houston voices

Houston expert: How to make the most out of your virtual meeting

With virtual meetings on the rise in the age of coronavirus, there are plenty of things you can do to ensure your meetings go without a hitch. Miguel Tovar/University of Houston

Even in the pre-pandemic world, more employees were working remotely in America than ever before. Participating in virtual meetings is the norm, at least for now. The shift came rather abruptly. Millions of Americans had only a few days to make the transition. People are now working on laptops where before they worked on double-screen desktops. Home computers proved to be less convenient to work on since work computers have files and sites already organized for easy access. There are certain things that are more effectively communicated in person than through a screen.

But in 2020, there are myriad conferencing platforms that make it easier than ever to communicate virtually. From Skype and Zoom to Teams and Slack, there is no doubt that virtual work is more convenient than ever. Here are a few tips for how you can develop a personal and professional brand through virtual meetings.

Cast from a carpeted room

When you cast yourself from an empty room with tile or wood flooring, you might notice an echo in your audio. It can sound like you're in a cathedral. Carpeted rooms create much better audio quality. If you're not interested in having your whole room redone, lay down a nice carpet on your floor. This will significantly reduce the reverberation and create a sound that is full and intimate.

Opt for a neutral background

Instinctually, one might think that a shelf full of books, plants and photos might present a professional background. They'd be correct. However, in the interest of a virtual meeting, less is more. A neutral-colored wall such as gray or white would accentuate focus on you. It would keep the viewers' eyes from wandering. Trying to figure out what books you read, who that is in your photos, or judging you from your organizational method (or lack thereof).

Consider your lighting

A dimly lit room can convey a sense of, well, creepiness. Don't be creepy. You want to exude positivity. The best way to achieve this is through nice lighting. You want to make sure your desk has enough lighting on your face to bring out the clarity of it on screen. "I suggest using two LED lights at your desk with adjustable lighting on each side your computer camera. They should face toward you so you can adjust for daylight. Even a single lamp would help."

Use your computer over your phone

I know, this sounds like it should go without saying. But it needs to be said. There are too many people doing conference calls via phone. Your phone should be your absolute last resort in a situation where your computer is down and a meeting is absolutely urgent. Using a computer allows you to take notes and provides for a more stable picture. The audio and video quality is also leagues better on a computer.

Take a tech test

Sure, you can't completely get away with not having any technical issues. But what you can do is minimize the issues you're likely to have. Test your web conferencing program well before you are slated to log on. Be sure to grant all the appropriate permissions prior to logging on for the first time. This will save you tons of time as you continually log on every time afterward. Make sure the camera is set up correctly and that the audio works. If your microphone isn't hooked up to the program, connect it. The more testing you do with your web conferencing tech the less issues you'll have when it's finally time to virtually meet.

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This article originally appeared on the University of Houston's The Big Idea.

Rene Cantu, the author of this piece, is the writer and editor at UH Division of Research.

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Building Houston

 
 

This week's roundup of Houston innovators includes Hannah Le of RE.STATEMENT, Misha Govshteyn of MacroFab, and Kelli Newman of Newman & Newman Inc. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from sustainable fashion to tech manufacturing — recently making headlines in Houston innovation.

Hannah Le, founder of RE.STATEMENT

Hannah Le founded RE.STATEMENT to provide a much-needed platform for sustainable fashion finds. Photo courtesy of RE.STATEMENT

It's tough out there for a sustainable fashion designer with upcycled statement pieces on the market. First of all, there historically hasn't been a platform for designers or shoppers either, as Hannah Le explains on this week's episode of the Houston Innovators Podcast.

"Most designers give up if they haven't sold an item within three months," Le says. "That's something RE.STATEMENT has dedicated its business model to — making sure that items sell faster and at a higher value than any other marketplace."

RE.STATEMENT won one of the city of Houston's startup competition, Liftoff Houston's categories last year. Le shares what's next for the early-stage company on the show. Read more and listen to the episode.

Misha Govshteyn, CEO of MacroFab

MacroFab has secured fresh investment to the tune of $42 million. Photo courtesy of MacroFab

MacroFab, a Houston-based electronics manufacturing platform, has announced $42 million in new growth capital. The company was founded by Misha Govshteyn and Chris Church, who built a platform that manage electronics manufacturing and enables real-time supply chain and inventory data. The platform can help customers go from prototype to high-scale production with its network of more than 100 factories across the continent.

“Electronics manufacturing is moving toward resilience and flexibility to reduce supply chain disruptions,” says Govshteyn, MacroFab’s CEO, in a news release. “We are in the earliest stages of repositioning the supply chain to be more localized and focused on what matters to customers most — the ability to deliver products on time, meet changing requirements, and achieve a more sustainable ecological footprint. MacroFab is fundamental to building this new operating model.”

The company has seen significant growth amid the evolution of global supply chain that's taken place over the past few years. According to the company, shipments were up 275 percent year-over-year. To keep up with growth, MacroFab doubled its workforce, per the release, and opened a new facility in Mexico. Read more.

Kelli Newman, president of Newman & Newman Inc.

In her guest column, Kelli Newman explains how to leverage communications at any stage your company is in. Photo courtesy of Newman & Newman

Kelli Newman took actionable recommendations from investors, customers, advisers, and founders within Houston to compose a guest column with key observations and advice on leveraging communications.

"The significance of effective communication and its contribution to a company’s success are points regularly stressed by conference panelists and forum speakers," she writes. "Yet for many founders it’s advice that fuels frustration for how to make communications a priority with a lack of understanding of the practice." Read more.

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