Houston investor outlines how rare VCs are in Houston — and how to find them

As a venture capitalist and former startup founder living in Houston, I get asked a lot about the best way to find and connect with a venture capitalist in Houston. My usual advice is to start with a list, and reach out to everyone on that list. But no one has a comprehensive list. In fact, VCs are such a quiet bunch that I’ve yet to meet someone who personally knows everyone on this proverbial list.

So, I got together with a couple of VC friends of mine, and we put together our own Houston venture capitalist list. Click here to continue reading the article by Neal Dikeman, venture capitalist and seven-time startup co-founder investing out of Energy Transition Ventures.

Houston expert shares 3 tips for making employees top performers

As each person is uniquely different, their capabilities are directly reflected in the workplace in terms of how work is delegated to high performing, standard performing and underperforming employees based on their skill sets. For some employees, they thrive when being recognized as the individual who is trusted to always get the job done or complete a last-second task. Meanwhile, other employees may struggle with execution or efficiency, which may mean fewer new assignments for them.

Experienced managers will be able to decipher what is wrong in this scenario. Although it has become a societal norm to assign added work to high performers as a reward, this well-meaning intention can ultimately lead to performance punishments. As the overachievers are “awarded,” the average or below average performers are not placed in conditions that will push them beyond their comfort levels nor to their personal optimal performance capacity. This tactic is also referred to as a “quiet promotion,” in which top performers are given additional work without the benefit of a promotion or increased compensation.

“Quiet promotion” can have severe repercussions for top performers such as increased stress and burnout, which can subsequently lead to lowered productivity. According to a 2022 study by the American Institute of Stress, 76 percent of workers reported that stress harms their overall productivity. To avoid unintentional performance punishments, managers can implement opportunities for continual skill development, provide more balanced workloads and practice honest communication. Click here to continue reading the article by Karen Leal, performance specialist with Houston-based Insperity.

Expert: Houston has potential to be a major hub for life sciences — if it addresses these concerns

Once upon a time in Houston, a promising startup, let’s call it BioMatrix, set out to revolutionize the world of biomaterials. Their groundbreaking product held immense potential, but the company faced the harsh reality of a lack of funding, resources, and talent in their local life sciences sector.

As they watched well-funded competitors in established hubs like Boston and Silicon Valley flourish, the passionate team at BioMatrix persevered, determined to overcome these challenges, and make their mark in the rapidly evolving world of MedTech and life sciences. But would they ultimately move to a richer life science hub?

Over the years, Houston has emerged as a life sciences hub, fueled by the world's largest medical center, Texas Medical Center, and an expanding network of research institutions, startups, and investors. However, despite all its potential, the city still lags other innovation hubs and isn’t included in many of the lists for top life science ecosystems. The challenges are many-fold, but some primary challenges are associated with lack of capital, trouble with talent acquisition, and weak collaboration. Click here to continue reading the article by Isabella Schmitt, director of regulatory affairs at Proxima Clinical Research and principal at M1 MedTech.

6 tips for landing press coverage for Houston entrepreneurs, business owners

If you’re looking to build brand awareness, establish trust and credibility, and reach more customers in 2023, landing a press placement can be impactful for your small business. A traditional PR placement, also known as “earned media,” is one of the most valuable endorsements for a business, and you do have to earn it.

The good news is that in today’s digital landscape you don’t need a PR agency or consultant to land press coverage, you can pursue media coverage on your own. By prioritizing your brand foundation and telling your brand story through your owned channels (such as your website, newsletter and social media platforms), you can capture the attention of the media. Pair a strong brand and storytelling with the appropriate tactics for working with editors, and you will be set up for success. Click here to continue reading the article byKathryn Worsham Humphries and Carla M. Nikitaidis, co-founders of All You Need Method.

Houston expert: 5 marketing musts for business growth plans in 2023

All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will continue to grow because they are using the right go to market strategies and tactics.

Here are some of the things for high growth company management teams to consider doing. Click here to continue reading the article by Libby Covington, partner at The Craig Group.