Annual report highlights Houston's big innovation wins across tech, life science, space, VC funding, and more

by the numbers

The Greater Houston Partnership's annual Houston Facts report recently released. Here's what to know across the city's five most innovative sectors. Photo via Getty Images

Houston, a city known for its energy legacy, is rapidly transforming into a diverse hub of innovation, life science, technology, and aerospace, according to the 2023 Houston Facts report, released by the Greater Houston Partnership.

Here are some highlights from the report.

​The thriving tech ecosystem

Chart via 2023 Houston Facts

With over 230,800 tech workers representing 6.9 percent of the workforce, Houston has firmly established itself as a digital tech talent hub, per the report, which adds that the city is home to a staggering 9,100 tech-related firms, including more than 1,000 venture-backed startups. These startups have secured $6.42 billion in venture capital funding over the past five years, with $1.95 billion in funding in 2022 alone, according to GHP analysis of Pitchbook data.

Houston's technology landscape witnessed significant growth in 2022, with the most heavily invested industries being Energy, Information Technology, and Business Products and Services. A study by Dice revealed that Houston led all cities in tech job posting growth in 2022, boasting a remarkable 45.6 percent year-over-year increase.

Among Houston's largest employers are tech giants such as Asurion, AWS, Dell, HighRadius, HP Enterprise, HP Inc., IBM, PROS, BMC Software, Siemens, Honeywell, Oracle, and Microsoft.

Health startups and biotech advancements

Houston's health tech and life science innovation sector will continue to grow with Helix Park. Courtesy of Elkus Manfredi Architects

Houston's life science and biotech sector is continuing to develop, the GHP finds, with a vast pool of medical professionals, including over 161,800 healthcare practitioners and technical workers, as well as 15,400 life science and biotech researchers.

In 2022, several health startups received significant venture capital funding, showcasing Houston's commitment to advancing medical technologies. The largest deals were from: NuProbe, RadioMedix, Medical Informatics, XCath, Stream Biomedical, Decisio, Adient Medical, Coya Therapeutics, Octagos Health, and Luna Genetics. Collectively, these startups raised over $220 million in funding to develop innovative solutions in diagnostics, monitoring, therapeutics, and more.

The Texas Medical Center Innovation Factory serves as the nucleus of Houston's life science startup activity. With the TMC's Helix Park continuing to rise as an expanded campus, even more activity is on its way to Houston.

Growing innovation infrastructure

Houston's innovation corridor continues to develop. Map via 2023 Houston Facts

When it comes to the development of Houston's innovation ecosystem, the report called out a few milestones the region reached in 2022. Here are some of those wins from last year.

  • The Houston area grew to include more than 80 SDOs, including incubators and accelerators, makerspaces, coworking spaces, nonprofits, and academic institutions. Per the report, there are at least 30 incubator and accelerator programs currently running in Houston — including MassChallenge, Ion Smart Cities Accelerator, Gener8tor, JLABS, Greentown Labs, TMC Innovation and more.
  • The Houston Innovation corridor, which consists of a a four-mile expanse across the city’s urban core and is anchored by Rice University's Ion, continues to take shape.
  • Both Rice University and University of Houston held onto the top spots on The Princeton Review's report on top entrepreneurship programs. And, the annual Rice Business Plan Competition remains the richest pitch competition in the country, according to the Princeton Review, doling out nearly $2.0 million in prizes.

Aerospace advancement

Axiom Space — as well as a few other Houston space tech companies — had some big wins in 2022. Photo courtesy of NASA

Anchored by NASA's Johnson Space Center and the Houston Spaceport, the city's aerospace industry continues to play a major role in the future of space exploration and commercialization.

The Orion, Gateway, and Human Landing System programs, which are part of NASA's Artemis missions, are headquartered at JSC.

Three Houston space tech companies made major moves recently, as Houston Facts calls out:

  • Axiom Space broke ground on the first phase of a 22-acre campus that will house astronaut training and develop Axiom Station, a commercial module that will attach to the ISS.
  • Intuitive Machines, which went public last year, started construction on a 12.5-acre campus. "Intuitive will build lunar landers, operate its mission control center, and make guidance, navigation, and make guidance, navigation, and control products at its site," per Houston Facts.
  • Collins Aerospace, which has a significant presence in Houston, began operations at their eight-acre campus where it will develop systems for NASA’s human spaceflight programs. The company is working with Axiom Space to create the next generation of NASA spacesuits via a NASA contract that is valued at up to $3.5 billion.

Tracking the energy transition

Chart via 2023 Houston Facts

The report highlights the fact that last year Houston's energy transition brought in $6.1 billion in financing from private market investments, which represents a 61.9 percent increase compared to 2021.

"Over the last five years, Houston has seen constant growth in annual energy transition investments, with a notable surge observed from 2020 onwards," reads the report.

Corporate and strategic merger and acquisition investments are what dominated the five deal types, according to the report, representing 68.8 percent of the total investment in 2022. Additionally, private equity accounted for 19.3 percent of all deals, with venture capital comprising 9.5 percent.

EnergyCapital, a sister site to InnovationMap, covered the complete section on the energy industry in the Houston Facts in an article. Read it here.

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This article was generated in part by artificial intelligence.

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"Houston is a thriving hub of digital tech talent." Photo via Getty Images

Report: Venture capital funding, tech jobs up in Houston

by the numbers

In just a five-year span, Houston's annual haul of venture capital has skyrocketed by nearly 200 percent.

Startups in the region raised $283.8 million in 2016, according to Pitchbook data cited in the Greater Houston Partnership's newly released 2021 Houston Facts report. Last year, the figure climbed to a record-breaking $823.9 million. That represents a five-year jump of 190.3 percent.

Health care attracted by far the most venture capital of any sector last year — $323.9 million — with the IT sector in second place ($203.7 million), the report says.

Over the five-year span, the health care sector also reigns as the area's VC leader, with a total of more than $1.1 billion in venture capital, making up 41 percent of the region's venture capital. IT ranks second, collecting $722.7 million in venture capital, or 27 percent of the entire VC pie.

In all, the Houston area is home to over 700 VC-backed startups, with at least 10 of them valued at more than $100 million, the report says.

The Houston Facts report also sheds light on other facets of the regional economy. Here are six of them.

Tech workforce

Economically speaking, Houston may be best known for energy and health care. But the Greater Houston Partnership report shows the tech sector deserves to be part of the conversation.

With more than 243,900 tech workers, the Houston area boasts the 11th largest tech workforce in the U.S. In 2019, Houston's tech industry contributed $29.2 billion to the region's gross domestic product (GDP), a key measure of economic activity.

To put the size of the region's tech workforce into perspective, the number of tech workers in the Houston area is roughly double the population of Pearland.

"Houston is a thriving hub of digital tech talent," the report says.

Economic power

Citing data from the U.S. Bureau of Economic Analysis, the report notes the Houston area's GDP stood at an estimated $512.2 billion in 2019. That makes Houston the seventh largest economy of U.S. metro areas.

If the Houston area were a state, its GDP would rank 15th, behind Michigan ($536.9 billion) and ahead of Maryland ($426.7 billion) and Colorado ($393 billion).

If the region were an independent nation, it would rank as the world's 27th largest economy, behind Belgium ($529.7 billion) and ahead of Nigeria ($448.1 billion) and Austria ($446.3 billion).

Expanding corporate hub

The Houston area ranks third in the U.S. for the Fortune 500 headquarters and fifth for Fortune 1000 headquarters. The 20 companies on the Forbes Global 2000 list that are based in the Houston area have combined revenue of $413.6 billion.

International reach

The Houston areas maintains trading relationships with more than 200 countries.

The Houston/Galveston Customs District handled 266.6 million metric tons of exports valued at $129.5 billion in 2020, according to WISERTrade data cited in the report. These exports accounted for 65.8 percent of the total value that passed through the region last year, up from 44.5 percent in 2011.

Top port

In 2019, the Port of Houston ranked first in total tonnage (foreign and domestic) — after 27 consecutive years in second place — and first in foreign tonnage (imports and exports) for the 24th consecutive year, according to the most recent data from the U.S. Army Corps of Engineers. Globally, the Port of Houston ranked as the world's 16th largest port based on total tonnage.

Business presence

The Houston area was home to more than 160,000 business establishments in 2020, according to Texas Workforce Commission data cited in the report. The three industries with the most establishments were professional, scientific, and technical services; health care and social assistance; and retail. These three industries made up 38 percent of the region's business establishments.


The Greater Houston Partnership has released its 2020 Houston Facts — here's what you need to know. Getty Images

5 innovation-focused takeaways from the Greater Houston Partnership's annual report

BY THE NUMBERS

In an annual economic report from the Greater Houston Partnership, researchers and data scientists outlined the city's economy by the numbers, and Houston's industries such as technology, health care, energy, and more were all represented.

The 2020 Houston Facts was released in an virtual event hosted by GHP and its team of data specialists. Here's what you need to know from the event and the report, which can be found online.

The Texas Medical Center is focusing on five new institutes

Screenshot via Houston Facts 2020

The Texas Medical Center has established itself as a topic of its own in the Houston Facts report. The 61-member nonprofit that connects medical institutions across the city. The organization is working on a new campus, TMC3, that is expected to complete in 2022 and bring an annual economic impact of $5.2 billion to the state of Texas along with 30,000 jobs. From

According to the report, TMC is continuing to develop five institutes that compliment the organization's focus on innovation, regenerative medicine, health policy, and more:

  1. TMC Innovation Institute
  2. TMC Health Policy Institute
  3. TMC Clinical Research Institute
  4. TMC Regenerative Medicine Institute
  5. TMC Genomics Institute

Houston's port business continues to stay strong, with potential for growth following expansion

Screenshot via Houston Facts 2020

The Port of Houston has long been a key part of Houston's history and its economic impact. Across four seaports in the Houston area, the city moved 242.9 million metric tons of trade last year, and the district has been consistently named the busiest or one of the busiest by tonnage for over a decade.

With over 200 companies calling the port home and a busy port district, the Houston Ship Channel has been working on an expansion project, called Project 11. Construction on the project could begin as early as next year, per the report.

Venture capital is on the rise as tech jobs stays steady

Screenshot via Houston Facts 2020

Again, Houston Facts has called out the growth Houston has seen in venture capital investment. According to the report, top industries for VC funding include health tech, software, and energy. Houston Facts reports the ecosystem saw $600 million invested last year. While numbers vary based on sources, Houston Exponential recently reported over $466 million of venture capital invested in Houston between January and July of 2020.

Meanwhile, when it comes to tech jobs in Houston, the city has held its place as 12th in the nation for cities with the most tech jobs. Last year, Houston had 235,802 tech workers according to data from CompTIA, Cyberstates 2020. That count is slightly increased from 2018's 223,000 tech workers in Houston.

Houston's evolving demographics continues to shape the city

Screenshot via Houston Facts 2020

Houston is regularly touted as the most diverse city in the nation, and that diversity has affected the city's business sector. As of last year, largest ethnic population in Houston is hispanic. Houston now has the fourth largest hispanic population in the country, however, according to the report, Houston's percent of African-American citizens has remained consistent.

COVID-19's full effect on Houston is still to be determined, but business has taken a hit

Getty Images

The 2020 edition of Houston Facts doesn't have much on the impact of COVID-19 — the 2021 issue should have more facts and figures from looking back on the pandemic. However, the GHP's team did address some of the economic impacts the coronavirus had on the city.

According to Yelp data based on listings, 3,518 businesses closed due to COVID-19 — of which, only 578 had reopened by mid-June.

The Greater Houston Partnership has the facts. Nick Bee/Pexels

4 things you need to know from the Greater Houston Partnership's annual report as it pertains to innovation

By the numbers

Every year, the Greater Houston Partnership — the city's economic development arm — gathers up data and reports to paint a full picture of the Bayou City. In the past few editions, innovation has been a key component.

The GHP's innovation coverage spans three pages under the top industry and sectors category. From tech startup growth to money raised, here's what you need to know from the 2019 Houston Facts.

Houston has the 12th largest tech sector in the United States

Christina Morillo/Pexels

The innovation section starts pretty strong with this fun fact. The No. 12 tech sector ranking comes from Computing Technology Industry Association, which cites that Houston has more than 223,000 tech workers. According to the report, about two-thirds of Houston's tech workers are in industries outside of computer and software.

GHP credits Houston's large population of tech workers to its connection to aerospace and oil and gas.

"As the home of NASA's Johnson Space Center and headquarters to the global energy industry, Houston has long been a global hub of engineering talent," the report reads. "In recent years, those skills have given rise to a thriving ecosystem of digital technology companies."

GHP's data reflect that Houston has more than 8,200 tech-related firms, which includes over 500 tech startups.

Venture funding was up over 50 percent between 2017 and 2018

Via Houston Facts


Houston's recorded venture funding doesn't have a hockey stick chart to brag about. Over the past few years, venture funding has been up and down, according to S&P Capital IQ.

"Houston companies in clean energy, health innovation and digital technology have received $3.1 billion in venture capital and growth funding across 333 deals since 2014, averaging $576 million every year," the report reads.

But between 2018 and 2017, VC funds were up 50.9 percent. Of the three categories, clean energy technology pulled in the most money each year and was responsible for 64 percent of the funding during the 2014-2018 period. Sunnova, a residential solar company, had the most money raised during this time with $1.3 billion.

The largest deals reported in Houston in 2018 were:

  • Sunnova Energy — $183 million
  • OncoResponse — $40 million
  • Trisun Energy Services — $39 million
  • Arundo Analytics — $25 million
  • Procyrion — $16 million
  • QuVa Pharma — $15 million
  • NeoSensory — $12 million

University-backed entrepreneurship remains strong

Courtesy of Rice University

The Princeton Review ranks Rice University and the University of Houston as having among the best entrepreneurship programs in the country. Rice runs its Rice Alliance for Technology and Entrepreneurship out of its Jones Graduate School of Business, while University of Houston's Cyvia and Melvyn Wolff Center for Entrepreneurship is housed in the Bauer College of Business.

Both schools have run accelerator programs for seven years — the past six of which have been in collaboration. Rice's OwlSpark and UH's RED Labs finished this summer's program on August 1 at the Bayou Startup Showcase with 16 startup pitches.

Meanwhile, the Rice Business Plan Competition is deemed the "richest pitch competition" in the country. In 2019, the competition saw $3 million invested. RBPC companies have gone on to raise $1.2 billion in capital during the competition's 18-year history.

At UH, which has its own set of pitch events, the Wolff Center's graduate students manage a million-dollar Cougar Venture Fund. The fund has a group of experts that analyze and invest in early stage technology companies.

The life science industry continues to grow

Via Houston Facts

In 2018, Houston housed 20.5 percent of the country's clinical trials, with over 1,800 active. The city has more than 1,760 life sciences companies and over 25,100 biotech experts and 7,200 medical researchers.

Thankfully, the money seems to match this volume of activity. Last year, Houston's medical research grant funding from the National Institutes of Health, which totaled $668 million in 2018, was up almost 7 percent from 2017. The city's medical institutions have received nearly $3 billion from NIH since 2014 — an average of $600 million a year.

According to the GHP, the top Houston institutions receiving NIH funding in 2018 were:

  • Baylor College of Medicine — $255 million
  • University of Texas MD Anderson Cancer Center — $149 million
  • University of Texas Health Science Center — $90 million
  • University of Texas Medical Branch Galveston — $87 million
  • University of Houston — $24 million
  • Methodist Hospital Research Institute — $19 million
  • Rice University — $14 million
  • Texas Southern University — $3 million

As mentioned before, venture capital and private equity investment has increased in Houston, and that trend is also represented in the life science sector. In 2018, life science startups raked in $119 million, which represents a a 41.7 percent increase from $84 million in 201717, according to S&P Capital IQ.

In 2018, the top biotech firms receiving investment were:

  • OncoResponse — $40 million
  • Procyrion — $16 million
  • QuVa Pharma — $15 million
  • Pulmotect — $10 million
  • Tvardi Therapeutics — $9 million

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These 5 trailblazing Houston startups are leading the energy transition

meet the finalists

Houston is home to a growing number of startups reshaping what it means to be called the "Energy Capital of the World."

As part of the 2026 Houston Innovation Awards, our Energy Transition Business category honors those innovative startups that are providing solutions within renewables, climatetech, clean energy, alternative materials, circular economy and more.

Five clean energy startups have been named finalists for the 2026 award. The finalists, selected by our esteemed panel of judges, range from a lower-emission steel producer to a diagnostics platform developer working to support batteries used in data centers.

Read more about these innovative businesses, their initiatives, and their inspirational founders below. The 2026 winners will be announced on InnovationMap.com in mid-November.

Capwell Services

Methane capture company Capwell Services works to eliminate vented oil and gas emissions economically for operators. According to the company, methane emissions are vented from most oil and gas facilities due to safety protocols, and operators are not able to capture the gas cost-effectively, leading operators to emit more than 14 million metric tons of methane per year in the U.S. and Canada. Founded in 2022, Capwell specializes in low and intermittent flow vents for methane capture.

The company began as a University of Pennsylvania senior design project led by CEO Andrew Lane. It has since participated in programs with Greentown Labs, the Rice Clean Energy Accelerator and the Creative Destruction Lab Energy Cohort at Texas A&M University. The company moved to Houston in 2023 and raised a pre-seed round. It deployed two commercial units this year, according to its application.

FlowCellutions

Energytech startup FlowCellutions is developing a chemistry-agnostic diagnostics platform for flow and metal-air batteries supporting data centers and critical infrastructure. The platform is designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from approximately seven years to more than 30 years. It has deployed four paid pilots and plans to take insights from the programs to develop its next-gen sensor platform technology.

CEO Becca Segel founded the company in 2022. It is a member of Greentown Labs, and Segel was a 2025 Activate Fellow. The company has raised over $2 million in non-dilutive funding and received a $1.5 million NSF SBIR Fast-Track award earlier this year.

Hertha Metals

Hertha Metals produces lower-cost, lower-emission steel and high-purity iron. The company has developed a single-step process that uses natural gas as a direct reductant instead of metallurgical coal, which cuts production costs by more than 25 percent and emissions by up to 50 percent, according to the company. The same process produces high-purity iron needed for high-purity steels and rare earth magnets. The company says it aims to "re-industrialize America’s production of critical materials."

Hertha Metals was founded by CEO Laureen Meroueh in 2022 and emerged from stealth last year with more than $17 million in venture capital funding. The company closed a $133.65 million Series A this month and also broke ground on its $100M high-purity iron factory known as Chalyx in Conroe.

Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers, and rubbers.

Founded in 2019 by CEO Aaron Fitzgerald, CTO Kristian Gubsch, and vice president of operations Trey Sheridan, the company has secured over $7.2M in financing and is backed by Bill Gates’ Breakthrough Energy, Shell, Black & Veatch, and other organizations. It won in the Minority-founded Business Category in last year's Houston Innovation Awards.

Solidec

Chemical manufacturing company Solidec has developed autonomous generators that extract molecules from water and air and convert them into pure chemicals and fuels that are free of carbon emissions on-site, eliminating the need for transport, storage, and permitting. The company was founded around innovations developed by Rice University associate professor Haotian Wang.

The company was selected for the Chevron Technology Ventures’ Catalyst Program, Greentown Labs, NSF I-Corps and was part of the first cohort of the Activate Houston program. It won first place at the 2024 startup pitch competition at CERAWeek. Solidec was founded in 2023 by Wang, who serves as an advisor, CEO Ryan DuChanois, and CTO Yang Xia. It closed a $2.5 million seed round in 2025.

Houston businessman and philanthropist to receive legendary Texas award

Making History

The Texas State History Museum Foundation (TSHMF) has set the date for its 23rd annual Texas Independence Day Dinner and unveiled the 2027 recipients of its prestigious History-Making Texan Award, which includes a prominent Houston businessman.

Since 2005, the organization has honored "living Texas legends whose contributions to the state and the nation have been truly historic and exceptional in scope and nature." Past galas have recognized prominent Texas figures such as former presidents George H.W. and George W. Bush and former first ladies Barbara and Laura Bush, as well as H-E-B chairman Charles Butt, among others.

The two 2027 History-Making Texan Award recipients are Texas Historical Commission chairman, businessman, and philanthropist John L. Nau, III, and trailblazing Texas actor, director, producer, and writer Taylor Sheridan. The 2027 gala will be held at the Bullock Texas State History Museum in Austin on March 2, Texas Independence Day.

"Our honorees are national leaders whose accomplishments have elevated Texas’ distinctive place on the national and international stage," Debbie Raynor, dinner chair and TSHMF Trustee, said in a statement. "John L. Nau, III and Taylor Sheridan have each, in very different ways, helped tell the Texas story — one through the preservation of our history and treasured places, the other through the power of storytelling that has brought Texas and the American West to audiences around the world.

"Nau is the former chairman and CEO of Silver Eagle Beverages, one of the largest Anheuser-Busch distributors in the U.S. He has served as chairman of the Texas Historical Commission since 2015. Raynor said Nau's "commitment to preservation" extends further than his protection of Texas historic sites "to the stewardship and conservation of the land itself, including his bay area lodge in South Texas and his ranch in West Texas.

"[Nau's] leadership and lifelong dedication to history have earned him national recognition, but perhaps his greatest legacy is his determination to ensure that the stories and places that shaped Texas endure for generations to come," Raynor said.Quadruple-threat filmmaker Sheridan is most widely recognized for his award-winning neo-Western TV series Yellowstone and its associated spin-offs 1883, 1923, Marshals, and Dutton Ranch. Raynor hailed Sheridan for his success in bringing a "remarkable new dimension to the way the world sees Texas and the American West."

"As a creator, writer, director, and executive producer of some of television’s most successful series, he has captured the imagination of audiences across the globe while bringing the people, landscapes, traditions and enduring spirit of the West into millions of homes," she said. "And he does more than tell the Texas story — he lives it, as a native Texan, accomplished horseman and steward of two legendary Texas ranches."

A release estimates about 450 "business, political, and community leaders" attend the Texas Independence Day Dinner each year, and proceeds will benefit the Bullock Museum's educational programs and special projects.

The 2027 Texas Independence Day Dinner will take place March 2, 2027, at the Bullock Museum in Austin. A VIP reception will start at 6:30 pm, followed by a 7 pm reception, and 7:30 dinner and program.

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This article first appeared on CultureMap.com.

Houston bio-based materials startup breaks into footwear

cleaner shoes

A more sustainable shoe can’t be built on a single material swap. From the hard plastics hidden inside a heel to the material covering a sneaker’s upper, footwear is a collection of components—and each presents a different challenge for companies trying to move away from conventional, petroleum-based materials.

Houston-based Rheom Materials wants to change that equation. The biomaterials company has launched a sustainable footwear platform featuring two of its bio-based alternatives: Benree, a biodegradable plastic designed for hard internal components, and ShoraiDura, a durable leather alternative for footwear uppers.

“A shoe is not one material; it is multiple parts working together as a system. Substituting a single material has never moved the needle,” Rheom founder and CEO Zimri Hinshaw said in a news release. “Rheom wants to make it easier for brands to make a positive impact. By providing an assortment of bio-based materials, brands can change the system, not just a swatch of it.”

Benree is Rheom’s alternative to conventional hard plastics used in footwear construction. The company says it is a 100 percent USDA-certified bio-based, biodegradable material with performance comparable to acrylonitrile butadiene styrene (ABS), a widely used engineering plastic.

The material has passed SATRA testing for high-heel applications with Bared Footwear, an Australian footwear brand.

“At Bared, we're constantly on a journey to remove plastic from our shoes. At the same time, our brand won't compromise on quality for the end customer,” Millie Richards, Bared’s head of sustainability, added in the release. “From samples and testing, Rheom has proven to be solving both of those problems for us. We look forward to seeing how they develop as a company and would love to use them in our shoes.”

Rheom says it is also exploring Benree for additional internal components, including toe puffs and heel counters.

Rheom's Benree material was used for a high-heel prototype. Photo courtesy Rheom Materials

The company’s ShoraiDura material addresses another major part of shoe construction: the upper, which must withstand repeated flexing, friction and wear while maintaining its appearance.

Containing about 80 percent bio-based content, ShoraiDura is engineered as a durable leather alternative for footwear. Rheom says the material’s molecular structure is designed to deliver the strength and durability required for demanding applications.

To demonstrate how the material could be used in finished products, Rheom worked with a Los Angeles-based footwear manufacturer to create two prototypes: an athletic sneaker and a textured skater shoe, both featuring ShoraiDura uppers.

The two offerings reflect the company’s broader strategy. Rather than asking brands to evaluate a single material in isolation, Rheom is positioning its platform as a way to explore alternatives across different parts of footwear construction.

The next step is broader industry adoption. Benree’s testing with Bared Footwear and ShoraiDura’s footwear prototypes offer early examples of how the materials could be applied, while commercial use will depend on manufacturers’ evaluations and product-development decisions.

Rheom Materials is a Houston-based biomaterials company developing bio-based alternatives to petrochemical plastics. Its product portfolio includes Shorai, a leather alternative, and Benree, a hard plastic alternative.

The company debuted Shorai at the Houston Livestock Show and Rodeo in 2025 and showed a bio-based "leather" collection in Milan earlier this year. Read more here.

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