Featured Innovator

How a Houston corporate lawyer is making short-term commercial space easier to find

Reda Hicks create GotSpot — a digital tool that helps connect people with commercial space with people who need it. Courtesy of GotSpot

It only took a natural disaster for Reda Hicks to make her startup idea into a reality.

"I had been thinking on what it would be like to help people find space to do business in and how businesses find a way to stay in business a long time," Hicks says. "But, I was afraid of the tech."

Hicks, who has practiced law for almost 15 years, wanted to create a website that allows for people with commercial space — a commercial kitchen, conference room, spare desks, etc. — to list it. Then, space seekers — entrepreneurs, nonprofits, freelancers, etc. — can rent it. When Hurricane Harvey hit, Hicks was kicking herself for not acting on her idea sooner.

"It was really Harvey and having so many people desperate to find space for emergency purposes that made me realize there are so many contexts in which people need space right away for something specific," she says. "Certainly the primary user is the entrepreneur trying to grow their business, but there are so many other reasons why a community would need better access to the space it already has."

GotSpot Inc. soft launched last June with 17 listings. The company now has 37 and new listings are generated daily. Hicks has won two pitch competitions and is headed to Silicon Valley in March for Women's Startup Labs.

"In 2019, we're going to be working with local business partners, like the chambers. We'll be working on building out a team. I'll be hitting the road in March headed to Silicon Valley for Women's Startup Labs."

She spoke with InnovationMap on her career and what it takes to be a mom, a wife, a corporate lawyer, and a startup founder — all rolled into one.

InnovationMap: Did you always want to be an entrepreneur?

Reda Hicks: I feel like I kind of grew up the way a lot of small town, lower middle class kids do. The options you're aware of were either people you know or what you see on TV. Growing up there were no people in my life who were entrepreneurs. Even as a professional, it never even occurred to me. It's more about seeing a problem I wanted to be solved more than I just wanted to own my own business.

IM: How does GotSpot work?

RH: I have two types of users. One is the person who has the space — a shop on Main Street or conference rooms you're not using — and you're looking for a way to monetize that space. We call those our spot holders. It's so easy to go on the platform and create your profile and generate a listing. On the other side, I have spot seekers who can go on the site and search the available listings they are interested in booking for hours, days, or weeks at a time. It's not fully automated right now. The booking process and the calendar is all ran by me. In the next two to three months, we'll have it up and running like that, and it will feel a lot like Airbnb.

It's strictly website based right now, and I did that intentionally. Spot holders don't want to build their profile on their phones. But the site is mobile friendly.

IM: What are some early challenges you faced?

RH: My biggest challenge honestly was having a problem and wanting to solve it, but not knowing where to start — especially because I'm not a tech person. From a subject matter and contacts perspective, I felt like I had the resources. My first question was, "Who can I call?" It's a testament to Houston. No one I called said no. We talk often about how we are a new ecosystem, but we also are an extremely generous and connected city. What I see and what I hope continues is that we are an ecosystem that builds by leveraging all the awesome that's already here.

IM: Where did the name come from?

RH: I reached out to three military spouses I know and asked them to help. We spitballed a bunch of ideas. I wanted it to be simple and clear, because so many brands come up with a cute name but it takes forever to explain. We literally pulled out a thesaurus and thought of all the words that mean "space" and "finding," and that exercise is where GotSpot came from.

IM: What makes GotSpot different from anything else out there?

RH: There are a few different marketplaces out there for commercial space, but they tend to be more specialized. But another way GotSpot is different is I'm being very intentionally community driven. I look at GotSpot as your digital sidekick to grow your business — whether it's helping you pay your rent by creating a new way to make money or helping you say yes to more opportunities. But I'm also collecting information on how that same space can be used for the community. Harvey is a part of my origin story. Every time I onboard a new space, I ask if you are willing to be activated in case of an emergency, and if so, how can you be used — industrial space or washer and dryers. In other communities, there are other kind of emergencies. And, I also know half the nonprofits in Texas don't keep their own space any more, because donors don't want their money to go to overhead. I ask my space holders if they are willing to give a discount to nonprofits.

IM: What expertise from your career as a corporate lawyer do you bring to your startup career?

RH: A couple of things. I've spent my whole career working in large corporations. I really understand how the inside of a company works and how to think creatively and mitigate risks. It's so interesting because when I start talking to people about GotSpot, I have to be honest about how this is my first entrepreneurial experience. So when I say that, people tell me, "well, you're going to have to have really good counsel." And I tell them, "well, actually, I am really good counsel." The demeanor of who I'm talking to — whether it's an adviser or a potential investor — fundamentally shifts.

IM: What's been the most challenging aspect of still working full time and having a family?

RH: Probably the thing that has been the most challenging has been access to resources as a female founder. What I mean by that is there's all this great programing and things happening around town are always in the evening. It's hard to make happy hours. What I'm starting to see is more programing is a diversity of when that programing is available. I'm privileged in that I can do my job from anywhere during the day, but if all of the golden opportunities are on a weekday at 5 pm, my mommy duties win. Always.

IM: How has Houston been as a home for your startup?

RH: I think one aspect of the secret sauce is how open and can do of a city it is. It is not the traditional thing you think of when you think of startups. But we know better. In the startup space, what I love, is that I am kind of seeing it like we're building the plane as we're flying it. We have some people who have been around for a long time, but even some of our incubators are startups on their own. We have the ability, since we're still building it now, to have an ecosystem that reflects our city. We have a long ways to go, there are still some things that we are working through — capital is one of them.

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Portions of this interview have been edited.

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Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

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