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Houston coding class grows tenfold in 2 years to meet the job market needs

Houston's job market has seen a growing demand for coders, as companies seek to bring coding in house. DigitalCrafts is stepping in to provide an educated workforce. Courtesy of DigitalCrafts

When DigitalCrafts hosted its first coding boot camp in Houston, it opened with eight people. Two years later, the organization's next class will graduate 125 people as coders, ready to take on the challenges of the Bayou City's 21st century work environment.

"We work with local companies as part of our advising board," says Jason Ephraim, the Houston campus director. "And our students go to work for those companies when they complete our program. That kind of localization helps us understand what the Houston ecosystem needs in terms of workforce skills, and allows us to adapt our curriculum to meet their needs, which helps us ensure our graduates get placed."

DigitalCrafts began in Atlanta, co-founded by Max McChesney and Jake Hadden. The Houston outpost is only the second expansion for the company, a move Ephraim says is a deliberate; DigitalCrafts looks to make small, impactful changes as a company, better ensuring it meets the needs of both its students and the workforce they'll enter.

The company offers a project-based curriculum, where outside companies come into the classroom and describe the challenges they're facing. Students are then offered the opportunity to work in teams on digital solutions, providing an experiential learning environment that mirrors what they might find in their careers.

"In Atlanta, we work with companies like the Home Depot and Chick-Fil-A, but here in Houston, where energy is still dominant, we have companies come in and explain the tools they need to maximize their business," Ephraim says. "That means students are working on actual projects with an end result for a business, and it gives them exposure to area businesses."

That combination of providing a deep dive into coding and partnering with Houston companies helps DigitalCrafts graduates get an edge on the competition. The program itself is super hands on, and most of the students who come into it have taken at least one computer programming course, most likely Python or JavaScript, whether in the course of their college education or via a MOOC (massive open online course).

"For most of our students, that exposure wasn't enough and they want a deeper dive," says Ephraim.

DigitalCrafts offers both full- and part-time class options. The full-time program is 16 weeks and fully immersive. Students take courses every day, building on skills and training as full-stack developers. The part-time sessions unfold across 26 weeks, and students learn front- and back-end web development.

"Our goal has always been to help our students be ready for careers in all aspects of software and web development," says Ephraim. "The average student is 30, and looking to either make a career change to coding and development, or wants to enhance what he or she has already learned."

The vetting process for students is exacting, explains Ephraim. Each applicant is evaluated based not only on what he or she knows and is looking to learn, but also in terms of what his or her individual career goals are. DigitalCrafts looks to ensure that its programs will meet the needs of its students.

Ephraim says that given Houston's current job landscape, the need for coders is strong — and growing.

"Over the last two years, we're seeing companies who used to outsource this kind of development bringing it back in-house," he says. "That's created a really high demand for people who understand coding and programming and know how to solve problems. And it's not just happening at energy companies. It's happening in finance, in health care."

In short, the industries that play a huge role in keeping the Houston economy ticking.

In addition to offering its in-depth boot camps, DigitalCrafts also contracts with companies to train employees. The company will either offer basic classes or work with an organization to custom-create a curriculum based on individual needs. Ephraim says that his organization has had success in the Bayou City because it's made it a point to understand the local landscape, as well as look at the larger picture of what digital careers here look like.

"Houston isn't like Austin, where you have that almost stereotypical idea of people walking around with their laptops and working in coffee shops," Ephraim says. "The digital landscape here is different, and there are jobs here for those who know how to fill this need. Companies here want to hire Houstonians. We're here to help make sure they can."

Houston was home to more than 117,000 skilled freelancers in 2018. Photo courtesy of Common Desk

It's no wonder coworking is taking off in Houston. A new study shows the community of skilled freelance workers in Houston ranks as one of the biggest in Texas — and the United States.

The study, commissioned by freelance marketplace Fiverr and conducted by market research firm Rockbridge Associates, indicates Houston was home to an estimated 117,260 skilled freelancers who generated more than $4.1 billion in revenue in 2018, just slightly less than the financial haul in 2017.

Houston ranked second statewide and 11th in the U.S. among major metro areas for the size of the skilled-freelancer workforce and for the amount of revenue produced, according to the study. Between 2017 and 2018, Houston's pool of skilled freelancers grew 2.5 percent.

From 2011 to 2016, according to the study, Houston's community of skilled freelancers increased 7.7 percent, while revenue declined slightly by 7.8 percent. The Fiverr study places skilled freelancers in three buckets: creative, technical, and professional. These freelancers include attorneys, graphic designers, musicians, software engineers, accountants, and consultants. Any self-employed person whose work requires "specific skills and abilities" was counted in the study; excluded were folks like Uber and Lyft drivers.

"Highly skilled freelancers are an understudied and often overlooked segment of the workforce," Brent Messenger, Fiverr's vice president of public policy and community, says in a release. "By analyzing the data around these … workers, we're able to get a clear picture of the types of jobs they're doing, the amount of revenue they're generating, and the cities in which they're having the most impact."

DFW ranked first in Texas and seventh nationally in the study. In 2018, DFW was home to an estimated 154,617 skilled freelancers who generated nearly $6.38 billion in revenue in 2018, up 5.4 percent from the previous year.

While DFW dominates Texas in terms of freelance population and revenue, Austin boasts the fastest-growing freelance scene.

In 2018, the estimated 67,044 skilled freelancers in the Austin metro area produced nearly $2.7 billion in revenue, up 7.5 percent from 2017, the study says. During the one-year period, Austin's pool of skilled freelancers grew 7.4 percent. The study pegged Austin at No. 18 nationally for the size of the population and revenue of skilled freelancers.

From 2011 to 2016, according to the study, Austin's community of skilled freelancers shot up by 26 percent, with revenue climbing 31 percent. The study identified Austin and Nashville as the country's two fastest-growing hubs for skilled freelancers.

A recent study by commercial real estate website CommercialCafé found that Austin, Dallas, and Houston ranked among the most affordable U.S. cities for freelancers. Meanwhile, personal finance website NerdWallet in 2016 ranked Austin as the best place in the U.S. for freelancers, with Dallas at No. 3, Fort Worth at No. 8, and Houston at No. 15.

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A version of this story originally appeared on CultureMap.com.