It's 'zon

Amazon opens newest Tech Hub in Houston and plans to hire

Amazon has invested over $10 billion into Texas since 2010. Photo via blog.aboutamazon.com

A year and a half after Houston was left off the list of 20 cities Amazon was pursuing for its second United States headquarters, the tech giant chose the Bayou City to house its 18th North American Tech Hub.

Amazon opened the doors of the hub on Friday, July 26, in 25,000-square-feet of space in CITYCENTRE, and the company has plans to hire to round out its team of 150 Amazon Web Services employees to work out of the hub.

"We're looking forward to becoming a bigger part of the Houston community," says Kris Satterthwaite, Gulf Coast enterprise sales leader of AWS, in a release. "Houston is a fantastic place to live and work, and has a strong local economy that we look forward to investing in and growing together."

The city of Houston, along with the Greater Houston Partnership, has worked to make Houston appealing to big business and tech giants, says Susan Davenport, senior vice president of economic development at the GHP.

"The expansion of Amazon's Houston workforce is indicative of a larger trend we are seeing of the major cloud players opting to locate their teams closer to their customers here in Houston," Davenport says in an email to InnovationMap. "Our energy, life sciences and manufacturing sectors are data-intensive, and this move makes a lot of sense. This is not the first, and I doubt it will be the last. A great portion of the digital tech industry's activity to this point has been focused on business-to-consumer, and is now shifting to business-to-business. Houston is largely a B2B city, so we stand to gain from this trend."

The Tech Hubs in North America have over 20,000 employees. Around 1,000 of those are from Amazon's Austin Tech Hub, which opened around four years ago and was recently announced to be in the process of expanding to include another 800 Austin employees, per the Wall Street Journal.

The company has invested $10 billion into Texas since 2010, according to the release, and Houston's diversity, universities, and quality of life were attractive to Amazon.

"Houston is such a culturally diverse city, with so many international companies based here," says Eddie Murray, global accounts lead, in a release. "We're excited to create great jobs and hire locally to boost the local economy while also giving back to the community through programs like Amazon Future Engineer."

The Amazon Future Engineer program is an initiative to help propel kids from under-served areas into careers in computer science. The program is in 35 Houston schools. Amazon also provided disaster relief aid after Hurricane Harvey in 2017.

"We have worked for the last couple of years to accelerate the growth of Houston's digital tech ecosystem, and we've got quite a bit of momentum with The Ion, TMC3, The Cannon, and so many others," Davenport adds. "The opening of Amazon's tech hub is another indicator of Houston's growing presence as an innovation-focused city."

AmazonFresh has rolled into Houston. Photo courtesy of Amazon

Amazon Prime members know they can get virtually whatever they want, nearly whenever they want it. They might get it even quicker now that AmazonFresh has entered the Houston market. The online behemoth expanded into three new markets this week, and the Bayou City was one them. Minneapolis and Phoenix were the other two.

What that means is Prime members who choose to fork over an addition $14.99 on top of their annual membership can get a host of items delivered to their doors within one-and two-hour windows.

The list of things available includes foodstuffs like meats and produce, as well as the seemingly endless array of day-to-day essentials the company offers, whether it's Post-It notes, books, electronics, home goods, or toys.

Amazon said that customers who have Alexa in their homes have it even easier. They can say something like, "Alexa, order milk from Fresh," and she'll add a choice for milk to their cart based on past purchases or a top result popular with other customers.

Because Alexa is always learning, Amazon assures customers that as they use AmazonFresh, Alexa will remember their favorites, making grocery shopping fast and simple.

New customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using promotional code Grocery10 at checkout. Prime members who want to use the service can simply add it to their existing membership for the $14.99 monthly fee.

"We're thrilled to introduce AmazonFresh to Prime members in Houston," said Stephenie Landry, vice president of AmazonFresh and Prime Now, in a press release this week announcing the expansion. "Prime members tell us they want their stuff even faster. We're happy to deliver on that ask."

Looks like Amazon just upped the ante for Houston's already myriad delivery options.

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This article originally ran on CultureMap.