Houston's job market has seen a growing demand for coders, as companies seek to bring coding in house. DigitalCrafts is stepping in to provide an educated workforce. Courtesy of DigitalCrafts

When DigitalCrafts hosted its first coding boot camp in Houston, it opened with eight people. Two years later, the organization's next class will graduate 125 people as coders, ready to take on the challenges of the Bayou City's 21st century work environment.

"We work with local companies as part of our advising board," says Jason Ephraim, the Houston campus director. "And our students go to work for those companies when they complete our program. That kind of localization helps us understand what the Houston ecosystem needs in terms of workforce skills, and allows us to adapt our curriculum to meet their needs, which helps us ensure our graduates get placed."

DigitalCrafts began in Atlanta, co-founded by Max McChesney and Jake Hadden. The Houston outpost is only the second expansion for the company, a move Ephraim says is a deliberate; DigitalCrafts looks to make small, impactful changes as a company, better ensuring it meets the needs of both its students and the workforce they'll enter.

The company offers a project-based curriculum, where outside companies come into the classroom and describe the challenges they're facing. Students are then offered the opportunity to work in teams on digital solutions, providing an experiential learning environment that mirrors what they might find in their careers.

"In Atlanta, we work with companies like the Home Depot and Chick-Fil-A, but here in Houston, where energy is still dominant, we have companies come in and explain the tools they need to maximize their business," Ephraim says. "That means students are working on actual projects with an end result for a business, and it gives them exposure to area businesses."

That combination of providing a deep dive into coding and partnering with Houston companies helps DigitalCrafts graduates get an edge on the competition. The program itself is super hands on, and most of the students who come into it have taken at least one computer programming course, most likely Python or JavaScript, whether in the course of their college education or via a MOOC (massive open online course).

"For most of our students, that exposure wasn't enough and they want a deeper dive," says Ephraim.

DigitalCrafts offers both full- and part-time class options. The full-time program is 16 weeks and fully immersive. Students take courses every day, building on skills and training as full-stack developers. The part-time sessions unfold across 26 weeks, and students learn front- and back-end web development.

"Our goal has always been to help our students be ready for careers in all aspects of software and web development," says Ephraim. "The average student is 30, and looking to either make a career change to coding and development, or wants to enhance what he or she has already learned."

The vetting process for students is exacting, explains Ephraim. Each applicant is evaluated based not only on what he or she knows and is looking to learn, but also in terms of what his or her individual career goals are. DigitalCrafts looks to ensure that its programs will meet the needs of its students.

Ephraim says that given Houston's current job landscape, the need for coders is strong — and growing.

"Over the last two years, we're seeing companies who used to outsource this kind of development bringing it back in-house," he says. "That's created a really high demand for people who understand coding and programming and know how to solve problems. And it's not just happening at energy companies. It's happening in finance, in health care."

In short, the industries that play a huge role in keeping the Houston economy ticking.

In addition to offering its in-depth boot camps, DigitalCrafts also contracts with companies to train employees. The company will either offer basic classes or work with an organization to custom-create a curriculum based on individual needs. Ephraim says that his organization has had success in the Bayou City because it's made it a point to understand the local landscape, as well as look at the larger picture of what digital careers here look like.

"Houston isn't like Austin, where you have that almost stereotypical idea of people walking around with their laptops and working in coffee shops," Ephraim says. "The digital landscape here is different, and there are jobs here for those who know how to fill this need. Companies here want to hire Houstonians. We're here to help make sure they can."

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Mark Cuban calls AI ‘the greater democratizer’ for young entrepreneurs

eyes on AI

Texas billionaire Mark Cuban—whose investment portfolio includes Houston-based Holliball, a startup that makes and sells large inflatable holiday ornaments—believes AI is leveling the playing field for budding low-income entrepreneurs.

At the recent Clover x Shark Tank Summit in Las Vegas, the Shark Tank alum called AI “the greater democratizer.”

Cuban told Axios that free low-cost AI tools enable disadvantaged teenagers to compete with seasoned professionals.

“Right now, if you’re a 14- to 18-year-old and you’re in not-so-good circumstances, you have access to the best professors and the best consultants,” Cuban said. “It allows people who otherwise would not have access to any resources to have access to the best resources in real time. You can compete with anybody.”

While Cuban believes AI is “the great democratizer” for low-income young people, low-income workers still face hurdles in navigating the AI landscape, according to Public Works Partners, an urban planning and consulting firm. The firm says access to AI among low-income workers may be limited due to cost, insufficient digital literacy and infrastructure gaps.

“Without adequate resources and training, these workers may struggle to adapt to AI-driven workplaces or access the educational opportunities necessary to acquire new skills,” Public Works Partners said.

Texas 2036, a public policy organization focused on the state’s future, reported in January AI jobs in Texas are projected to grow 27 percent over the next decade. The number 2036 refers to the year when Texas will celebrate its bicentennial.

As for the current state of AI, Cuban said he doesn’t think the economy is witnessing an AI bubble comparable to the dot-com bubble, which lasted from 1998 to 2000.

“The difference is, the improvement in technology basically slowed to a trickle,” Cuban said of the dot-com era. “We’re nowhere near the improvement in technology slowing to a trickle in AI.”

CPRIT hires MD Anderson official as chief cancer prevention officer

new hire

The Austin-based Cancer Prevention and Research Institute of Texas, which provides funding for cancer research across the state, has hired Ruth Rechis as its chief prevention officer. She comes to CPRIT from Houston’s University of Texas MD Anderson Cancer Center, where she led the Cancer Prevention and Control Platform.

Before joining MD Anderson, Rechis was a member of the executive leadership team at the Livestrong Foundation, an Austin-based nonprofit that supports people affected by cancer.

“Ruth has widespread connections throughout the cancer prevention community, both in Texas and across the nation,” CPRIT CEO Kristen Doyle said in a news release. “She is a long-term passionate supporter of CPRIT, and she is very familiar with our process, programs, and commitment to transparency. Ruth is a terrific addition to the team here at CPRIT.”

Rechis said that by collaborating with researchers, policymakers, public health leaders and community partners, CPRIT “can continue to drive forward proven prevention strategies that improve health outcomes, lower long-term costs, and create healthier futures for all.”

At MD Anderson, Rechis and her team worked with more than 100 organizations in Texas to bolster cancer prevention initiatives at clinics and community-based organizations.

Rechis is a longtime survivor of Hodgkin lymphoma, a type of cancer that affects the lymph nodes, which are part of a person’s immune system.