HOUSTON INNOVATORS PODCAST EPISODE 23

Former founder wants to make Houston a major femtech hub

In this week's episode of the Houston Innovators Podcast, Brittany Barreto discusses her passion for femtech domination as well as expert info for founders looking to get involved with Capital Factory. Photo courtesy of Brittany Barreto

Brittany Barreto has had a rollercoaster of a year. She went from a startup founder in her second round of funding to sitting on the other side of that fundraising table.

Barreto, who is the venture associate at Capital Factory, has a Ph.D in genetics and founded the first nationwide DNA-based dating app called Pheramor. Last year, she had to close down the business due to changes in Apple's App Store's rules. Now that she's shifted from founder to helping founders, she's realized Houston needs more former-founder mentors like herself.

"I actually think Houston needs to figure out how to capitalize on these recycled founders and how to get them in more mentorship and leadership positions," Barreto says on this week's episode of the Houston Innovators Podcast. "We're in Houston, Texas, and the second question out of everyone's mouths is, 'How can I help you?'"

But that willingness to help only takes mentorship so far for founders who can learn a lot from people who've been in their exact position.

While she wants to see more of these types of mentors emerging in Houston, she also wants to see more of something else: Femtech. These types of startups focus on technology that improves the health and wellness of women, and Houston is poised to be a great hub for femtech — mainly because, well, nowhere else is yet.

Femtech has a lot of potential for investors and success because it's creating technology that's an aspirin and not a vitamin, Barreto says. People won't necessarily pay for and take vitamins, but when they need that aspirin, they'll pay what they can for it.

"Whenever I hear about new femtech companies, I think, 'why doesn't this exist yet?'" Barreto says. "That's why I'm really passionate about FemTech, because it's not something that's just nice to have."

Houston has several female-focused organizations that have emerged lately, but the next steps for the city as it develops as a hub for femtech is to establish a femtech-focused accelerator program and venture fund.

Barreto shares her thoughts on Houston, plus explains what makes Capital Factory different from other organizations in Houston. She also gives her advice on pitchdecks and how she's looking to better connect the dots between entrepreneurs and startup development organizations on the podcast. Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.

Trending News

Building Houston

 
 

As of this week, Lara Cottingham is the chief of staff at Greentown Labs. Photo via LinkedIn

The country's largest climatetech startup incubator has made a strategic new hire.

Lara Cottingham is the new chief of staff for Greentown Labs, a Boston-area company that opened in Houston earlier this year. Cottingham previously served as the city of Houston's chief sustainability officer and the chief of staff for the city's Administration and Regulatory Affairs Department for the past seven years. In her new role, Cottingham will oversee the day-to-day operations and communications for Greentown's CEO Emily Reichert, along with key stakeholder engagements and strategic initiatives for the incubator.

"Lara brings a tremendous wealth of knowledge and experience to our team from her dynamic leadership role at the City of Houston," says Reichert in a news release. "Her breadth of knowledge in sustainability, climate, and the energy transition, and her expertise in regulatory and stakeholder aspects of the energy industry, will be incredibly valuable to our team and community."

Under her leadership at the city of Houston, Cottingham was the chief author of Houston's Climate Action Plan, an initiative aimed at reducing greenhouse gas emissions in Houston, and getting the city to a point where it meets the Paris Agreement goal of carbon neutrality by 2050. Cottingham helped the city move to 100 percent renewable electricity, according to the release, and helped turn a 240-acre landfill into the nation's largest urban solar farm.

"In leading the Climate Action Plan, Lara helped spark Houston's leadership in what has become a global energy transition and was a passionate advocate for climate action in Houston," says Houston Mayor Sylvester Turner in the release. "While she will be missed, this new role will only strengthen our partnership with Greentown. I look forward to working with Emily, Lara, and the Greentown team to meet our climate goals and make Houston the energy capital of the future."

Before her work at the city, Cottingham worked at Hill+Knowlton Strategies' Houston office range of clients across the energy sector. Earlier in her career, she served as communications director for two congressmen in the U.S. House of Representatives. She began her work with the city in 2014.

"In working with Mayor Turner and Climate Mayors across the U.S., I saw how important partnerships are to helping cities decarbonize," says Cottingham in the release. "There is no better partner or place for climate action at work than Greentown Labs. Greentown is 100 percent committed to attracting and nurturing the energy companies of the future and making Houston the energy transition capital of the world. I'm excited to join the team and see how climatetech can help cities reach their climate goals."

Greentown Labs first announced its entrance into the Houston market last summer. The new 40,000-square-foot facility in Midtown across the street from The Ion opened its prototyping and wet lab space, offices, and community gathering areas for about 50 startup companies opened in April. Greentown was founded in 2011 in Somerville, Massachusetts, and has supported more than 400 startups, which have raised more than $1.5 billion in funding.

Trending News