2 Houston startup founders score cash prizes from Google's diversity-focused funds

big tech funding

Google for Startups Latino Founders Fund and Black Founders Fund announced their latest cohorts and two Houston founders made the cut. Photo via Getty Images

Two Houston startups have received funding from Google in the latest round of the tech giant's Founders Funds grants.

That's Clutch, a creator economy platform that connects emerging brands with its network of digital marketing professionals, was named to the second cohort of Google for Startups Latino Founders Fund. And SmartWiz, an AI enabled IRS approved tax professional software, was named to Google for Startups' sixth Black Founders Fund.

Both startups will receive $150,000 in non-dilutive funds, mentorship, access to programs, and other resources like sales training, investor prep, mental health coaching at no cost.

Madison Long, CEO and Co-founder at That’s Clutch said the funds will help That's Clutch build upon it's go to market strategy and sales strategy, among other benefits.

“The Google for Startups support network has introduced me to so many valuable connections across the country,” Long said in a statement. “Being selected for the Founders Fund is not only an honor but a massive resource as we take Clutch to the next level."

Madison Long of That's Clutch joins the 448 founders who have been supported by Google's funds. Photo courtesy

Bre Johnson — who is based in Houston, while her company SmartWiz is headquartered in Birmingham, Alabama — told Innovation Map that the funds and partnership with Google will help her company scale and improve their AI platform for the tax industry.

"This funding (gives) us the ability to build our product faster, scale our organization and really take over the digital space with improved support on how we market our software using Google SEO," she says. "We will be giving our users a more innovative, fun and revolutionary approach to tax preparation while ensuring every single person who gets their taxes done by someone using our software will have an improved experience every single year."

"Being black founders, and even me being a woman, we don't take this opportunity for granted because we know that it is a blessing," she continues.

Bre Johnson of SmartWiz also received funding from Google. Photo courtesy

That's Clutch and SmartWiz are among the 448 founders Google has backed through its Founder Funds globally since 2020. Five other Texas-based startups received funding this round, according to an announcement.

Other Texas startups include:

Last year, three Houston startups were named to the inaugural Google for Startups Latino Founders Fund: AnswerBite, Boxes and Ease. That same year, ChurchSpace and Enrichly were named to the Google for Startups Black Founders Fund.

Ease, a health care fintech platform founded by Mario Amaro in 2018, was also named to Amazon's WS Impact Accelerator Latino Founders Cohort, part of Amazon's $30 million commitment to supporting underrepresented startup founders, earlier this summer.

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Google has named its first class of Latino entrepreneurs for its inclusive fund. Photo via Getty Images

Google taps 3 Houston Latino-led startups for inaugural non-equity cash awards

Money moves

Google announced today that it has selected 50 companies for the inaugural cohort of the Google for Startups Latino Founders Fund.

Nine startups in Texas have been selected — and three of them are bases in Houston. Each company will receive an equity-free $100,000 investment, as well as programming and support from Google, mentorship from technical and business experts, access to free mental health therapy, and more.

The Houston companies selected were:

  • AnswerBite, which supports marketing enterprise teams with social proof videos and customer insights in minutes and has over 300 clients
  • Boxes, which creates devices that combine physical and digital technology to democratize convenient, affordable, and sustainable retail
  • Ease, financial practice operations platform that helps clinicians build new practices from the ground up

“Being selected to attend the inaugural cohort of Google for Startups Latino Founders Fund gets us one step closer towards completing our mission of increasing healthcare access for Black and Latino communities,” says Dr. Mario Amaro, founder and CEO of Ease, in a news release. “The support and excitement that Google continues to have for small business gives us so much confidence in the future of private practice and clinician entrepreneurship.”

The program was founded to shrink the gap in opportunities and wealth for Latinos in the business community who are disproportionately affected by a lack of access to funding.

“We are excited to support these talented Latino entrepreneurs as they build innovative solutions and solve tough problems,” says Daniel Navarro, US marketing lead for Google for Startups, in the release. “I hope the launch of our inaugural Google for Startups Latino Founders Fund not only catalyzes the growth of these incredible Latino-led startups, but also inspires other Latino entrepreneurs, and ultimately generates wealth within the community."

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University of Houston debuts UH Health, expanding collaborative health care and research efforts

health care hub

The University of Houston has announced its cross-disciplinary academic venture, UH Health.

It will align UH’s efforts in education, research and clinical partnerships to create new opportunities to advance research and innovation, community impact, and education, according to a news release.

“From opening the state’s first college of optometry to developing groundbreaking vaccines, improving the health of all Texans has been a UH priority for decades,” UH President Renu Khator said in the release. “Now, with the launch of UH Health, we are bringing together the full strength of our health enterprise to expand our reach, advance research and transform the future of health for our communities.”

UH is adopting a fully collaborative model, with health professionals from various concentrations to help better understand overall patient care, which includes factors like clinical, behavioral and social factors that can influence health outcomes.

UH Health will also have partnerships with HCA Healthcare, Memorial Hermann Hospital, Baylor College of Medicine, MD Anderson Cancer Center and other Texas Medical Center facilities. In addition, UH Health will work with DHR Health in the Rio Grande Valley to create new opportunities for health care education, workforce development and research in one of Texas' medically underserved regions.

As part of UH Health, UH Health Family Care Center will provide integrated primary care and mental health services to the University and its surrounding communities at affordable prices to serve the Third Ward, East End and South Houston. The Household-Centered Care program will give students opportunities to work directly with community caregivers through patient home visits, while the 3rd Ward Place of Wellness offers health screenings, preventive services, education and other resources designed to support long-term health and well-being, according to UH. The College of Optometry will continue to see children and families via outreach programs and clinics across the community.

UH Health also aims to address shortages in health care professionals, providing a pipeline from the university to the workforce. According to the Texas Hospital Association, 64 percent of hospitals in the state are operating with reduced services and fewer beds due to staff shortages.

“Preparing the next generation of health care leaders is one of the most important investments we can make in the future of our state,” Jonathan McCullers, vice president for health affairs at UH and dean of the Tilman J. Fertitta Family College of Medicine at UH, added in the release. “UH Health is ensuring our graduates are equipped to work effectively in today’s complex healthcare environment.”

Additionally, UH shared it is investing $77 million into a 55,000-square-foot medical research facility aimed at boosting interdisciplinary research and scientific discovery.

“Healthcare is no longer delivered in isolation, and complex health challenges require coordinated solutions,” McCullers added. “UH Health allows us to work across disciplines to tackle health challenges, advance research and improve outcomes for patients and our community.”

Report: Houston ranks among 10 most affordable metros to raise a child

Family Matters

Raising a child is not an easy or inexpensive feat, but a new study has determined Houston parents have the 7th lowest childrearing costs in the country.

SmartAsset's new report, "Cost of Raising a Child in Major U.S. Metros – 2026 Study," calculated year-over-year changes in the annual cost of raising a child (factoring in childcare, additional housing costs, food, transportation, medical costs and other necessities) in the 48 largest U.S. metro areas. MIT's Living Wage Calculator was used to compare the living costs of a household with two working adults and one child to that of a childless household with two working adults.

Childrearing costs in Houston-Pasadena-The Woodlands have grown 3.37 percent since last year, totaling $22,605 for a family of three in 2026. That's $737 more than what it took to raise a child in 2025 and $1,209 higher than in 2024.

This is how SmartAsset broke down the annual cost for raising a child in the Houston area:

  • Cost of childcare: $10,265
  • Cost of food: $1,721
  • Other expenses: $10,619

Houston ranked 42nd in SmartAsset's national list of cities with the highest childrearing costs in 2026, making it the No. 7 most affordable U.S. metro.

San Francisco-Oakland-Fremont in California topped the list with the highest childrearing costs in the U.S., at $43,171. The cost for raising a child in this California metro soared nearly 11 percent higher since last year.

Memphis, Tennessee ranked dead last as the most affordable U.S. metro for raising a child in 2026. Families will spend less than $20,000 to raise a child in Memphis, only 3.24 percent more than what was needed in 2025.

Raising a child in other Texas metros
It may come as no surprise that Austin is the most expensive place to raise a child in Texas, and it appeared as the 31st most expensive U.S. metro for families. Parents will spend nearly $25,000 to raise a child in the state's capital city, which is $703 higher than it was a year ago.

Two other Texas metros join Houston among the top 10 most affordable U.S. metros for raising a family: San Antonio-New Braunfels (No. 3) and Dallas-Fort Worth-Arlington (No. 10). Childrearing costs in San Antonio add up to $21,393 annually, and Dallas-Fort Worth parents will spend $23,340 to raise their children in 2026.

The top 10 most affordable U.S. metros for raising a child in 2026 are:

  • No. 1 – Memphis, Tennessee ($19,922)
  • No. 2 – Nashville, Davidson-Murfreesboro-Franklin, Tennessee ($21,216)
  • No. 3 – San Antonio-New Braunfels ($21,393)
  • No. 4 – Birmingham, Alabama ($21,684)
  • No. 5 – Virginia Beach-Chesapeake-Norfolk, Virginia ($22,314)
  • No. 6 – Atlanta-Sandy Springs-Roswell, Georgia ($22,470)
  • No. 7 – Houston-Pasadena-The Woodlands ($22,605)
  • No. 8 – Richmond, Virginia ($22,658)
  • No. 9 – Louisville/Jefferson County, Kentucky ($23,270)
  • No. 10 – Dallas-Fort Worth-Arlington ($23,340)
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This article originally appeared on CultureMap.com.

Axiom Space expands executive team with two C-suite hires

new leaders

Fresh off officially making Texas its legal headquarters, Axiom Space has named two new C-level executives.

The Houston-based spacetech company, which is developing the first commercial space station, announced earlier this month that it had appointed Zach Gitomer as its new chief financial officer and Erick Wegerer as chief information officer.

Gitomer served as vice president of investor relations and capital markets for Axiom from March to June of this year. Before joining Axiom, he held various leadership roles at Bank of America, Merrill Lynch, and Citi, where he supported technology and growth companies, according to Axiom.

"Building era-defining space infrastructure and pioneering the orbital economy is a complex endeavor that requires not just an audacious vision and stellar engineering talent, but the financial infrastructure, discipline, and capital strategy to match," Gitomer shared in a LinkedIn post. "I’m honored to take on this role ... I’m looking forward to partnering with the exceptional leadership team here at Axiom Space during a defining chapter for the company and commercial spaceflight broadly, as well as a crucial period for maintaining U.S. human presence in low-Earth orbit and leadership in space exploration."

Wegerer joins Axiom after most recently serving as CIO of Washington-based Insitu Inc., a subsidiary of Boeing that develops customized unmanned hardware for commercial, government and defense customers.

"My time at Insitu was defined by talented people, meaningful challenges, and work that mattered. I'm grateful for the teams, partners, and leaders who made progress there possible. Stepping into Axiom, I'm energized by the mission, the momentum, and the opportunity to help shape what's next," Wegerer shared.

Photo via LinkedIn

The duo was celebrated on the floor of the New York Stock Exchange last week.

“We are pleased to welcome these exceptional leaders to the Axiom Space team," Axiom CEO Jonathan Cirtain added in the announcement. “Their strong record of helping complex organizations advance their strategic priorities will strengthen our executive team to further advance our core business objectives."

It's been a busy summer for Axiom. The company tacked on an additional $175 million to a previously announced capital raise, bringing the oversubscribed round to a total of more than $525 million, in June.

It also announced plans to open a Japanese subsidiary July 1. It tapped veteran Japanese astronaut Koichi Wakata to lead Axiom Space Japan as chief technology officer in the Asia-Pacific region. It also shared plans to establish Axiom Space Switzerland, a wholly owned subsidiary based in Lucerne that is also expected to begin operations this summer.

Axiom also officially redomiciled its legal headquarters from Delaware to Texas last month. Read more here.

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