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5 most popular innovation stories in Houston this week

This week's top stories included overheard moments at an energy-focused panel, innovators to know, a new line of masks, and more. Photo via Pexels

Editor's note: It was a busy week for Houston innovation with the Rice Alliance's Energy Tech Venture Forum and the city's Climate Week simultaneously taking place online — which meant big announcements and thought-provoking panels for Houston's tech and startup movers and shakers.

3 Houston innovators to know this week

This week's Houston innovators to know roundup includes Josh Pherigo of the Greater Houston Partnership, Brittany Barreto of FemTech Focus, and Ted Gutierrez of SecurityGate.io. Photos courtesy

Another week, another round of innovators to know in Houston as you start your week. This week's edition features a researcher who has crunched the numbers on Houston's tech specialties, a founder who's shining a spotlight on femtech, and an entrepreneur who's snagged a deal with Chevron. Continue reading.

Overheard: Here’s what these energy VCs think of the pandemic’s effect on the energy transition

The energy industry is finally prioritizing new technology and greener energy — both in light of and in spite of a global pandemic. Photo via Getty Images

In a lot of ways, venture capital firms are tasked with predicting the future. They put money into tech and business services that are going to disrupt the status quo, and energy VCs are tasked with taking bets on the energy transition.

At a virtual event as a part of the 18th annual Rice Alliance Energy Tech Venture Forum, which is taking place online this week, a group of panelists moderated by Sandy Guitar, managing partner at the HX Venture Fund, discussed how the pandemic has affected the energy transition. The group of experts talked about the future of work, decarbonization, and more. Continue reading.

Joint venture between two Houston companies creates new mask line with disease-destroying tech

Blended Huemanity's masks use zinc woven into the material to kill microbes of the virus. Photo via blendedhuemanity.com

Two Houston companies have joined forces to create a new line of protective face masks that are able to deactivate the coronavirus.

Accel Lifestyle and Ascend Performance Materials have partnered to create Blended Huemanity, which has released its Acteev Protect™ Nonwoven Mask.

"The partnership between Accel Lifestyle and Ascend Performance Materials brings together two powerhouse companies, with expertise in science, fabric, manufacturing, branding and consumer products," says Megan Eddings, founder and CEO of Accel Lifestyle, in a statement. "If the last few months have shown us anything, the need for face coverings isn't going anywhere. We all want to return to normal life — sporting events, family gatherings, hugs with friends — but we want to do so safely and comfortably." Continue reading.

Houston cybersecurity startup nabs Chevron partnership

Chevron has tapped SecurityGate.io's risk management cybersecurity platform. Photo courtesy of Security Gate

A Houston-based cybersecurity software-as-a-service startup has inked a new partnership with Chevron for its risk management platform.

SecurityGate.io announced this week that Chevron has selected their risk management platform for scaling operational technology cybersecurity.

"We're very excited to be working with Chevron as they replace manual, spreadsheet cybersecurity practices with scalable, digitized processes," says Ted Gutierrez, CEO at SecurityGate.io, in a press release. "Their risk management team has done amazing work and it's exciting to see where they're headed." Continue reading.

Houston expert: How the pandemic has changed SEO

Customers' shopping patterns have changed during the pandemic. They're likely to have changed forever. Here, we explore how you can keep up. Miguel Tovar/University of Houston

If you're stranded on an island, it's probably not smart to go into hiding and just hope someone finds you. You're better off dedicating your time to making a fire, spelling HELP with logs, or sharpening your hunting skills. During this pandemic, it would best serve your company's future to dedicate your time honing your SEO skills and tracking SEO changes.

"Nobody is going to come and save your business during the national crisis. You're going to have to do it yourself. And focusing on strengthening something as vital as SEO is one big way to keep your company alive while we await a return to normalcy that may never come," says Omi Sido, SEO manager for Canon Canada. Canon is the famous camera company. Continue reading.

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Building Houston

 
 

this one's for the ladies

Texas named a top state for women-led startups

A new report finds that the Lone Star State is ideal for female entrepreneurs. Photo via Getty Images

Who runs the world? According to Merchant Maverick's inaugural Best States for "Women-Led Startups'' study, Texas is a great place for women to be in charge.

The Lone Star state cracked the top 10 on the list, earning a No. 6 spot according to the small business reviews and financial services company, which based the study on eight key statistics about this growing segment of the economy. Colorado (at No. 1), Washington, Virginia, Florida, and Montana were the only states to beat out Texas on the rankings—leading the Merchant Maverick team to conclude that "the part of the country that lies west of the Mississippi is great for startups led by women entrepreneurs."

Women-led startups in Texas received $365 billion in VC funding in the last five years, the report found. This is the seventh largest total among U.S. states. Too, about 20 percent of Texans are employed at woman-led firms, which is the fifth highest percentage among states. Roughly 35 percent of employers in Texas are led by women.

A few other key findings that work in female founders' favor: The startup survival rate in Texas is nearly 80 percent. And a lack of state income tax "doesn't hurt either," the report says.

Still there are shortcomings. On a per capita basis, only 1.27 percent of Texas women run their own business. The average income for self-employed women is also relatively low ranking among states, coming in around $55,907 and landing at 31st among others.

This is not the first time Texas has been lauded as a land of opportunity for women entrepreneurs. A 2019 study named it the best state for business opportunities for women. Houston too has proven to support success for the demographic. The Bayou City was named in separate studies a best city for female entrepreneurs to start a business and to see it grow.

Still, as many findings have concluded, the realities of the pandemic loom for all startups and small business owners. The Merchant Maverick study was careful to add: "The pandemic has changed the economic landscape over the past year, and often for the worse.

"This means that not every metric may be able to accurately gauge how a state might fare amidst the pandemic," the report continues. "To help factor in COVID's impact, we included some metrics that take 2020 into account, but it will be a while until we get a full picture of the pandemic's devastation.""

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