Hear me Roar

Houston-based B2B tech company is connecting the dots on IT services

Houston-based Liongard's Roar technology is helping its customers get all their IT services under one umbrella. Getty Images

Houston-based startup Liongard, an Information Technology automation and management company, was founded on the idea that managing data and technology for companies shouldn't be so difficult.

Before founding Liongard, CEO Joe Alapat and COO Vincent Tran owned and operated Empact IT, an IT company, for more 10 years. In the decade they owned the company, Alapat said they saw the industry completely change as protecting a business' information and data became more challenging.

"[IT is] not all on one place in a data center anymore: it's in the Cloud, it's on the network, it's in app services and in on-premise [offices]," Alapat says. "The security problem is huge and that's exploding because … we lack visibility into basic things when we're managing IT. We just want to be able to manage it and get back to sanity."

After the duo sold the IT company in 2012, Alapat and Tran used the funds from the sale to launch Liongard in 2015 with the focus of automating the management of the plethora of systems that can overwhelm Managed Service Providers, or IT Service Providers.

"Everyone thinks their IT department is high-tech," Alapat says. "Unfortunately, the department that's supposed to be so high-tech is actually pretty manual. And they won't let on that it's challenging, but it really is [and] there's a lot of manual work involved."

So, Alapat and Tran developed Roar: a software product that creates a single dashboard for all data systems including the Cloud and apps, server networks, and on-site systems to make accessing and protecting the data easier. Alapat said Roar is able to inspect multiple systems and bring back rich information without logging into each different system.

Liongard joined entrepreneurial accelerator Station Houston — an association that helps place young businesses in front of investors — in June 2016 and gained access to its network of mentors, advisers, and investors.

In spring 2018, Liongard completed its Seed Stage round of its capital campaign with $1.3 million in investments. With these initial funds, Liongard was able to put Roar on the market in April 2018 and expand its client base — growing from two clients to now close to 200 customers in less than a year.

This year, the company will launch the second leg of its capital campaign with the goal of raising between $3 million to $4 million to help expand the company further.

Alapat said he thinks the company has been received well by Houston investors because Liongard offers a product that other IT management companies don't.

"No one has a unified way to look across the Cloud and network and apps and services and servers," Alapat

says. "There's plenty of different dashboards and solutions that looks at one or two of those things, but there's no single solution that consolidates all of that. That's what makes us different — that we unify all of that under one umbrella."

The Rice Management Company has broken ground on the renovation of the historic Midtown Sears building, which will become The Ion. Natalie Harms/InnovationMap

The Ion — a to-be entrepreneurial hub for startups, universities, tech companies, and more — is, in a way, the lemonade created from the lemons dealt to the city by a snub from Amazon.

In 2018, Amazon narrowed its options for a second headquarters to 20 cities, and Houston didn't make the shortlist.

"That disappointment lead to a sense of urgency, commitment, and imagination and out of that has come something better than we ever could have imagined," David Leebron, president of Rice University, says to a crowd gathered for The Ion's groundbreaking on July 19.

However disappointing the snub from Amazon was, it was a wake-up call for so many of the Houston innovation ecosystem players. The Ion, which is being constructed within the bones of the historic Midtown Sears building, is a part of a new era for the city.

"Houston's on a new course to a new destination," says Mayor Sylvester Turner.

Here are some other overheard quotes from the groundbreaking ceremony. The 270,000-square-foot building is expected to be completed in 18 months.


The historic Sears building in Midtown will transform into The Ion, a Rice University-backed hub for innovation. Courtesy of Rice University


The Sears opened in 1939. Natalie Harms/InnovationMap

“We have the capacity — if we work together — not only to make this a great innovation hub, but to do something that truly represents the Houston can-do, collaborative spirit.”

— David Leebron, president of Rice University. Leebron stressed the unique accomplishment the Ion has made to bring all the universities of Houston together for this project. "When we tell people the collaboration that has been brought together around this project, they are amazed," he says.

“The nation is seeing what we already know in the city of Houston. That this city has the greatest and most creative minds. We are a model for inclusion among people and cultures from everywhere. We are a city that taps the potential of every resident, dares them to dream big, and we provide the tools to make those dreams come true.”

— Mayor Sylvester Turner, who says he remembers shopping in the former Sears building as a kid, but notes how Houston's goals have changed, as has the world.

“When this store opened in 1939, it showcased a couple of innovations even back then: The first escalator in Texas, the first air conditioned department store in Houston, the first windowless department store in the country.”

— Senator Rodney Ellis, who adds the request that The Ion have windows.

“Many people ask us, ‘why not just tear down the old building and start new?’ We actually see this as a very unique opportunity for companies and entrepreneurs to be located within a historic building, while benefiting from an enhanced structure, state-of-the-art technology, and Class A tenant comforts.”

— Allison Thacker, president of the Rice Management Company. She describes the environment of being a beehive of activity.

“[As program partner for The Ion,] our mission is to build the innovation economy of Houston one entrepreneur at a time.”

— Gabriella Rowe, CEO of Station Houston. Rowe describes Station's role as a connector between startups, venture capital firms, major corporations, and more.