GET THERE NOW

New travel startup plans the perfect vacations for Houston's busy young professionals

Young professionals can dive into fun travel with this Houston-based company. Photo courtesy of Here and Now Travel

Work-life balance for a young professional is hard. There's the dream of travel but the nightmare of planning. Then there's the challenge of working with limited vacation days and finding a friend whose schedule lines up.

To the rescue comes Houston-based Here & Now Travel, which aims to create a vacation free of stress and full of memorable experiences and offers adventurous group travel specifically for young professionals.

When discussing the inspiration for starting their company, cofounder Alex Coleman tells CultureMap that he and his wife and fellow cofounder, Elise, were caught between the benefits and drawbacks of individual versus group travel.

They loved the freedom of solo traveling but not the potential feelings of isolation and vulnerability. When it came to traveling with friends, they enjoyed the bonding and security in a group but not all the work involved with navigating everyone's schedules and preferences during planning.

"We decided to create a travel company that combined the best of both worlds," Coleman says. "A company that gave people the flexibility of going to their desired destinations at their desired time, without losing the experience of traveling with a group of awesome people."

As young professionals themselves, the Colemans also wanted their company to consider the typically low number of vacation days their target clients have. That's why Here & Now trips take advantage of weekends and holidays so participants only have to take a maximum of three days off from work.

Here & Now Travel currently has six trips planned for 2020: two to Costa Rica, two to Colombia, and two to Mexico. On these trips, the itineraries lean towards adventure activities and cultural experiences.

For example, their next trip scheduled for January 9 to January 13 to Costa Rica includes exploring Juan Castro Blanco National Park, zip lining through the rainforest, learning how to make tortillas with a local family, and more.

"We shy away from crowded tourist attractions. We pride ourselves on showing travelers hidden gems of our destinations, be it the hidden Mayan cenote in Tulum where we have to be blessed by the community's Mayan Shaman before entering, or one of the region's largest waterfall in Costa Rica which sits on the land of a small farming family," says Coleman. "Through these tucked away, amazing places, we get to see things others typically don't, and have true interaction with the communities we are visiting.

Each Here & Now package includes private transportation to and from the airport and for the duration of the trip, shared three or four-star accommodation, all breakfasts and lunches, and all entrance fees and itinerary activity costs. Flights, dinners, and the required travel insurance are not included.

If you decide to join one of their trips, you can expect to be in a group of between six and 14 young professionals — with 14 being the absolute max as Here & Now Travel doesn't want to overrun the visited communities or contribute to the overuse of their resources.

"Large groups in charter buses feel clunky and seem like you are trampling or disrupting the destinations you are visiting," says Coleman. "We cap our trips at 14 people, allowing us to be good stewards of the communities we visit, and maintain our feel as a small group of travelers...and not tourists."

Each travel group is also accompanied by a Here & Now host who handles all the logistics as well as a local guide, which is a feature that Coleman believes sets their company apart from others.

"Travelers on Here & Now trips are always led by someone who calls that destination home," he explains. "Our guides have an emotional bond to the places we explore. Their passion and connection to their homes is something that can't be replicated."

Along with employing these local guides, Here & Now Travel works with local drivers, restaurants, and lodging as a way to ensure the money they spend in each community stays in that community.

As a further testament to their commitment to sustainable tourism, Here & Now Travel plans to offset their carbon footprint, which is mainly caused by airline travel, by donating to the nonprofit Trees for Houston in 2020.

The company also has plans to increase their number of trips to once per month and to eventually include European destinations.

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This article originally ran on CultureMap.

Houstonians are going to be the first in the country to try out a new Nissan subscription service. Photo courtesy of Nissan North America

Volvo and Porsche are already doing it. Now, Nissan is getting in on the vehicle subscription service model with a new program called Nissan Switch. The service will debut in Houston.

"Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers," said Andrew Tavi, vice president, Legal, External Affairs and Business Development, Nissan North America, Inc. "This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution."

By signing up for the Nissan Switch program, subcribers can test models including the Nissan Leaf Plus, Titan, and GT-R. Nissan has recently redesigned many of the vehicles in their lineup including the Versa, Sentra, and Altima. The Frontier got a new engine for the 2020 model year and Murano, Maxima, and Titan have gotten significant updates in the past 18 months.

The program works similar to how on-demand media programming works. The price tier of the service subscribed to dictates the vehicles that can be switched out. There is no long-term contract or commitment.

For $699 per month, subscribers have access to the Altima sedan, Rogue and Pathfinder SUVs, and Frontier truck. Spending $899 per month allows for testing of the Leaf Plus electric vehicle, Maxima sedan, Murano and Armada SUVs, Titan truck, and 370Z sports car. Those wishing to test out the GT-R must elect for the $899 per month Premium service level and pay an additional $100 per day with seven-day consecutive maximum use.

Subscribers won't be driving just rental car spec base models. Each vehicle will be featured in a well-equipped trim level, some with Nissan's ProPilot Assist driver-assist technology that has features including lane centering, lane keeping, and blind spot warning.

After a $495 membership activation fee, the monthly subscription includes the vehicle (unlimited switches, as often as a new vehicle each day), delivery, cleaning, insurance, roadside assistance, and regular maintenance.

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This article originally ran on AutomotiveMap.