by the numbers

Houston makes top 10 list for major metros based on startup growth

A new report finds both Houston and Texas rank highly based on startup creation. Photo by Tim Leviston/Getty Images

Houston is a bustling hub for startup activity — and the numbers don't lie.

A new ranking from real estate investment marketplace Roofstock places Houston at No. 10 among the major U.S. metro areas with the highest rates of startup formation. Roofstock's ranking, based on data from the U.S. Census Bureau, puts the Houston area's startup formation rate at 9.48 percent. The startup formation rate refers to the number of new businesses in a given year divided by the total number of businesses.

Here's the other Houston startup data cited by Roofstock:

  • Annual number of startup formations: 9,214
  • Annual number of jobs created by startups: 55,475
  • Number of jobs created by startups as a share of all new jobs: 14.44 percent

"In the past years, Houston has seen a massive burst in its startup ecosystem. … Houston is one of the best places in the United States for entrepreneurs to launch and grow a business," Houston-based app developer Bixlabs says.

As a matter of fact, the Houston area's ratio of new business founders to total business founders stood at a healthy 21 percent as of December 2020, according to career website LinkedIn. Houston was sandwiched between Salt Lake City (26 percent) and Dallas-Fort Worth (20 percent). Also in 2020 and 2019, Houston ranked sixth on a list published by residential real estate platform Clever of the most affordable U.S. metros for startups.

"Considering Houston's metro is tied with San Antonio's for the highest average investment in small business, and the proximity to great food, the Gulf of Mexico coast, and attractions like Minute Maid Park and the NASA Space Center, we would definitely suggest considering starting a business here," Clever says.

Two other Texas metros appear on Roofstock's list — Austin at No. 3 (startup formation rate of 10.61 percent) and Dallas-Fort Worth at No. 5 (startup formation rate of 9.82 percent).

Here's the additional data for the Austin metro area:

  • Number of annual startup formations: 3,858
  • Number of annual new jobs created by startups: 21,357
  • Number of jobs created by startups as a share of all new jobs: 16.49 percent

Here's the additional data for the Dallas-Fort Worth metro area:

  • Number of annual startup formations: 10,731
  • Number of annual new jobs created by startups: 69,696
  • Number of jobs created by startups as a share of all new jobs: 15.11 percent

The Las Vegas metro area holds the No. 1 spot on the Roofstock list, with a startup formation rate of 11.44 percent.

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Building Houston

 
 

VR training startup, HTX Labs, has raised funding from an outside investor for the first time. Courtesy of HTX Labs

HTX Labs, a Houston-based company that designs extended reality training for military and business purposes, announced last week that it has raised its first outside capital.

The company has received a $3.2 million investment from Cypress Growth Capital. Founded in 2017, HTX Labs — developer of the EMPACT Immersive Learning Platform — has been granted funding from the Department of Defense as well as grown its client base of commercial Enterprises. The platform uses virtual and extended reality that "enables organizations to rapidly create, deploy, measure, and sustain cost-effective, secure, and centralized immersive training programs, all within engaging, fully interactive virtual environments," per a news release.

“We have been looking to secure outside capital to accelerate the growth of our EMPACT platform and customer base but we hadn’t found the right partner who provided an investment vehicle that matched our needs,“ says HTX Labs CEO Scott Schneider in the release. “We found everything we were looking for in Cypress Growth Capital. They have a non-dilutive funding model that aligns with our capital expectations and have the level of experience that really makes this smart money.

"Cypress has a decade-long track record of success in helping emerging software and services companies achieve scale," he continues. "It is clear that the team’s collective entrepreneurial and operating experience will be of tremendous benefit to us as we focus on expanding our customer base in a very intentional way.”

The fresh funding will go toward growing and scaling the company's operations — both within the current Department of Defense and expansion opportunities into key commercial markets, like heavy industry, manufacturing, and higher education. Additionally, the funding will support increased customer adoption.

“Scott and his team have built an exceptional business that is poised for dramatic growth,” says Cypress Partner Pat McCaffrey in the release. “HTX Labs’ modern, immersive training solution provides clients with a force multiplier for modernizing training and an unmatched ROI.”

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