alpha, the hope is to connect anyone with a fledgling healthcare idea to the TMC Innovation network and create a two-way channel of meaningful dialogue."

Innowatts scores extra funding and names new C-level exec

Photo via innowatts.com

Houston-based AI-enabled analytics company, Innowatts, is growing in more ways than one. The company, which is fresh off an over $18.2 million Series B fundraise, added move funds and a new C-level executive.

Veronorte, a South American venture capital firm backed by one of the largest utilities in Colombia, became an additional investor in the company with an undisclosed contribution. Meanwhile, Eric Danziger joined the company as its new chief revenue officer. He will be tasked with the growth and sales of Innowatts' eUtility™ product.

"As the utility grid becomes more complex with the proliferation of electric vehicles and distributed generation," says Danziger in a release, "utility companies have to adapt to the data generated and needs of their consumers to manage these complex requirements."

Startup snags free office space prize

Photo courtesy of The Cannon

Shoot, a digital marketplace that simplifies the photographer and videographer booking process, has scored free office space in the newly opened Cannon building after receiving the second annual Insperity Innovation Scholarship.

The company was co-founded by Simbai Mutandiro and Alina Merida and has already launched its beta platform. The company will release its next version of the platform soon.

"Our relationship with The Cannon and the Insperity Innovation Scholarship are part of our initiative to help startups become successful more quickly by connecting and collaborating with like-minded individuals," says Larry Shaffer, Insperity senior vice president of marketing and business development, in a release. "We congratulate Shoot on receiving this scholarship and wish the co- founders continued success in furthering their entrepreneurial dream."

The other three finalists in the contest — Delfin, Social Chains, and SOTAOG — will receive open desk memberships at The Cannon for six months.

Houston falls low on the list of cities booming with growing private companies

Texas Money

Getty Images

When it comes to the major metros with the biggest jump in private businesses with over $1 million in revenue, Houston is the last on the list for Texas cities. LendingTree looked at the data, and, between 2014 and 2016, Houston only saw an increase of 4.9 percent in million-dollar business growth. This earned the Bayou City a No. 32 ranking across the country.

Dallas was slightly ahead of Houston with 5.2 percent growth and a No. 29 rank. Meanwhile, Austin earned the top spot with 15.1 percent growth. San Antonio, the only other Texas metro in the study, ranked No. 12 with 9 percent growth.

Nesh forms partnership

Oil rig

Photo courtesy of Thomas Miller/Breitling Energy

The Woodlands-based WellDatabase has announced a partnership with Nesh, an AI-optimized tool that's like the Siri or Alexa of oil and gas.

"The technology is amazing and we are thrilled to work with the Nesh team," writes John Ferrell, CEO of WellDatabase, in a blog post. "The integration allows Nesh to run real-time queries against WellDatabase. Users can ask a multitude of questions and get instant answers. They can also work with the Nesh team directly to train and build new questions and workflows."

Rice University and Cognite join forces

Courtesy of Cognite

When Oslo, Norway-based Cognite announced its dual U.S. headquarters in Houston and Austin, it had plans to engage universities from the get go. Now, the company, which specializes in data software with industrial applications, has officially created a partnership and internship program with Rice University.

"This partnership illustrates Cognite's commitment to attracting top people to build the most talented software engineering team in the world," says John Markus Lervik, Cognite co-founder and CEO, in a release. "Cognite solves some of the most complex problems related to industrial digitalization. To do that, we need the best minds, so partnering with Rice University was a natural choice."

Rice students are currently in Norway this summer working for Cognite as a part as the inaugural program.

The Cannon teams up with Thompson & Knight

Courtesy of The Cannon

Houston-based law firm Thompson & Knight has officially signed on to provide resources for The Cannon startups in a strategic partnership between the two companies.

"Thompson & Knight is pleased to partner with Houston-based entrepreneurs who are building the innovation, services, and technological platforms of the very near future," says Mark M. Sloan, managing partner of Thompson & Knight, in a news release. "We will offer our experience in the issues common to startup businesses, including intellectual property, technology, corporate, labor, and other areas of counsel that will help further the goals of these pioneering companies."

The law firm will have an office in The Cannon's recently opened building in West Houston.

Solugen names president

Getty Images


In May, Houston-based chemicals company, Solugen Inc., closed a $32 million round. Now, the company has put a portion of that money to work to hired the newest executive on the team. Jason Roberts, who has a decade of chemicals and oil and gas experience, has joined Solugen as president.

"What I found most compelling about Solugen was the company's quick successes and their overarching goal of decarbonizing the chemicals industry," says Roberts in a release. "The company's fundamental chemistry and technologies have created products that no one in the industry currently has. I am excited to join this young company's fast moving team at such a significant time in its history and look forward to helping scale their innovative products and services."

The Bayou City has been named the top Texas metro for minority entrepreneurial success. Photo by Zview/Getty Images

Houston named a top city for minority entrepreneur success

Melting pot

Houston reigns as the top major metro area in Texas for successful minority entrepreneurs, a new study shows.

The Houston area ranks No. 11 in the study, done by lending marketplace LendingTree, with Dallas-Fort Worth at No. 17, Austin at No. 29, and San Antonio at No. 34. In all, the study measures the success of minority entrepreneurs in the country's 50 largest metro areas.

Houston is no stranger to high marks for its minority-entrepreneur environment.

In 2017, Expert Market ranked Houston the No. 1 city in the U.S. for minority entrepreneurs. A year earlier, Rice University's Kinder Institute noted that the Houston area ranked sixth in the U.S. for metro-area concentrations of minority entrepreneurs.

For its ranking, LendingTree looked at four metrics:

  • Percentage of self-employed minorities in each metro area. (It's 2.5 percent in Houston).
  • Minority businesses ownership parity. A metro area scores well in this regard if the share of minority-owned businesses aligns with the percentage of minority residents. (Houston received a score of 59 in this category, with 100 being a perfect score.)
  • Percentage of minority-owned businesses that posted at least $500,000 in annual revenue. (It's 46.7 percent in Houston.)
  • Percentage of minority-owned businesses that have operated for at least six years. (It's 56.2 percent in Houston).

Ingrid Robinson, president of the Houston Minority Supplier Development Council, credits the Houston area's strong showing in the LendingTree study to a number of factors.

For one thing, minority entrepreneurs in Houston enjoy access to a vast array of resources at each stage of a business' growth, she says. For example, Houston Minority Supplier Development Council tailors its programs, seminars, and services to minority businesses in four revenue categories, ranging from less than $1 million a year to more than $50 million a year.

Furthermore, Robinson says, business development groups in the Houston area work more collaboratively than they do in many other regions.

"We truly try not to duplicate efforts, but to support one another and direct minority entrepreneurs to the appropriate organization that can best meet their needs," she says.

Robinson underscores the diversity of industries in the Houston area, including energy, healthcare, and aerospace. This diversity helps sustain business activity during tough economic times, she says.

Then, there's the fact that Houston is diverse in its demographics. A report released by Rice University proclaimed Houston is the most racially and ethnically diverse major metro area in the U.S. More than 145 languages are spoken throughout the region by a robust mix of white, Hispanic, African-American, and Asian residents.

"Houston is the only place in America that you can go to today that reflects the demographics projected for our entire country in 20 years," Robinson says. "So we have the opportunity to lead the way in showing the rest of our nation that minority business is good business for everyone."

Minority-owned businesses in the Houston area enjoy strong support from local, county, and state elected officials, Robinson says.

"The tone set by our governing bodies to ensure the broadest inclusion of minority entrepreneurs in governmental contracts makes Houston attractive to individuals seeking opportunities," Robinson says.

During his 2015 election campaign, Houston Mayor Sylvester Turner stressed that a competitive business environment — including a thriving community of minority-owned, woman-owned and small businesses — "is critical to Houston's future economic health."

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.