Know before you go: 2024 H-Town Roundup

Plan your week

Here's what you need to know about HTR this year. Photo courtesy

Next week, Houston Exponential's annual week of innovation and networking is taking place. Here are five things you need to know before you go.

1. New year, new name.

Houston Tech Rodeo, which originated in 2020, has been rebranded to H-Town Roundup, but the week of innovation and entrepreneurship still has the same goal of providing programming and events that connect and educate Houstonians.

On a recent episode of the Houston Innovators Podcast, Natara Branch, CEO of Houston Exponential, says the change is meant to make for a more inclusive experience for entrepreneurs of small businesses, something she's seen a need for since she took on her role last year.

"This year, we've had the better part of a year to think about what can be different and how can we serve the founder," she says.

Branch explains that some members of the Houston community confused the event for being associated with the Houston Livestock Show and Rodeo or for being only for true tech people. Branch says the wanted to open the door a little wider to entrepreneurs who are innovative without necessarily working in technology.

"That's not what we wanted — to exclude anyone," she says. "H-Town Roundup is going to allow us to be more inclusive."

2. It's completely free to attend.

Dozens of events are taking place around town, and all are free to Houston entrepreneurs, investors, and more. Simply register for anything you're able to attend.

For reference, a full, detailed agenda is available online too.

3. There are two featured events.

Need to make some priorities? This year, there are two featured events for HTR.

Tech and Tequila Talk powered by Blue People at 5 to 7:30 pm, on Tuesday, February 27, at the UH Tech Bridge Innovation Center.
CodeLaunch Houston at 4 to 9 pm, on Wednesday, February 28, at Bayou Music Center.

4. Introducing: The Founder Lounge.

For attendees with the founder pass, The Founder's Lounge at Esperson Building in downtown is open Monday through Thursday from 10 am to 3 pm next week.

The full agenda of talks planned at the lounge is online.

5. Find the activity zones.

HTR again is rotating venues. Here's where and when you can expect to find HTR activities.

Sunday (1 to 5 pm) - Esperson Building
Monday (8 am to 12:30 pm) - TMC Innovation
Monday (1:30 to 5 pm) - The Cannon Downtown
Tuesday (1 to 7:30 pm) - UH Tech Bridge
Wednesday (10 am to 1 pm) - Esperson Building
Wednesday (4 to 9 pm) - Bayou Music Center
Thursday ( 8 am to noon) - HCC Central Campus
Thursday (1 to 7 pm) - Greentown Labs
Friday (9 am to 3:30 pm) - the Ion
Saturday (10 am to 2 pm) - Esperson Building

Spaces, an Amsterdam-based coworking space company that entered the Houston market with a lease in Kirby Grove announced in 2017, has two more Spaces locations planned for end of 2019. Courtesy of Midway

International workspace company announces 2 more Houston coworking spots

Space(s) city

An Amsterdam-based coworking company is doubling down on Houston with the announcement of over 120,000 square feet to deliver before the end of the year.

Spaces, which first entered the Houston market with the 2017 announcement of its Kirby Grove lease, will be opening new locations in CITYCENTRE and GreenStreet, according to a news release. All three properties are owned and operated by Midway Properties.

"Spaces is redefining the way work is done, providing a contemporary, social and creative environment with a real focus on community," says Michael Berretta, vice president of Network Development, for IWG, which owns Spaces, in the release. "Houston is a vibrant city with a global business hub and an entrepreneurial attitude. Spaces gives Houston's talent pool an inspiring place to work and meet with other people who believe in the power of collaboration to drive a business forward."

Spaces has over 3,300 flexible workspace locations across the world. There are three locations open in Texas — the other two being in the Dallas area. In addition to the two expected Midway properties, a third location in Two Post Oak Central is expected to deliver in 2019, the Houston Business Journal reports.

The GreenStreet location in downtown Houston will have 63,000 square feet of workspace in repurposed retail space. Among the features promised are open space, smaller team rooms, private offices, phone booths, and a 3,000-square foot rooftop patio.

The news of the workspace follows closely behind an international accelerator program, MassChallenge, announced its Houston program in GreenStreet.

The CITYCENTRE workspace will take up almost 61,000 square feet of CITYCENTRE One and touts similar features and flexible space. Both locations also boast of existing shopping, dining, and entertainment perks in the centers.

"Spaces fits perfectly in GreenStreet, a mixed-use district that is being redeveloped as the new model of urban lifestyle,"sys Chris Seckinger, vice president and investment manager for Midway, in the release. "And CITYCENTRE gives Spaces an ideal platform to serve businesses, whether they are collaborating globally or locally, in the midst of West Houston's concentration of energy, technology and engineering firms."

Earlier this month, a report found that over the past two and a half years, Houston's coworking space has only grown marginally. With the announcement of Spaces' expansion — as well as The Cannon and The Ion projects — expected to deliver over the next two years, Houston stands to make up for lost times, so to speak.

Station Houston's stakeholders voted in favor of the organization transitioning to a nonprofit. Station Houston/Facebook

Station Houston announces its transition into becoming a nonprofit

Cha-cha-changes

Houston's startup scene just got a little more accessible. Station Houston's stakeholders voted to transition the organization to nonprofit status from the C-corp status it currently holds.

The status change is effective January 1, 2019, for the acceleration hub, which is based in downtown Houston. The news was announced to its members in an email sent on December 13.

"Following in the footsteps of successful hubs such as 1871 in Chicago or Mass Challenge in Boston, we see that non-profit status allows these organizations to stay true to their missions while providing best-in-class services to members," reads the email. "We are excited to announce that this week, all Station stakeholders voted in favor of the conversion to non-profit status."

Station's CEO, Gabriella Rowe, tells InnovationMap that the announcement is part of a larger change for the organization, which will announce its plans for Station 3.0 in January.

"This opens up so many more funding and programing opportunities for us, so that we can charge our entrepreneurs and startups as little as possible and give them all the depth of services and support," Rowe says. "That's really what it comes down to."

Station Houston is among the partners — along with the Rice Alliance for Technology and Entrepreneurship — for the Houston innovation district that plans to open in the rehabilitated Sears building in Midtown. The space plans to open in 2020 and hasn't yet broken ground. Rowe discussed Station 3.0 and the district in an interview with InnovationMap in November.

"We're going to be doing a huge launch of Station 3.0 in January," she said in the interview. "It will really allow us to tell the world not just what we're going to be for the next three months, but what we're going to be over the next three years."

Station Houston recently hosted the Texas Digital Summit with Rice University and the Rice Alliance. The all-day summit consisted of panel discussions, keynote speakers, and a startup pitch of 39 companies. At the conclusion of the day, Rowe and Brad Burke from Rice announced 10 of the most promising startups from the summit. You can read about those companies here.

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Property Showcase

Houston claims 19% of Texas’ new live-work-play growth

by the numbers

In Texas, Houston is a big player in the live-work-play real estate movement.

A new 21-city analysis from coworking marketplace CoworkingCafe shows the Houston area added five live-work-play projects—mixed-use developments with residential, office and recreational components—over the past decade.

From 2016 to 2025, Houston accounted for 19 percent of Texas’ new live-work-play inventory, the analysis shows. Among the new local developments were Arrive Upper Kirby, St. Andrie, and The Laura:

Arrive Upper Kirby, which was sold in 2021 for $182 million, offers more than 61,000 square feet of retail and restaurant space adjacent to apartments and offices. The 13-story, 265,000-square-foot project was completed in 2017.
St. Andrie, a 32-acre, mixed-use community, was completed in 2019. The apartment-anchored development includes an H-E-B grocery store and 37,000 square feet of office space.
The Laura, spanning 110,000 square feet, was completed in 2023. Among the apartment complex’s amenities is a coworking space.

According to Northspyre, a software provider for real estate developers, live-work-play projects enable people to meet their needs, such as housing, workplaces, stores, restaurants, and recreation facilities, in a single place.

A total of 542 live-work-play developments opened between 2016 and 2025 in the 21 cities, with another 69 in the pipeline for 2026, CoworkingCafe says. Among major markets, New York City made up the largest share (119) of new live-work-play developments from 2016 to 2025.

The Houston area’s five projects were built in 2018, 2019, 2020, 2024, and 2025, CoworkingCafe data indicates, with another project scheduled for completion next year. The Greater Houston Partnership recently highlighted four mixed-use projects taking shape in the region, but only one of them is scheduled to be finished in 2027. It can take two to five years or more to complete a mixed-use development.

Of the five Houston developments finished in the past decade, 56 percent of the space went toward multifamily units, 29 percent toward offices, and 16 percent toward retail, CoworkingCafe says.

As noted by the Houston-Galveston Area Council, economic development in the 21st century “is about cultivating quality live-work-play environments that attract, retain, and grow a diverse and skilled population. Employers and businesses are increasingly choosing to make long-term investments in places that connect and engage people to strengthen economic competitiveness and promote innovation.”

With eight completed projects, Austin led construction of live-work-play developments in Texas from 2016 to 2025, according to CoworkingCafe. Dallas, which welcomed five live-work-play developments during that period, tied with Houston. San Antonio data wasn’t available.

Rice Business Plan Competition awards $1.4M to 2026 student teams

winner, winners

Editor's note: This article has been updated to correct the total amount of investment and cash prizes awarded at the RBPC.

Another team from the Great Lakes State took home top honors and investments at this year's Rice Business Plan Competition.

BRCĒ, a material-tech startup from Michigan State University, took home the top-place finish and the largest investment total at the annual Houston event. It has developed Lattice-Grip technology to create utility-based polymers that can replace traditional fabric. The materials are stronger, fire-resistant and more stable than traditional textiles, according to the company. Last year, the University of Michigan's Intero Biosystems won first-place finish and the largest investment total of $902,000.

In total, the RBPC doled out more than $1.4 million in investment and cash prizes, according to Rice. Over the three-day event, held April 9-11, the 42 competing startups presented their business plans to 300 angel, venture capital and corporate investors. Seven finalists were selected and each competing startup received at least $950 in prizes for placement in the competition.

Three Texas teams, including one from Houston, were named among the finalists. Here's who won big this year.

BRCĒ, Michigan State University — $571,500

The recent Shark Tank alum finished in first place for its utility-based polymers technology.

$200,000 Goose Capital Investment Grand Prize
$100,000 The OWL Investment Prize
$100,000 Houston Angel Network Investment Prize
$75,000 The Indus Entrepreneurs (TiE) Texas Angels Investment Prize
$50,000 nCourage Investment Network’s Courageous Women Entrepreneur Investment Prize
$25,000 New Climate Ventures Sustainable Investment Prize
$20,000 Aramco Innovator Cash Prize
$1,000 Anbarci Family Company Showcase Prize
$500 Mercury Fund Elevator Pitch Competition Prize – Consumer Hard Tech

Legion Platforms, Arizona State University — $425,500

The startup won second place for its multiplayer gaming platform that can be accessed with slow internet speeds.

$100,000 Anderson Family Fund & Finger Interests Second Place Investment Prize
$200,000 Goose Capital Investment Prize
$100,000 The OWL Investment Prize
$25,000 Pearland EDC Spirit of Entrepreneurship Cash Prize
$500 Mercury Fund Elevator Pitch Competition Prize – Consumer

Imagine Devices, University of Texas at Austin — $101,000

The pediatric medical device company won third place for its multifunction neonatal feeding tube, known as Trinity Tube

$50,000 Anderson Family Fund & Finger Interests Third Place Investment Prize
$25,000 Pearland EDC Spirit of Entrepreneurship Cash Prize
$25,000 The Eagle Investors Investment Prize
$1,000 Anbarci Family Company Showcase Prize

Altaris MedTech, University of Arkansas – $6,000

The startup won fourth place for its pain-free strep test.

$5,000 Norton Rose Fulbright Fourth Place Prize
$1,000 Mercury Fund Elevator Pitch Competition Prize — Overall Winner

Routora, University of Notre Dame & University of Texas at Austin – $5,500

The team won fifth place for its route optimization app that works to reduce fuel costs, travel time and carbon emissions

$5,000 Chevron Fifth Place Prize
$500 Mercury Fund Elevator Pitch Competition Prizes — Digital

DialySafe, Rice University — $5,500

The startup won sixth place for its technology that aims to make at-home peritoneal dialysis simpler and safer.

$5,000 ExxonMobil Sixth Place Prize
$500 Mercury Fund Elevator Pitch Competition Prizes — Life Science

Arrow Analytics, Texas A&M University – $6,000

The startup won seventh place for its AI-powered sizing system for carry-on baggage.

$5,000 Shell Ventures Seventh Place Prize
$1,000 Anbarci Family Company Showcase Prizes

Other significant prizes included:

BiliRoo, University of Michigan – $26,000

$25,000 Southwest National Pediatric Device Consortium Pediatric Device Cash Prize
$1,000 Anbarci Family Company Showcase Prizes

BeamFeed, City University of New York – $25,000

$25,000 Amentum and WRX Companies Rising Stars Space Technology and Commercial Aerospace Cash Prize

Grapheon, University of Pittsburgh — $20,000

$20,000 Aramco Innovator Cash Prize

Last year, the Rice Business Plan Competition facilitated over $2 million in investment and cash prizes. According to Rice, more than 910 startups have raised more than $6.9 billion in capital through the competition over the last 25 years.

See a full list of this year's winners and stream rounds from the competition here.

Here's the income it takes to live comfortably in Houston in 2026

Money Talk

2026 report analyzing how much it costs to live "in sustainable comfort" in the biggest U.S. cities has found Houston residents have the 11th lowest salary requirement to live a comfortable life in 2026.

SmartAsset's annual report found single adult residents in Houston need to make $89,981 a year to qualify as "financially stable." Compared to last year, single Houstonians needed to make $83 more to live comfortably in the city.

Families with two working parents and two children need to make a household income of $204,672 to have a financially stable life in Houston, the report found. That's almost $2,000 less than what families needed to make last year.

To determine the rankings, SmartAsset's analysts examined 100 of the largest U.S. cities and used the latest cost of living data – such as the costs for housing, food, transportation, and income taxes where applicable – from the MIT Living Wage Calculator for childless individuals and for two working adults with two children.

For the purpose of the study, the 50/30/20 budgeting strategy was used to determine "comfortable lifestyle" costs for both individuals and families: 50 percent of income to cover needs and living expenses, 30 percent for "wants," and 20 percent for savings or paying down debt.

Here's breakdown of a Houston resident's comfortable lifestyle based on SmartAsset's findings:

$44,991 dedicated to needs and living expenses
$26,994 dedicated to wants
$17,996 dedicated to savings or debt repayment

This is SmartAsset's interpretation of a comfortable lifestyle for families of four:

$102,336 dedicated to needs and living expenses
$61,402 dedicated to wants
$40,934 dedicated to savings or debt repayment

SmartAsset said single individuals and families should compare the fluctuating local cost of living and their long-term goals to fully "understand the context" of their respective household incomes. But it's worth pointing out that a financially stable life in Houston isn't quite attainable for many residents: The city had a median household income of $64,361 in 2024, according to the U.S. Census Bureau.

Comfortable salaries in other Texas cities

Elsewhere in Texas, the report found that families in the Dallas-Fort Worth suburbs Frisco and McKinney "are closest to a comfortable salary."

"In Frisco, the median household earns $145,444 – substantially higher than the national median of $83,730," the report's author wrote. "This figure also accounts for 63.1 percent of the $230,464 income a family of four in Frisco needs to live comfortably. In McKinney, TX, the $124,177 median household income accounts for 53.9 percent of the $230,464 needed."

Both cities also tied with Plano for the 29th highest salary needed nationally to live comfortably in 2026. Single adults living in these cities need to make $109,242 a year to live a financially stable life this year.

On the opposite end, San Antonio has the lowest salaries needed to live comfortably in the U.S. Single adults only need to make $83,242 a year, and $192,608 for families of four.

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