Aatonomy sees autonomous vehicles as inefficient and unsafe. That's why the Houston startup is doing something differently. Sean Pavone/Getty Images

When there isn't a global pandemic, nearly 7 million people drive around Houston, and an estimated 77,000 people commute for more than an hour and a half to work. Drivers spend $1,376 and waste 31 gallons of fuel a year — to sit in traffic for what adds up to 75 hours each year.

When Wilson Pulling moved to the city two summers ago, he set out to fix all that traffic-sitting using autonomously driven cars, but not the high-priced ones that Uber and Tesla have designed. These are your regular, three- or four-year-old Honda Civics and Kia Sorentos — the cars you already own.

In 2016, Pulling founded had Aatonomy with his partner, Yang Hu, based on their thesis work from Cornell's Computer Science program. Moving the company south after two years operating out of San Francisco, they aimed not to build the self-driving car of the future, but to make the cars that Houstonians are wading through congested freeways in today drive themselves.

"Everyone doesn't get to buy a Tesla. They're driving their Corollas," Pulling says. "The way autonomy is going right now, that person is never going to benefit. We are the only way."

The company's technology attaches a wireless receiver to the car, which has to be from at least 2016 to work with them. Then, Aatonomy places sensors all along the roads and streetlights. The sensors and receiver communicate with each other, and enable autonomous driving.

Imagine, Pulling says, a 30-mile of I-45 with Aatonomy's sensors. You'd roar up the freeway, handling the controls. Then, the car's computer, under guidance from Aatonomy's network of sensors, would take over. You'd sit back, the car will navigate the traffic along with the other cars — and if all the cars are autonomous, Pulling says, the algorithm could slash congestion. When your car exits the freeway, you'd take back control.

That stretch of freeway would cost $26 million for 200,000 commuters across Houston, Pulling says, but other self-driving cars cost around $250,000 per vehicle — summing up to $50 billion for those same commuters. And Pulling says the Aatonomy system is a safer bet than the way Uber's autonomous driving. Uber's car once killed a pedestrian because, somehow, the company didn't program it to avoid people jaywalking. But because Aatonomy will manage sensors all over the street, the company will be able to monitor potential accidents more quickly than an Uber car would.

"This is a really radically different approach to a technology that, frankly, a lot of people have lost a lot of faith in," Pulling says.

Aatonomy's approach requires a smart city commitment — but the city of Houston is already buying in. First, Aatonomy, a member of the Ion Smart and Resilient Cities accelerator's inaugural cohort, got a short-term project with Aatonomy and Verizon to mount intersection cameras for studying how to prevent collisions with pedestrians on the Northside.

Additionally, the city has also greenlit a two-year pilot with Aatonomy to automate a bus route in downtown Houston. The aim, Pulling says, is making a "proof-of-concept" before rolling out sensors across I-45 — but it's also to use Houston as proof that autonomous driving can be achieved, but from a different angle than Uber.

"Self driving cars don't work. That's our thesis," Pulling says. "That's why we're building self-driving cities."

The Ion Smart and Resilient Cities Accelerator has selected its next cohort. Courtesy of The Ion

Houston accelerator announces newest cohort to tackle cleantech

Smart cities

As the world celebrated the 50th annual Earth Day on April 22, a Houston innovation organization announced a new group of startups for its accelerator program that will focus on cleantech solutions within the city of Houston and beyond.

The Ion's accelerator, which recently renewed its focus on resiliency, announced its second cohort with six startups that will create solutions for Houston's air quality, water purification, and other cleantech needs.

"Through leveraging the power of our local Ion community, The Ion Smart and Resilient Cities Accelerator is committed to solving challenges Houstonians face every day," says Christine Galib, senior director of accelerator programs at The Ion and the director of the accelerator, in a news release. "We connect participating startups with mentors, partners, and stakeholders, so they gain access to the resources they need to build, validate, and scale their technologies. Together, we are building a safer, smarter, and more accessible city for all Houstonians."

The program is supported by Intel, Microsoft, and TX/RX and has began its programming for the new cohort. The six startups selected for the program are:

  • Houston-based Eigen Control uses machine learning and chemical engineering models to combat rising CO2 emissions. Distillation process plants emit so much CO2 — and Eigen Control's processes are working to change that.
  • Houston-based Annapurna Solutions has cloud-based solutions for hazardous and solid waste management.
  • Mexico City-based S2G Energy focuses on sustainable and optimized solutions for businesses and governments with its energy-management-as-a-service technology.
  • Houston-based re:3D is a 3D-printing nonprofit that is democratizing small-scale manufacturing. Its Gigabot can use recycled and reclaimed materials for more sustainable and affordable production. The company, which has offices in Puerto Rico and Austin, donates a printer to someone making a difference with every 100 printers it sells.
  • Austin-based LifePod Corps is a nonprofit that provides disaster relief through renewable and sustainable technologies built and delivered by military veterans.
  • Houston-based Water Lens has created a real-time water data analytics platform for industries that use a lot of water — like oil and gas, agriculture, power generation, coal mining, and food processing. The technology allows for quicker, more reliable results.

The accelerator's leaders chose its theme for the cohort based on the City of Houston's Resilient Houston Strategy and Climate Action Plan. The program has identified these six startups as movers and shakers within these Smart Cities challenges.

"We are thrilled to collaborate with these startups to further develop Houston as one of America's smartest and most resilient cities," says Gabriella Rowe, executive director of The Ion, in the release. "By leveraging our resources and networks, the accelerator and Cohort 2 improve living conditions for all Houstonians. In this way, we stimulate our local economy with new jobs and economic opportunities."

Last year's inaugural cohort was announced in August and focused on resilience and mobility. After a demo day in December, the cohort continued its work in Houston through 15 pilot programs the startups had with the city. The third cohort is expected to launch toward the end of 2020, but the next theme has not yet been decided.

Launched in Houston, Umanity's new tool aims to better connect nonprofits with supplies and volunteers amid the COVID-19 crisis. Photos via umanity.io

Philanthropic supply chain tool connects Houstonians with resources during coronavirus crisis

oh the umanity

A Houston startup that has been working in a pilot program capacity with the city of Houston has accelerated the rollout of its platform to help connect and coordinate people's needs to resources in real-time during the coronavirus outbreak.

Umanity, which is a part of the Ion Smart and Resilient Cities Accelerator's first cohort, has created a philanthropic supply chain tool that's now available as an app or through desktop. The software can match and map local individual or nonprofit needs to organizations or volunteers, plus provide real-time analytics. During the coronavirus outbreak, they have mobilized its resources connecting supplies with nonprofits and volunteers with safe ways to help organizations that need it most during this crisis.

The Ion Smart and Resilient Cities Accelerator launched in 2019 to provide technology-driven solutions to Houston's most prevalent challenges. The accelerator is backed by Intel and Microsoft and partnered with the city of Houston and Station Houston.

"Our first cohort focused on transportation, resiliency, and connectivity," says senior director of the Ion Smart Cities Accelerator, Christine Galib. "It was tightening much of the ways in which a vast and expansive city like Houston can come together and feel connected and supported as a city."

These themes are exemplified by Umanity, who is working with several city of Houston officials to direct citizens the resources they need during the crisis, and creating a network of communities to efficiently provide them the resources they need. The centralized platform shows a complete picture of who needs help and who can help all on the same platform while measuring the real-time economic impact of donations and every volunteer hour.

"I started this company because I wanted to transition everyday acts of service into actual data-driven solutions," says Ryan-Alexander Thomas, CEO and founder of Umanity. "My goal is that during the next crisis, for example, hurricane season, if somebody needs something they have access to get it when they need it, not two years later or after the crisis."

The platform has already rolled out in other cities such as Hyattsville, Maryland, to help connect their network of nonprofits with individuals as part of their crisis response as a result of supply shortages due to the coronavirus pandemic.

With the help of their accelerator, Umanity is currently working with a number of the city of Houston's mayor's directors, including education and health leaders to create a broader coalition designed to collaborate and coordinate more efficiently by aggregating information from these sources.

"Having some of the mentors in the accelerator put us in touch with decision-makers in the city has really given us the boost we need to get a chance to show that we can do something good for the people and the community," says Thomas.

Thomas says Umanity is ready to be implemented in a dozen cities in the next few months. Their team is already close to signing partnerships with additional municipalities across the country.

"Our platform is available right now for download and we're growing," says Thomas. "We've tripled the number of organizations in the past week and we are always looking for new nonprofits, churches, and organizations to partner with to help those in need."

The Ion's accelerator program has pivoted to more prominately feature startups with resiliency solutions. Photo courtesy of The Ion

Houston accelerator renews focus on resiliency amid COVID-19 crisis

get smart

The Ion's accelerator program has taken the current COVID-19 outbreak as an opportunity to focus on resiliency. The Ion Smart and Resilient Cities Accelerator, as it's now known, will launch it's second cohort virtually at the end of the month.

"Resiliency has always been a core pillar of our accelerator — in my opinion, you really can't have a smart city unless you're a resilient city," Galib tells InnovationMap. "Language is so important to our culture, and we had not had that word in the accelerator, and so now we do."

The change is effective immediately and comes just ahead of the accelerator's second cohort, which will focus on air quality, water purification, and clean tech. Just like the first cohort, the selected startups will participate in a few months of programming — this time, all online — before entering into pilot programs with the city of Houston.

Later in this spring, the accelerator plans to call for remote education and online technologies. With schools closed, Galib says she's seen a need for tech optimization for both students and teachers.

"By harnessing smart technologies, cities become more resilient in the face of crises," says Gabriella Rowe, executive director of The Ion, in a news release. "The innovation of the Ion Smart & Resilient Cities Accelerator will empower and create the smart technology we need to keep our city's operations moving and our residents safe as we inevitably face sociological challenges and natural disasters. We are excited to play a role in improving our city's fabric and quality of life."

The first cohort resulted in a collective fifteen projects across nine startups. The program is backed by the city of Houston, Microsoft, Intel, and TXRX. The third cohort is expected to launch toward the end of 2020, and Galib says she's not sure what the focus will be yet.

"As we look toward the Ion's opening in January 2021, I look at the accelerator program and its capacity to accelerate entrepreneurship spirit," Galib says. "I truly see the next few months as a chance for us to double down on our efforts to find entrepreneurship everywhere in Houston so that we see every entrepreneur from all walks of life."

Gabriella Rowe has transitioned from CEO of Station Houston into her role as Executive Director of The Ion following Station's merger with Austin-based Capital Factory. Courtesy of Station Houston

Former Station Houston CEO says Capital Factory merger was about taking the organization 'back to its roots'

HOUSTON INNOVATORS PODCAST EPISODE 18

Among the top news for Houston's innovation ecosystem for the year so far has been the announcement that Austin-based Capital Factory has merged with Station Houston.

The merger is officially completed, and how the combined startup development organization will interact with Houston's entrepreneurs is clear for Gabriella Rowe: It's about bringing Station Houston's mission back to why it was founded in the first place.

Rowe joined this week's edition of the Houston Innovators Podcast to discuss the merger, as well as her position as executive director of The Ion, a 270,000-square-foot innovation hub being developed by Rice Management Company. Station was tapped to be the program partner for The Ion, but it's come a long way since its founding by John Reale, Grace Rodriguez, and Emily Keeton in 2016.

"Station was started originally to give entrepreneurs to give that place — that landing pad and cohort of colleagues. Over time as it grew and moved to 1301 Fannin St., it continued to do that," Rowe says on the podcast, explaining that the passion of the founders grew Station way beyond that. "That culminated in a lot of ways with Station being selected as the programming partner of The Ion."

Through this growth and transition, Rowe describes two different versions of Station Houston emerging. One was focused on longer term initiatives to bring programming that drives talent and attracts capital. But startups and entrepreneurs need funding help and business development mentorship now — not in a longer term way.

"That kind of attention is exactly what Capital Factory is all about," Rowe says. "[The merger is] about making sure that Station goes back to its roots to focus on the entrepreneurs."

Now that she is focused full time on The Ion, Rowe is ideating how to make the facility a vehicle for innovation development, but also create a diverse and inclusive environment reflective of Houston's own diversity.

"We're creating an opportunity for Houstonians," Rowe says on the episode, explaining why she's focused on bringing in a wide range of programming and education into The Ion.

In the episode, Rowe also discusses the Ion Smart Cities Accelerators, which has 10 companies from its inaugural cohort in pilot mode across Houston and has launched applications for its second cohort, as well as why she thinks Houston's innovation ecosystem is sure to succeed this time around.

Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.

Looking into venture capital deal growth, new coworking coming to town, and more Houston innovation news. Getty Images

Houston's spike in VC deals, accelerator acquired, new coworking, and more innovation news

Short stories

Houston has seen some big headlines this month when it comes to innovation news — and you could have missed something.

From a report on venture capital funding last year and new coworking coming to town to a Houston investor selling her accelerator company, here's the latest batch of short stories in Houston innovation.

Houston sees spike in venture capital deals in 2019

Houston saw more venture capital funding in 2019 compared to 2018. Chart via crunchbase.com

Overall, 2019 was a good one for Texas venture capital deals. Austin had a record turnout of money invested in startups. Austin companies raised over $1.8 billion, which put the state capitol in the top 10 cities based on money raised, according to a report by Crunchbase.

And this Texas VC roundup on Crunchbase focused a lot of the Austin funding and didn't harp too much on the other Texas cities. But Houston's numbers are also record breaking. The Bayou City raised nearly $400 million last year — with the bulk of that being recorded in Q2 of 2019.

Houston's recorded $399.6 million in VC deals surpasses 2018's recorded funding by almost $20 million, but if you look at PitchBook and the National Venture Capital Association's data, the amount is higher. According to Pitchbook, the total funding raised in 2019 in Houston deals surprasses $600 million across 98 deals.

Houston investor-founded accelerator acquired

Houston investor ​Diana Murakhovskaya has sold her New York-based accelerator program. ​Photo courtesy of The Artemis Fund

New York-based Monarq Incubator, a venture capital-focused accelerator program for women, has been acquired by Female Founders Alliance. Monarq was co-founded by Diana Murakhovskaya, one of the three co-founders of Houston-based, female-focused The Artemis Fund.

Since its founding in 2017, Monarq accelerated 32 companies that have then gone on to raise more than $10 million in venture capital. The combined company, according to a news release, now represents the largest network of women and non-binary venture-scalable founders.

"FFA and Monarq share more than just a mission – we share founder DNA," says Leslie Feinzaig, CEO of Female Founders Alliance, in the release. "Our two communities and accelerator programs were built by women founders, for women founders. We are uniquely able to build programming that accelerates the success of women in our space, and now along with founder cred, we have scale and a national footprint. I am so excited for what we can achieve in this next stage of FFA."

The acquisition means a heightened focus on The Artemis Fund for Murakhovskaya.

"Now that I am full time focused on raising and investing with Artemis, it's great to know that our community and founders will have a home and provide us with a great source of deal flow," she says in an email to InnovationMap.

A new coworking company to enter Houston with Galleria-area office

New Galleria-area coworking is coming later this year. Photo via serendipitylabs.com

Serendipity Labs Coworking, which has over 100 coworking spaces across the United States and United Kingdom, announced its plans to enter six new markets this year. Houston is among the new locations for the coworking company.

Expected top open in the fall, the Houston coworking space will be a 28,331-square-foot space on the 20th floor of the Marathon Oil Tower at 5555 San Felipe St. in the Galleria area. According to the release, Cameron Coworking, a division of Cameron Management, will be the development partner for the Houston market.

"By partnering with asset owners of office, retail and residential buildings and then managing the Labs, we bring our operational expertise and marketing power, and we assure the upscale service standards of one of the top national flexible workplace networks will be met at every location," says John Arenas, chairman and CEO of Serendipity Labs, in a news release.

MassChallenge Texas opens applications for second cohort

Applications are open for MassChallenge Texas' second Houston cohort. Courtesy of MassChallenge

At an event on January 29 in both Houston and Austin, MassChallenge Texas opened applications for its 2020 cohorts

The 4-month accelerator program is set to begin in June and online applications close March 9. Prizes include six months of free office space and up to $250,000 in equity free investment. Click here for more information.

Houston entrepreneur named to 2020 class of Presidential Leadership Scholars

Houston startup founder, Reda Hicks, has been named a Presidential Leadership Scholar. Photo via presidentialleadershipscholars.org

For this sixth year, the Presidential Leadership Scholars announced its class of veterans, educators, physicians, public servants, and corporate professionals to participate in the program. Reda Hicks, founder of GotSpot was named as one of the 60 scholars. The program began this week in Washington D.C..

"I cannot wait to work with, and learn from, these exceptional leaders," Hicks shares on LinkedIn. "And through the program, I will be working on RescueSpot, a community resiliency application of GotSpot Inc."

Another Houstonian was selected too — Ganesh Betanabhatla, who is the managing partner and chief investment officer at Ramas Capital Management.

Ion Smart Cities Accelerator opens applications for second cohort

Aatonomy, a member of the first cohort, walked away with a cash prize at Demo Day. F. Carter Smith/Station Houston

The second cohort for the Ion Smart Cities Accelerator Program has opened applications online. The first cohort, focused on resilience and mobility, is currently in pilot mode. Cohort II will be focused on water purification/quality, air quality, and clean technology.

The applications will close on Monday, February 17, and startups that are selected will be notified the week of March 2.

The program, which was announced in June, is backed by Microsoft and Intel and named its first cohort last fall. The demo day for the first cohort took place last month. The accelerator has its own space and prototyping lab in downtown Houston, which opened in September.

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10 promising Houston startups that made headlines in 2025

year in review

Editor's note: As we reflect on 2025, we're looking back at the stories and startups that made waves in Houston's innovation scene. These 10 startups reached memorable milestones, won prestigious awards, found creative solutions, and disrupted their industries.

Persona AI: Houston humanoid robotics startup inks new deal to deploy its rugged robots

A concept design rendering of Persona AI's humanoid robot. The company is expanding at the Ion and plans to deliver prototype humanoids by the end of 2026 for complex shipyard welding tasks. Rendering courtesy Persona AI.

Persona AI is building modularized humanoid robots that aim to deliver continuous, round-the-clock productivity and skilled labor for "dull, dirty, dangerous, and declining" jobs. The company was founded by Houston entrepreneur Nicolaus Radford, who serves as CEO, along with CTO Jerry Pratt and COO Jide Akinyode. It raised $42 million in pre-seed funding this year and is developing its prototype of a robot-welder for Hyundai's shipbuilding division, which it plans to unveil in 2026. The company won in the Deep Tech Business category at this year's Houston Innovation Awards. Continue reading.

Rheom Materials: Houston startup unveils its innovative leather alternative at the rodeo

Rheom Materials presented its bio-based alternative, Shorai, a 93 percent bio-based leather, at the rodeo and plans to scale it up this year. Photos courtesy Rheom Materials

Rheom Materials presented its scalable, bio-based alternative known as Shorai, a 93 percent bio-based leather, through two custom, western-inspired outfits that showed off cowboy flair through a sustainable lens at the Houston Livestock Show and Rodeo earlier this year.

Next up, the company said it aimed to scale production of Shorai, the Japanese word for “future,” at a competitive price point, while also reducing its carbon footprint by 80 percent when compared to synthetic leather. The company also made a large-scale production partnership with a thermoplastic extrusion and lamination company, Bixby International, this year. Continue reading.

Koda Health: Houston digital health platform Koda closes $7 million funding round

Tatiana Fofanova and Dr. Desh Mohan, founders of Koda Health, which recently closed a $7 million series A. Photo courtesy Koda Health.

Houston-based digital advance care planning company Koda Health closed an oversubscribed $7 million series A funding round this year. The round, led by Evidenced, with participation from Mudita Venture Partners, Techstars and Texas Medical Center, will allow the company to scale operations and expand engineering, clinical strategy and customer success. Koda Health, saw major growth this year by integrating its end-of-life care planning platform with Dallas-based Guidehealth in April and with Epic Systems in July. The company won the Health Tech Business category at the 2025 Houston Innovation Awards. Continue reading.

Veloci Running: Student-led startup runs away with prestigious prize at Rice competition

The H. Albert Napier Rice Launch Challenge awarded $100,000 in equity-free funding to student-led startups, including first-place finisher Veloci Running. Photo courtesy of Rice University.

Veloci Running took home the first-place prize and $50,000 at the annual Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge. The company was founded by Tyler Strothman, a former track and field athlete and senior at Rice, majoring in sport management. Inspired by the foot pain he suffered due to the narrow toe boxes in his running shoes, Strothman decided to create a naturally shaped shoe designed to relieve lower leg tightness and absorb impact. Additional prize winners included SteerBio, Kinnections, Labshare and several others. Continue reading.

Square Robot Inc.: Houston robotics co. unveils new robot that can handle extreme temperatures

The new robot eliminates the need for humans to enter dangerous and toxic environments. Photo courtesy of Square Robot

Houston- and Boston-based Square Robot Inc.'s newest tank inspection robot became commercially available and certified to operate at extreme temperatures this fall. The new robot, known as the SR-3HT, can operate from 14°F to 131°F, representing a broader temperature range than previous models in the company's portfolio. According to the company, its previous temperature range reached 32°F to 104°F. The company also announced a partnership with downstream and midstream energy giant Marathon Petroleum Corp. (NYSE: MPC) last month. Continue reading.

Bot Auto: Houston autonomous trucking co. completes first test run without human intervention

Bot Auto completed its first test run without human assistance in Houston. Photo courtesy Bot Auto.

Houston-based Bot Auto, an autonomous trucking company, completed its first test run without human assistance earlier this year. Bot Auto conducted the test in Houston. The transportation-as-a-service startup added that this milestone “serves as a validation benchmark, demonstrating the maturity and safety of Bot Auto’s autonomy stack and test protocols.” This summer, founder Xiaodi Hou told the Front Lines podcast that Bot Auto had raised more than $45 million. Continue reading.

Nomad: Screen-free hiking app developed in Houston earns 'Best of the Best' award

NOMAD aims to help hikers stay in the moment while still utilizing technology. Photo courtesy UH.

An AI-powered, screen-free hiking system developed by Varshini Chouthri, a recent industrial design graduate from the University of Houston, received this year's Red Dot’s “Best of the Best” award, which recognizes the top innovative designs around the world. Known as NOMAD, the system aims to help users stay in the moment while still utilizing technology. Continue reading.

Little Place Labs, Helix Earth, Tempest Droneworx: Houston startups win big at SXSW 2025 pitch competition

Two Houston startups won the SXSW Pitch showcase in their respective categories. Photo via Getty Images

Houston had a strong showing at the SXSW Pitch showcase in Austin this year, with several local startups claiming top prizes in their respective categories.

Little Place Labs, a Houston space data startup, won the Security, GovTech & Space competition. Clean-tech company Helix Earth, which spun out of Rice University and was incubated at Greentown Labs, won in the Smart Cities, Transportation & Sustainability contest. Tempest Droneworx, a Houston-based company that provides real-time intelligence collected through drones, robots and sensors, won the Best Speed Pitch award. Continue reading.

6 Houstonians named to prestigious national group of inventors

top honor

Six Houston scientists and innovation leaders have been named to the National Academy of Inventors’ newest class of fellows. The award is the highest professional distinction awarded to academic inventors by the NAI.

The 2025 class is made up of 169 fellows who hold more than 5,300 U.S. patents, according to the organization. The group hails from 127 institutions across 40 U.S. states.

The Houston-based inventors are leading fields from AI to chemistry to cancer research.

“NAI Fellows are a driving force within the innovation ecosystem, and their contributions across scientific disciplines are shaping the future of our world,” Paul R. Sanberg, president of the National Academy of Inventors, said in a news release. “We are thrilled to welcome this year’s class of Fellows to the Academy. They are truly an impressive cohort, and we look forward to honoring them at our 15th Annual Conference in Los Angeles next year.”

The 2025 list of Houston-based fellows includes:

  • Vineet Gupta, Vice President for Innovation, Technology Development and Transfer at the University of Texas Medical Branch
  • Eva Harth, chemistry professor at the University of Houston
  • Dr. Raghu Kalluri, Professor and Chairman of the Department of Cancer Biology at The University of Texas MD Anderson Cancer Center
  • Sanjoy Paul, Executive Director of Rice Nexus and AI Houston and Associate Vice President for Technology Development at Rice University
  • Dr. Jochen Reiser, President of the University of Texas Medical Branch and CEO of UTMB Health System
  • Todd Rosengart, Professor and Chair of the Department of Surgery at Baylor College of Medicine

"It is a great honor to be named a Fellow of the NAI. It is deeply gratifying to know that the work my students and I do — the daily push, often in small steps — is seen and recognized," Harth added in a news release from UH.

The 2025 fellows will be honored and presented with their medals by a senior official of the United States Patent and Trademark Office at the NAI Annual Conference this summer in Los Angeles.