Interactive Houston innovation event pivots to virtual platform for engaging discussions

ready to fight?

Digital Fight Club is making its triumphant Houston return next week. Have you gotten your virtual tickets? Photo by Emily Jaschke/InnovationMap

In 2019, Houston innovators went head to head for the first Houston Digital Fight Club. While COVID-19 postponed a repeat match-up, the organizers have teamed up to put on a virtual event like none other.

Dallas-based Digital Fight Club, which first premiered in 2016, was founded by Michael Pratt who wanted the event structure to be intentionally different from your run-of-the-mill tech networking events. In Digital Fight Club, two innovation specialists "fight" against one another, with a referee steering the conversation, and the audience is involved and votes in real time for the winner.

The event came to Houston two years ago, presented by Accenture, and the two organizations wanted to be able to replicate the high-energy event online for 2021. (Note: InnovationMap is on the steering committee for the event.)

"We as Accenture are stoked to bring back Digital Fight club to our amazing city where provocative Houston topics will be debated by some of H-Town's most brilliant minds," says Accenture Houston Innovation Hub's Jessica Guerrero, who serves as the associate hub director.

The previous Houston event covered innovative topics, such as artificial intelligence, the future of primary care, and technology's hold on humans. Check out overheard moments and photos from the last event.

"Houston's well deserved reputation as an innovation city is the perfect ingredient for Digital Fight Club," Pratt tells InnovationMap. "What better forum to see the best minds debate the most pressing issues in business and technology."

Through the work of the two teams, Digital Fight Club will return to Houston on Tuesday, October 26, at 7 pm, virtually. Tickets are $20 per person and can be purchased online. This year's topics and fighters includes:

  • Energy Transition: What technology is king to get us there? Fighters: Moji Karimi, CEO of Cemvita Factory, vs Trevor Best, CEO of Syzygy Plasmonics
  • Space Race: Who will lead space commercialization? Fighters: Trent Martin, vice president of aerospace at Intuitive Machines, vs Steve Gonzalez, partner at Seldor Capital (retired NASA)
  • Digital Divide: The greatest barrier to bridging the divide? Fighters: Ashley DeWalt, managing director of DivInc, vs Jesse Martinez, co-founder of LatinX Startup Alliance
  • Sweet Teams are Made of This: The post-pandemic employee experience. Fighters: Brad Deutser, CEO of Deutser, vs Joe Alapat, CEO of Liongard
  • Innovation in a Virtual World: Impossible? Fighters: Lawson Gow, founder of The Cannon, vs Robert Pieroni, director of economic development at Central Houston Inc.

Each fighter will open with 45 seconds each, followed by two 30 seconds rebuttals each. Referees will have a chance to ask a follow up, then each fighter will respond for 15 seconds. Referees include:

  • Mary Beth Gracy, managing director of Accenture's Houston office
  • Scott Gale, executive director of Halliburton Labs
  • Sam Gunderson, director of partnership development at NASA
  • Elizabeth Haines McGee, director of innovation and engagement at Intel
  • Steve Rader, deputy director of collaborative innovation at NASA

Clearly, you shouldn't expect your average business event call. The platform that's hosting the event allows for attendees to join "rooms" with friends, coworkers, and more. Within the rooms, you can chat about the fighter's argument and even respond with emojis. You can even throw a tomato at a fighter you disagree with.

"As an attendee get ready to move beyond the traditional Zoom call and be immersed in an interactive environment where you can cheer on your favorite fights or even show your disagreement with digital tomatoes, all from your own virtual pink couch," Guerrero says. "So grab your favorite humans, come attend this entertaining experience and witness the throw down."

The virtual edition of Digital Fight Club first took place in Dallas. Now the interactive event is coming to Houston. Photo courtesy of Accenture

Tons of event coverage trended on InnovationMap this week, including coverage from the first Houston Digital Fight Club. Emily Jaschke/InnovationMap

5 most popular innovation stories in Houston this week

What's trending

This holiday week was full of event coverage to catch up on, from the Global Corporate Venture conference, SpaceCom, and more. Also trending were articles on a new food-focused startup development partnership and a coworking concept that gives you office space, advising, and benefits.

3 female Houston innovators to know this week

Three female innovators announced big news last week within the Houston innovation community. Two women joined the board of a local startup and one entrepreneur got into a national program with a big-name mentor. Continue reading.

Overheard: Local fighters land knockout statements at Houston's first Digital Fight Club

On Wednesday, Houston's innovation ecosystem hosted the rowdiest crowd at a professional business event that the city has ever seen.

Digital Fight Club, a Dallas-based event company, had its first Houston event at White Oak Music Hall on November 20 thanks to presenting sponsors Accenture and InnovationMap. The event featured 10 fighters and five referees across five fights that discussed cybersecurity, the future of primary care, and more. Continue reading.

Houston oil and gas startup closes $25M series B round

oil and gasIt might not be surprising to discover that the energy capital of the world is a hub for energy startups. Getty Images

Following its most recent funding round, a Houston e-commerce startup specializing in the oil and gas industry has big plans for growth.

GoExpedi has closed its $25 million series B funding round that was San Francisco-based Top Tier Capital Partners, with Houston-based Blue Bear Capital, Houston-based CSL Ventures, San Francisco-based Crosslink Capital, New York-based Bowery Capital, and other investors contributing too. Continue reading.

Houston coworking concept to launch to arm members with advisers and health insurance options

Freelancers and small business owners might not miss the office politics or mandatory training seminars, but there are quite a few things like mentorship and health insurance that most coworking spaces don't provide. A new Houston company hopes to fill the void.

H-Town Incubator is a 30,000-square-foot coworking space on the northside of town with plans to launch officially in January. The space has desk, cubicle, or office membership options, but also provides its members with advisory services, like legal, accounting, marketing, and more. Continue reading.

WeWork accelerator partners with Houston-based investment platform for food entrepreneurship

WeWork coworking downtown HoustonNetworking and collaboration are encouraged at WeWork. Photo courtesy of WeWork

Two Houston programs that exist to help grow and develop food and hospitality startups have teamed up to combine their resources and programming.

WeWork Labs, a global acceleration program with a location in downtown Houston, and NextSeed, a Houston-based online investment platform, have announced a partnership set to begin in December. Together, the two entities will build a support system for Houston-based food entrepreneurs to provide workshops, programming, events, and more. Continue reading.

The Digital Fight Club made its Houston debut on November 20 at White Oak Music Hall. Emily Jaschke/InnovationMap

Photos: Houston innovation leaders weigh in on cybersecurity, tech, and more at inaugural event

total knock out

What do you get when you cross the information of an innovation panel with the ferocity of a boxing match? A verbal sprawling among innovation leaders that can only be known as the Digital Fight Club.

Houston's DFC came about with the help of Accenture, which had been a partner at the Dallas events, and InnovationMap, who teamed up as presenting sponsors for the event. DFC's founder, Michael Pratt, came up with the idea for Digital Fight Club as a way to liven up technology-focused events and networking opportunities.

The setup of the event is five fights, 10 fighters, and five judges. Each fighter has just a couple minutes to take their stand before the event moves on.

"This is Digital Fight Club," says Pratt, CEO of the company. "You get subject matter experts, and serious founders and CEOs on the stage and make them make their case. You learn something, it's a lot of fun, and it's a lot better than a panel."

The hour of fighting is coupled with a VIP event ahead of the showdown and an after party where further networking can continue on. At Houston's VIP event, InnovationMap got to check in with partners, fighters, and referees about how they thought the event was going to pan out. Check out the VIP event video here.

The panel of referees included Gabriella Rowe, CEO of Station Houston; Denise Hamilton, CEO of Watch Her Work; TimKopra, partner at Blue Bear Capital; Lance Black, Director at TMCx; and Barbara Burger, president of Chevron Technology Ventures.

The refs asked two questions per fight, and were able to vote on the winners of each round — as was the audience through an interactive web-based application. The break down of the fights, topics, and winners are as follows:

Fight #1: Future Workforce of Robotics/AI. Matt Hager, CEO of Poetic Systems, vs Pablo Marin, senior AI Leader, Microsoft. Hager took the win with 77 percent of the vote.
Fight #2: Whose responsibility is cybersecurity. Ted Gutierrez, CEO of SecurityGate vs Tara Khanna, managing director and Security Lead at Accenture. Khanna won this round, snagging 66 percent of the votes.
Fight #3: Oil & Gas Industry and the Environment. Michael Szafron - commercial adviser for Cemvita Factory, vs Steven Taylor, co-founder of AR for Everyone. Szafron received 76 percent of the voites, securing the win.
Fight #4: Digital in our personal lives. Grace Rodriguez, CEO of ImpactHub, vs Javier Fadul, chief innovation officer at HTX Labs. Rodriguez won with the largest margin of the night — 85 percent.
Fight #5: Future of Primary Care Geetinder Goyal, CEO of First Primary Care, vs Nick Desai, chief medical information officer at Houston Methodist. Goyal received 72 percent of the votes to take home the win.

The fights were heated, and some of the fighters had knockout quotes, from Hager's "AI is mostly bullshit" to Khanna's "Compliance doesn't mean you're secure." For more of the knockout quotes, click here.

The fight is on

  

Emily Jaschke/InnovationMap

Mike Pratt, who hosted the event, founded the Digital Fight Club in 2016.

Ten Houston innovators took the stage for five fights on the role technology plays in the future of industry. Emily Jaschke/InnovationMap

Overheard: Local fighters land knockout statements at Houston's first Digital Fight Club

Eavesdropping in houston

On Wednesday, Houston's innovation ecosystem hosted the rowdiest crowd at a professional business event that the city has ever seen.

Digital Fight Club, a Dallas-based event company, had its first Houston event at White Oak Music Hall on November 20 thanks to presenting sponsors Accenture and InnovationMap. The event featured 10 fighters and five referees across five fights that discussed cybersecurity, the future of primary care, and more.

"This is Digital Fight Club," says Michael Pratt, CEO of the company. "You get subject matter experts, and serious founders and CEOs on the stage and make them make their case. You learn something, it's a lot of fun, and it's a lot better than a panel."

If you missed the showdown, here are some of the nights zingers made by the entrepreneurs and subject matter experts that were the fighters of the evening.

"I believe that computers can get a lot of information to create [something new]. That's my job, that's what I do, and I see it done."

— Pablo Marin, senior AI leader at Microsoft, during the fight on robotics and AI in the workforce. Marin's argument was that artificial intelligence and robotics can and will replace all repetitive jobs. However, he also believes that computers have the ability to create, as well, based on their ability to see the whole world and have access to all the world's information.

"AI is mostly bullshit."

— Matthew Hager, CEO of Poetic Systems. Hager, who won the first fight of the night, responded to Marin that, while businesses like to believe that AI is actually able to deliver results so that they can sell more, the technology hasn't actually arrived yet. Plus, Hager says AI will never be creative without the human element. "Creativity is about who created it. It's about the photographer, not the camera," he says.

"What if the seatbelt laws and the speed limits were defined by Dodge, Ford, or Chrysler?"

— Ted Gutierrez, CEO and co-founder of Security Gate, who argued for government to take the reigns of cybersecurity. He adds that companies are never going to be able to agree to one set of rules. "We gotta get one group to set the standard, and it's up to everyone else to refine that and innovate for it," he says.

"Compliance doesn't mean you're secure."

— Tara Khanna, managing director and security lead at Accenture, who won the fight on cybersecurity needing to be figured out by the business industry. She argues that the private sector wins the war on talent and recruiting, so it has the money and resources to dedicate to the issue in more ways than the government ever will.

"I was born, I'm going to die, and there is nothing like earth in the universe as we know it. It is worth preserving and protecting."

— Steven Taylor, co-founder of AR for Everyone, in the fight over the oil and gas industry's responsibility to the environment. He argued that it's going to be a mix of policy and corporate initiatives that changes the industry.

"I think the free market is going to get there if the consumer has the choice to pick what they want to do."

— Michael Szafron, commercial adviser for Cemvita Factory, who took home the win for the oil and gas and the environment fight. Szafron's argument was that corporations are going to do what their consumers want, so that's who would drive them to action. "Let's look at California —very regulated environmentalists, and a million of those people get moved to Texas," he says.

"Disconnecting our personal lives from technology would not only limit ourselves, but it would also limit our capacity to adopt those tools to the needs of our society." 

— Javier Fadul, chief innovation officer at HTX Labs, during the fight on digital in our personal lives. Fadul argues that not only does technology allow us to connect worldwide, but disconnecting would prevent that technology from developing further.

"I love tech, but now that it's on all the time everywhere, we need to make time to unplug."

— Grace Rodriguez, CEO of Impact Hub Houston, who won the fight on personal technology. She says that yes, technology can help international connectivity, but it does more harm than good as people use personal tech as a default or distraction from humans right in front of them. "When your with people, be present," she says.

"Part of our innovation to redesign primary care is really to deploy technology out there to seamlessly provide care."

— Nick Desai, chief medical information officer at Houston Methodist, who argued that the future of primary care is new innovations within traditional medicine. He adds that virtual care, which is something Methodist is working on, can help improve accessibility.

"The future of primary care is here. It's called direct primary care." 

— Geetinder Goyal, CEO of First Primary Care, who won the fight on the future of primary care with his argument for a new, free market approach to medicine. Direct primary care opens up treatment and access to physicians with a monthly fee for patients to work outside of health care plans.

Houston startup development organizations have banded together for the third annual Houston Innovation Summit. Getty Images

Here's what events to attend each day during The Houston Innovation Summit

Where to be

For the third year, The Houston Innovation Summit is taking over the town to promote entrepreneurship and innovation within the city.

THIS begins today and runs through the weekend. Each day represents a theme — all pertinent to Houston. Impact Hub Houston has worked with other local startup development organizations to curate the programming for the week. Grace Rodriguez, CEO and executive director for Impact Hub Houston, says Houston has the innovation infrastructure by now, and now it's about execution.

"For 2019, the goal is now how do we go from inclusion to integration," Rodriguez says on a recent episode of the Houston Innovators Podcast. "I think we're at that step now of becoming more inclusive as a community."

THIS, just like last year, runs on the same week of Global Entrepreneurship Week, which is why today's programming starts with a global focus. Follow along on a global scale with #GEWecosystems.

For a complete list of THIS events (most of which are free and all over town), head to the website. Here are the events you should make sure not to miss.

Monday — Houston: We're Global

Starting strong, the first can't-miss event is the kickoff party. The free event is in the Amegy Building downtown (1801 Main Street), which is currently being transformed into The Cannon Houston's new Launch Pad. The event runs from 4 to 5:45 pm, and you can expect networking and interactive discussions on Houston's innovation ecosystem's growth and potential. Click here to register.

Tuesday: This Is Houston

While GotSpot's Female Founder Luncheon at MassChallenge is a good one to make if you can, the big event this day is Houston Exponential's 2020 Vision event. Basically an open house-style event, attendees at this free event can learn how to engage with HX and what the organization has planned for 2020. InnovationMap and Accenture are teaming up for a fireside chat about the diversity and potential in Houston. Click here to register.

Wednesday: Fresh Perspectives

The fight for technology and innovation is on. The first Houston Digital Fight Club is on Wednesday, November 20, and will feature five fights between industry experts on topics like cybersecurity, sustainable energy, primary care, and more. Audience members get to decide on a winner, and there will be tons of opportunities for networking. The event is $30 per person and will be at White Oak Music Hall. InnovationMap and Accenture are the lead sponsors. Click here to register.

If you can't make this evening event, WeWork Food Labs is cooking up a special event to discuss food innovation in Houston. Click here to register.

Thursday: The Next Generation

While the week so far has been centered around the future of Houston, Thursday focuses specifically on the next generation of people who will be powering the ecosystem. And, of course, money is essential to that equation. Join for a panel from top investor leaders at an event focused on next generation investing at HCC SouthEast Felix Fraga Academic Campus - East End. The panel itself is $5, but for $15 you can also catch two other discussions on campus that day. Click here to register.

For an early bird alternative, Mercury Fund is hosting a Female Founders breakfast at 7:30 am at their office (3737 Buffalo Speedway, Suite 1750). This one is free to attend. Click here to register.

Friday: Integrating Innovation

Friday's events all take place at The Cannon Houston (1334 Brittmoore Road), and there's a specific focus on military technology and military-affiliated entrepreneurs. The Southwest Muster Across America Tour in Houston is from 1 to 6 pm and will consist of an expo, pitch competition, expert talks, and more. The WeWork Veterans in Residence Program Powered by Bunker Labs will show off their companies, and Bunker Labs has teamed up with Ford Fund to host pitch competitions for veteran and military spouse entrepreneurs. Houston is one of seven stops for the competition, and the top two showcase pitches will win $5,000 and $3,500 from the Ford Fund to help support their businesses. Click here to register.

Following this event is Impact Hub's monthly Fuckup Night, where entrepreneurs share their stories of success, struggle, and failure. Click here to register.

Weekend: Innovation Education

The week wraps up with events focusing on education. One not to miss is on Saturday: The HCC IDEAS Pitch Competition. The competition begins at 1 pm and there is $2,500 on the line. Any HCC student is able to apply to pitch. Click here to register.

Brad Rossacci, creative director for Accenture's Houston innovation hub, talks neuroscience, design, technology, and the upcoming Digital Fight Club on November 20 on this week's episode of the Houston Innovator's Podcast. Photo courtesy of Accenture

In a world full of tech, this Houston innovator prepares to fight for getting humanity back in the picture

Houston Innovators Podcast Episode 7

Brad Rossacci would like you to put your phone down. Humans are addicted, he says, and the very technology we're obsessed with is advancing to a point that we can allow it to do what it does best — but in the background.

"Technology is really catching up to our imaginations," Rossacci says on the podcast, "and we have this amazing opportunity to get our human back."

Rossacci, who is the creative director for Accenture's Houston innovation hub, has taken a winding career path that's been driven by his passions within science, technology, and design. From molding young minds in the classroom to using neuroscience to drive design within an agency, his career has set him up with an interesting perspective.

This perspective might be why Rossacci was asked to be a fighter in the inaugural Digital Fight Club that took place in Dallas a few years ago. The event, which is coming to Houston on November 20, puts two "fighters" on a stage with a referee to discuss various technology topics — cybersecurity, medicine, etc.

"I really fell in love with the approach [the event] takes," Rossacci says. "It takes this format that allows you to share ideas in a very short-form content kind of way."

On the podcast, Rossacci discusses his career and everything you need to know about the upcoming Houston Digital Fight Club, which is presented by Accenture and InnovationMap. Listen to the episode below and subscribe wherever you get your podcasts.

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State-of-the-art innovation hub opens in Houston Energy Corridor

flagship facility

French multinational company Schneider Electric has opened a new 10,500-square-foot, state-of-the-art Energy Innovation Center in Houston.

The new facility is located in Houston’s Energy Corridor and is designed to “foster increased collaboration and technological advancements across the entire value chain,” according to a news release from the company. The new Houston location joins Schneider's existing innovation hubs in Paris, Singapore and Bangalore.

The venue will serve as a training center for process control engineers, production superintendents, manufacturing managers, technical leads and plant operations personnel. It can simulate various real-world scenarios in refineries, combined-cycle power plants, ethylene plants, recovery boilers and chemical reactors.

It includes an interactive control room and artificial Intelligence applications that “highlight the future of industrial automation,” according to the release.

"Digitalization is significantly enhancing the global competitiveness of the U.S. through continuous innovation and increased investment into next-generation technology," Aamir Paul, Schneider Electric's President of North America Operations, said in the release.

Texas has over 4,100 Schneider Electric employees, the most among U.S. states, and has facilities in El Paso, the Dallas-Fort Worth metroplex and other areas.

"This flagship facility in the Energy Capital of the World underscores our commitment to driving the future of software-defined automation for our customers in Houston and beyond,” Paul added in the release. “With this announcement, we are excited to continue supporting the nation's ambitions around competitive, efficient and cost-effective manufacturing."

Schneider Electric says the new Houston facility is part of its expansion plans in the U.S. The company plans to invest over $700 million in its U.S. operations through 2027, which also includes an expansion at its El Paso campus.

The company also announced plans to invest in solar and battery storage systems developed, built, and operated by Houston-based ENGIE North America last year. Read more here.

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This story first appeared on our sister site, EnergyCapitalHTX.com.

9 can't-miss Houston business and innovation events for April

where to be

Two new conferences will launch while another longtime business competition celebrates its 25th anniversary this month in Houston. Plus, there are networking opportunities, family tech events and more.

Here are the Houston business and innovation events you can't miss in April and how to register. Please note: this article might be updated to add more events.

​Ion Block Party: Art Crawl

Network and socialize with other tech enthusiasts and business-minded individuals while taking in the new gallery at Community Artists’ Collective and experiencing the immersive dome at Omnispace360. See work by Joel Zika, who will showcase his digital sculptures through augmented reality screens, and other public art around the Ion while also enjoying food and drink.

This event is Thursday, April 3, from 4-7 p.m. at the Ion. Click here to register.

​CLA Presents: Raising Capital over Happy Hour

Gain a better understanding of the capital-raising process and various funding opportunities at this educational happy hour. Keith Davidson, the market leader for CLA in Dallas and former CFO of ICS, will present.

This event is Thursday, April 10, from 4-6 p.m. at The Cannon. Click here to register.

Rice Business Plan Competition 

The Rice Alliance for Technology and Entrepreneurship will host the 25th annual Rice Business Plan Competition this month. Forty-two student-led teams from around the world, including one team from Rice, will present their plans before more than 300 angel, venture capital, and corporate investors to compete for more than $1 million in prizes.

This event is April 10-12. Stream the Elevator Pitch Competition and Final Round here.

RSVF Annual Conference

The Rice Student Venture Fund will host its first-ever Annual Conference to celebrate the university's entrepreneurial spirit and the rising generation of student-led innovation. The conference will include live startup demos, an RSVF fund update, a keynote fireside chat, a builder-investor panel and networking. RSVF welcomes students, alumni, investors, faculty and staff, and innovators and community members of the broader tech scene.

This event is Monday, April 14, from 4-8 p.m. at the Ion. Click here to register.

​TEX-E Conference

TEX-E will host its inaugural conference this month under the theme "Energy & Entrepreneurship: Navigating the Future of Climate Tech." The half-day conference will feature a keynote from Artemis Energy Partners CEO Bobby Tudor as well as panels with other energy and tech leaders from NRG, Microsoft, GE Vernova and TEB Tech.

This event is Tuesday, April 15, from 1-4:30 p.m. at the Ion. Click here to register.

Houston Methodist Leadership Speaker Series 

Hear from Dr. Jonathan Rogg, Chief Quality Officer and Vice President of Operations at Houston Methodist Hospital and a a practicing emergency medicine physician, at the latest Houston Methodist Leadership Speaker Series. Rogg will present "Leadership from the Bedside to the Boardroom."

This event is on Wednesday, April 23, from 4:45-6 p.m. at the Ion. Click here to register.

Ion Family STEAM Day– Let's Build a Tripwire Alarm

STEAM on Demand will host a hands-on, family-friendly engineering lesson for young ones on the Ion Forum Stairs. Kids will learn to create and test their own working alarm system. The event is geared toward those ages 7 to 14.

This event is Sunday, April 26, from 10 a.m. to noon at the Ion. Click here to register.

 Greentown Houston Fourth Anniversary Transition On Tap

Climatetech incubator Greentown Labs will celebrate its fourth anniversary with a special edition of its signature networking event, Transition On Tap. Entrepreneurs, investors, students, and friends of climatetech are invited to attend.

This event is Tuesday, April 29, from 5:30-7:30 p.m. at Greentown Labs. Click here to register.

Integrate Space Technology Into Your Small Biz

The SBA Houston District Office and the UH Technology Bridge will host a collaborative event designed to help small businesses leverage space technology for prototype development. Attendees will also hear from industry experts on resources and gain access free technical engineering assistance to help accelerate their businesses.

This event is Wednesday, April 30, from 9:30-11:30 a.m. at UH Technology Bridge Innovation Center. Click here to reserve your spot.

Texas university's innovative 'WaterHub' will dramatically reduce usage by 40%

Sustainable Move

A major advancement in sustainability is coming to one Texas university. A new UT WaterHub at the University of Texas at Austin will be the largest facility of its kind in the U.S. and will transform how the university manages its water resources.

It's designed to work with natural processes instead of against them for water savings of an estimated 40 percent. It's slated for completion in late 2027.

The university has had an active water recovery program since the 1980s. Still, water is becoming an increasing concern in Austin. According to Texas Living Waters, a coalition of conservation groups, Texas loses enough water annually to fill Lady Bird Lake roughly 89 times over.

As Austin continues to expand and face water shortages, the region's water supply faces increased pressure. The UT WaterHub plans to address this challenge by recycling water for campus energy operations, helping preserve water resources for both the university and local communities.

The 9,600-square-foot water treatment facility will use an innovative filtration approach. To reduce reliance on expensive machinery and chemicals, the system uses plants to naturally filter water and gravity to pull it in the direction it needs to go. Used water will be gathered from a new collection point near the Darrell K Royal Texas Memorial Stadium and transported to the WaterHub, located in the heart of the engineering district. The facility's design includes a greenhouse viewable to the public, serving as an interactive learning space.

Beyond water conservation, the facility is designed to protect the university against extreme weather events like winter storms. This new initiative will create a reliable backup water supply while decreasing university water usage, and will even reduce wastewater sent to the city by up to 70 percent.

H2O Innovation, UT’s collaborator in this project, specializes in water solutions, helping organizations manage their water efficiently.

"By combining cutting-edge technology with our innovative financing approach, we’re making it easier for organizations to adopt sustainable water practices that benefit both their bottom line and the environment, paving a step forward in water positivity,” said H2O Innovation president and CEO Frédéric Dugré in a press release.

The university expects significant cost savings with this project, since it won't have to spend as much on buying water from the city or paying fees to dispose of used water. Over the next several years, this could add up to millions of dollars.

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A version of this story originally appeared on our sister site, CultureMap Austin.

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