Fifteen of Houston Innovation Awards finalists share the best advice they've given or received. Photo via Getty Images

The startup journey is a long and winding road, and there's many ways to navigate it. Fifteen of this year's finalists have shared what their most valuable startup advice for their fellow Houston founders.

From the importance of mentorship to tips for female and BIPOC founders, these pearls of wisdom come directly from a selection of finalists across a handful of categories, including DEI Champion, BIPOC-Owned Business, Female-Owned Business, and Mentor of the Year.

Read these excerpts of advice from Houston's innovation community's top startup founders and supporters.

Click here to secure your tickets to the November 8 event where we'll name the 2023 Houston Innovation Awards winners.

"Be comfortable with asking for and accepting help. This journey is a marathon, not a sprint, but helping yourself with supportive people around is critical." — Cameron Carter of Rosarium Health, a BIPOC-Owned Business finalist

"Underrepresented founders often have trouble asking for what they want or deserve. ... Don't be scared to ask for what you want, or what you believe you deserve." — Pedro Silva of Milkify, a BIPOC-Owned Business finalist

"It's not 'fake it' until you make it. It's 'take it' until you make it. Be proud to be you." — Pamela Singh of CaseCTRL, a BIPOC-Owned Business finalist

"When starting a company, remember it’s a game of attrition. The best way to last longer than your nearest neighbor is to find your tribe." — Aaron Fitzgerald of Mars Materials, a BIPOC-Owned Business finalist

"Know your worth and add tax. Choose your partners wisely — at home and work. Invest in the best stock you own: YOU." — Katie Mehnert of ALLY Energy, a Female-Owned Business finalist

"Whatever battle you're fighting now that no one knows about — go ahead and WIN the war." — Shoshi Kaganovsky of Feelit Technologies, a Female-Owned Business finalist

"My advice would be to find truly effective mentors who are willing to open up their network for you. It doesn't matter if the mentors are men or women — what matters is that they genuinely care about your professional success and who you are as a person." — Tatiana Fofanova of Koda Healthcare, a Female-Owned Business finalist

"Remember...There are a BILLION ways to apply sunscreen, but no matter how you apply it, it ALL protects you from the sun. Like sunscreen, there are infinite ways to succeed in the startup world. Trust your gut, stick to your vision, and keep trying until you find what works for you. ... Your purpose and vision should be your North Star, guiding decisions in team-building, coaching, and creating a company culture. Stick to that purpose—it's what will drive you through the rollercoaster of entrepreneurship." — Emily Cisek of The Postage, a Female-Owned Business finalist

"First and foremost, embrace your uniqueness. As a woman of color, you bring a distinctive perspective to the table. Your background is not just a part of who you are; it's a strength that sets you apart in a male-dominated industry. ... Resilience is your greatest ally. Challenges will arise, and it's okay to acknowledge them. What matters most is how you respond. Each obstacle is an opportunity for growth and learning. ... Lastly, trust yourself. You are not just running a business; you are shaping a narrative of empowerment and change." — Ghazal Qureshi of UpBrainery Technologies, a Female-Owned Business finalist

"Figure out, learn, and understand your mission inside and out and use it to make all your major business (and sometimes personal) decisions." — LaGina R Harris, founder and CEO of The Us Space and Mentor of the Year finalist

"Know your value and continue advocating for inclusion." — Janice Tran of Kanin Energy, a BIPOC-Owned Business finalist

"Be your true, authentic self. There are going to be some people that like what you are doing, and there's going to be some people that don't, but the biggest thing is being true to who you are, and that's always going to flourish more than being who someone else wants you to be." — Muriel Foster, director of gBETA Houston and Mentor of the Year finalist

"Until you hire someone, you are the one wearing the product manager hat. You've got to love the problem more than the solution." — Wade Pinder, founder of Product Houston and Mentor of the Year finalist

"Be the person your younger self needed. Representation really does matter. Be a listening ear, share your lessons, and allow people to blossom under your leadership." — Michelle Ngome, founder and president of the African American Marketing Association and DEI Champion finalist

"Embrace your unique perspective as a source of strength and innovation. ... In Houston's dynamic startup scene, your presence and contributions as a traditionally marginalized founder or investor are essential for driving innovation and diversity. By staying resilient, seeking support, and advocating for inclusivity, you can navigate the entrepreneurial journey and make a lasting impact on both your business and the broader community." — Jessica Adebiyi, diversity and professional development director at Womble Bond Dickinson and DEI Champion finalist

Get to know the startups in the running for the Houston Innovation Awards People's Choice award. Photos courtesy

Here's what companies are in the running for Houston's startup of the year

you decide

There's one category at the 2023 Houston Innovation Awards that's yet to be decided — and that's because the decision is up to you.

The People's Choice: Startup of the Year category will honor the fan favorite of this year's awards. Seven companies will be showcasing their unique technologies at the event, and attendees get to decide their fate.

Click here to secure your tickets to the November 8 event where you get to help choose the winner of this exciting category.

Here are the seven companies, selected by this year's judges, who are up for the honor.

Blue People, helping bring ideas to life through software development expertise.

Enrique Carro, CEO of Blue People. Photo courtesy of Blue People

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At our company, culture isn't just a buzzword; it's the heart of who we are. We have this fun concept called the "Blue Tags" where everyone picks a cool, sometimes hilarious, nickname—it's our way of saying, "Hey, we love your uniqueness!" And guess what? Fridays are special because we gather employees for a celebratory meeting where tequila shots are allowed that we call Viernes De Shots (Friday's Shots). However, it's not just about the shots; it's about building connections and recognizing our achievements as a team. Furthermore, our "Blue Principles", or what other companies call core values, guide us every day, woven into everything we do. As we grow, keeping this inclusive vibe alive is at the top of our to-do list! Cheers to a unique and awesome workplace!

How would you describe your leadership style in three words?

Adaptive, inspirational, and empowering

How has your company given back to the community in the past year or so?

In the past year, our company has been deeply committed to giving back to the community through various initiatives. We actively engaged in the Tejano Tech Summit and fostered dialogue with Tech & Tequila talks. Moreover, we dedicated our time as judges in the Young Inventors competition, encouraging and supporting young talent. Our CTO played a pivotal role by mentoring students in software engineering projects, emphasizing cloud technology, modern stack, and agile methodologies. We also proudly emerged as winners in the 50 cent G-Unity Business Lab Pitch competition and actively participated in programs like gener8tor gBeta accelerator and Codelaunch. Additionally, we extended our outreach to the academic realm, coaching and mentoring participants in events such as the Sam Houston State University Innovation Pitch Competition, where we achieved 1st place, and collaborating with Latin Venture Studio as partners. As a testament to our commitment to community engagement, we are part of the DevOpsDays Houston organization committee, contributing to a series of technical conferences. Furthermore, we play a role in The Houston Tech Rodeo, showcasing the best of the Houston startup community through conferences and friendly competitions, reinforcing our dedication to the growth and development of the community we are part of.

DrySee, innovative waterproof dressing with liquid intrusion technology.

Robert Bradley Greer is the CEO of DrySee. Photo via LinkedIn

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

DrySee has an adaptive environment with open communication and transparency. Our leadership is available to receive and provide regular feedback, and values the spirit of entrepreneurship. DrySee feels that the imaginative and engaged atmosphere is important to our growth and success.

How would you describe your leadership style in three words?

Inclusive, team-oriented, and consensus-driven.

How has your company given back to the community in the past year or so?

We donated thousands of DrySee bandages to the medical efforts in Ukraine.

Eden Grow Systems, next generation farming technologies.

Leo Barton Womack Jr is the CEO of Eden Grow Systems. Photo courtesy of Eden Grow

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

We are on a mission to bring food sovereignty to the people. Our vision is that our world is A Garden OF Eden, and we are here to serve it.

How would you describe your leadership style in three words?

Service, example, and commitment.

How has your company given back to the community in the past year or so?

We are deploying our systems into food desserts, schools, Ukraine, and around the world helping underserved communities begin their journey to food independence.

Feelit Technologies, nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime.

Shoshi Kaganovsky, president of North America at Feelit Technologies. Photo courtesy of Feelit

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

Culture is people-oriented. We are focusing on building a team that lasts. Diversity is key. Giving chances and creating opportunities is what will advance our world further. We believe that the human asset is the most important asset we have. It's a huge priority for us to maintain this is make sure that as we grow, our culture leads the way for us, with respect, dedication and innovation.

How would you describe your leadership style in three words?

Lead by example.

How has your company given back to the community in the past year or so?

School supplies, mentorship programs for children, sponsorship and hiring people from war zones/conflicted territories.

Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy.

Tim Latimer, CEO and co-founder of Fervo Energy. Photo via LinkedIn

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

Fervo's culture revolves around four core values: build things that last; innovate through collaboration; do what we say we're going to do; stop and smell the roses. Taken together, these values create a highly creative, collaborative, and optimistic culture in which employees are encouraged to be open-minded, honest, and supportive. Maintaining this culture as Fervo's scales is one of the executive team's highest priorities.

How would you describe your leadership style in three words?

Visionary, determined, and collaborative.

How has your company given back to the community in the past year or so?

Fervo has joined the Real Energy Alliance of Houston and the Greater Houston Partnership to contribute to the broader Houston business and environmental community. Fervo also sponsored a class at Rice University to provide undergrads with clean energy mentorship and experiential learning opportunities. Fervo also recruited summer interns from the University of Houston Bauer College of Business.

Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas.

P.J. Popovic, CEO of Houston-based Rhythm Energy. Photo courtesy of Rhythm

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At Rhythm Energy, our company culture is defined by several key aspects: Passionate: Our team is genuinely passionate about renewable energy and our mission to make a positive impact on the planet. Collaborative: Collaboration is at the heart of our culture. We encourage cross-functional teamwork and open communication. Encouraging: We foster an environment that encourages innovation and supports employees in pursuing their ideas and initiatives. Flexibility: Our employees appreciate the flexibility we offer, allowing them to balance work and life effectively. Impact: Everyone at Rhythm Energy understands the meaningful impact our work has on the environment and society. Maintaining this culture is a top priority for us as we grow. We take proactive steps, such as quarterly surveys and team discussions, to gather feedback and implement positive changes. Our commitment to preserving this culture remains unwavering.

How would you describe your leadership style in three words?

Visionary, resilient, and approachable.

How has your company given back to the community in the past year or so?

Rhythm gives back to the community in a variety of ways. First, we have a very sustainable approach to our work environment, which promotes a remote first work culture, recycles, composts, and uses sustainable office supplies. Second, we actively participate in community service projects, whether volunteering at the Houston Food Bank, doing park clean up at Buffalo Bayou Park or planting trees at Memorial Park. Last, but not least, we partner with many local organizations, such as elementary school PTOs, youth sports clubs and performing arts education programs like Theatre Under the Stars, and really focus on giving back and educating the youth in the community, as they are the future and most impacted by our sustainable decisions today.

The Postage, a comprehensive life planning and succession software platform for families and small businesses.

Emily Cisek, CEO and co-founder of The Postage. Photo courtesy of The Postage

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At The Postage, our company culture is all about understanding, supporting, and empowering each other. We're like a team of sailors, believing that when we lift one boat, we lift all. We value empathy, making sure we put ourselves in our customers' shoes, understanding their needs, and building solutions that truly matter. Everyone is encouraged to go that extra mile, take initiative, and embrace challenges as opportunities to learn and grow. We believe in transparency, keeping communication open, honest, and straightforward. As we grow, keeping this culture alive and thriving is a big deal for us. It's what makes us who we are, and we'll keep nurturing it because it's key to our success and how we want to make a positive mark in the world.

How would you describe your leadership style in three words?

Empathetic, transparent, and empowering.

How has your company given back to the community in the past year or so?

At The Postage, we're all about giving back and spreading kindness in the community. For the past three years, we've been honored to partner with the Smilin Rylen Foundation, a cause that truly hits home for us. Rylen's spirit is a big inspiration for us. He's a driving force behind our dedication to making a positive impact every day. So, to celebrate his life we encourage acts of kindness within our team and community. Small gestures, like helping out or sharing a kind word, mean a lot to us and embody the positivity Rylen always shared. Our commitment doesn't stop there. We proudly support the Smilin Rylen Foundation, not only financially but by getting involved in their events. We believe in spreading kindness and compassion, just as they do. At The Postage, we're all about making a positive mark, and Houston is our hub to make that happen. We're committed to uplifting our diverse and vibrant community, embracing the opportunity to lead the way. Even though we're a young company, our goal of creating a positive impact on people's lives remains strong, and we're thrilled about the future and the potential to keep making a meaningful difference, right here in Houston and beyond.

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23 Houston companies rank among America’s most future-ready businesses

future focused

By one measure, Spring-based tech giant Hewlett Packard Enterprises reigns as the most future-ready Houston-area company on the S&P 500 stock index.

HPE sits at No. 72 in a first-time ranking of the best S&P 500 companies for the future. Including HPE, 23 Houston-area companies appear on the list.

Published by The Wall Street Journal, the ranking was created by Bendable Labs for the WSJ Leadership Institute. It evaluates how S&P 500 companies stack up in six areas: AI readiness, innovation, talent readiness, financial fitness, resilience and agility. To be ranked, a company had to be part of the S&P 500 as of Dec. 31.

Among the six categories, HPE ranked highest for innovation (No. 30) among local companies. The WSJ didn’t say why HPE scored so well for innovation. However, the company stands out in this category thanks to:

  • Creation of the El Capitan and Frontier supercomputing systems
  • Research into photonic computing and quantum networking
  • Last year’s $14 billion acquisition of Juniper Networks, giving HPE an edge in AI-native networking
  • Establishment of the everything-as-a-service GreenLake hybrid cloud platform for data centers, colocation facilities and edge computing environments

In an interview with the Six Five podcast at HPE Discover 2025 in Las Vegas, CEO Antonio Neri said the company’s strategy is “basically founded on innovation, and that innovation drives shareholder value over the long term.”

While HPE fared well in the innovation category, it ranked toward the bottom for financial fitness. What’s behind the No. 430 ranking in the financial category? HPE’s low score likely reflects a debt-heavy acquisition strategy coupled with a historically low-margin hardware business.

Here’s the full list of the 23 Houston-area companies included in the ranking of the best companies for the future:

  • No. 72 Hewlett Packard Enterprise
  • No. 105 SLB
  • No. 120 Baker Hughes
  • No. 125 ConocoPhillips
  • No. 158 NRG Energy
  • No. 176 Targa Resources
  • No. 185 Chevron
  • No. 195 Halliburton
  • No. 223 Coterra Energy
  • No. 229 Waste Management
  • No. 235 Exxon Mobil
  • No. 250 Kinder Morgan
  • No. 257 Quanta Services
  • No. 276 CenterPoint Energy
  • No. 285 Sysco
  • No. 313 Occidental Petroleum
  • No. 318 Camden Property Trust
  • No. 333 EOG Resources
  • No. 365 LyondellBasell Industries
  • No. 373 Comfort Systems USA
  • No. 401 Crown Castle
  • No. 408 Phillips 66
  • No. 500 APA

Uber, Nuro and Lucid plan to roll out robotaxi services in Houston

autonomous autos

More autonomous vehicles are expected to hit the roads in Houston next year.

Ridesharing giant Uber announced that it plans to roll out its premium robotaxi service in the Bayou City in mid-2027. Houston will be Uber’s second planned market for the program, following the San Francisco Bay Area, where the program is expected to be rolled out later this year.

Uber, Nuro and Lucid Group will bring the robotaxi program to Houston with more markets planned for the future. Currently, Nuro is conducting autonomous on-road testing with safety operators in Houston. Testing includes simulation, closed-course testing and supervised public-road testing.

“Houston is a city Nuro knows well, and we’re excited to help bring this robotaxi service to the city through our partnership with Uber and Lucid,” Andrew Chapin, chief operating officer at Nuro, said in a news release. “Houston’s large, complex metro area is an ideal market for demonstrating how Nuro’s universal autonomy platform can generalize across different geographies and operating environments. We look forward to continued engagement with the community as we prepare to launch service in 2027.”

The fleet of 100 vehicles across California and Texas will feature Lucid Gravity EVs and future Lucid Midsize vehicles equipped with Nuro Driver technology, Nuro’s Level 4 universal autonomy platform, plus a redundant sensor suite with cameras, lidar, radar and a roof-mounted halo.

The vehicles will be owned and operated by Uber and its fleet partners and made available to riders through the Uber network, according to the company.

In addition to the fleet of autonomous vehicles, Uber also announced that it has secured a 50,000-square-foot depot facility and dedicated charging pitstop in Houston. The facility will allow Uber and its partners to control vehicle maintenance, repairs, charging, cleaning, and day-to-day operations.

“Houston marks an important next step in our partnership with Lucid and Nuro as we expand autonomous mobility to more riders throughout the world,” Sarfraz Maredia, global head of autonomous mobility & delivery at Uber, added in the release. “Together, we’re combining best-in-class vehicle and autonomy technology with Uber’s scale, fleet operations expertise, and infrastructure capabilities to build a service that can grow across dozens of markets in the years ahead.”

Waymo launched its autonomous vehicle program in Houston in February.

The company later suspended its driverless car services in Houston, other major Texas cities, and Atlanta, after one of its vehicles was stranded by flooding during heavy rains. However, according to the Houston Chronicle, the fleet has resumed activity in Houston and is fully active.

Houston fintech company closes $7M funding round

fintech funding

Houston-based fintech company Receipts Depositary Corporation has closed a $7 million oversubscribed funding round and plans to scale.

The round was led by Austin-based LiveOak Ventures, with participation from Hivemind Capital, Onigiri Capital, OTC Markets Group, GTS, and Redbeard Ventures, according to a release from RDC.

RDC's platform issues depositary receipts (DRs) to qualified investors on digital and alternative assets, making it easier for investors to buy and trade hard-to-access and less traditional assets. Currently, the company offers DRs for cryptocurrencies including Bitcoin, Ethereum, Solana and XRP.

RDC says the new funding will allow it to launch new DR products across a wider range of asset categories, potentially including commodities. Additionally, it plans to grow its relationships with "banks, broker-dealers, market makers, custodians and exchange partners" and add to its product, operations, technology, and commercial functions teams. The company is actively hiring, according to a press release.

“Depositary Receipts are trusted, regulated capital markets products which RDC is bringing to an entirely new universe of assets, from commodities to digital assets, that have historically been out of reach of traditional securities markets," Krishna Srinivasan, founding partner at LiveOak Ventures, said the release. “The team's depth of experience in the DR business on a global scale, combined with the broad institutional validation from co-investors, anchor customers, and strategic partners across asset classes, makes RDC uniquely positioned to define this category. We're proud to lead this round and support the company as it scales.”

RDC was founded in 2022 by three Citibank alumni: CEO Ankit Mehta, CEO Bryant Kim and COO Ishaan Narain. It began offering its first DRs for Bitcoin in 2024.

“This funding round is a strong validation of what we’re building at RDC and the growing demand for modernized Depositary Receipt infrastructure,” Mehta added in the release. “With the support of LiveOak Ventures and our investor partners, we are accelerating development across our DR platform expanding our market reach, and building the team needed to support the next generation of DR product