With virtual meetings on the rise in the age of coronavirus, there are plenty of things you can do to ensure your meetings go without a hitch. Miguel Tovar/University of Houston

Even in the pre-pandemic world, more employees were working remotely in America than ever before. Participating in virtual meetings is the norm, at least for now. The shift came rather abruptly. Millions of Americans had only a few days to make the transition. People are now working on laptops where before they worked on double-screen desktops. Home computers proved to be less convenient to work on since work computers have files and sites already organized for easy access. There are certain things that are more effectively communicated in person than through a screen.

But in 2020, there are myriad conferencing platforms that make it easier than ever to communicate virtually. From Skype and Zoom to Teams and Slack, there is no doubt that virtual work is more convenient than ever. Here are a few tips for how you can develop a personal and professional brand through virtual meetings.

Cast from a carpeted room

When you cast yourself from an empty room with tile or wood flooring, you might notice an echo in your audio. It can sound like you're in a cathedral. Carpeted rooms create much better audio quality. If you're not interested in having your whole room redone, lay down a nice carpet on your floor. This will significantly reduce the reverberation and create a sound that is full and intimate.

Opt for a neutral background

Instinctually, one might think that a shelf full of books, plants and photos might present a professional background. They'd be correct. However, in the interest of a virtual meeting, less is more. A neutral-colored wall such as gray or white would accentuate focus on you. It would keep the viewers' eyes from wandering. Trying to figure out what books you read, who that is in your photos, or judging you from your organizational method (or lack thereof).

Consider your lighting

A dimly lit room can convey a sense of, well, creepiness. Don't be creepy. You want to exude positivity. The best way to achieve this is through nice lighting. You want to make sure your desk has enough lighting on your face to bring out the clarity of it on screen. "I suggest using two LED lights at your desk with adjustable lighting on each side your computer camera. They should face toward you so you can adjust for daylight. Even a single lamp would help."

Use your computer over your phone

I know, this sounds like it should go without saying. But it needs to be said. There are too many people doing conference calls via phone. Your phone should be your absolute last resort in a situation where your computer is down and a meeting is absolutely urgent. Using a computer allows you to take notes and provides for a more stable picture. The audio and video quality is also leagues better on a computer.

Take a tech test

Sure, you can't completely get away with not having any technical issues. But what you can do is minimize the issues you're likely to have. Test your web conferencing program well before you are slated to log on. Be sure to grant all the appropriate permissions prior to logging on for the first time. This will save you tons of time as you continually log on every time afterward. Make sure the camera is set up correctly and that the audio works. If your microphone isn't hooked up to the program, connect it. The more testing you do with your web conferencing tech the less issues you'll have when it's finally time to virtually meet.

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This article originally appeared on the University of Houston's The Big Idea.

Rene Cantu, the author of this piece, is the writer and editor at UH Division of Research.

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Houston ecommerce scale-up company acquires Amazon advertising partner

all aboard

A Houston tech company has tapped an Amazon partner in a strategic acquisition and is bringing the company's full team on board.

Cart.com acquired Ohio-based Amify, a company that provides optimization and advertising solutions. The terms of the deal were not disclosed but Cart.com will on board Amify’s entire employee base, including its founder Ethan McAfee, CEO Chris Mehrabi, and COO Christine McCambridge.

As chief delivery officer, Mehrabi will take the helm of Cart.com’s professional services business and McCambridge will lead Cart.com’s marketplace services team as vice president of marketplace services operations.

“I’m happy to welcome the entire Amify team to Cart.com and have industry veterans Chris Mehrabi and Christine McCambridge join our leadership team,” Cart.com Founder and CEO Omair Tariq says in a news release. “Amify has been widely recognized for their expertise and technology and we’re excited to leverage their experience to help our customers maximize their potential across channels.”

Cart.com's membership will have access to Amify's proprietary technology platform, including advertising, creative content, supply chain strategy, and analytics. The company, which was founded in 2011, currently supports over 50 global brands and manages approximately $1 billion in gross merchandise value. According to LinkedIn, Amify has over 50 employees.

“We could not be more excited to join Cart.com and leverage the company’s resources and scale to deliver value to both our customers and employees,” Mehrabi says. “I’m honored to step into the role of Chief Delivery Officer and contribute to Cart.com’s incredible growth story and innovative reputation.”

Founded in Houston in 2020, Cart.com provides comprehensive physical and digital infrastructure for online merchants. The company raised a $60 million series C and grown its customer base to over 6,000 users. After making several acquisitions, the company also operates 14 fulfillment centers nationwide.

Earlier this year, Tariq sat down with the Houston Innovators Podcast to share a bit about how the company is currently in scale-up mode.

Houston health tech innovator collaborates on promising medical device funded by DOD

team work

The United States Department of Defense has awarded a grant that will allow the Texas Heart Institute and Rice University to continue to break ground on a novel left ventricular assist device (LVAD) that could be an alternative to current devices that prevent heart transplantation and are a long-term option in end-stage heart failure.

The grant is part of the DOD’s Congressionally Directed Medical Research Programs (CDMRP). It was awarded to Georgia Institute of Technology, one of four collaborators on the project that will be designed and evaluated by the co-investigator Yaxin Wang. Wang is part of O.H. “Bud” Frazier’s team at Texas Heart Institute, where she is director of Innovative Device & Engineering Applications Lab. The other institution working on the new LVAD is North Carolina State University.

The project is funded by a four-year, $7.8 million grant. THI will use about $2.94 million of that to fund its part of the research. As Wang explained to us last year, an LVAD is a minimally invasive device that mechanically pumps a person’s own heart. Frazier claims to have performed more than 900 LVAD implantations, but the devices are far from perfect.

The team working on this new research seeks to minimize near-eventualities like blood clot formation, blood damage, and driveline complications such as infection and limitations in mobility. The four institutions will try to innovate with a device featuring new engineering designs, antithrombotic slippery hydrophilic coatings (SLIC), wireless power transfer systems, and magnetically levitated driving systems.

Wang and her team believe that the non-contact-bearing technology will help to decrease the risk of blood clotting and damage when implanting an LVAD. The IDEA Lab will test the efficacy and safety of the SLIC LVAD developed by the multi-institutional team with a lab-bench-based blood flow loop, but also in preclinical models.

“The Texas Heart Institute continues to be a leading center for innovation in mechanical circulatory support systems,” said Joseph G. Rogers, MD, the president and CEO of THI, in a press release.

“This award will further the development and testing of the SLIC LVAD, a device intended to provide an option for a vulnerable patient population and another tool in the armamentarium of the heart failure teams worldwide.”

If it works as hypothesized, the SLIC LVAD will improve upon current LVAD technology, which will boost quality of life for countless heart patients. But the innovation won’t stop there. Technologies that IDEA Lab is testing include wireless power transfer for medical devices and coatings to reduce blood clotting could find applications in many other technologies that could help patients live longer, healthier lives.

Houston investor on SaaS investing and cracking product-market fit

Houston innovators podcast episode 230

Aziz Gilani's career in tech dates back to when he'd ride his bike from Clear Lake High School to a local tech organization that was digitizing manuals from mission control. After years working on every side of the equation of software technology, he's in the driver's seat at a local venture capital firm deploying funding into innovative software businesses.

As managing director at Mercury, the firm he's been at since 2008, Gilani looks for promising startups within the software-as-a-service space — everything from cloud computing and data science and beyond.

"Once a year at Mercury, we sit down with our partners and talk about the next investment cycle and the focuses we have for what makes companies stand out," Gilani says on the Houston Innovators Podcast. "The current software investment cycle is very focused on companies that have truly achieved product-market fit and are showing large customer adoption."



An example of this type of company is Houston-based RepeatMD, which raised a $50 million series A round last November. Mercury's Fund V, which closed at an oversubscribed $160 million, contributed to RepeatMD's round.

"While looking at that investment, it really made me re-calibrate a lot of my thoughts in terms what product-market fit meant," Gilani says. "At RepeatMD, we had customers that were so eager for the service that they were literally buying into products while we were still making them."

Gilani says he's focused on finding more of these high-growth companies to add to Mercury's portfolio amidst what, admittedly, has been a tough time for venture capital. But 2024 has been looking better for those fundraising.

"We've some potential for improvement," Gilani says. "But overall, the environment is constrained, interest rates haven't budged, and we've seen some potential for IPO activity."

Gilani shares more insight into his investment thesis, what areas of tech he's been focused on recently, and how Houston has developed as an ecosystem on the podcast.