We're No. 1

Houston crowned most diverse city in America by new report

The Bayou City has staked its claim as most diverse city in the nation. Photo by Tim Leviston/Getty Images

Last year, many locals cried foul when Houston was named the No. 2 most diverse city in the nation, behind — gasp! — Jersey City, New Jersey. But a new report confirms what we here already know: Houston is, indeed, the most diverse city in the country.

The new ranking comes courtesy of personal finance website WalletHub, which, in 2018, placed Houston in a dubious second place. "Yes, Jersey City may be listed as more ethnically diverse," Dr. Stephen Klineberg, noted local demographic expert, told CultureMap last year. "But it's much smaller." (Some consolation: Last year's WalletHub report found Houston was the most diverse big city in America.)

To crown the diversity champion, WalletHub compared 501 of the most populated cities in America across five key dimensions: socioeconomic diversity, cultural diversity, economic diversity, household diversity, and religious diversity. The report drills down into metrics such as industry diversity, income, age, religious affiliation, education, language, worker class, and marital status.

While not standing out in any one category, Houston toppled Jersey City by achieving an overall diversity score of 71.6; Jersey City scored a 71.52. Houston scored best in industry diversity (No. 16) and racial and ethnic diversity (No. 33), while scoring lowest in marital status diversity (No. 226).

Elsewhere in Texas, Dallas comes in at No. 5 overall, with an overall ranking of 71.12. Arlington follows at No. 9, with an overall ranking of 70.87. Fort Worth comes in at No. 25, with an overall score of 69.88. Further down the list is Austin at No. 42, with an overall score of 69.2. Plano comes in at No. 57, with an overall score of 68.55, while San Antonio follows at No. 62 with an overall score of 68.42.

The least diverse city in America? The scenery apparently doesn't change much in Provo, Utah, which comes in last on WalletHub's list.

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This article originally ran on CultureMap.



2019's Most Diverse Cities in the U.S. www.youtube.com

Houston, named the most diverse city in the country, also has a strong representation of minority-owned startups. Photo by Tim Leviston/Getty Images

While Houston's population is considered diverse, the breakdown of startup founders doesn't necessarily follow suit. However, according to a new report, the city of Houston has among the highest percentage of minority-owned startups in the United States.

Using data from the U.S. Census Bureau's Annual Survey of Entrepreneurs, Volusion published a report naming the 15 cities with the most minority-owned startups, and the Houston, The Woodlands, and Sugar Land market ranked at No. 13. The city has 35.4 percent of its startups (3,697 startups) owned by minorities. While this percentage is enough to secure placement on the list, Houston's actual minority population is 62.8 percent, so the Bayou City still has room to close the gap.

According to Volusion's study, 15,673 people work at Houston's minority-owned startups and the gross sales of these companies ranges from $1 billion to less than $5 billion. The top industry for minority-owned startups is accommodation and food services.

"One of the major resources for minority business owners is the Greater Houston Black Chamber of Commerce, which offers a Business Readiness Training Program to help new entrepreneurs develop their skills," the report reads. "Although Houston is well-known for its petroleum and technology industries, minority-owned businesses are most active in accommodation and food services."

The Dallas, Fort Worth, and Arlington market ranks immediately ahead of Houston at No. 12 with the slightest edge of a fraction of a percentage. Dallas startups are 35.5 percent minority owned, making up 4,357 startups with 23,992 employees. Meanwhile, San Antonio and New Braunfels slides into the No. 6 spot on the list with 45 percent of its startups (1,534 companies) being minority owned and employing 4,160.

Five of the top 15 metros on this list are in California, and the top three markets are all in California: No. 1 San Jose-Sunnyvale-Santa Clara, No. 2 Riverside-San Bernardino-Ontario, and No. 3 Los Angeles-Long Beach-Anaheim. Each of the top three boasts around 50 percent of their startups being minority owned.

According to Volusion's report, the national trend is disproprotionate when you compare the markets' population diversity to its minority-owned startups. Chart via Volusion

All of the Texas markets have a higher percentage of minority-owned startups compared to the national average, which is 27.4 percent. According to the U.S. Census Bureau, almost 40 percent of the country's population identifies as nonwhite, and some estimates, predict the U.S. will be considered a "majority-minority" country by 2044.

According to Volusion, some of the aspects that are holding back these types of companies include lack of resources and access to capital.

"In fact, a recent survey by Morgan Stanley found that while eight out of 10 investors perceive the funding landscape as balanced, investments in minority and women-owned ventures fall short by as much as 80 percent," reads the report. "The researchers cite increased risk perception, as well as lack of access and familiarity with minority and women-led businesses as key drivers of what they coin The Trillion-Dollar Blind Spot."

According to another report, money isn't the city's biggest issue. Houston was named as an affordable city for startups in a national report last month.

In April, Houston was named as the most diverse city in the nation, and earlier this month, a report found that diversity was well represented in Houston's STEM industries.