houston innovator podcast episode 117

New Ion exec focuses on building density, bridging the gaps within Houston innovation

Joey Sanchez joins the Houston Innovator Podcast to discuss his new role at The Ion Houston. Photo via LinkedIn

After years of being in the works, The Ion Houston opened last year — but not in the way it was always hoping to. With the COVID-19 pandemic, the 300,000-square-foot space in the renovated historic Sears building in Midtown slowly opened its doors to the Houston innovation community and brought back in-person programming as safely as it could.

Despite the challenges the pandemic posed, The Ion, which is owned and operated by Rice Management Company, had a lot to show for 2021 — 95 events on and offline, new coworking space opened, corporate partners built out their offices, and more. And, among the additions to The Ion, was Joey Sanchez, who previously served as director of corporate engagement at Houston Exponential. Sanchez has been in his new role as senior director of ecosystem at The Ion for about three months now.

"I'm focusing specifically on the communities of entrepreneurs, startups, investors — and trying to bridge connections among them," Sanchez says on the Houston Innovators Podcast. "This is the biggest challenge in Houston and we want to flip that with density. Density is really the key to solving connections."

Sanchez says The Ion, and the surrounding Innovation District, is building out to be that convening space for this density of innovation and tech activity.

This month, The Ion is set to deliver on a few of the amenities that have been in the works. First, the investor studio, a place for venture capital investors to meet with local businesses, will open next week. Later this month a high-tech prototyping lab will be unveiled as well as Common Bond, which Sanchez describes as a must-visit coffee shop for Houston's innovators.

"That's going to be the hottest coffee shop in Houston to run into a co-founder, tech talent, an investor — it really is exciting," Sanchez says. "Bridging these connections has been made easier now that I have a home that's as large as this."

Sanchez is familiar with connecting over coffee. He launched a weekly coffee meet up for Houston innovators. He hosts Cup of Joey every Friday morning at Finn Hall in downtown Houston to give everyone in Houston — new or old to the tech ecosystem — a chance to connect. He says he's excited to keep this up throughout 2022 too.

As for taking initial steps into Houston innovation, Sanchez advises attending any of the 400 to 500 events — virtual and in person — that happen in Houston.

"Just show up," Sanchez says. "It's so underrated, and through a pandemic it was obviously tough to do, but just showing up is the first step."

Sanchez shares more about what gets him so excited about Houston innovation on the show. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes



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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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