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5 innovative gift ideas from Houston startups for the 2021 holidays

Support Houston startups by shopping local this holiday season. Photos courtesy

Editor's note: We are in the thick of the holidays, and I'm willing to bet a good chunk of you are still doing your gift shopping, right? Why not give a little business to local startups as you shop for friends and family this year.

Need some more ideas? Browse last year's roundup of Houston startup-created gift ideas and check out the 2019 startup gift guide as well for even more options.

For your cousins in college: Cheers

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based Cheers has a collection of products that prioritize your health — especially after overindulging in some holiday cheersing. In 2021, the Houston startup introduced a few new products including a canned beverage that's perfect for anyone looking to properly hydrate before, during, or after drinking — or any time for that matter. Give the gift of Cheers.

For your business-minded father: Lead From The Core by Jay Steinfeld

Blinds.com founder Jay Steinfeld has released his new book this week. Photos courtesy of Jay Steinfeld

Houston innovator and founder of Blinds.com Jay Steinfeld can now add bestselling author to his resume, and you can add his book to someone's stocking. Steinfeld told InnovationMap that he originally set out to write about his entrepreneurial journey and it became a much broader guide to business decision making. Give the gift of Lead From The Core.

For your dog-loving aunt: Fido

A Houston startup is bringing all the dogs to the yard. Photo courtesy of Fido

Gifting to the family pet? Treat them with some Chill Chews and Clear Ears from Fido, a new e-commerce pet wellness brand based in Houston. The company is founded by Houstonians Brad Madrid and Bobby Dwyer and is available in Houston and beyond. Give the gift of Fido.

For your sneakerhead nephew: Tradeblock

Tradeblock — launched in Houston by three childhood friends — coordinates sales of sneakers for collectors across the country. Image via tradeblock.us

Here's a gift shopping idea from a Houston startup that's changing the sneaker game — one step at a time. A group of self-proclaimed sneakerheads founded Tradeblock in 2020, and the app is a new sneaker trading platform that provides collectors with a secure way to collect and trade shoes. After a successful beta, the Houston-based startup has recently launched a new mobile app available for iOS and Android users. Give the gift of shoes from Tradeblock.

For your digital nomadic sister: Splay

The idea for Splay, a unique device perfect for a mobile workforce, was born on the Rice University campus. Images courtesy

Due to the pandemic and the gig economy, more and more of the workforce is working remotely — and away from their 2-screen setup at the office. Splay, created by Houston-based Arovia, solves the challenges with its collapsible screen and projector. The product is currently in its manufacturing stage but maybe this one's worth waiting for. Give the gift of Splay.

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Bumble is sponsoring 50 collegiate women athletes in honor of this week’s 50th Anniversary of Title IX. Photo by Kristen Kilpatrick

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.

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