what's trending

5 most popular innovation stories in Houston this week

From a new activewear brand that's leveling the playing field to overheard quotes on the energy tech transformation, here's what news trended this week. Photo courtesy of Zip Hers

Editor's note: The coronavirus, or COVID-19, outbreak has upended the country, and Houston is not immune from the repercussions the virus has provided like business closures and city mandates. InnovationMap will continue to publish articles covering Houston innovation both as it pertains to the outbreak and aside from the virus in general. This week's top stories were a mix of those.

3 Houston innovators to know this week

This week's innovators to know are Debbie Mercer, Andrew Bruce, and Maria Maso. Courtesy photos

While headlines about coronavirus keep multiplying — similar to the virus' cases, Houston's innovation news hasn't yet slowed. This week's people to know include a female entrepreneur who's leveling the playing field for outdoorsy women, a blockchain expert with new growth, and an investor creating the angel network she's been wanting for years. Continue reading.

Houston entrepreneur levels the playing field for female runners with new activewear line

Debbie Mercer, a Houston entrepreneur, has designed articles of clothing to empower female athletes. Photo courtesy of Zip Hers

It was race day for avid marathon runner, Debbie Mercer. She and her race pack got up early on a brisk winter's day in Chicago, Illinois, piling on warm layers over their compression tights, to run the Chicago Marathon.

Miles into the race, Mercer and her friends made a pit stop at the portable bathrooms. The female runners stood in long lines, awaiting their turns to do their business behind closed doors, while their male friends resorted to quickly and discreetly ducking behind the porta-potties, or finding nearby trees. Precious time ticked by as the women watched their male counterparts continue the race.

"I remember thinking 'I wish there was some way that we could do that too,'" Mercer recalls.

The Houstonian created Zip Hers, an activewear brand that has a full-length zipper lining the bikini area of each pant, to accommodate on-the-go women. The Zip Hers concept and design was intended to level the playing field for women and men when it comes to competitive sports. Continue reading.

Houston Food Bank seeks volunteers for coronavirus quarantine kits

The Food Bank needs help packing quarantine food kits. Photo courtesy of Houston Food Bank

As the long lines at any local Costco suggest, the coronavirus/COVID 19 phenomenon has caused some to interpret news reports advising sensible precautions such as "wash your hands thoroughly" to mean "buy a car-full of toilet paper."

Talk of a potential quarantine has only added to the fervor, as citizens are advised to stock up on food for up to two weeks. But what of those who can't don masks and charge through sprawling stores looking for tuna packets?

The Houston Food Bank is asking that local residents assist those who do not have reserves of food in the event of service disruptions and closures. The non-profit has put out a call for volunteers to help pack essential quarantine food kits. The boxes are not yet being requested, but will be necessary in the event there is a need due to COVID-19 occurrences in their service area, according to the Food Bank. Continue reading.

Houston entrepreneur shares communication tips for today's coronavirus environment

When faced with a crisis, it's essential to deliver clear, authentic messages to your target audiences. Getty Images

The reality for business owners is that everything you say matters; your words are reverberated and felt throughout the company and all of your stakeholders.

During times of crisis, your voice is amplified to the max, and people listen to every word you have to say, which is why — if not completely thought-through — your voice can breed misinformation, confusion and stress. As we face the increasing uncertainty in our community due to the spread of COVID-19, it's critical for business owners to say the right things, to the right people, that will inform and motivate, and use their presence and organization to be leaders within the community.

Practicing what we preach, we understand that as communication experts, it is our mission and responsibility during this time to help our local business community. We are putting our money where our mouth is and for the last week have been offering free communication and marketing consultation to any business in need. Continue reading.

Overheard: Houston energy experts share how tech and startups are affecting the industry

How is technology affecting the energy sector? These experts weigh in. Getty Images

Last week, Houston-based Pink Petro hosted its annual conference — but, quite like other events across the country, it took a very digital approach.

Energy 2.0, formerly called HerWorld, was always going to be streamed from two locations — Denver and Houston — but the conference, which took place from March 9 to 11, likely had more digital attendees than previous years thanks to the rising threat of COVID19, or the coronavirus.

The digital shift was pretty on par with the conversation of the "unconference," as its called. The last panel of March 10 was how tech was rattling the energy industry. Three panelists discussed the effect of technology on the industry, climate change, startups, and more. Continue reading.

Trending News

Building Houston

 
 

The Woodlands Mall shoppers can schedule virtual test drives, complete purchases, schedule deliveries of vehicles and meet with staff at this new high-tech store. Photo courtesy of JLL

The Woodlands-based online pre-owned car purveyor evrdrive has opened its flagship Customer Experience Center, or CXC, at The Woodlands Mall.

Designed by JLL Design Solutions, the modern space will allow shoppers to virtually tour the company's fleet of vehicles through its evrViewTM 3D hologram technology. According to a release, the technology can show evrdrive's full inventory of SUVs, cars, trucks, or other body styles and can display the vehicle's model specifications and history.

From the storefront, shoppers can also schedule virtual test drives, complete purchases, schedule deliveries of vehicles and meet with staff.

"We believe evrdrive is the future of automotive retail, and we are committed to providing our customers with a seamless and enjoyable shopping experience," Brian Singh, CEO of evrdrive, said in a statement.

evrdrive was founded in 2022, according to LinkedIn, and is part of Foundation Automotive Corp, a Houston-based company that owns car dealerships in the U.S. and Canada.

The company also runs a 55,000-square-foot Reconditioning Hub in the Houston area where vehicles are inspected and refurbished.

A number of new innovative auto ventures have rolled into Houston in recent months.

Self-driving ridehailing service Cruise expanded into Houston with its all electric, driverless cars in early May. The company launched services in Austin at the start of the year.

Uber Technologies, Inc. and Nuro also partnered last September to provide autonomous, electric vehicles for food deliveries in Houston. That same month, Drvn, a global on-demand chauffeur service, began operating in the Bayou City.

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