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5 top trending innovation stories in Houston this week

Life Time Work announced its third location in Houston's City Centre. Courtesy of Life Time

Editor's note: Welcome to the inaugural edition of our weekly top stories roundup. Here's where you can see what's being read across InnovationMap. This week, futuristic gift ideas, DNA dating, top events, and more are catching the eyes of our readers.

10 futuristic products you can buy today in this Galleria store that's flipping the script on retail

B8ta has all the perks of a digital marketplace — but customers are able to physically test all the products. Photo by Natalie Harms

B8ta, which has its lone Houston store in the Galleria, will stock any types of products in its stores, as long as it fits the bill as an innovative product. Here are 10 that seem like are from the future. Read the full story here.

5 can't-miss Houston events for entrepreneurs to close out 2018

Check out these conferences, shopping events, networking, and more. Getty Images

Before most of Houston completely checks out for the holidays, the city is playing host to a few major innovation-focused events. Learn from thought leaders, network, and even shop at these five events taking place this week and next. Read the full story here.

Houston DNA-based dating app expands nationwide, launches next funding round

Pheramor takes users' DNA and social media habits and matches them with compatible partners. Courtesy of Pheramor

Houston singles can find their perfect match — even if it's someone across the country. Houston-based Pheramor — a DNA-based dating app — is available for download in every state. Read the full story here.

Life Time reveals details of first Houston coworking space

Houston snags only the third location of Life Time Work. It opens in City Centre early next year. Courtesy of Life Time

Houston is just the third city to be chosen to have a location of Minnesota-based Life Time's new coworking center. Life Time Work should be open in early 2019 in City Centre Five, adjacent to Life Time Athletic. Read the full story here.

3 Houston innovators to know this week

These three entrepreneurs are in the business of solving problems. Courtesy photos

Entrepreneurs see a problem, and solve it. This week's three innovators to know are no different. All three have personal stories of realizing there's something not right — and there's something they could do about it. Read the full story here.

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Building Houston

 
 

Emily Cisek, CEO and co-founder of The Postage, joins the Houston Innovators Podcast to discuss tech optimizing after-life planning, B-to-C startup challenges, and a national expansion. Photo courtesy of The Postage

Anyone who's ever lost a loved one knows how stressful the process can be. Not only are you navigating your own grief, but you're bombarded with decisions you have to make. And if that loved one wasn't prepared — as most aren't — then the process is more overwhelming than it needs to be.

On top of that, Emily Cisek realized — through navigating three family deaths back to back — how archaic of a process it was. Rather than wait and see if anything changed, Cisek jumped on the market opportunity.

"I just knew there had to be a better way, and that's why I started The Postage," Cisek, co-founder and CEO of the Houston-based company, says on this week's episode of the Houston Innovators Podcast. "My background had historically been in bringing offline businesses online, and I started doing some research on how I could make this space better. At the time, there really wasn't anything out there."

The tech-enabled platform allows users of all ages to plan for their demise in every way — from saving and sharing memories when the time comes to organizing pertinent information for the loved ones left behind. And, as of last month, users can no generate their own last will and testament.

"We launched the online will maker — it wasn't in my roadmap for another six months or so — because every single person that was coming in was looking at something else on our platform, but then going to the will part and asking, 'Hey is this something I can create here?'" Cisek says.

Recognizing that this was a good opportunity to generate new users, Cisek quickly added on the feature for a flat $75 fee. Then, members pay $3.99 a month to be able to edit their will whenever they need to and also receive access to everything else on the platform.

Cisek saw a huge opportunity to grow with the pandemic, which put a spotlight after-life planning. The silver lining of it all was that more people were discussing after-life planning with their family members.

"We're having more open dialogue about life and end-of-life planning that I don't see any other scenario really bringing that to light," she explains. "In some ways, it's been positive because having the conversation with people has been easier than it had been before."

While anyone can access The Postage's platform, Cisek says she's focused on getting the word out nationally. Following some imminent funding and partnerships, national marketing and growth campaigns are on the horizon.

Cisek shares more on her career and he unique challenges she faces as a B-to-C entrepreneur on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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