HOUSTON INNOVATORS PODCAST EPISODE 109

Houston sportstech startup scales, plans expansion into health care

Aaron Knape joins the Houston Innovators Podcast to share how he's taking the sEATz platform into a new vertical. Photo courtesy of sEATz

When sEATz launched, the startup was looking to provide a way for sports fans to order their beer and hotdog to their seat without having to miss a moment of a game. Over the years, the Houston company has expanded its technology to be a reliable platform for mobile order management in stadiums and arenas — and now Aaron Knape, co-founder and CEO, knows the technology can do so much more.

"We started this company with a focus on mobile ordering for sports and entertainment venues," Knape says on this week's episode of the Houston Innovators Podcast. "We've always known we wanted to get into other industry verticals, and one that stuck out, primarily because it's such a big deal in Houston, is the health care industry."

Knape says he and his co-founder, Marshall Law, let this idea be known to their vendor partners, and eventually sEATz got the right connection to a health care campus to try out a new product: MyEatz.

"What we're building now is a mobile ordering platform for these large health care campuses," Knape says, explaining that the campuses have thousands of employees with limited space and time for dining. "We're starting on our first pilots in the health care industry where we provide that mobile ordering platform and back-end support with our partner Aramark."

Among the first groups to pilot the new product is Houston Methodist, Knape says. The pilots should launch this quarter — either this month or next.

"This could be a much bigger market than sports and entertainment," Knape says. "Sports will continue to be our core market, but this will be a little less seasonal."

And, in light of the last 18 months, less averse to the effects of a shutdown of sports and entertainment. However, the sEATz team entered the COVID-19 pandemic with uncertainty — like most of the world — but the team was able to market sEATz mobile ordering platform as something crucial to bringing back fans in stadiums.

"Our goal was to go out and market ourselves and push the branding of 'we facilitate social distancing, mitigate crowds, and get rid of lines,'" Knape says on the show. "That really resonated with a lot of our clientbase."

Remarkably, sEATz even raised fresh funding amid the pandemic. In November of 2020, the startup closed an oversubscribed $1.6 million seed round led by Valedor Partners. Knape says he's currently focused on the company's to support scaling and growing the team by six or so new employees over the next few months.

"I tell the team that we're kind of coming out of stealth mode — I know we're not in a true stealth mode, but we haven't spent a lot of money on sales and marketing," Knape says. "Now it's time to start putting that emphasis on who we are, that we're here, and we're ready to take over."

Knape shares more on how sEATz is growing and the potential for Houston to build a sportstech niche within the innovation ecosystem on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Rice University has named its inaugural associate provost for digital learning and strategy. Photo via Rice University/Facebook

Rice University is beefing up its digital education efforts with the hiring of an internationally known expert from Duke University.

Shawn Miller is set to join Rice on November 1 in the newly created position of associate provost for digital learning and strategy. Miller’s hiring culminates a nationwide executive search announced in May 2023 and led by C. Fred Higgs III, vice provost for academic affairs.

Rice explains that Miller “will be the key steward of Rice’s digital strategy — leveraging best practices already in place across the university as well as introducing new approaches and collaborations to be scaled.”

Miller comes to Rice from Duke, a North Carolina school where he most recently has been associate vice provost and chief of staff for learning innovation. Miller previously was Duke’s interim associate vice provost for digital education and innovation. And for six years, he directed Duke Learning Innovation, which he co-designed and launched. He began working for Duke in 2006 as an academic technology consultant.

Shawn Miller is set to join Rice on November 1 in the newly created position of associate provost for digital learning and strategy. Photo courtesy of Rice

Earlier, he led creation of the first learning management system for the University of Texas at El Paso. Miller holds bachelor’s and master’s degrees from UTEP.

“I’ve spent the better part of my career helping universities transform and change to better serve their students,” Miller says in a Rice news release. “I look forward to leveraging my skills to empower Rice’s community of scholars, researchers, and learners to transform themselves, their communities, and others through education.”

In the news release, Joshua Kim, director of online programs and strategy at Dartmouth College in New Hampshire, calls Miller “an internationally recognized leader in the digital learning and online education space.”

“His move to a new leadership role at Rice is a very significant development within our education innovation community,” says Kim.

Miller’s accomplishments at Duke include:

  • Setting up a digital publishing platform for learning
  • Shifting thousands of faculty and students from a legacy learning management system to a new digital system
  • Building a partnership with online education provider Coursera

“Shawn is a national leader in digital innovation and has a deep understanding of digital learning as well as proven experience in building a sustainable, long-term strategy for innovation and developing an integrated approach across the university,” says Amy Dittmar, a Rice provost who is executive vice president for academic affairs.

“I am excited to work with Shawn as he leads Rice to enhance digital education for current students,” Dittmar adds, “and look forward to seeing more professionals in Houston and around the world benefit from a Rice education as a result of his efforts.”

Initiatives spearheaded by Miller and other professionals in digital education have gained traction since the onset of the COVID-19 pandemic, which forced Rice and other colleges and universities to accelerate their embrace of virtual learning.

“The growing adoption of digital learning technologies continues to push education into uncharted areas,” according to an article published this March in the research journal Sustainability.

“While teachers must rethink what it means to provide a learning experience,” the article goes on to say, “higher education institutions must match their educational technology solutions to students’ demands. Digital learning is far superior to the conventional classroom paradigm in many ways for both teachers and students.”

The value of the global market for digital education is projected to jump from $1.2 billion in 2018 to $77.23 billion by 2028, driven in part by growing interest among colleges and universities in augmented reality (AR).

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