Google taps 3 Houston Latino-led startups for inaugural non-equity cash awards
Google announced today that it has selected 50 companies for the inaugural cohort of the Google for Startups Latino Founders Fund.
Nine startups in Texas have been selected — and three of them are bases in Houston. Each company will receive an equity-free $100,000 investment, as well as programming and support from Google, mentorship from technical and business experts, access to free mental health therapy, and more.
The Houston companies selected were:
- AnswerBite, which supports marketing enterprise teams with social proof videos and customer insights in minutes and has over 300 clients
- Boxes, which creates devices that combine physical and digital technology to democratize convenient, affordable, and sustainable retail
- Ease, financial practice operations platform that helps clinicians build new practices from the ground up
“Being selected to attend the inaugural cohort of Google for Startups Latino Founders Fund gets us one step closer towards completing our mission of increasing healthcare access for Black and Latino communities,” says Dr. Mario Amaro, founder and CEO of Ease, in a news release. “The support and excitement that Google continues to have for small business gives us so much confidence in the future of private practice and clinician entrepreneurship.”
The program was founded to shrink the gap in opportunities and wealth for Latinos in the business community who are disproportionately affected by a lack of access to funding.
“We are excited to support these talented Latino entrepreneurs as they build innovative solutions and solve tough problems,” says Daniel Navarro, US marketing lead for Google for Startups, in the release. “I hope the launch of our inaugural Google for Startups Latino Founders Fund not only catalyzes the growth of these incredible Latino-led startups, but also inspires other Latino entrepreneurs, and ultimately generates wealth within the community."