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Houston accelerator renews focus on resiliency amid COVID-19 crisis

The Ion's accelerator program has pivoted to more prominately feature startups with resiliency solutions. Photo courtesy of The Ion

The Ion's accelerator program has taken the current COVID-19 outbreak as an opportunity to focus on resiliency. The Ion Smart and Resilient Cities Accelerator, as it's now known, will launch it's second cohort virtually at the end of the month.

"Resiliency has always been a core pillar of our accelerator — in my opinion, you really can't have a smart city unless you're a resilient city," Galib tells InnovationMap. "Language is so important to our culture, and we had not had that word in the accelerator, and so now we do."

The change is effective immediately and comes just ahead of the accelerator's second cohort, which will focus on air quality, water purification, and clean tech. Just like the first cohort, the selected startups will participate in a few months of programming — this time, all online — before entering into pilot programs with the city of Houston.

Later in this spring, the accelerator plans to call for remote education and online technologies. With schools closed, Galib says she's seen a need for tech optimization for both students and teachers.

"By harnessing smart technologies, cities become more resilient in the face of crises," says Gabriella Rowe, executive director of The Ion, in a news release. "The innovation of the Ion Smart & Resilient Cities Accelerator will empower and create the smart technology we need to keep our city's operations moving and our residents safe as we inevitably face sociological challenges and natural disasters. We are excited to play a role in improving our city's fabric and quality of life."

The first cohort resulted in a collective fifteen projects across nine startups. The program is backed by the city of Houston, Microsoft, Intel, and TXRX. The third cohort is expected to launch toward the end of 2020, and Galib says she's not sure what the focus will be yet.

"As we look toward the Ion's opening in January 2021, I look at the accelerator program and its capacity to accelerate entrepreneurship spirit," Galib says. "I truly see the next few months as a chance for us to double down on our efforts to find entrepreneurship everywhere in Houston so that we see every entrepreneur from all walks of life."

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Bumble is sponsoring 50 collegiate women athletes in honor of this week’s 50th Anniversary of Title IX. Photo by Kristen Kilpatrick

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.

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