Startup city

Houston named a top city to start a business

Startups fair well in Houston, a new study finds. Photo by Zview/Getty Images

Ten percent of the United States workforce — 15.3 million people — work for themselves, according to the Bureau of Labor Statistics. In honor of National Small Business Week, a recent study sought out the best cities for starting a business, and Houston came in at No. 13.

WalletHub, a personal financial website, used 19 key metrics — such as five-year business-survival rate and office-space affordability — to compare 100 cities in the U.S.

Houston ranked highest in the business environment category with a No. 4 ranking. This ranking considered startups per capita, average growth of business revenue, length of an average work week, etc.

The other two rankings were access to resources and business costs. For those, Houston ranked No. 55 and No. 67, respectively.

The population of Houstonians starting new companies is growing every year. According to the Greater Houston Partnership's data, the greater Houston area added 11,700 firms between 2013 to 2018 — an average addition of 2,340 per year.

Aside from the unclassified new businesses starting up in Houston, the most popular industries for new companies are restaurants, individual and family services, and computer systems design and related services, per the GHP. Within computer systems alone, the region added almost 700 new companies over the past five years.

In a city named the most diverse in the country, about one-third (31.6 percent) of all Houston firms are minority-owned, according to the GHP. Asians own 17.6 per­cent, Hispanics 10.1 percent, Blacks 3.5 percent, and Native Americans, Hawaiians and other groups 0.4 percent. Houston was recently ranked as a top city for minority entrepreneurial success.

Meanwhile, one in five firms (20.5 percent) is female-owned — one in seven (13.8 percent) is equally male/female-owned. While the data varies slightly, another recent study found that Houston had the 7th most startups with female owners.

Perhaps most telling for the WalletHub's findings is that the GHP reports that nearly two-thirds (63.6 percent) of all Houston em­ployers have been in business six years or more.

Texas, which was recently named the top state for female entrepreneurs, fared well overall in the WalletHub study, with seven cities in the top 20. Here's how the rest of the state ranked:

  • Austin came in at No. 4
  • Fort Worth took the No. 11 spot
  • Dallas secured the No. 15 rank
  • San Antonio ranked at No. 16
  • Irving came in at No. 17
  • Laredo was named No. 18
  • Lubbock missed the top 20, but took the No. 23 spot

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Building Houston

 
 

Supporting and honoring our Hispanic-Latino clients is not just a month-long initiative, it is a long-term, generational investment in America and we are proud to be investing in a stronger economy for Houston now and for years to come. Photo via Getty Images

Every year at this time ― Hispanic Heritage Month ― we collectively celebrate the economic, cultural, and social contributions of the Hispanic-Latino community to our nation. We honor the work of past generations which have allowed children and future generations to benefit from more opportunities.

As diverse a community as is the world, we strive to build a future where there are no barriers for success, and at Bank of America, we do our part to make an impact by helping build Hispanic-Latino wealth in Houston.

The numbers are clear: The 2020 Census revealed that the Hispanic-Latino population in the United States rose to 62.1 million, making up 18.7 percent of the total U.S. population and accounting for slightly more than half (51.1 percent) of the population growth between 2010 and 2020. Hispanic-Latinos now open more small businesses than any other group in the country and are also the fastest-growing demographic of small business owners across the nation. It is not surprising that Hispanic-Latino economic power continues to rise year after year. According to Nielsen Scarborough, the number of Houston Hispanic businesses have increased 85 percent since 2013.

Investing in business

Investing in Hispanic-Latino wealth means supporting entrepreneurs so they are set up for success. Early-stage funding is critical for the growth of a new business, especially when Hispanic-Latino entrepreneurs are still faced with gaps in financial literacy and business education, funding, and networking opportunities.

According to data from Crunchbase, Latino-founded startups accounted for only 2.1 percent of venture investments in the U.S. last year. This is unjustifiable.

As part of our commitment to advancing racial equality and economic opportunity, we have dedicated $350 million in minority- and women-led companies through capital investment by mission-focused venture funds. Of the funds we have in our portfolio, one in every four are led by Hispanic-Latino managers, providing capital that will help entrepreneurs and small business owners grow their businesses, create jobs, and improve financial stability.

An important element to creating opportunities for Hispanic-Latinos to build wealth, whether as a business owner or an employee, is ensuring that young people recognize higher education as a pathway to achieve success. That means partnering with colleges and universities and investing in job creation, skills-building, and support services for students to do so. Locally, we do this with EMERGE Fellowship and with the University of Houston College of Medicine. When we invest in students, we are investing in future professionals and business leaders who will build Hispanic-Latino wealth and contribute to Houston’s economy and culture. This is something we can celebrate together for years to come.

Investing in sustainable homeownership

Sustainable homeownership provides a lasting investment for future generations and cycles capital into the community. The National Association of Hispanic Real Estate Professionals (NAHREP) recently released data showing an increase in Latino homeownership, from 47.5 percent in 2019 to 48.4 percent in 2021, the highest level since the mid-2000s. Through the Community Homeownership Commitment, which provides low down payment loans and closing cost grants, families can take their savings and turn them into lasting legacies. It is a pillar for families to build wealth.

Here in Houston, we also support organizations that assist with homeownership, like Tejano Center, Avenue CDC, and Houston Habitat for Humanity. Building Hispanic-Latino home equity increases the amount of capital families can use now or in the future helping build our Houston economy.

During the past decade, the rate of Hispanic-Latino economic development has far outpaced rates among non-Hispanics. Supporting and honoring our Hispanic-Latino clients is not just a month-long initiative, it is a long-term, generational investment in America and we are proud to be investing in a stronger economy for Houston now and for years to come.

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Rick Jaramillo is the market executive for Bank of America Houston.

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