HOUSTON INNOVATORS PODCAST EPISODE 23

Former founder wants to make Houston a major femtech hub

In this week's episode of the Houston Innovators Podcast, Brittany Barreto discusses her passion for femtech domination as well as expert info for founders looking to get involved with Capital Factory. Photo courtesy of Brittany Barreto

Brittany Barreto has had a rollercoaster of a year. She went from a startup founder in her second round of funding to sitting on the other side of that fundraising table.

Barreto, who is the venture associate at Capital Factory, has a Ph.D in genetics and founded the first nationwide DNA-based dating app called Pheramor. Last year, she had to close down the business due to changes in Apple's App Store's rules. Now that she's shifted from founder to helping founders, she's realized Houston needs more former-founder mentors like herself.

"I actually think Houston needs to figure out how to capitalize on these recycled founders and how to get them in more mentorship and leadership positions," Barreto says on this week's episode of the Houston Innovators Podcast. "We're in Houston, Texas, and the second question out of everyone's mouths is, 'How can I help you?'"

But that willingness to help only takes mentorship so far for founders who can learn a lot from people who've been in their exact position.

While she wants to see more of these types of mentors emerging in Houston, she also wants to see more of something else: Femtech. These types of startups focus on technology that improves the health and wellness of women, and Houston is poised to be a great hub for femtech — mainly because, well, nowhere else is yet.

Femtech has a lot of potential for investors and success because it's creating technology that's an aspirin and not a vitamin, Barreto says. People won't necessarily pay for and take vitamins, but when they need that aspirin, they'll pay what they can for it.

"Whenever I hear about new femtech companies, I think, 'why doesn't this exist yet?'" Barreto says. "That's why I'm really passionate about FemTech, because it's not something that's just nice to have."

Houston has several female-focused organizations that have emerged lately, but the next steps for the city as it develops as a hub for femtech is to establish a femtech-focused accelerator program and venture fund.

Barreto shares her thoughts on Houston, plus explains what makes Capital Factory different from other organizations in Houston. She also gives her advice on pitchdecks and how she's looking to better connect the dots between entrepreneurs and startup development organizations on the podcast. Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.

For newly named CEO of Topl, it's game on. Courtesy of Topl

From a business perspective, Kim Raath, founder and CEO of Topl, sees the challenges and expected recession caused by COVID-19 as an opportunity — and a test.

"A bunch of companies — like Airbnb — were built in the 2008 recession," Raath says on this week's episode of the Houston Innovators Podcast. "I'm excited to see if we make it through here, I think we can survive anything."

Topl was founded by Rice University graduates — Raath, James Aman, and Chris Georgen — to track impact in various industries, such as carbon footprints in oil and gas or fair wages for farmers in agriculture, via a robust blockchain network. The company closed a $700,000 seed round last year and is looking toward another round of investment this year — yes, even amidst the current situation.

Raath just recently took over as CEO for the company following the completion of her Rice Ph.D in statistics and a Master's in economics, and it was a perfect time for the founders to sit down and realign their company. Aman will continue to focus on the tech, Georgen will focus on the customer, and Raath will steer the ship.

"It was definitely a cool experience for us as founders to go through together, but I'm glad that all three of us came out of this excited about what we're doing moving forward," says Raath.

And then, the coronavirus hit, which, to Raath, has proven to be an added obstacle and an exciting time to be in the track and trace world of blockchain.

"A lot of these COVID-19 trackers that everyone is watching, the data is being pulled into these trackers in the same way you could be tracking your chocolate, diamonds, anything," says Raath. "I'm excited to see the virtual and digital side of this — people are realizing you can use data to visualize things — and at the same time use that data for informed decision making."

She's observed that people are actually thinking of the effects on supply chain — in more than just the business sense.

"I don't think any of us thought this much about supply chain. Most of us just went to the grocery store, and we had all these options," Raath says.

Raath, like many startup founders, have had to make some tough calls and some huge cuts to her business, which has been scrappy and bootstrapped most of its existence anyways. In the episode, she offers her fellow startup leaders some advice about making these cuts as well as reminds them, as well as herself, that everyone is in the same boat right now — ask yourself what you can do to stand out and survive.

"Everyone is in the same place — including your competition right now," Raath says. "You don't have control of the uncertainty — but no one does. What do you have control over right now and how can you act on that control. That's what my focus has been."

Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.